--- v17/common/metrics.proto 2024-10-17 03:48:52.000000000 +0000 +++ v18/common/metrics.proto 2024-10-17 03:48:55.000000000 +0000 @@ -501,6 +501,26 @@ // Number of clicks Google considers illegitimate and doesn't charge you for. optional int64 invalid_clicks = 225; + // The percentage of clicks that have been filtered out of your total number + // of clicks (filtered + non-filtered clicks) due to being general invalid + // clicks. These are clicks Google considers illegitimate that are detected + // through routine means of filtration (that is, known invalid data-center + // traffic, bots and spiders or other crawlers, irregular patterns, etc). + // You're not charged for them, and they don't affect your account statistics. + // See the help page at + // https://support.google.com/campaignmanager/answer/6076504 for + // details. + optional double general_invalid_click_rate = 370; + + // Number of general invalid clicks. These are a subset of your invalid clicks + // that are detected through routine means of filtration (such as known + // invalid data-center traffic, bots and spiders or other crawlers, irregular + // patterns, etc.). You're not charged for them, and they don't affect your + // account statistics. See the help page at + // https://support.google.com/campaignmanager/answer/6076504 for + // details. + optional int64 general_invalid_clicks = 371; + // Number of message chats initiated for Click To Message impressions that // were message tracking eligible. optional int64 message_chats = 226; @@ -1186,6 +1206,24 @@ // CampaignAggregateAssetView. // This metric is only supported in Performance Max channel. optional double asset_unrated_performance_cost_percentage = 363; + + // The amount of store visits attributed by the last click model. + optional double store_visits_last_click_model_attributed_conversions = 365; + + // The purchase conversion stats for the unified goals results. + optional double results_conversions_purchase = 366; + + // The number of video views divided by number of impressions that can + // potentially lead to video views for in-feed formats. + optional double video_view_rate_in_feed = 367; + + // The number of video views divided by number of impressions that can + // potentially lead to video views for in-stream formats. + optional double video_view_rate_in_stream = 368; + + // The number of video views divided by number of impressions that can + // potentially lead to video views for in shorts formats. + optional double video_view_rate_shorts = 369; } // Search volume range.
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Last updated 2024-10-17 UTC.
[null,null,["Last updated 2024-10-17 UTC."],[[["This update introduces new metrics related to invalid clicks, providing a breakdown of general invalid clicks and their rate."],["Additional metrics for store visits attributed by the last click model, purchase conversions, and video view rates across different formats are also included."],["The update enhances reporting capabilities by adding fields for asset unrated performance cost percentage and general invalid clicks."],["New metrics like `general_invalid_click_rate` and `general_invalid_clicks` are introduced to help track illegitimate clicks filtered by Google."],["The proto file is updated with several new metrics, including `store_visits_last_click_model_attributed_conversions` and `results_conversions_purchase`, among others, for more granular performance analysis."]]],[]]