החל מ-8 בספטמבר 2025, בכל פריט חדש צריך להצהיר אם הוא יציג מודעות פוליטיות באיחוד האירופי (EU) או לא. העלאות של קובצי SDF ושל Display & Video 360 API שלא כוללות הצהרות ייכשלו. מידע נוסף על אופן העדכון של האינטגרציה כדי להוסיף את ההצהרה הזו זמין בדף ההוצאה משימוש.
הגדרות שקובעות את יעד הביצועים של קמפיין או של הזמנת קמפיין.
ייצוג JSON
{"performanceGoalType": enum (PerformanceGoalType),// Union field performance_goal_value can be only one of the following:"performanceGoalAmountMicros": string,"performanceGoalPercentageMicros": string,"performanceGoalString": string// End of list of possible types for union field performance_goal_value.}
שדה איחוד performance_goal_value. חובה. הערך של יעד הביצועים שתואם ל-performance_goal_type נתון. performance_goal_value יכול להיות רק אחת מהאפשרויות הבאות:
[null,null,["עדכון אחרון: 2025-07-25 (שעון UTC)."],[[["\u003cp\u003eDisplay & Video 360 API v1 is sunsetted.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals can be set for campaigns or insertion orders using various types like CPM, CPC, CPA, CTR, and others.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals use either monetary values (in micros), percentages (in micros), or custom KPI strings depending on the goal type.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eperformanceGoalType\u003c/code\u003e defines the type of the performance goal, while \u003ccode\u003eperformance_goal_value\u003c/code\u003e specifies the target value in the appropriate format.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003ePerformanceGoalType\u003c/code\u003e offers a range of options like CPM, CPC, CPA, CTR, Viewability, CPIAVC, and others to align with campaign objectives.\u003c/p\u003e\n"]]],[],null,["# PerformanceGoal\n\n| Display \\& Video 360 API v1 has been sunset.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n- [PerformanceGoalType](#PerformanceGoalType)\n\nSettings that control the performance goal of a campaign or insertion order.\n\n| JSON representation |\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"performanceGoalType\": enum (/display-video/api/reference/rest/v1/PerformanceGoal#PerformanceGoalType), // Union field `performance_goal_value` can be only one of the following: \"performanceGoalAmountMicros\": string, \"performanceGoalPercentageMicros\": string, \"performanceGoalString\": string // End of list of possible types for union field `performance_goal_value`. } ``` |\n\n| Fields ||\n|-----------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `performanceGoalType` | `enum (`[PerformanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#PerformanceGoalType)`)` Required. The type of the performance goal. |\n| Union field `performance_goal_value`. Required. The performance goal value corresponding to a given [performance_goal_type](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type). `performance_goal_value` can be only one of the following: ||\n| `performanceGoalAmountMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The goal amount, in micros of the advertiser's currency. Applicable when [performanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CPM` - `PERFORMANCE_GOAL_TYPE_CPC` - `PERFORMANCE_GOAL_TYPE_CPA` - `PERFORMANCE_GOAL_TYPE_CPIAVC` - `PERFORMANCE_GOAL_TYPE_VCPM` For example 1500000 represents 1.5 standard units of the currency. |\n| `performanceGoalPercentageMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The decimal representation of the goal percentage in micros. Applicable when [performanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CTR` - `PERFORMANCE_GOAL_TYPE_VIEWABILITY` - `PERFORMANCE_GOAL_TYPE_CLICK_CVR` - `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` - `PERFORMANCE_GOAL_TYPE_VTR` - `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` - `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` For example, 70000 represents 7% (decimal 0.07). |\n| `performanceGoalString` | `string` A key performance indicator (KPI) string, which can be empty. Must be UTF-8 encoded with a length of no more than 100 characters. Applicable when [performanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type) is set to `PERFORMANCE_GOAL_TYPE_OTHER`. |\n\nPerformanceGoalType\n-------------------\n\nPossible types of performance goals.\n\n| Enums ||\n|-----------------------------------------------|----------------------------------------------------------------------------------------------------------|\n| `PERFORMANCE_GOAL_TYPE_UNSPECIFIED` | Performance goal type is not specified or is unknown in this version. |\n| `PERFORMANCE_GOAL_TYPE_CPM` | The performance goal is set in CPM (cost per mille). |\n| `PERFORMANCE_GOAL_TYPE_CPC` | The performance goal is set in CPC (cost per click). |\n| `PERFORMANCE_GOAL_TYPE_CPA` | The performance goal is set in CPA (cost per action). |\n| `PERFORMANCE_GOAL_TYPE_CTR` | The performance goal is set in CTR (click-through rate) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIEWABILITY` | The performance goal is set in Viewability percentage. |\n| `PERFORMANCE_GOAL_TYPE_CPIAVC` | The performance goal is set as CPIAVC (cost per impression audible and visible at completion). |\n| `PERFORMANCE_GOAL_TYPE_CPE` | The performance goal is set in CPE (cost per engagement). |\n| `PERFORMANCE_GOAL_TYPE_CLICK_CVR` | The performance goal is set in click conversion rate (conversions per click) percentage. |\n| `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` | The performance goal is set in impression conversion rate (conversions per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VCPM` | The performance goal is set in VCPM (cost per thousand viewable impressions). |\n| `PERFORMANCE_GOAL_TYPE_VTR` | The performance goal is set in YouTube view rate (YouTube views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` | The performance goal is set in audio completion rate (complete audio listens per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` | The performance goal is set in video completion rate (complete video views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_OTHER` | The performance goal is set to Other. |"]]
