Structured Data - v6 - Insertion Order

This SDF version has been deprecated. Users should migrate to SDF v7 or higher before April 30, 2025 in order to continue using structured data files.

See the overview for an explanation of format.

Field	Required	Type	Writable	Description
Io Id	Required only when editing existing insertion orders	integer	No	Numeric ID value of the insertion order. If left blank, a new Insertion Order ID will be created and a unique ID will be assigned. Optionally, when creating a new Insertion Order, you can use a custom identifier for the purpose of assigning Line Items to the new Insertion Order. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Line Item to Insertion Order) based on the custom identifiers.
Campaign Id	No	integer	No	Numeric ID value of the campaign. You can specify a custom identifier (for example, "ext[custom campaign identifier]") for a campaign that you are creating at the same time as this insertion order.
Name	Yes	string	Yes	The name of the entry.
Timestamp	Required when editing existing entries	integer	No	The timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading.
Status	Yes	string	Yes	The status setting for the entry. Active Paused Draft Archived
Io Type	Yes	string	Yes	The type of the insertion order. Only settable on creation. standard
Io Subtype	Yes	string	Yes	Field required for Insertion Orders to distinguish between different formats. If the field is left empty 'default' value will be used' Default Regular Over The Top
Billable Outcome	Yes	string	Yes	Billable Outcome. Outcome based buying is deprecated. "Impression" is the only valid value. Impression
Fees	No	string, list of lists	Yes	All fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;). Fee category CPM Media Fee amount Float Pct as float Fee type (string, see table in fees) Invoiced True False blank Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);' Acceptable values are provided in the following table: Fee category Fee Type Invoiced option CPM/Media Default Not permitted (leave blank) CPM/Media Third-Party Ad Server Not permitted (leave blank) CPM/Media DoubleVerify Permitted (True/False) CPM/Media Adsafe Not permitted (leave blank) CPM/Media Adxpose Not permitted (leave blank) CPM/Media Vizu Not permitted (leave blank) CPM/Media Aggregate Knowledge Not permitted (leave blank) CPM/Media Teracent Not permitted (leave blank) CPM/Media Evidon Not permitted (leave blank) CPM/Media Agency Trading Desk Fee Not permitted (leave blank) CPM/Media Adloox Permitted (True/False) CPM ShopLocal Required (True) CPM TrustMetrics Not permitted (leave blank) CPM Integral Ad Science Video Permitted (True/False) CPM MOAT Video Not permitted (leave blank) Media Display & Video 360 Fee Required (True) Media Media Cost Data Not permitted (leave blank) Media Scibids Fee Required (True)
Integration Code	No	string	Yes	An optional code for tracking purposes.
Details	No	string	Yes	Entry details in string format.
Pacing	Yes	string	Yes	The time period used to spend to the pacing amount. Daily Monthly Flight
Pacing Rate	Yes	string	Yes	The rate of pacing for this entry. ASAP Even Ahead On November 5, 2024, 'ASAP' will no longer be compatible with 'Flight' pacing. This value will be updated from 'ASAP' to 'Ahead' if 'Pacing' is set to 'Flight'.
Pacing Amount	Yes	float	Yes	The amount to spend per the time period set by the pacing type.
Frequency Enabled	Yes	string	Yes	Enables/disables impression-based frequency capping on the insertion order. TRUE FALSE
Frequency Exposures	Required when "Frequency Enabled" is "TRUE"	integer	Yes	A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.
Frequency Period	Required when "Frequency Enabled" is "TRUE"	string	Yes	Specifies the time period unit for the frequency cap. Minutes Hours Days Weeks Months Lifetime
Frequency Amount	Required when "Frequency Enabled" is "TRUE"	integer	Yes	A positive integer amount for length of time of the Frequency Period type, that is, the y in 'Show x impressions over y period'.
Performance Goal Type	Yes	string	Yes	The goal unit for the insertion order CPM CPA CPC CPV CPIAVC CTR % Viewability CPE Click CVR Impression CVR VCPM VTR Audio CR Video CR CPCL CPCV TOS10 Maximize Pacing Custom impression value / cost None Other
Performance Goal Value	Yes	string	Yes	The goal value in currency (CPM, CPA, CPC, CPV, CPIAVC, CPE, VCPM), percentage (% Viewability, CTR, Click CVR, Impression CVR, VTR, Audio CR, Video CR, CPCL, CPCA, TOS10), unitless (Custom impression value / cost), or as a string (Other). If the provided goal type is 'Maximize Pacing' or 'None' then this column is ignored.
Performance Goal Algorithm Id	Required when "Performance Goal Type" is "Custom impression value / cost"	integer	Yes	The custom bidding algorithm ID associated with the goal if the goal type is CUSTOM_BIDDING_VALUE_COST. Otherwise, this column is ignored.
Measure DAR	Yes	string	Yes	Enables/disables audience measurement using Nielsen Digital Ad Ratings TRUE FALSE
Measure DAR Channel	Required when "Measure DAR" is "TRUE"	integer	Yes	The channel to measure with Nielsen Digital Ad Ratings. Format = UniversalChannel.id
Budget Type	Yes	string	Yes	Specifies the type of budget in terms of an amount of "revenue" to spend (amount) or a number of impressions (impressions) to purchase. Amount Impressions
Budget Segments	Yes	string, list of lists	Yes	Specifies the specific budget segments. List format = (Budget, Start Date, End Date, Campaign Budget ID, Description). Budget is in currency floating format. Dates are in MM/DD/YYYY format. Campaign Budget ID is empty if not specified. Description cannot be empty for any budget segments. If an existing budget segment has an empty description, a description will need to be provided for the row to be uploaded. Example: "(100.50;01/01/2016;03/31/2016;12345;budget segment 1;);(200.00;04/01/2016;06/30/2016;;updated budget segment 1;);"
Auto Budget Allocation	Yes	string	Yes	Enables/disables auto-budget allocation TRUE FALSE
Geography Targeting - Include	No	string, list	Yes	List of geographies to include in targeting. List format = (GeoLocation.id; GeoLocation.id;etc.).
Geography Targeting - Exclude	No	string, list	Yes	List of geographies to exclude in targeting. List format = (GeoLocation.id; GeoLocation.id; etc.).
Proximity Targeting	No	string, list of lists	Yes	List of proximity targets each in the format "(Latitude; Longitude; Radius; Unit; FullAddress;);". Latitude is between -90 and 90 degrees (inclusive); Longitude is between -180 and 180 degrees (inclusive); Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; FullAddress is optional. For example: "(38.907192; -77.03687; 1.0; mi; Washington D.C., DC, USA;); (40.712775; -74.005972; 20.5; km; 40.712775, -74.005972;); (20.000234; -56.675423; 5.0; mi; ;);".
Proximity Location List Targeting	No	string, list of lists	Yes	List of proximity list targets for insertion orders or Non-TrueView line items, each in the format "(ProximityListId; Radius; Unit; );". ProximityListId is a location list id under an advertiser's resources. Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; There is a limit of targeting two location lists per entity along with Geography Regional Location Lists. For example: "(10041691678; 20.0; mi;); (10038858567; 20.5; km;);".
Language Targeting - Include	No	string, list	Yes	List of languages to include in targeting. List format = (Language.id;Language.id;etc.).
Language Targeting - Exclude	No	string, list	Yes	List of languages to exclude in targeting. List format = (Language.id;Language.id;etc.).
Device Targeting - Include	No	string, list	Yes	List of devices to include in targeting. List format = (DeviceCriteria.id; DeviceCriteria.id; etc.).
Device Targeting - Exclude	No	string, list	Yes	List of devices to exclude in targeting. List format = (DeviceCriteria.id; DeviceCriteria.id; etc.).
Browser Targeting - Include	No	string, list	Yes	List of browser to include in targeting. List format = (Browser.id; Browser.id; etc.).
Browser Targeting - Exclude	No	string, list	Yes	List of browser to exclude in targeting. List format = (Browser.id; Browser.id; etc.).
Digital Content Labels - Exclude	No	string, list	Yes	List of the digital content labels to exclude. List format = (G;PG; etc.). G PG T MA ?
Brand Safety Sensitivity Setting	No	string	Yes	Choose the sensitivity setting to block inventory based on the subject matter of its surrounding content. Do not block Use Campaign Manager 360 Verification Use custom
Brand Safety Custom Settings	Required when "Brand Safety Custom Setting" is "Use Custom"	string, list	Yes	If the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Sexual;Alcohol;Tobacco;etc.). Sexual Derogatory Downloads & Sharing Weapons Gambling Violence Suggestive Profanity Alcohol Drugs Tobacco Politics Religion Tragedy Transportation Accidents Sensitive social issues Shocking
Third Party Verification Services	No	string	Yes	Third party verification services provider. None Integral Ad Science DoubleVerify Adloox
Third Party Verification Labels	No	string, list	Yes	If Third Party Verification Services is not "None", specify a list of labels supported by the selected provider.
Channel Targeting - Include	No	string, list	Yes	List of channels to include in targeting. List format = (UniversalChannel.id; UniversalChannel.id; etc.).
Channel Targeting - Exclude	No	string, list	Yes	List of channels to exclude in targeting. List format = (UniversalChannel.id; UniversalChannel.id; etc.).
Site Targeting - Include	No	string, list	Yes	List of sites to include in targeting. The list can include a set of site IDs or strings of URLs, if not found in the Universal Site table. List format = (UniversalSite.Id; 'http://someurl.com'; etc.).
Site Targeting - Exclude	No	string, list	Yes	List of sites to exclude in targeting. The list can include a set of site IDs or strings of URLs, if not found in the Universal Site table. List format = (UniversalSite.Id;'http://someurl.com';etc.).
App Targeting - Include	No	string, list	Yes	List of apps to include in targeting. The list can include a set of UniversalSite IDs or strings of app packages, if not found in the Universal Site table. List format = (UniversalSite.Id; 'some.app.package'; etc.).
App Targeting - Exclude	No	string, list	Yes	List of apps to exclude in targeting. The list can include a set of UniversalSite IDs or strings of app packages, if not found in the Universal Site table. List format = (UniversalSite.Id; 'some.app.package'; etc.).
App Collection Targeting - Include	No	string, list	Yes	List of app collections to include in targeting. List format= App Collection ID; App Collection ID;
App Collection Targeting - Exclude	No	string, list	Yes	List of app collections to exclude in targeting. List format= App Collection ID; App Collection ID;
Category Targeting - Include	No	string, list	Yes	List of categories to include in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Category Targeting - Exclude	No	string, list	Yes	List of categories to exclude in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Content Genre Targeting - Include	No	string, list	Yes	List of content genres to include in targeting, from API or metadata download. List format = (ContentGenre.Id;ContentGenre.Id;etc.).
Content Genre Targeting - Exclude	No	string, list	Yes	List of content genres to exclude in targeting, from API or metadata download. List format = (ContentGenre.Id;ContentGenre.Id;etc.).
Keyword Targeting - Include	No	string, list	Yes	List of keyword strings to include in targeting.
Keyword Targeting - Exclude	No	string, list	Yes	List of keyword strings to exclude in targeting.
Keyword List Targeting - Exclude	No	string, list	Yes	List of negative keyword lists to exclude in targeting. List format = (Negative Keyword List ID; Negative Keyword List ID;)
Audience Targeting - Include	No	string, list of list of pairs	Yes	List of audience lists to include in targeting. For first-party audience lists, each audience is listed as a pair of UserList ID and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are: all, 1m, 5m, 10m, 15m, 30m, 1h, 2h, 3h, 6h, 12h, 1d, 2d, 3d, 5d, 7d, 10d, 14d, 15d, 21d, 28d, 30d, 45d, 60d, 90d, 120d, 180d, 270d, 365d
Audience Targeting - Exclude	No	string, list of list of pairs	Yes	List of audience lists to exclude in targeting. Each audience is listed as a pair of UserList ID and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);. List format = ((UserList.id; recency optional;); (UserList.id; recency optional;);) Example: "(1;1d;);(2;);". Valid recency values are: all, 1m, 5m, 10m, 15m, 30m, 1h, 2h, 3h, 6h, 12h, 1d, 2d, 3d, 5d, 7d, 10d, 14d, 15d, 21d, 28d, 30d, 45d, 60d, 90d, 120d, 180d, 270d, 365d
Affinity & In Market Targeting - Include	No	string, list	Yes	List of affinity and/or in-market audience lists to include. List format= UserList ID; UserList ID;
Affinity & In Market Targeting - Exclude	No	string, list	Yes	List of affinity and/or in-market audience lists to exclude. List format= UserList ID; UserList ID;
Custom List Targeting	No	string, list	Yes	List of custom lists to target. List format = (UserList ID; UserList ID; etc.).
Inventory Source Targeting - Authorized Seller Options	Required when "Type" is "Display" or "Video" or "Audio"	string	Yes	Setting to target authorized direct sellers, authorized direct seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. "Authorized Direct Sellers And Resellers" means targeting the authorized sellers and resellers. "Authorized and Non-Participating Publisher" means it will target authorized sellers, resellers, and unknown sellers. Authorized Direct Sellers Authorized Direct Sellers And Resellers Authorized and Non-Participating Publisher
Inventory Source Targeting - Include	No	string, list	Yes	List of inventory to include in targeting. List format = (InventorySource.id; InventorySource.id;).
Inventory Source Targeting - Exclude	No	string, list	Yes	List of inventory to exclude in targeting. List format = (InventorySource.id; InventorySource.id;).
Inventory Source Targeting - Target New Exchanges	No	string	Yes	Setting to target new exchanges. True False
Daypart Targeting	No	string, list	Yes	List of IDs, where each daypart ID is constructed in the following format: daypart_id = base_dayparting_id + days_since_monday * 10000 + start * 100 + end base_dayparting_id = 300000 days_since_monday: 0=Monday, 1=Tuesday, ..., 6=Sunday start: 0..95 (00:00--23:45) an integer from 0-95, representing 15min slots end: 1..96 (00:15--24:00); an integer from 0-95, representing 15min slots start < end For new entities, times will be set in the timezone of your users (i.e., "Local"). For existing entities, the timezone will not be changed.
Daypart Targeting Time Zone	Required when "Daypart Targeting" is included.	string	Yes	Timezone to use for daypart targeting. Local Advertiser
Environment Targeting	No	string, list	Yes	List of environments to target. Select one or more of the acceptable values. Please note that 'Web Not Optimized' cannot be selected without selecting 'Web'. Web Web Not Optimized App
Viewability Omid Targeting Enabled	No	string	Yes	Enables targeting only impressions that are measurable through the open Measurement standard. TRUE FALSE
Viewability Targeting Active View	No	string	Yes	Target predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9}
Position Targeting - Display On Screen	No	string, list	Yes	On screen display ad positions targeting. Select one or more of the acceptable values: Above the fold Below the fold Unknown
Position Targeting - Video On Screen	No	string, list	Yes	On screen video ad positions targeting. Select one or more of the acceptable values: Above the fold Below the fold Unknown
Position Targeting - Display Position In Content	No	string, list	Yes	Display ad content positions to target. Select one or more of the acceptable values: In-Article In-Feed In-Banner Interstitial Unknown
Position Targeting - Video Position In Content	No	string, list	Yes	Video ad content positions to target. Select one or more of the acceptable values: In-Article In-Feed In-Banner Interstitial Unknown Out-Stream Pre-Roll Mid-Roll Post-Roll Unknown In-Stream
Position Targeting - Audio Position In Content	No	string, list	Yes	Audio ad content positions to target. Select one or more of the acceptable values: Pre-Roll Mid-Roll Post-Roll Unknown
Video Player Size Targeting	No	string, list	Yes	List of video ad player size to target. Select one or more of the acceptable values: unknown small large HD
Content Duration Targeting	No	string, list	Yes	List of content durations to target. Unit value is minutes. Select one or more of the acceptable values: 0-1 1-5 5-15 15-30 30-60 60+ unknown
Content Stream Type Targeting	No	string, list	Yes	List of content stream types to target. Select one or more of the acceptable values: livestream on-demand
Audio Content Type Targeting	No	string, list	Yes	List of audio content type to target. Select one or more of the acceptable values: unknown online radio streaming music podcasts
Demographic Targeting Gender	No	string, list	Yes	List of genders to target. Select one or more of the acceptable values: Female Male Unknown
Demographic Targeting Age	No	string, list	Yes	Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages. Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true; Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;. Acceptable values for From: 18 25 35 45 55 65 Acceptable values for To: 25 35 45 55 65 +
Demographic Targeting Household Income	No	string, list	Yes	Target a household income range. Specify a from/to range by selecting a single Top_of_Range income range and a single Bottom_of_Range income range and whether to include households with unknown income true/false. See the list of acceptable Top_of_Range/Bottom_of_Range ranges. Example 1: to target the top 10% to 50% of households and include households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Top 10%;41-50%;true; Example 2: to target only the lower 50% of households and exclude households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Lower 50%;Lower 50%;true; Acceptable values for Top_of_Range/Bottom_of_Range: Top 10% 11-20% 21-30% 31-40% 41-50% Lower 50%
Demographic Targeting Parental Status	Yes	string, list	Yes	List of parental status to target. Select one or more of the acceptable values. Parent Not a parent Unknown
Connection Speed Targeting	No	string	Yes	Target to a specific connection speed. Select one of the acceptable values: All 2G 3G DSL 4G
Carrier Targeting - Include	No	string, list	Yes	List of ISPs or Carriers to target. List format = {ISP.id; ISP.id;}
Carrier Targeting - Exclude	No	string, list	Yes	List of ISPs or Carriers to exclude. List format = {ISP.id; ISP.id;}
Insertion Order Optimization	Yes	string	Yes	Enables/disables insertion order optimization TRUE FALSE
Bid Strategy Unit	Required when "Insertion Order Optimization" is "True"	string	Yes	Select bid strategy unit to optimize bidding: CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED
Bid Strategy Do Not Exceed	Required when "Insertion Order Optimization" is "True"	float	Yes	Set a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled.
Apply Floor Price For Deals	Required when "Insertion Order Optimization" is "True"	string	Yes	Whether to prioritize deals over open auction inventory TRUE FALSE
Algorithm Id	Required when 'Bid Strategy Unit' custom impr. value/cost .	integer	Yes	This corresponding algorithm ID must be used when Bid Strategy Unit is set to custom impr. value/cost.