Structured Data - v6 - Line Item QA

This SDF version has been deprecated. Users should migrate to SDF v7 or higher before April 30, 2025 in order to continue using structured data files.

See the overview for an explanation of format.

This is a QA file format. Files in this format are read-only and cannot be uploaded.

Field	Type	Description
Line Item Id	integer
Io Id	integer
Io Name	string	Insertion Order Name
Type	string	The type of entry. Only writable when creating, not editing. Display Video TrueView Audio
Subtype	string	Field required for line items to distinguish between different formats Simple Non Skippable Action Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top
Name	string	The name of the entry.
Timestamp	integer	The timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading.
Status	string	The status setting for the entry. Active Paused Archived Deleted Draft
Start Date	string	A timestamp for the flight start date of the entry in the format MM/DD/YYYY or "Same as Insertion Order" to use the same start date as the parent Insertion Order.
End Date	string	A timestamp for the flight end date of the entry in the format MM/DD/YYYY or "Same as Insertion Order" to use the same end date as the parent Insertion Order.
Budget Type	string	Specifies whether the budget is monetarily based or impression-based. If the IO for this entry is enabled for auto-budget allocation, you can set this to 'Automatic' to allow DBM to automatically budget for this entry. Amount Impressions Unlimited Automatic TrueView Budget
Budget Amount	float	A positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit). If 'Automatic' budget allocation is set on the entry, you can specify a minimum amount to spend (for example, 'spend at least' this amount).
Pacing	string	The time period used to spend to the pacing amount. Daily Monthly Flight
Pacing Rate	string	The rate of pacing for this entry. ASAP Even Ahead
Pacing Amount	float	The amount to spend per the time period set by the pacing type.
Frequency Enabled	string
Frequency Exposures	integer	A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.
Frequency Period	string	Minutes Hours Days Weeks Months Lifetime
Frequency Amount	integer
TrueView View Frequency Enabled	string	Enables/disables view-based frequency capping on the TrueView line item TRUE FALSE
TrueView View Frequency Exposures	integer	A positive integer amount for the number of TrueView views, that is, the x in 'Show x views over the period'
TrueView View Frequency Period	string	Specifies the time period unit for the TrueView view-based frequency cap Days Weeks Months
Partner Revenue Model	string	A partner revenue model is the mechanism for controlling how revenue is calculated in Bid Manager. Use the partner revenue model to track the markup for your service fees. Column Partner Revenue Amount should be specified when column Partner Revenue Model is included. TMCM - Total Media Cost Markup MCM - Media Cost Markup CPM - Cost Per thousand impressions
Partner Revenue Amount	float	A positive float value corresponding to the Partner Revenue Model. Only applicable when column Partner Revenue Model is specified.
Conversion Counting Type	string	Choose the kinds of conversions that are counted. Count all Count post-click Count %
Conversion Counting Pct	float	Specify the % for 'Count %' Conversion Counting Type. Format the % as a float (3.123% = 3.123), with precision limited to the thousands (3 decimal places).
Conversion Floodlight Activity Ids Qa	string, list of lists	The floodlight activities used for conversions and related settings. This column uses Display & Video 360 API FloodlightActivity resource display name and measurements, in minutes, of post-view and post-click windows. List of list format = ((FloodlightActivity.displayName; view_window_days; click_window_days;);(FloodlightActivity.displayName; view_window_days; click_window_days;);). This list is generated in ascending alphabetical order.
Primary Attribution Model Id Qa	string	The attribution model name for the associated line item.
Fees	string, list of lists	All fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;). Fee category CPM Media Fee amount Float Pct as float Fee type (string, see table in fees) Invoiced True False blank Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);' Acceptable values are provided in the following table: Fee category Fee Type Invoiced option CPM/Media Default Not permitted (leave blank) CPM/Media Third-Party Ad Server Not permitted (leave blank) CPM/Media DoubleVerify Permitted (True/False) CPM/Media Adsafe Not permitted (leave blank) CPM/Media Adxpose Not permitted (leave blank) CPM/Media Vizu Not permitted (leave blank) CPM/Media Aggregate Knowledge Not permitted (leave blank) CPM/Media Teracent Not permitted (leave blank) CPM/Media Evidon Not permitted (leave blank) CPM/Media Agency Trading Desk Fee Not permitted (leave blank) CPM/Media Adloox Permitted (True/False) CPM ShopLocal Required (True) CPM TrustMetrics Not permitted (leave blank) CPM Integral Ad Science Video Permitted (True/False) CPM MOAT Video Not permitted (leave blank) Media Display & Video 360 Fee Required (True) Media Media Cost Data Not permitted (leave blank) Media Scibids Fee Required (True)
Integration Code	string	An optional code for tracking purposes.
Details	string	Entry details in string format.
Bid Strategy Type	string	Select one of the applicable bid strategies: Minimize: While spending the full budget, minimize CPA/CPC Maximize: While spending the full budget, maximize Impression Value or Quality Impression Beat: Meet or beat a goal of X CPA/CPC Optimize vCPM: Optimize for viewable CPM bid of X Fixed: Specify a fixed bid of X
Bid Strategy Value	float	For Beat, Optimize VCPM, Fixed strategy types, choose a value for the goal bid. Note that no Bid Strategy Value is required for the Bid Strategy Type 'Minimize' or 'Maximize'
Bid Strategy Unit	string	For Beat, Minimize or Maximize strategy types, select the corresponding unit: CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED INCREMENTAL_CONVERSIONS
Bid Strategy Do Not Exceed	float	Set a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled. This is available only if the Bid Strategy is 'Minimize', 'Maximize' or 'Beat'.
Apply Floor Price For Deals	string	Whether to prioritize deals over open auction inventory
Algorithm Id	integer	This corresponding algorithm ID must be used when Bid Strategy Unit is set to custom impr. value/cost.
Creative Assignments Qa	string, list	List of Creatives assigned to the entry. List format = (Creative name; Creative name; etc.). This list is generated in alphabetical order.
Geography Targeting - Include Qa	string, list	List of geography regions to include in targeting. List format = (Geo Region Name; Geo Region Name; etc.). This list is generated in alphabetical order.
Geography Targeting - Exclude Qa	string, list	List of geography regions to exclude in targeting. List format = (Geo Region Name; Geo Region Name; etc.). This list is generated in alphabetical order.
Geography Regional Location List Targeting - Include Qa	string, list	List of regional location lists names to include in targeting. An entity can only target two location lists, including proximity location lists. List format = (Location list name; Location list name;).
Geography Regional Location List Targeting - Exclude Qa	string, list	List of regional location lists names to exclude in targeting. An entity can only target two location lists, including proximity location lists. List format = (Location list name; Location list name;).
Proximity Targeting	string, list of lists	List of proximity targets each in the format "(Latitude; Longitude; Radius; Unit; FullAddress;);". Latitude is between -90 and 90 degrees (inclusive); Longitude is between -180 and 180 degrees (inclusive); Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; FullAddress is optional. For example: "(38.907192; -77.03687; 1.0; mi; Washington D.C., DC, USA;); (40.712775; -74.005972; 20.5; km; 40.712775, -74.005972;); (20.000234; -56.675423; 5.0; mi; ;);".
Proximity Location List Targeting Qa	string, list of lists	List of proximity location lists to include in targeting for insertion orders or Non-TrueView line items, each in the format "(Proximity list name; Radius; Unit;);". Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; An entity can only target two location lists, including regional location Lists. For example: "(Proximity list 1; 20.0; mi;); (Proximity list 2; 20.5; km;);". This list is generated in alphabetical order.
Language Targeting - Include Qa	string, list	List of languages to include in targeting. List format = (Language name; Language name; etc.). This list is generated in alphabetical order.
Language Targeting - Exclude Qa	string, list	List of languages to exclude in targeting. List format = (Language name; Language name; etc.). This list is generated in alphabetical order.
Device Targeting - Include Qa	string, list	List of devices to include in targeting. List format = (Device name; Device name; etc.). This list is generated in alphabetical order.
Device Targeting - Exclude Qa	string, list	List of devices to exclude in targeting. List format = (Device name; Device name; etc.). This list is generated in alphabetical order.
Browser Targeting - Include Qa	string, list	List of browsers to include in targeting. List format = (Browser name; Browser name; etc.). This list is generated in alphabetical order.
Browser Targeting - Exclude Qa	string, list	List of browsers to exclude in targeting. List format = (Browser name; Browser name; etc.). This list is generated in alphabetical order.
Digital Content Labels - Exclude	string, list	List of the digital content labels to exclude. List format = (G;PG; etc.). G PG T MA ?
Brand Safety Sensitivity Setting	string	Choose the sensitivity setting to block inventory based on the subject matter of its surrounding content. Do not block Use Campaign Manager 360 Verification Use custom
Brand Safety Custom Settings	string, list	If the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Sexual;Alcohol;Tobacco;etc.). Sexual Derogatory Downloads & Sharing Weapons Gambling Violence Suggestive Profanity Alcohol Drugs Tobacco Politics Religion Tragedy Transportation Accidents Sensitive social issues Shocking
Third Party Verification Services	string	Third party verification services provider. None Integral Ad Science DoubleVerify Adloox
Third Party Verification Labels	string, list	If Third Party Verification Services is not "None", specify a list of labels supported by the selected provider.
Channel Targeting - Include Qa	string, list	List of channels to include in targeting. List format = (Channel name; Channel name; etc.). This list is generated in alphabetical order.
Channel Targeting - Exclude Qa	string, list	List of channels to exclude in targeting. List format = (Channel name; Channel name; etc.). This list is generated in alphabetical order.
Site Targeting - Include Qa	string, list	List of sites to include in targeting. The list is strings of URLs. List format = (someurl.com; someurltwo.com; etc.). This list is generated in alphabetical order. If the total character length of the list exceeds 32700 characters, individual URLs in the list will be truncated as needed. Truncated URLs will be no shorter than 10 characters.
Site Targeting - Exclude Qa	string, list	List of sites to exclude in targeting. The list is strings of URLs. List format = (someurl.com; someurltwo.com; etc.). This list is generated in alphabetical order. If the total character length of the list exceeds 32700 characters, individual URLs in the list will be truncated as needed. Truncated URLs will be no shorter than 10 characters.
App Targeting - Include Qa	string, list	List of apps to include in targeting. The list is concatenated strings of app platform and app platform ID. The following values are used to define the app platform: APP (This encompasses both Android Play store and Apple App store platforms) ROKU_APP AMAZON_FIRETV_APP XBOX_APP PLAYSTATION_APP APPLE_TV_APP SAMSUNG_TV_APP ANDROID_TV_APP GENERIC_CTV_APP LG_TV_APP VIZIO_TV_APP The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480). The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm. List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order. If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.
App Targeting - Exclude Qa	string, list	List of apps to exclude in targeting. The list is concatenated strings of app platform and app platform ID. The following values are used to define the app platform: APP (This encompasses both Android Play store and Apple App store platforms) ROKU_APP AMAZON_FIRETV_APP XBOX_APP PLAYSTATION_APP APPLE_TV_APP SAMSUNG_TV_APP ANDROID_TV_APP GENERIC_CTV_APP LG_TV_APP VIZIO_TV_APP The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480). The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm. List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order. If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.
App Collection Targeting - Include Qa	string, list	List of app collections to include in targeting. List format = (App Collection name; App Collection name; etc.). This list is generated in alphabetical order.
App Collection Targeting - Exclude Qa	string, list	List of app collections to exclude in targeting. List format = (App Collection name; App Collection name; etc.). This list is generated in alphabetical order.
Category Targeting - Include Qa	string, list	List of categories to include in targeting. List format = (Category name; Category name; etc.). This list is generated in alphabetical order.
Category Targeting - Exclude Qa	string, list	List of categories to exclude in targeting. List format = (Category name; Category name; etc.). This list is generated in alphabetical order.
Content Genre Targeting - Include Qa	string, list	List of content genres to include in targeting. List format = (Content genre name; Content genre name; etc.). This list is generated in alphabetical order.
Content Genre Targeting - Exclude Qa	string, list	List of content genres to exclude in targeting. List format = (Content genre name; Content genre name; etc.). This list is generated in alphabetical order.
Keyword Targeting - Include Qa	string, list	List of keyword strings to include in targeting. This list is generated in alphabetical order. If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.
Keyword Targeting - Exclude Qa	string, list	List of keyword strings to exclude in targeting. This list is generated in alphabetical order. If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.
Keyword List Targeting - Exclude Qa	string, list	List of negative keyword lists to exclude in targeting. List format = (Negative keyword list name; Negative keyword list name; etc.). This list is generated in alphabetical order.
Optimized Targeting	string	Enable optimized targeting. TRUE FALSE Optimized targeting is not compatible with all bid strategies. This column must be 'FALSE' if: 'Bid Strategy Type' is 'Optimized vCPM' 'Bid Strategy Type' is 'Maximum' and 'Bid Strategy Unit' is 'CIVA', 'IVO_TEN', or 'AV_VIEWED'
Audience Targeting - Include Qa	string, list of list of pairs	List of first- and third-party audience lists to include in targeting. For first-party audience lists, each audience is listed as a pair of display name and recency setting. A pair is (Audience name;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (Audience name;);(Audience name;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((audience 1 name;1d;);(audience 2 name;365d;));((audience 3 name;);(audience 4 name;5m;);(audience 5 name;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are: all 1m 5m 10m 15m 30m 1h 2h 3h 6h 12h 1d 2d 3d 5d 7d 10d 14d 15d 21d 28d 30d 45d 60d 90d 120d 180d 270d 365d
Audience Targeting - Exclude Qa	string, list of list of pairs	List of first- and third-party audience lists to exclude in targeting. For first-party audience lists, each audience is listed as a pair of display name and recency setting. A pair is (Audience name;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (Audience name;);(Audience name;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((audience 1 name;1d;);(audience 2 name;365d;));((audience 3 name;);(audience 4 name;5m;);(audience 5 name;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are: all 1m 5m 10m 15m 30m 1h 2h 3h 6h 12h 1d 2d 3d 5d 7d 10d 14d 15d 21d 28d 30d 45d 60d 90d 120d 180d 270d 365d
Affinity & In Market Targeting - Include Qa	string, list	List of affinity and/or in-market audience lists to include. List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.
Affinity & In Market Targeting - Exclude Qa	string, list
Combined Audience Targeting Qa	string, list	List of combined audience lists to target. List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.
Custom List Targeting Qa	string, list	List of custom lists to target. List format = (Custom list name; Custom list name; etc.). This list is generated in alphabetical order.
Inventory Source Targeting - Authorized Seller Options	string	Setting to target authorized direct sellers, authorized direct seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. "Authorized Direct Sellers And Resellers" means targeting the authorized sellers and resellers. "Authorized and Non-Participating Publisher" means it will target authorized sellers, resellers, and unknown sellers. Authorized Direct Sellers Authorized Direct Sellers And Resellers Authorized and Non-Participating Publisher
Inventory Source Targeting - Include Qa	string, list	List of inventory sources, exchanges, and sub-exchanges to include in targeting. List format = (Inventory source/Exchange/Sub-exchange name; Inventory source/Exchange/Sub-exchange name; etc.)
Inventory Source Targeting - Exclude Qa	string, list	List of inventory sources, exchanges, and sub-exchanges to exclude in targeting. List format = (Inventory source/Exchange/Sub-exchange name; Inventory source/Exchange/Sub-exchange name; etc.)
Inventory Source Targeting - Target New Exchanges	string	Setting to target new exchanges. True False
Private Deal Group Targeting Include Qa	string, list	List of Grouped Deals to include in targeting. List format = (Grouped deal name; Grouped deal name; etc.). This list is generated in alphabetical order.
Daypart Targeting Qa	string, list	List of DayParts to target. Each daypart is constructed in the format "day_of_the_week start_time end_time": "day_of_the_week" is Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday "start_time" and "end_time" are represented as HH:MM in 24-hour format. Example list: (Monday 01:20 13:20; Tuesday 09:00 10:00;) This list is generated in ascending time order, starting with Monday.
Daypart Targeting Time Zone	string	Timezone to use for daypart targeting.
Environment Targeting	string, list	List of environments to target. Select one or more of the acceptable values. Please note that 'Web Not Optimized' cannot be selected without selecting 'Web'. Web Web Not Optimized App
Viewability Omid Targeting Enabled	string	Enables targeting only impressions that are measurable through the open Measurement standard. TRUE FALSE
Viewability Targeting Active View	string	Target predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9}
Position Targeting - On Screen	string, list	On screen ad positions targeting. Select one or more of the acceptable values: Above the fold Below the fold Unknown
Position Targeting - Display Position In Content	string, list	Display ad content positions to target. Select one or more of the acceptable values: In-Article In-Feed In-Banner Interstitial Unknown
Position Targeting - Video Position In Content	string, list	Video ad content positions to target. Select one or more of the acceptable values: In-Article In-Feed In-Banner Interstitial Unknown Out-Stream Pre-Roll Mid-Roll Post-Roll Unknown In-Stream
Position Targeting - Audio Position In Content	string, list	Audio ad content positions to target. Select one or more of the acceptable values: Pre-Roll Mid-Roll Post-Roll Unknown
Video Player Size Targeting	string, list	List of video ad player size to target. Select one or more of the acceptable values: unknown small large HD
Content Duration Targeting	string, list	List of content durations to target. Unit value is minutes. Select one or more of the acceptable values: 0-1 1-5 5-15 15-30 30-60 60+ unknown
Content Stream Type Targeting	string, list	List of content stream types to target. Select one or more of the acceptable values: livestream on-demand
Audio Content Type Targeting	string, list	List of audio content type to target. Select one or more of the acceptable values: unknown online radio streaming music podcasts
Demographic Targeting Gender Qa	string, list	Full list of genders being targeted. List format = (Female; Male; Unknown;) Female Male Unknown
Demographic Targeting Age Qa	string, list	Full list of ages being targeted. List format = (25-34; 35-44; Unknown;) 18-24 25-34 35-44 45-54 55-64 65+ Unknown
Demographic Targeting Household Income Qa	string, list	Full list of household incomes being targeted. List format = (Top 10%; 11-20%; 21-30%;) Top 10% 11-20% 21-30% 31-40% 41-50% Lower 50% Unknown
Demographic Targeting Parental Status Qa	string, list	Full list of parental status being targeted. List format = (Parent;) Parent Not a parent Unknown
Connection Speed Targeting	string	Target to a specific connection speed. Select one of the acceptable values: All 2G 3G DSL 4G
Carrier Targeting - Include Qa	string, list	List of ISPs or Carriers to include in targeting. List format = (Carrier/ISP name; Carrier/ISP name; etc.). This list is generated in alphabetical order.
Carrier Targeting - Exclude Qa	string, list	List of ISPs or Carriers to exclude in targeting. List format = (Carrier/ISP name; Carrier/ISP name; etc.). This list is generated in alphabetical order.
Bid Multipliers	string, list of lists	All bid multipliers for this entry. List format = (row type;criteria ID;bid multiplier value); (row type;criteria ID;bid multiplier value);. Bid multiplier values can range between 0.1 and 10.0. Acceptable row types and their corresponding criteria ID's are listed in the following table: Row Type Dimension Criteria ID app App/Site The app criteria ID (= universal site ID). If the criteria ID is not found in the Universal Site table, replace it with a string of app package. eg. (app;UniversalSite.id;1.0);(app;'some.app.package';2.5); site App/Site The site criteria ID (= universal site ID). If the criteria ID is not found in the Universal Site table, replace it with a string of site url. eg. (site;UniversalSite.id;1.0);(site;'http://someurl.com';2.5); user_list Audience List The user list ID. eg. (user_list;UserList.id;1.0);(user_list;UserList.id;2.5); user_interest Audience List The user interest ID. eg. (user_interest;UserList.id;1.0);(user_interest;UserList.id;2.5); custom_affinity Audience List The custom affinity ID. eg. (custom_affinity;CustomAffinity.id;1.0);(custom_affinity;CustomAffinity.id;2.5); day_part Day Part The day part ID is defined in the Daypart Targeting column. eg 314159 represents "Tuesday, 10:15 AM - 2:45 PM." eg. (day_part;314159;1.0);(day_part;302312;2.5); age_range Demographics The age range, separated as From-To. Acceptable values are: 18-24 25-34 35-44 45-54 55-64 65+ Unknown eg. (age_range;55-64;1.0);(age_range;65+;2.5); gender Demographics The gender. Acceptable values are: Male Female Unknown eg. (gender;Male;1.0);(gender;Female;2.5); parental_status Demographics The parental status. Acceptable values are: Parent Not a parent Unknown eg. (parental_status;Not a parent;1.0); household_income Demographics The household income percentile range. Acceptable values are: Top 10% 11-20% 21-30% 31-40% 41-50% Lower 50% Unknown eg. (household_income;Top 10%;1.0);(household_income;Unknown;2.5); device_type Device Type The device type. Acceptable values are: Computer Smartphone Tablet Connected TV Connected Device eg. (device_type;Computer;1.0);(device_type;Tablet;2.5); geo Geography The geography location ID. eg. (geo;2840;1.0); private_deal Private Deal The private deal targeting ID. eg. (private_deal;1016301;1.0); private_deal Private Deal The private deal targeting ID. eg. (private_deal;1016301;1.0); public_exchange Public Exchange The public exchange ID. eg. (public_exchange;17;1.0); unclassified_exchange Unclassified Exchange The unclassified exchange target ID (= 5000 + exchange_id).eg. (unclassified_exchange;5017;1.0); sub_exchange Sub-exchange The format is [exchange_id]-[sub_exchange_targeting_id].eg. (sub_exchange;38-4515403;1.0);
TrueView Video Ad Formats	string	The video ad format of the line item. In-stream / In-feed Video are TrueView video ad types sold on a CPV basis. In-stream / Bumper are TrueView video ad types sold on a CPM basis. Bumpers are 6-second or less video ads sold on a CPM basis. Non-skippable video ads are in-stream ads between 6 and 15 seconds sold on a CPM basis. In-stream In-stream / In-feed Video In-stream / Bumper Bumper Non Skippable
TrueView Bid Strategy Type	string	Select one of the applicable TrueView bid strategies: Manual CPV: Manual view-based bidding where you pay per view. Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is unsupported for new TrueView line items. Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown. Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible. Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion. Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions. Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion.
TrueView Bid Strategy Value	float	For the Target CPA or Target ROAS bid strategy type, choose a value for the target bid. For the other "TrueView Bid Strategy Type" values or non-TrueView line items this column should be 0 when uploading. For Target ROAS, this column should be the percentage as a fraction, e.g., if you want Target ROAS to be 150%, put 1.5 to this column.
TrueView Mobile Bid Adjustment Option	string	Either 'Increase' or 'Decrease' Increase Decrease
TrueView Mobile Bid Adjustment Percentage	integer	Bid adjustment to increase chances of showing ads on mobile. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%. When TrueView Bid Strategy Type is Target CPA or Maximize Conversions, acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.
TrueView Desktop Bid Adjustment Option	string	Either 'Increase' or 'Decrease' Increase Decrease
TrueView Desktop Bid Adjustment Percentage	integer	Bid adjustment to increase chances of showing ads on desktop. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%. When TrueView Bid Strategy Type is Target CPA or Maximize Conversions, acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.
TrueView Tablet Bid Adjustment Option	string	Either 'Increase' or 'Decrease' Increase Decrease
TrueView Tablet Bid Adjustment Percentage	integer	Bid adjustment to increase chances of showing ads on tablet. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%. When TrueView Bid Strategy Type is Target CPA or Maximize Conversions, acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.
TrueView Connected TV Bid Adjustment Option	string	Either 'Increase' or 'Decrease' Increase Decrease
TrueView Connected TV Bid Adjustment Percentage	integer	Bid adjustment to increase chances of showing ads on connected TVs. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%. When TrueView Bid Strategy Type is Target CPA or Maximize Conversions, acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.
TrueView Category Exclusions Targeting	string, list	List of categories to exclude. List format = Embedded Videos; Families; etc. Embedded Videos Live Streaming Games Families
TrueView Content Filter	string	TrueView content filter.
TrueView Inventory Source Targeting	string, list	Lists of TrueView inventory sources to include YouTube Video Partners
TrueView Third-Party Viewability Vendor	string, list of lists	Third-party vendor measuring viewability for TrueView line item. If this is left empty during TrueView line item creation and there is a default viewability vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled. None Moat DoubleVerify Integral Ad Science
TrueView Third-Party Viewability Reporting ID	string	ID used by your third-party viewability vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.
TrueView Third-Party Brand Safety Vendor	string, list of lists	Third-party vendor measuring brand safety for TrueView line item. If this is left empty during TrueView line item creation and there is a default brand safety vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled. None DoubleVerify Integral Ad Science Zefr
TrueView Third-Party Brand Safety Reporting ID	string	ID used by your third-party brand safety vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.
TrueView Third-Party Reach Vendor	string, list of lists	Third-party vendor measuring reach for TrueView line item. If this is left empty during TrueView line item creation and there is a default reach vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled. None Nielsen Comscore Kantar Gemius Video Research Media Scope Audience Project iSpot TV VideoAmp
TrueView Third-Party Reach Reporting ID	string	ID used by your third-party reach vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.
TrueView Third-Party Brand Lift Vendor	string, list of lists	Third-party vendor measuring brand lift for TrueView line item. If this is left empty during TrueView line item creation and there is a default brand lift vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled. None Kantar Dynata Intage Nielsen Macromill
TrueView Third-Party Brand Lift Reporting ID	string	ID used by your third-party brand lift vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.
TrueView Target Frequency Count	integer	The target frequency count set for a Target Frequency type YouTube line item. This field can only be set with value 2, 3, or 4. For YouTube line items that are not of type Target Frequency, this field should be empty.
TrueView Target Frequency Time Window	string	The target frequency time window for a Target Frequency type YouTube line item. This field can only be set to Weekly for now. For YouTube line items that are not of type Target Frequency, this field should be empty. Weekly