Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.

CreativeType

Possible types of a creative.

Enums
`CREATIVE_TYPE_UNSPECIFIED`	Type value is not specified or is unknown in this version.
`CREATIVE_TYPE_STANDARD`	Standard display creative. Create and update methods are supported for this creative type if the `hostingSource` is one of the following: `HOSTING_SOURCE_HOSTED` `HOSTING_SOURCE_THIRD_PARTY`
`CREATIVE_TYPE_EXPANDABLE`	Expandable creative. Create and update methods are supported for this creative type if the `hostingSource` is `HOSTING_SOURCE_THIRD_PARTY`
`CREATIVE_TYPE_VIDEO`	Video creative. Create and update methods are supported for this creative type if the `hostingSource` is one of the following: `HOSTING_SOURCE_HOSTED` `HOSTING_SOURCE_THIRD_PARTY`
`CREATIVE_TYPE_NATIVE`	Native creative rendered by publishers with assets from advertiser. Create and update methods are supported for this creative type if the `hostingSource` is `HOSTING_SOURCE_HOSTED`
`CREATIVE_TYPE_TEMPLATED_APP_INSTALL`	Templated app install mobile creative (banner). Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_NATIVE_SITE_SQUARE`	Square native creative. Create and update methods are supported for this creative type if the `hostingSource` is `HOSTING_SOURCE_HOSTED`
`CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL`	Interstitial creative including both display and video. Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_LIGHTBOX`	Responsive and expandable Lightbox creative. Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_NATIVE_APP_INSTALL`	Native app install creative. Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE`	Square native app install creative. Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_AUDIO`	Audio creative. Create and update methods are supported for this creative type if the `hostingSource` is `HOSTING_SOURCE_HOSTED`
`CREATIVE_TYPE_PUBLISHER_HOSTED`	Publisher hosted creative. Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_NATIVE_VIDEO`	Native video creative. Create and update methods are supported for this creative type if the `hostingSource` is `HOSTING_SOURCE_HOSTED`
`CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO`	Templated app install mobile video creative. Create and update methods are not supported for this creative type.
`CREATIVE_TYPE_ASSET_BASED_CREATIVE`	Asset-based creative. Create and update methods are supported for this creative type if the `hostingSource` is `HOSTING_SOURCE_HOSTED`.

CreativeType Stay organized with collections Save and categorize content based on your preferences.

CreativeType