A partir de 8 de setembro de 2025, todos os novos itens de linha precisarão declarar se vão veicular anúncios políticos da União Europeia (UE). As APIs do Display & Video 360 e os uploads de SDF que não fornecem declarações vão falhar. Consulte nossa página de suspensões de uso para mais detalhes sobre como atualizar sua integração e fazer essa declaração.
Uma palavra-chave com segmentação negativa que pertence a uma lista de palavras-chave negativas.
Representação JSON
{"name": string,"keywordValue": string}
Campos
name
string
Apenas saída. O nome do recurso da palavra-chave negativa.
keywordValue
string
Obrigatório. Imutável. A palavra-chave com segmentação negativa, por exemplo, car insurance.
Precisa ser codificado em UTF-8 com tamanho máximo de 255 bytes. O número máximo de caracteres é 80. O número máximo de palavras é 10.
Os caracteres válidos são restritos apenas a caracteres ASCII. O único escape de URL permitido é para representar espaços em branco entre palavras. O espaço em branco à esquerda ou à direita é ignorado.
[null,null,["Última atualização 2025-07-25 UTC."],[[["\u003cp\u003eDisplay & Video 360 API v1 is sunsetted.\u003c/p\u003e\n"],["\u003cp\u003eA NegativeKeyword resource represents a negatively targeted keyword within a negative keyword list.\u003c/p\u003e\n"],["\u003cp\u003eNegativeKeyword resources have a \u003ccode\u003ename\u003c/code\u003e and \u003ccode\u003ekeywordValue\u003c/code\u003e attribute, the latter being the targeted keyword itself with restrictions on character length and encoding.\u003c/p\u003e\n"],["\u003cp\u003eSeveral methods like \u003ccode\u003ebulkEdit\u003c/code\u003e, \u003ccode\u003ecreate\u003c/code\u003e, \u003ccode\u003edelete\u003c/code\u003e, \u003ccode\u003elist\u003c/code\u003e, and \u003ccode\u003ereplace\u003c/code\u003e are available to manage NegativeKeyword resources within negative keyword lists.\u003c/p\u003e\n"]]],["The core content details the `NegativeKeyword` resource within the Display & Video 360 API. This resource represents a negatively targeted keyword with `name` and `keywordValue` fields. `keywordValue` must be a UTF-8 encoded string (max 255 bytes, 80 characters, 10 words). Available methods include `bulkEdit`, `create`, `delete`, `list`, and `replace`, allowing for bulk changes, individual creations/deletions, listing, and full replacement of negative keywords within lists. The v1 version of the API has been sunset.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API v1 has been sunset.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]
