Como processar anúncios responsivos de display
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Criar um iterador de anúncios com a condição Type = RESPONSIVE_DISPLAY_AD
vai iterar apenas anúncios legados. Essa condição foi descontinuada. Atualize o código atual para usar explicitamente Type = LEGACY_RESPONSIVE_DISPLAY_AD
. Para
criar um iterador de anúncios que oferecem suporte a vários recursos de texto, imagem e vídeo,
use a condição Type = MULTI_ASSET_RESPONSIVE_DISPLAY_AD
.
O snippet a seguir ilustra algumas das diferenças e semelhanças de API
entre os dois tipos de anúncios responsivos de display. Leia a
referência de anúncios responsivos de display
para mais detalhes.
// let legacyRdaIterator = AdsApp.ads().withCondition("Type = RESPONSIVE_DISPLAY_AD").get();
let legacyRdaIterator = AdsApp.ads().withCondition("Type = LEGACY_RESPONSIVE_DISPLAY_AD").get();
while (legacyRdaIterator.hasNext()) {
let responsiveDisplayAd = legacyRdaIterator.next().asType().responsiveDisplayAd();
// Legacy responsive display ads have just one long headline.
let longHeadline = responsiveDisplayAd.getLongHeadline();
// And they have one short headline, too.
let shortHeadline = responsiveDisplayAd.getShortHeadline();
// This call to .getHeadlines() returns null, because the method is not
// meaningful when called on a legacy responsive display ad.
assert(responsiveDisplayAd.getHeadlines() === null);
// ... etc. ...
}
let rdaIterator = AdsApp.ads().withCondition("Type = MULTI_ASSET_RESPONSIVE_DISPLAY_AD").get();
while (rdaIterator.hasNext()) {
let responsiveDisplayAd = rdaIterator.next().asType().responsiveDisplayAd();
// Responsive display ads have just one long headline.
let longHeadline = responsiveDisplayAd.getLongHeadline();
// But they can have multiple short headline text assets.
let shortHeadlineAssets = responsiveDisplayAd.getHeadlines();
// This call to .getShortHeadline() returns null, because the method is only
// meaningful when called on a legacy responsive display ad.
assert(responsiveDisplayAd.getShortHeadline() === null);
// ... etc. ...
}
let rdaAndLegacyIterator = AdsApp.ads().withCondition("Type IN [LEGACY_RESPONSIVE_DISPLAY_AD, MULTI_ASSET_RESPONSIVE_DISPLAY_AD]").get();
while (rdaAndLegacyIterator.hasNext()) {
let responsiveDisplayAd = legacyRdaIterator.next().asType().responsiveDisplayAd();
let longHeadline = responsiveDisplayAd.getLongHeadline();
// The .isLegacy() method can be used to differentiate between responsive
// display ad types within an iterator over both.
if (responsiveDisplayAd.isLegacy()) {
let shortHeadline = responsiveDisplayAd.getShortHeadline();
// ... etc. ...
} else {
let shortHeadlineAssets = responsiveDisplayAd.getHeadlines();
// ... etc. ...
}
}
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Última atualização 2025-09-05 UTC.
[null,null,["Última atualização 2025-09-05 UTC."],[[["\u003cp\u003eThe condition \u003ccode\u003eType = RESPONSIVE_DISPLAY_AD\u003c/code\u003e is deprecated and now refers to \u003ccode\u003eLEGACY_RESPONSIVE_DISPLAY_AD\u003c/code\u003e only; use \u003ccode\u003eType = MULTI_ASSET_RESPONSIVE_DISPLAY_AD\u003c/code\u003e for ads with multiple assets.\u003c/p\u003e\n"],["\u003cp\u003eLegacy responsive display ads have a single long and short headline accessible via \u003ccode\u003egetLongHeadline()\u003c/code\u003e and \u003ccode\u003egetShortHeadline()\u003c/code\u003e, while \u003ccode\u003egetHeadlines()\u003c/code\u003e returns null.\u003c/p\u003e\n"],["\u003cp\u003eMulti-asset responsive display ads have one long headline (\u003ccode\u003egetLongHeadline()\u003c/code\u003e) and multiple short headlines (\u003ccode\u003egetHeadlines()\u003c/code\u003e), while \u003ccode\u003egetShortHeadline()\u003c/code\u003e returns null for them.\u003c/p\u003e\n"],["\u003cp\u003eTo iterate over both ad types, use \u003ccode\u003eType IN [LEGACY_RESPONSIVE_DISPLAY_AD, MULTI_ASSET_RESPONSIVE_DISPLAY_AD]\u003c/code\u003e and differentiate with \u003ccode\u003eisLegacy()\u003c/code\u003e.\u003c/p\u003e\n"]]],[],null,["# Handling Responsive Display Ads\n\nCreating an ad iterator with condition `Type = RESPONSIVE_DISPLAY_AD` will\ncurrently iterate over legacy ads only. This condition is deprecated; please\nupdate existing code to explicitly use `Type = LEGACY_RESPONSIVE_DISPLAY_AD`. To\ncreate an ad iterator over ads that support multiple text, image, and video\nassets, use the condition `Type = MULTI_ASSET_RESPONSIVE_DISPLAY_AD`.\n\nThe following snippet illustrates some of the API differences and similarities\nbetween the two types of responsive display ads. Please read the\n[Responsive Display Ad reference](/google-ads/scripts/docs/reference/adsapp/adsapp_responsivedisplayad)\nfor more details. \n\n // let legacyRdaIterator = AdsApp.ads().withCondition(\"Type = RESPONSIVE_DISPLAY_AD\").get();\n let legacyRdaIterator = AdsApp.ads().withCondition(\"Type = LEGACY_RESPONSIVE_DISPLAY_AD\").get();\n while (legacyRdaIterator.hasNext()) {\n let responsiveDisplayAd = legacyRdaIterator.next().asType().responsiveDisplayAd();\n\n // Legacy responsive display ads have just one long headline.\n let longHeadline = responsiveDisplayAd.getLongHeadline();\n\n // And they have one short headline, too.\n let shortHeadline = responsiveDisplayAd.getShortHeadline();\n\n // This call to .getHeadlines() returns null, because the method is not\n // meaningful when called on a legacy responsive display ad.\n assert(responsiveDisplayAd.getHeadlines() === null);\n\n // ... etc. ...\n }\n\n let rdaIterator = AdsApp.ads().withCondition(\"Type = MULTI_ASSET_RESPONSIVE_DISPLAY_AD\").get();\n while (rdaIterator.hasNext()) {\n let responsiveDisplayAd = rdaIterator.next().asType().responsiveDisplayAd();\n\n // Responsive display ads have just one long headline.\n let longHeadline = responsiveDisplayAd.getLongHeadline();\n\n // But they can have multiple short headline text assets.\n let shortHeadlineAssets = responsiveDisplayAd.getHeadlines();\n\n // This call to .getShortHeadline() returns null, because the method is only\n // meaningful when called on a legacy responsive display ad.\n assert(responsiveDisplayAd.getShortHeadline() === null);\n\n // ... etc. ...\n }\n\n let rdaAndLegacyIterator = AdsApp.ads().withCondition(\"Type IN [LEGACY_RESPONSIVE_DISPLAY_AD, MULTI_ASSET_RESPONSIVE_DISPLAY_AD]\").get();\n while (rdaAndLegacyIterator.hasNext()) {\n let responsiveDisplayAd = legacyRdaIterator.next().asType().responsiveDisplayAd();\n let longHeadline = responsiveDisplayAd.getLongHeadline();\n\n // The .isLegacy() method can be used to differentiate between responsive\n // display ad types within an iterator over both.\n if (responsiveDisplayAd.isLegacy()) {\n let shortHeadline = responsiveDisplayAd.getShortHeadline();\n // ... etc. ...\n } else {\n let shortHeadlineAssets = responsiveDisplayAd.getHeadlines();\n // ... etc. ...\n }\n }"]]