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KeywordMatchType
Possible Keyword match types.
Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
EXACT
|
Exact match. |
PHRASE
|
Phrase match. |
BROAD
|
Broad match. |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Keyword match types can be precisely defined using enums like `EXACT`, `PHRASE`, or `BROAD` for specific search term targeting."],["Enums like `UNSPECIFIED` and `UNKNOWN` serve specific functionalities within the system, indicating undefined or unrecognized match types."]]],["The core content outlines possible keyword match types, each represented by an enum. `EXACT` denotes an exact match. `PHRASE` signifies a phrase match, while `BROAD` represents a broad match. `UNSPECIFIED` indicates an unspecified type, and `UNKNOWN` is a return value for values not recognized in the current version. These enums define the precision and scope of keyword matching within a system.\n"]]