اعتبارًا من 8 سبتمبر 2025، يجب أن يحدّد كل عنصر جديد في الحملة ما إذا كان سيعرض إعلانات سياسية في الاتحاد الأوروبي أم لا. ستتعذّر عمليات تحميل واجهة برمجة التطبيقات "مساحة العرض والفيديو 360" وملفات SDF التي لا تقدّم بيانات الإفصاح. يمكنك الاطّلاع على صفحة الإيقاف النهائي لمزيد من التفاصيل حول كيفية تعديل عملية الدمج لإجراء هذا البيان.
الإعدادات التي تتحكّم في هدف الأداء لحملة أو طلب إدراج
تمثيل JSON
{"performanceGoalType": enum (PerformanceGoalType),// Union field performance_goal_value can be only one of the following:"performanceGoalAmountMicros": string,"performanceGoalPercentageMicros": string,"performanceGoalString": string// End of list of possible types for union field performance_goal_value.}
حقل الاتحاد performance_goal_value. مطلوب. قيمة هدف الأداء المقابلة لقيمة performance_goal_type معيّنة. يمكن أن يكون performance_goal_value واحدًا فقط مما يلي:
تاريخ التعديل الأخير: 2025-07-25 (حسب التوقيت العالمي المتفَّق عليه)
[null,null,["تاريخ التعديل الأخير: 2025-07-25 (حسب التوقيت العالمي المتفَّق عليه)"],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer supported.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals can be set for campaigns and insertion orders, and are controlled through settings that define the goal type and its corresponding value.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals can be based on various metrics like CPM, CPC, CPA, CTR, Viewability, CPIAVC and others, each with a specific type and value format.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goal values can be represented as monetary amounts in micros, percentages in micros or custom KPI strings depending on the selected goal type.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eperformanceGoalType\u003c/code\u003e dictates how the \u003ccode\u003eperformance_goal_value\u003c/code\u003e should be interpreted, with options like \u003ccode\u003ePERFORMANCE_GOAL_TYPE_CPM\u003c/code\u003e, \u003ccode\u003ePERFORMANCE_GOAL_TYPE_CPC\u003c/code\u003e, etc.that map to specific metrics.\u003c/p\u003e\n"]]],[],null,["# PerformanceGoal\n\n| Display \\& Video 360 API v2 has sunset.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n- [PerformanceGoalType](#PerformanceGoalType)\n\nSettings that control the performance goal of a campaign or insertion order.\n\n| JSON representation |\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"performanceGoalType\": enum (/display-video/api/reference/rest/v2/PerformanceGoal#PerformanceGoalType), // Union field `performance_goal_value` can be only one of the following: \"performanceGoalAmountMicros\": string, \"performanceGoalPercentageMicros\": string, \"performanceGoalString\": string // End of list of possible types for union field `performance_goal_value`. } ``` |\n\n| Fields ||\n|-----------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `performanceGoalType` | `enum (`[PerformanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#PerformanceGoalType)`)` Required. The type of the performance goal. |\n| Union field `performance_goal_value`. Required. The performance goal value corresponding to a given [performance_goal_type](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type). `performance_goal_value` can be only one of the following: ||\n| `performanceGoalAmountMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The goal amount, in micros of the advertiser's currency. Applicable when [performanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CPM` - `PERFORMANCE_GOAL_TYPE_CPC` - `PERFORMANCE_GOAL_TYPE_CPA` - `PERFORMANCE_GOAL_TYPE_CPIAVC` - `PERFORMANCE_GOAL_TYPE_VCPM` For example 1500000 represents 1.5 standard units of the currency. |\n| `performanceGoalPercentageMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The decimal representation of the goal percentage in micros. Applicable when [performanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CTR` - `PERFORMANCE_GOAL_TYPE_VIEWABILITY` - `PERFORMANCE_GOAL_TYPE_CLICK_CVR` - `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` - `PERFORMANCE_GOAL_TYPE_VTR` - `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` - `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` For example, 70000 represents 7% (decimal 0.07). |\n| `performanceGoalString` | `string` A key performance indicator (KPI) string, which can be empty. Must be UTF-8 encoded with a length of no more than 100 characters. Applicable when [performanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type) is set to `PERFORMANCE_GOAL_TYPE_OTHER`. |\n\nPerformanceGoalType\n-------------------\n\nPossible types of performance goals.\n\n| Enums ||\n|-----------------------------------------------|----------------------------------------------------------------------------------------------------------|\n| `PERFORMANCE_GOAL_TYPE_UNSPECIFIED` | Performance goal type is not specified or is unknown in this version. |\n| `PERFORMANCE_GOAL_TYPE_CPM` | The performance goal is set in CPM (cost per mille). |\n| `PERFORMANCE_GOAL_TYPE_CPC` | The performance goal is set in CPC (cost per click). |\n| `PERFORMANCE_GOAL_TYPE_CPA` | The performance goal is set in CPA (cost per action). |\n| `PERFORMANCE_GOAL_TYPE_CTR` | The performance goal is set in CTR (click-through rate) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIEWABILITY` | The performance goal is set in Viewability percentage. |\n| `PERFORMANCE_GOAL_TYPE_CPIAVC` | The performance goal is set as CPIAVC (cost per impression audible and visible at completion). |\n| `PERFORMANCE_GOAL_TYPE_CPE` | The performance goal is set in CPE (cost per engagement). |\n| `PERFORMANCE_GOAL_TYPE_CLICK_CVR` | The performance goal is set in click conversion rate (conversions per click) percentage. |\n| `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` | The performance goal is set in impression conversion rate (conversions per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VCPM` | The performance goal is set in VCPM (cost per thousand viewable impressions). |\n| `PERFORMANCE_GOAL_TYPE_VTR` | The performance goal is set in YouTube view rate (YouTube views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` | The performance goal is set in audio completion rate (complete audio listens per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` | The performance goal is set in video completion rate (complete video views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_OTHER` | The performance goal is set to Other. |"]]
