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AppBiddingGoal
Represents the goal towards which the bidding strategy, of an app campaign, should optimize for.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Represents value unknown in this version of the API. |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME
|
The bidding strategy of the app campaign should aim to maximize installation of the app. |
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME
|
The bidding strategy of the app campaign should aim to maximize the selected in-app conversions' volume. |
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE
|
The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions. |
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION
|
The bidding strategy of the app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion. |
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND
|
The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI
|
This bidding strategy of the app campaign should aim to maximize installation of the app without advertiser-provided target cost-per-install. |
OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME
|
This bidding strategy of the app campaign should aim to maximize pre-registration of the app. |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Represents the optimization goal for an app campaign's bidding strategy."],["Includes options to maximize app installs, in-app conversions, or overall conversion value."],["Strategies can focus on volume or target specific cost or return on ad spend goals."],["Options exist for optimizing install volume without a target cost-per-install and maximizing app pre-registrations."]]],["The content defines bidding strategy optimization goals for app campaigns. Strategies include maximizing app installations, in-app conversion volume, or total conversion value (install and in-app). Other strategies focus on specific in-app conversion volume with a target cost, maximizing total conversion value with a target return on ad spend, maximizing installation without a target cost, and maximizing pre-registration of the app. \"Unspecified\" and \"Unknown\" are also enums.\n"]]
