使用场景
请参考以下示例,确保您的 BusReservation 标记结构正确。
基本预订确认
在发送预订确认时,请在电子邮件中嵌入以下标记。
Google 应用会在行程当天显示预订详情,并根据交通方式和路况通知用户何时出发前往公交车站。如果您提供办理入住手续的网址(如以下示例所示),Google 应用会在行程开始前 24 小时向用户显示该网址。
JSON-LD
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "BusReservation",
"reservationNumber": "123456",
"underName": {
"@type": "Person",
"name": "John Smith"
},
"reservationStatus": "http://schema.org/ReservationConfirmed",
"reservationFor": {
"@type": "BusTrip",
"busCompany": {
"@type": "Organization",
"name": "Bolt NYC"
},
"departureBusStop": {
"@type": "BusStop",
"name": "Port Authority, NYC"
},
"departureTime": "2017-01-04T12:30:00-05:00",
"arrivalBusStop": {
"@type": "BusStop",
"name": "Boston South Station"
},
"arrivalTime": "2017-01-04T17:10:00-05:00"
}
}
</script>
微数据
<div itemscope itemtype="http://schema.org/BusReservation">
<meta itemprop="reservationNumber" content="123456"/>
<div itemprop="underName" itemscope itemtype="http://schema.org/Person">
<meta itemprop="name" content="John Smith"/>
</div>
<link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
<div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
<div itemprop="busCompany" itemscope itemtype="http://schema.org/Organization">
<meta itemprop="name" content="Bolt NYC"/>
</div>
<div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Port Authority, NYC"/>
</div>
<meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
<div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Boston South Station"/>
</div>
<meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
</div>
</div>
登机牌和车票
除了预订确认之外,您还可以在单独的电子邮件中触发确认卡片登机牌。
确认卡片不仅可以帮助用户准时到达公交车站,还可以在行程期间向用户显示车票。为此,请在标记中添加其他字段。如果需要其他字段才能让乘客登车,请将其添加到 additionalTicketText 字段中。
对于没有预留座位的车票,这些字段包括:numSeats、ticketNumber、 ticketToken
JSON-LD
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "BusReservation",
"reservationNumber": "123456",
"underName": {
"@type": "Person",
"name": "John Smith"
},
"reservationStatus": "http://schema.org/ReservationConfirmed",
"reservationFor": {
"@type": "BusTrip",
"busCompany": "Bolt NYC",
"departureBusStop": {
"@type": "BusStop",
"name": "Port Authority, NYC"
},
"departureTime": "2017-01-04T12:30:00-05:00",
"arrivalBusStop": {
"@type": "BusStop",
"name": "Boston South Station"
},
"arrivalTime": "2017-01-04T17:10:00-05:00"
},
"reservedTicket": {
"@type": "Ticket",
"underName": "John Smith",
"ticketNumber": "123XYZ",
"ticketToken": "aztecCode:AB34",
"additionalTicketText": "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."
}
}
</script>
微数据
<div itemscope itemtype="http://schema.org/BusReservation">
<meta itemprop="reservationNumber" content="123456"/>
<div itemprop="underName" itemscope itemtype="http://schema.org/Person">
<meta itemprop="name" content="John Smith"/>
</div>
<link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
<div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
<meta itemprop="busCompany" content="Bolt NYC"/>
<div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Port Authority, NYC"/>
</div>
<meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
<div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Boston South Station"/>
</div>
<meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
</div>
<div itemprop="reservedTicket" itemscope itemtype="http://schema.org/Ticket">
<meta itemprop="underName" content="John Smith"/>
<meta itemprop="ticketNumber" content="123XYZ"/>
<meta itemprop="ticketToken" content="aztecCode:AB34"/>
<meta itemprop="additionalTicketText" content="We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."/>
</div>
</div>
对于有预留座位的车票,这些字段包括:seatNumber、seatingType、ticketNumber、 ticketToken
JSON-LD
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "BusReservation",
"reservationNumber": "123456",
"underName": {
"@type": "Person",
"name": "John Smith"
},
"reservationStatus": "http://schema.org/ReservationConfirmed",
"reservationFor": {
"@type": "BusTrip",
"busCompany": "Bolt NYC",
"departureBusStop": {
"@type": "BusStop",
"name": "Port Authority, NYC"
},
"departureTime": "2017-01-04T12:30:00-05:00",
"arrivalBusStop": {
"@type": "BusStop",
"name": "Boston South Station"
},
"arrivalTime": "2017-01-04T17:10:00-05:00"
},
"reservedTicket": {
"@type": "Ticket",
"underName": "John Smith",
"ticketedSeat": {
"@type": "Seat",
"seatNumber": "27B",
"seatingType": "Coach"
},
"ticketNumber": "123XYZ",
"ticketToken": "aztecCode:AB34",
"additionalTicketText": "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."
}
}
</script>
微数据
<div itemscope itemtype="http://schema.org/BusReservation">
<meta itemprop="reservationNumber" content="123456"/>
<div itemprop="underName" itemscope itemtype="http://schema.org/Person">
<meta itemprop="name" content="John Smith"/>
</div>
<link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
<div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
<meta itemprop="busCompany" content="Bolt NYC"/>
<div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Port Authority, NYC"/>
</div>
<meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
<div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Boston South Station"/>
</div>
<meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
</div>
<div itemprop="reservedTicket" itemscope itemtype="http://schema.org/Ticket">
<meta itemprop="underName" content="John Smith"/>
<div itemprop="ticketedSeat" itemscope itemtype="http://schema.org/Seat">
<meta itemprop="seatNumber" content="27B"/>
<meta itemprop="seatingType" content="Coach"/>
</div>
<meta itemprop="ticketNumber" content="123XYZ"/>
<meta itemprop="ticketToken" content="aztecCode:AB34"/>
<meta itemprop="additionalTicketText" content="We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."/>
</div>
</div>
包含所有受支持字段的示例
如需参考,以下示例填充了所有受支持的字段:
JSON-LD
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "BusReservation",
"reservationNumber": "123456",
"url": "http://boltbus.com/view/123456",
"underName": {
"@type": "Person",
"name": "John Smith",
"email": "john@mail.com"
},
"programMembership": {
"@type": "ProgramMembership",
"memberNumber": "12345",
"program": "STA"
},
"bookingAgent": {
"@type": "Organization",
"name": "Bolt Bus NYC",
"url": "http://boltbus.com/"
},
"bookingTime": "2013-01-14T13:05:00-05:00",
"modifiedTime": "2013-03-14T13:05:00-05:00",
"confirmReservationUrl": "http://boltbus.com/confirm?id=123456",
"cancelReservationUrl": "http://boltbus.com/cancel?id=123456",
"modifyReservationUrl": "http://boltbus.com/edit?id=123456",
"checkinUrl": "http://boltbus.com/checkin?id=AB3XY2",
"reservationStatus": "http://schema.org/ReservationConfirmed",
"reservationFor": {
"@type": "BusTrip",
"name": "?",
"busNumber": "63",
"busName": "Bolt Bus NY:Boston",
"busCompany": {
"@type": "Organization",
"name": "Bolt NYC"
},
"departureBusStop": {
"@type": "BusStop",
"name": "Port Authority, NYC",
"address": {
"@type": "PostalAddress",
"streetAddress": "625 8th Avenue",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10018",
"addressCountry": "USA"
},
"directions": "Bus terminals are at floors 2-4 of the Port Authority building"
},
"departureTime": "2017-01-04T12:30:00-05:00",
"arrivalBusStop": {
"@type": "BusStop",
"name": "Boston South Station",
"address": {
"@type": "PostalAddress",
"streetAddress": "Summer St.",
"addressLocality": "Boston",
"addressRegion": "MA",
"postalCode": "02111",
"addressCountry": "USA"
},
"directions": "Bus stops are at thewest side of the train station."
},
"arrivalTime": "2017-01-04T17:10:00-05:00"
},
"reservedTicket": {
"@type": "Ticket",
"ticketNumber": "123XYZ",
"downloadUrl": "?",
"printUrl": "?",
"ticketToken": "qrCode:123456789",
"additionalTicketText": "?",
"price": "45.00",
"priceCurrency": "USD",
"underName": {
"@type": "Person",
"name": "Mary Smith"
},
"ticketedSeat": {
"@type": "Seat",
"seatingType": "Coach",
"seatNumber": "27",
"seatRow": "A"
}
}
}
</script>
微数据
<div itemscope itemtype="http://schema.org/BusReservation">
<meta itemprop="reservationNumber" content="123456"/>
<link itemprop="url" href="http://boltbus.com/view/123456"/>
<div itemprop="underName" itemscope itemtype="http://schema.org/Person">
<meta itemprop="name" content="John Smith"/>
<meta itemprop="email" content="john@mail.com"/>
</div>
<div itemprop="programMembership" itemscope itemtype="http://schema.org/ProgramMembership">
<meta itemprop="memberNumber" content="12345"/>
<meta itemprop="program" content="STA"/>
</div>
<div itemprop="bookingAgent" itemscope itemtype="http://schema.org/Organization">
<meta itemprop="name" content="Bolt Bus NYC"/>
<link itemprop="url" href="http://boltbus.com/"/>
</div>
<meta itemprop="bookingTime" content="2013-01-14T13:05:00-05:00"/>
<meta itemprop="modifiedTime" content="2013-03-14T13:05:00-05:00"/>
<link itemprop="confirmReservationUrl" href="http://boltbus.com/confirm?id=123456"/>
<link itemprop="cancelReservationUrl" href="http://boltbus.com/cancel?id=123456"/>
<link itemprop="modifyReservationUrl" href="http://boltbus.com/edit?id=123456"/>
<link itemprop="checkinUrl" href="http://boltbus.com/checkin?id=AB3XY2"/>
<link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
<div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
<meta itemprop="name" content="?"/>
<meta itemprop="busNumber" content="63"/>
<meta itemprop="busName" content="Bolt Bus NY:Boston"/>
<div itemprop="busCompany" itemscope itemtype="http://schema.org/Organization">
<meta itemprop="name" content="Bolt NYC"/>
</div>
<div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Port Authority, NYC"/>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<meta itemprop="streetAddress" content="625 8th Avenue"/>
<meta itemprop="addressLocality" content="New York"/>
<meta itemprop="addressRegion" content="NY"/>
<meta itemprop="postalCode" content="10018"/>
<meta itemprop="addressCountry" content="USA"/>
</div>
<meta itemprop="directions" content="Bus terminals are at floors 2-4 of the Port Authority building"/>
</div>
<meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
<div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
<meta itemprop="name" content="Boston South Station"/>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<meta itemprop="streetAddress" content="Summer St."/>
<meta itemprop="addressLocality" content="Boston"/>
<meta itemprop="addressRegion" content="MA"/>
<meta itemprop="postalCode" content="02111"/>
<meta itemprop="addressCountry" content="USA"/>
</div>
<meta itemprop="directions" content="Bus stops are at thewest side of the train station."/>
</div>
<meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
</div>
<div itemprop="reservedTicket" itemscope itemtype="http://schema.org/Ticket">
<meta itemprop="ticketNumber" content="123XYZ"/>
<meta itemprop="downloadUrl" content="?"/>
<meta itemprop="printUrl" content="?"/>
<meta itemprop="ticketToken" content="qrCode:123456789"/>
<meta itemprop="additionalTicketText" content="?"/>
<meta itemprop="price" content="45.00"/>
<meta itemprop="priceCurrency" content="USD"/>
<div itemprop="underName" itemscope itemtype="http://schema.org/Person">
<meta itemprop="name" content="Mary Smith"/>
</div>
<div itemprop="ticketedSeat" itemscope itemtype="http://schema.org/Seat">
<meta itemprop="seatingType" content="Coach"/>
<meta itemprop="seatNumber" content="27"/>
<meta itemprop="seatRow" content="A"/>
</div>
</div>
</div>
测试您的标记
您可以使用 电子邮件标记测试工具验证您的标记。 粘贴标记代码,然后点击验证 按钮,即可扫描内容并获得有关任何错误的报告。
规范
查看电子邮件的详细信息,了解是否有任何属性适用于您的公交车预订。通过标记这些其他属性,您可以让 Google 向用户显示有关公交车预订的更丰富说明。
| 属性 | 类型 | 说明 |
|---|---|---|
| reservationNumber | 文本 | (必需 )预订的编号或 ID。 |
| url | 网址 | 可查看预订的网页。 |
| underName | 个人或组织 | (必需 )乘客。 |
| underName.name | 文本 | (必需 )个人的姓名。 |
| underName.email | 文本 | 电子邮件地址。 |
| programMembership | ProgramMembership | 应用于预订的任何会员资格,例如常旅客会员、酒店会员等。 |
| programMembership.memberNumber | 文本 | 会员资格的标识符。 |
| programMembership.program | 文本 | 课程的名称。 |
| bookingAgent | 组织或个人 | 预订代理或机构。也接受字符串(例如“ ”)。 |
| bookingAgent.name | 文本 | 代理/服务的名称。 |
| bookingAgent.url | 网址 | 代理/服务的网站。 |
| bookingTime | DateTime | 预订日期。 |
| modifiedTime | DateTime | (建议用于确认卡片/搜索答案 )上次修改预订的时间。 |
| confirmReservationUrl | 网址 | 可确认预订的网页。 |
| cancelReservationUrl | 网址 | 可取消预订的网页。 |
| modifyReservationUrl | 网址 | (建议用于确认卡片/搜索答案 )可修改预订的网页。 |
| checkinUrl | 网址 | 乘客可办理入住手续的网页。 |
| reservationStatus | ReservationStatus | (必需 )预订的当前状态。 |
| reservationFor | BusTrip | (必需 )有关公交车行程的信息。 |
| reservationFor.name | 文本 | BusTrip 的名称。 |
| reservationFor.busNumber | 文本 | 例如 101。 |
| reservationFor.busName | 文本 | 例如 Bolt Express。 |
| reservationFor.busCompany | 组织 | (必需 )例如 Bolt NYC。也接受字符串(例如“Bolt NYC”)。 |
| reservationFor.busCompany.name | 文本 | (必需 )组织的名称。 |
| reservationFor.departureBusStop | BusStop 或 BusStation | (必需 )公交车的出发地点。 |
| reservationFor.departureBusStop.name | 文本 | (必需 )BusStop 的名称。 |
| reservationFor.departureBusStop.address | PostalAddress | 出发公交车站的地址。 |
| reservationFor.departureBusStop.address.streetAddress | 文本 | (建议用于确认卡片/搜索答案 )出发公交车站的街道地址。 |
| reservationFor.departureBusStop.address.addressLocality | 文本 | (建议用于确认卡片/搜索答案 )出发公交车站的所在地(例如城市)。 |
| reservationFor.departureBusStop.address.addressRegion | 文本 | (建议用于确认卡片/搜索答案 )出发公交车站的地区(例如州)。 |
| reservationFor.departureBusStop.address.postalCode | 文本 | (建议用于确认卡片/搜索答案 )出发公交车站的邮政编码。 |
| reservationFor.departureBusStop.address.addressCountry | 文本或国家/地区 | (建议用于确认卡片/搜索答案 )出发公交车站的国家 / 地区。 |
| reservationFor.departureBusStop.directions | 文本 | 前往公交车站的路线。 |
| reservationFor.departureTime | DateTime | (必需 )公交车出发时间。 |
| reservationFor.arrivalBusStop | BusStop 或 BusStation | (必需 )公交车的到达地点。 |
| reservationFor.arrivalBusStop.name | 文本 | (必需 )BusStop 的名称。 |
| reservationFor.arrivalBusStop.address | PostalAddress | 到达公交车站的地址。 |
| reservationFor.arrivalBusStop.address.streetAddress | 文本 | (建议用于确认卡片/搜索答案 )到达公交车站的街道地址。 |
| reservationFor.arrivalBusStop.address.addressLocality | 文本 | (建议用于确认卡片/搜索答案 )到达公交车站的所在地(例如城市)。 |
| reservationFor.arrivalBusStop.address.addressRegion | 文本 | (建议用于确认卡片/搜索答案 )到达公交车站的地区(例如州)。 |
| reservationFor.arrivalBusStop.address.postalCode | 文本 | (建议用于确认卡片/搜索答案 )到达公交车站的邮政编码。 |
| reservationFor.arrivalBusStop.address.addressCountry | 文本或国家/地区 | (建议用于确认卡片/搜索答案 )到达公交车站的国家 / 地区。 |
| reservationFor.arrivalBusStop.directions | 文本 | 前往公交车站的路线。 |
| reservationFor.arrivalTime | DateTime | (必需 )公交车到达时间。 |
| reservedTicket | 票 | 车票信息。 |
| reservedTicket.ticketNumber | 文本 | 车票的编号或 ID。 |
| reservedTicket.downloadUrl | 网址 | 。 |
| reservedTicket.printUrl | 网址 | 。 |
| reservedTicket.ticketToken | 文本或网址 | 如果条形码图片托管在您的网站上,则该字段的值是图片的网址,或者是条形码或二维码 URI,例如“barcode128:AB34”(ISO-15417 条形码)、“qrCode:AB34”(二维码)、“aztecCode:AB34”(Aztec 代码)、“barcodeEAN:1234”(EAN 代码)和“barcodeUPCA:1234”(UPCA 代码)。 |
| reservedTicket.additionalTicketText | 文本 | 有关车票的其他说明文字。 |
| reservedTicket.price | 文本 | 车票的总价。 |
| reservedTicket.priceCurrency | 文本 | 车票价格的币种(采用由 3 个字母表示的 ISO 4217 格式)。 |
| reservedTicket.underName | 个人或组织 | 车票所对应的个人或组织。 |
| reservedTicket.underName.name | 文本 | 个人的姓名。 |
| reservedTicket.ticketedSeat | 席位 | 预留座位的位置(例如 27B)。。 |
| reservedTicket.ticketedSeat.seatingType | 文本 | 座位的类型/等级。 |
| reservedTicket.ticketedSeat.seatNumber | 文本 | 预留座位的位置。 |
| reservedTicket.ticketedSeat.seatRow | 文本 | 预留座位所在的排。 |