The optimized targeting launch has been postponed. Line items will continue to use the targeting expansion feature and the targetingExpansion field of the LineItem resource will continue to behave as it has previously.

Method: users.list

Lists users that are accessible to the current user. If two users have user roles on the same partner or advertiser, they can access each other.

HTTP request


The URL uses gRPC Transcoding syntax.

Query parameters



Requested page size. Must be between 1 and 200. If unspecified will default to 100.



A token identifying a page of results the server should return. Typically, this is the value of nextPageToken returned from the previous call to users.list method. If not specified, the first page of results will be returned.



Field by which to sort the list. Acceptable values are:

  • displayName (default)

The default sorting order is ascending. To specify descending order for a field, a suffix "desc" should be added to the field name. For example, displayName desc.



Allows filtering by user properties.

Supported syntax:

  • Filter expressions are made up of one or more restrictions.
  • Restrictions can be combined by the logical operator AND.
  • A restriction has the form of {field} {operator} {value}.
  • The operator must be CONTAINS (:) or EQUALS (=).
  • The operator must be CONTAINS (:) for the following fields:
    • displayName
    • email
  • The operator must be EQUALS (=) for the following fields:
    • assignedUserRole.userRole
    • assignedUserRole.partnerId
    • assignedUserRole.advertiserId
    • assignedUserRole.entityType: A synthetic field of AssignedUserRole used for filtering. Identifies the type of entity to which the user role is assigned. Valid values are Partner and Advertiser.
    • assignedUserRole.parentPartnerId: A synthetic field of AssignedUserRole used for filtering. Identifies the parent partner of the entity to which the user role is assigned."


  • The user with displayName containing foo: displayName:"foo"
  • The user with email containing bar: email:"bar"
  • All users with standard user roles: assignedUserRole.userRole="STANDARD"
  • All users with user roles for partner 123: assignedUserRole.partnerId="123"
  • All users with user roles for advertiser 123: assignedUserRole.advertiserId="123"
  • All users with partner level user roles: entityType="PARTNER"
  • All users with user roles for partner 123 and advertisers under partner 123: parentPartnerId="123"

The length of this field should be no more than 500 characters.

Request body

The request body must be empty.

Response body

If successful, the response body contains data with the following structure:

JSON representation
  "users": [
      object (User)
  "nextPageToken": string

object (User)

The list of users.

This list will be absent if empty.



A token to retrieve the next page of results. Pass this value in the pageToken field in the subsequent call to users.list method to retrieve the next page of results. This token will be absent if there are no more results to return.

Authorization Scopes

Requires the following OAuth scope:


For more information, see the OAuth 2.0 Overview.