首选操作

前往操作可将用户引导至可完成相应操作的网站。与一键式操作不同,转到操作可进行多次互动。

Gmail 中的 GoTo 链接
Gmail 中的前往操作。

使用场景

Gmail 目前支持的 Go-To Action 包括:

未来可能会支持更多操作。

查看操作

您可以在需要用户访问您的网站并完成此操作的电子邮件中添加 ViewAction 按钮。

以下声明会向电子邮件添加一个 ViewAction 按钮:

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EmailMessage",
  "potentialAction": {
    "@type": "ViewAction",
    "url": "https://watch-movies.com/watch?movieId=abc123",
    "name": "Watch movie"
  },
  "description": "Watch the 'Avengers' movie online"
}
</script>

微数据

<div itemscope itemtype="http://schema.org/EmailMessage">
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ViewAction">
    <link itemprop="target" href="https://watch-movies.com/watch?movieId=abc123"/>
    <meta itemprop="name" content="Watch movie"/>
  </div>
  <meta itemprop="description" content="Watch the 'Avengers' movie online"/>
</div>

发布商数据

您可以通过设置 publisher 字段来添加发送电子邮件的单位的详细信息:

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EmailMessage",
  "description": "Watch the 'Avengers' movie online",
  "potentialAction": {
    "@type": "ViewAction",
    "url": "https://watch-movies.com/watch?movieId=abc123",
    "name": "Watch movie"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Google Play",
    "url": "https://play.google.com",
    "url/googlePlus": "https://plus.google.com/106886664866983861036"
  }
}
</script>

微数据

<div itemscope itemtype="http://schema.org/EmailMessage">
  <meta itemprop="description" content="Watch the 'Avengers' movie online"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ViewAction">
    <link itemprop="target" href="https://watch-movies.com/watch?movieId=abc123"/>
    <meta itemprop="name" content="Watch movie"/>
  </div>
  <div itemprop="publisher" itemscope itemtype="http://schema.org/Organization">
    <meta itemprop="name" content="Google Play"/>
    <link itemprop="url" href="https://play.google.com"/>
    <link itemprop="url/googlePlus" href="https://plus.google.com/106886664866983861036"/>
  </div>
</div>

跟踪操作

您可以在需要用户访问您的网站并跟踪包裹的配送情况的电子邮件中添加“TrackAction”按钮。

当您指定 trackingUrl 属性时,系统会自动生成操作。如需直接链接到移动应用,还需要添加 TrackAction,如下所示:

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "ParcelDelivery",
  "deliveryAddress": {
    "@type": "PostalAddress",
    "streetAddress": "24 Willie Mays Plaza",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "addressCountry": "US",
    "postalCode": "94107"
  },
  "expectedArrivalUntil": "2013-03-12T12:00:00-08:00",
  "carrier": {
    "@type": "Organization",
    "name": "FedEx"
  },
  "itemShipped": {
    "@type": "Product",
    "name": "iPod Mini"
  },
  "partOfOrder": {
    "@type": "Order",
    "orderNumber": "176057",
    "merchant": {
      "@type": "Organization",
      "name": "Bob Dole"
    }
  },
  "trackingUrl": "http://fedex.com/track/1234567890"
  "potentialAction": {
    "@type": "TrackAction",
    "target": "http://fedex.com/track/1234567890"
  },
}
</script>

微数据

<div itemscope itemtype="http://schema.org/ParcelDelivery">
  <div itemprop="deliveryAddress" itemscope itemtype="http://schema.org/PostalAddress">
    <meta itemprop="streetAddress" content="24 Willie Mays Plaza"/>
    <meta itemprop="addressLocality" content="San Francisco"/>
    <meta itemprop="addressRegion" content="CA"/>
    <meta itemprop="addressCountry" content="US"/>
    <meta itemprop="postalCode" content="94107"/>
  </div>
  <meta itemprop="expectedArrivalUntil" content="2013-03-12T12:00:00-08:00"/>
  <div itemprop="carrier" itemscope itemtype="http://schema.org/Organization">
    <meta itemprop="name" content="FedEx"/>
  </div>
  <div itemprop="itemShipped" itemscope itemtype="http://schema.org/Product">
    <meta itemprop="name" content="iPod Mini"/>
  </div>
  <div itemprop="partOfOrder" itemscope itemtype="http://schema.org/Order">
    <meta itemprop="orderNumber" content="176057"/>
    <div itemprop="merchant" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Bob Dole"/>
    </div>
  </div>
  <link itemprop="trackingUrl" href="http://fedex.com/track/1234567890"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/TrackAction">
    <link itemprop="target" href="http://fedex.com/track/1234567890"/>
  </div>
</div>

测试您的标记

您可以使用电子邮件标记测试工具验证您的标记。粘贴您的标记代码,然后点击验证按钮以扫描内容,并在出现任何错误时收到报告。

规范

如需了解各种 goto 操作类型的规范,请参阅特定类型的 ViewActionTrackAction 的文档。