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BudgetSimulationPoint
Projected metrics for a specific budget amount.
| Fields |
budget_amount_micros
|
int64
The simulated budget upon which projected metrics are based.
|
required_cpc_bid_ceiling_micros
|
int64
Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency. Only campaigns with the Target Spend bidding strategy support this field.
|
biddable_conversions
|
double
Projected number of biddable conversions.
|
biddable_conversions_value
|
double
Projected total value of biddable conversions.
|
clicks
|
int64
Projected number of clicks.
|
cost_micros
|
int64
Projected cost in micros.
|
impressions
|
int64
Projected number of impressions.
|
top_slot_impressions
|
int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
|
interactions
|
int64
Projected number of interactions. Only discovery advertising channel type supports this field.
|
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Last updated 2025-02-25 UTC.
[null,null,["Last updated 2025-02-25 UTC."],[[["Projected metrics offer insights into potential campaign performance based on a specified budget."],["These projections encompass key indicators like conversions, clicks, impressions, and cost, all estimated in relation to the budget input."],["For campaigns utilizing Target Spend bidding, the projections include a recommended daily cost-per-click (CPC) bid ceiling to achieve the desired outcomes."],["Depending on the advertising channel, specific metrics such as top slot impressions (for Search) and interactions (for Discovery) may also be provided in the projections."]]],["The data outlines projected performance metrics based on a defined budget. Key metrics include the budget amount, required daily cost-per-click (CPC) bid ceiling, and the projected number of biddable conversions, their total value, clicks, cost, impressions, top slot impressions, and interactions. The specific required CPC bid ceiling is relevant for target spend strategies, while top slot impressions and interactions pertain to search and discovery ad channels, respectively.\n"]]
