Ab dem 8. September 2025 muss für jede neue Werbebuchung angegeben werden, ob Werbung mit politischen Inhalten in der Europäischen Union (EU) ausgeliefert wird. Display & Video 360 API- und SDF-Uploads ohne entsprechende Erklärungen schlagen fehl. Weitere Informationen dazu, wie Sie Ihre Integration aktualisieren, um diese Erklärung abzugeben, finden Sie auf unserer Seite zur Einstellung.
Ein auszuschließendes Keyword, das zu einer Liste mit auszuschließenden Keywords gehört.
JSON-Darstellung
{"name": string,"keywordValue": string}
Felder
name
string
Nur Ausgabe. Der Ressourcenname des auszuschließenden Keywords.
keywordValue
string
Erforderlich. Nicht veränderbar. Das auszuschließende Keyword, z. B. car insurance.
Muss UTF-8-codiert sein und darf maximal 255 Byte groß sein. Es sind maximal 80 Zeichen zulässig. Es sind maximal 10 Wörter zulässig.
Gültige Zeichen sind auf ASCII-Zeichen beschränkt. Das einzige URL-Escaping ist zur Darstellung von Leerzeichen zwischen Wörtern zulässig. Voran- oder nachgestellte Leerzeichen werden ignoriert.
[null,null,["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eDisplay & Video 360 API v1 is sunsetted.\u003c/p\u003e\n"],["\u003cp\u003eA NegativeKeyword resource represents a negatively targeted keyword within a negative keyword list.\u003c/p\u003e\n"],["\u003cp\u003eNegativeKeyword resources have a \u003ccode\u003ename\u003c/code\u003e and \u003ccode\u003ekeywordValue\u003c/code\u003e attribute, the latter being the targeted keyword itself with restrictions on character length and encoding.\u003c/p\u003e\n"],["\u003cp\u003eSeveral methods like \u003ccode\u003ebulkEdit\u003c/code\u003e, \u003ccode\u003ecreate\u003c/code\u003e, \u003ccode\u003edelete\u003c/code\u003e, \u003ccode\u003elist\u003c/code\u003e, and \u003ccode\u003ereplace\u003c/code\u003e are available to manage NegativeKeyword resources within negative keyword lists.\u003c/p\u003e\n"]]],["The core content details the `NegativeKeyword` resource within the Display & Video 360 API. This resource represents a negatively targeted keyword with `name` and `keywordValue` fields. `keywordValue` must be a UTF-8 encoded string (max 255 bytes, 80 characters, 10 words). Available methods include `bulkEdit`, `create`, `delete`, `list`, and `replace`, allowing for bulk changes, individual creations/deletions, listing, and full replacement of negative keywords within lists. The v1 version of the API has been sunset.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API v1 has been sunset.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]
