首选操作

“前往”操作会将用户引导至您的网站，以便用户完成相应操作。与一键操作不同，前往操作可以多次互动。

Gmail 中的 GoTo 链接
Gmail 中的快捷操作。

使用场景

Gmail 目前支持的“前往”操作包括：

我们将来可能会支持更多操作。

查看操作

您可以向需要用户前往您的网站才能完成操作的电子邮件添加 ViewAction 按钮。

以下声明会向电子邮件添加一个 ViewAction 按钮：

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EmailMessage",
  "potentialAction": {
    "@type": "ViewAction",
    "url": "https://watch-movies.com/watch?movieId=abc123",
    "name": "Watch movie"
  },
  "description": "Watch the 'Avengers' movie online"
}
</script>

微数据

<div itemscope itemtype="http://schema.org/EmailMessage">
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ViewAction">
    <link itemprop="target" href="https://watch-movies.com/watch?movieId=abc123"/>
    <meta itemprop="name" content="Watch movie"/>
  </div>
  <meta itemprop="description" content="Watch the 'Avengers' movie online"/>
</div>

发布商数据

您可以通过设置 publisher 字段来添加有关电子邮件发件组织的详细信息：

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EmailMessage",
  "description": "Watch the 'Avengers' movie online",
  "potentialAction": {
    "@type": "ViewAction",
    "url": "https://watch-movies.com/watch?movieId=abc123",
    "name": "Watch movie"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Google Play",
    "url": "https://play.google.com",
    "url/googlePlus": "https://plus.google.com/106886664866983861036"
  }
}
</script>

微数据

<div itemscope itemtype="http://schema.org/EmailMes>sag<e"
  meta itemprop="description" content="Watch the ><9;Avengers' movie online"/
  div itemprop="potentialAction" i>temsc<ope itemtype="http://schema.org/ViewAction"
    link itemprop=&quo>t;tar<get" href="https://watch-movies.c>om/<watc>h?m<ovieId=abc123"/
    meta itemprop="name" content="Watch >movie<"/
  /div
  div itemprop="publish>er&qu<ot; itemscope itemtype="http://schema.org/Orga>nizat<ion"
    meta itemprop="name" content="Google Play"/
    li>nk <item>p<rop=>&quot;url" href="https://play.google.com"/
    link itemprop="url/googlePlus" href="https://plus.google.com/106886664866983861036"/
  /div
/div

跟踪操作

您可以向电子邮件添加TrackAction按钮，以便用户前往您的网站跟踪包裹递送情况。

当您指定 trackingUrl 属性时，系统会自动生成操作。如需直接链接到移动应用，请同时添加 TrackAction，如下所示：

JSON-LD

<script type="application/ld+>json"
{
  "@context": "http://schema.org",
  "@type": "ParcelDelivery",
  "deliveryAddress": {
    "@type": "PostalAddress",
    "streetAddress": "24 Willie Mays Plaza",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "addressCountry": "US",
    "postalCode": "94107"
  },
  "expectedArrivalUntil": "2013-03-12T12:00:00-08:00",
  "carrier": {
    "@type": "Organization",
    "name": "FedEx"
  },
  "itemShipped": {
    "@type": "Product",
    "name": "iPod Mini"
  },
  "partOfOr<der&quo>t;: {
    "@type": "Order",
    "orderNumber": "176057",
    "merchant": {
      "@type": "Organization",
      "name": "Bob Dole"
    }
  },
  "trackingUrl": "http://fedex.com/track/1234567890"
  "potentialAction": {
    "@type": "TrackAction",
    "target": "http://fedex.com/track/1234567890"
  },
}
/script

微数据

<div itemscope itemtype="http://schema.org/ParcelDeli>ver<y"
  div itemprop="deliveryAddress" itemscope itemtype="http://>schem<a.org/PostalAddress"
    meta itemprop="streetAddre>ss&qu<ot; content="24 Willie Mays Plaza"/
    meta i>tempr<op="addressLocality" content=&quo>t;San< Francisco"/
    meta itemprop="ad>dress<Region" content="CA"/
    me>ta <item>pro<p="addressCountry" content="US"/
    meta itemprop=&q>uot<;postalCode" content="94107"/
  /div
  meta itemprop=">expec<tedArrivalUntil" content="2>013<-03->12T<12:00:00-08:00"/
  div itemprop="carrier" itemscope itemty>pe=&q<uot;http://schema.org/Organization"<>/span>
   < met>a i<temprop="name" content="FedEx"/
  /div
  div itempr>op=&q<uot;itemShipped" itemscope itemtype=&quo>t;htt<p://schema.org/Product"
    meta itemprop="name" content=&qu>ot;iPod< Mini"/
  /div
  div itemprop=">;part<OfOr>der<&quo>t; <itemscope itemtype="http://schema.org/Order"
    meta itemp>rop<="orderNumber" content="176057"/
    div itemprop="merch>ant&q<uot; itemscope itemtype="http://schema.org/Organization&quo>t;
<    > < met>a itemprop="name" content="Bob Dole"/
    /div
  /div
  link itemprop="trackingUrl" href="http://fedex.com/track/1234567890"/
  div itemprop="potentialAction" itemscope itemtype="http://schema.org/TrackAction"
    link itemprop="target" href="http://fedex.com/track/1234567890"/
  /div
/div

测试您的标记

您可以使用电子邮件标记测试工具验证标记。粘贴您的标记代码，然后点击验证按钮扫描内容并接收有关任何存在错误的报告。

规范

如需了解各种前往操作类型的规范，请参阅特定类型 ViewAction 或 TrackAction 的文档。