--- v17/services/audience_insights_service.proto 2024-10-17 03:48:53.000000000 +0000 +++ v18/services/audience_insights_service.proto 2024-10-17 03:48:59.000000000 +0000 @@ -142,10 +143,9 @@ GenerateSuggestedTargetingInsightsRequest) returns (GenerateSuggestedTargetingInsightsResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:generateSuggestedTargetingInsights" + post: "/v18/customers/{customer_id=*}:generateSuggestedTargetingInsights" body: "*" }; - option (google.api.method_signature) = "customer_id,audience"; } // Returns a collection of audience attributes along with estimates of the @@ -165,12 +165,37 @@ rpc GenerateAudienceOverlapInsights(GenerateAudienceOverlapInsightsRequest) returns (GenerateAudienceOverlapInsightsResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:generateAudienceOverlapInsights" + post: "/v18/customers/{customer_id=*}:generateAudienceOverlapInsights" body: "*" }; option (google.api.method_signature) = "customer_id,country_location,primary_attribute,dimensions"; } + + // Returns potential reach metrics for targetable audiences. + // + // This method helps answer questions like "How many Men aged 18+ interested + // in Camping can be reached on YouTube?" + // + // List of thrown errors: + // [AudienceInsightsError]() + // [AuthenticationError]() + // [AuthorizationError]() + // [FieldError]() + // [HeaderError]() + // [InternalError]() + // [QuotaError]() + // [RangeError]() + // [RequestError]() + rpc GenerateTargetingSuggestionMetrics( + GenerateTargetingSuggestionMetricsRequest) + returns (GenerateTargetingSuggestionMetricsResponse) { + option (google.api.http) = { + post: "/v18/customers/{customer_id=*}:generateTargetingSuggestionMetrics" + body: "*" + }; + option (google.api.method_signature) = "customer_id,audiences"; + } } // Request message for @@ -241,27 +266,24 @@ } // Request message for -// [AudienceInsightsService.GenerateSuggestedTargetingInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateSuggestedTargetingInsights]. +// [AudienceInsightsService.GenerateSuggestedTargetingInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateSuggestedTargetingInsights]. message GenerateSuggestedTargetingInsightsRequest { // Required. The ID of the customer. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; - // Required. The audience of interest for which insights are being requested. - InsightsAudience audience = 2 [(google.api.field_behavior) = REQUIRED]; - - // Optional. The baseline audience. The default, if unspecified, is all - // people in the same country as the audience of interest. - InsightsAudience baseline_audience = 3 - [(google.api.field_behavior) = OPTIONAL]; - - // Optional. The one-month range of historical data to use for insights, in - // the format "yyyy-mm". If unset, insights will be returned for the last - // thirty days of data. - string data_month = 4 [(google.api.field_behavior) = OPTIONAL]; - // Optional. The name of the customer being planned for. This is a // user-defined value. string customer_insights_group = 5 [(google.api.field_behavior) = OPTIONAL]; + + // Required. The audience to get suggestions for. + oneof audience_input { + // Provide a seed audience to get suggestions for. + InsightsAudienceDefinition audience_definition = 6; + + // Provide a text description of an audience to get AI-generated targeting + // suggestions. This can take around 5 or more seconds to complete. + InsightsAudienceDescription audience_description = 7; + } } // Response message for @@ -426,6 +451,30 @@ int64 potential_youtube_reach_intersection = 2; } +// Request message for +// [AudienceInsightsService.GenerateTargetingSuggestionMetrics]. +message GenerateTargetingSuggestionMetricsRequest { + // Required. The ID of the customer. + string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; + + // Required. Audiences to request metrics for. + repeated BasicInsightsAudience audiences = 2 + [(google.api.field_behavior) = REQUIRED]; + + // Optional. The name of the customer being planned for. This is a + // user-defined value. + string customer_insights_group = 3 [(google.api.field_behavior) = OPTIONAL]; +} + +// Response message for +// [AudienceInsightsService.GenerateTargetingSuggestionMetrics][google.ads.googleads.v18.services.AudienceInsightsService.GenerateTargetingSuggestionMetrics]. +message GenerateTargetingSuggestionMetricsResponse { + // Suggested targetable audiences. There will be one suggestion for each + // [GenerateTargetingSuggestionMetricsRequest.audiences] requested, matching + // the order requested. + repeated TargetingSuggestionMetrics suggestions = 1; +} + // An audience attribute that can be used to request insights about the // audience. message AudienceInsightsAttribute { @@ -563,6 +612,9 @@ // Special metadata for a Location. LocationAttributeMetadata location_attribute_metadata = 8; + + // Special metadata for a User Interest. + UserInterestAttributeMetadata user_interest_attribute_metadata = 10; } } @@ -605,7 +657,52 @@ // Metadata associated with a Location attribute. message LocationAttributeMetadata { // The country location of the sub country location. - google.ads.googleads.v17.common.LocationInfo country_location = 1; + google.ads.googleads.v18.common.LocationInfo country_location = 1; +} + +// Metadata associated with a User Interest attribute. +message UserInterestAttributeMetadata { + // English language text description of the user interest category (200 + // characters max). + string user_interest_description = 1; +} + +// A structured definition of the audience of interest for which insights are +// being requested in AudienceInsightsService. +message InsightsAudienceDefinition { + // Required. The audience of interest for which insights are being requested. + InsightsAudience audience = 1 [(google.api.field_behavior) = REQUIRED]; + + // Optional. The baseline audience. The default, if unspecified, is all people + // in the same country as the audience of interest. + InsightsAudience baseline_audience = 2 + [(google.api.field_behavior) = OPTIONAL]; + + // Optional. The one-month range of historical data to use for insights, in + // the format "yyyy-mm". If unset, insights will be returned for the last + // thirty days of data. + string data_month = 3 [(google.api.field_behavior) = OPTIONAL]; +} + +// A text description of the audience of interest for which insights are being +// requested in AudienceInsightsService. +message InsightsAudienceDescription { + // Required. The countries for the audience. + repeated google.ads.googleads.v18.common.LocationInfo country_locations = 1 + [(google.api.field_behavior) = REQUIRED]; + + // Required. An English language text description of an audience to get + // suggestions for. Maximum length is 2000 characters. For example, "Women in + // their 30s who love to travel". + string audience_description = 2 [(google.api.field_behavior) = REQUIRED]; + + // Optional. An optional marketing objective which will influence the type of + // suggestions produced. AWARENESS will provide affinity audience segments, + // while CONSIDERATION will provide in-market audience segments. Leaving it + // unset will provide both. + google.ads.googleads.v18.enums.AudienceInsightsMarketingObjectiveEnum + .AudienceInsightsMarketingObjective marketing_objective = 3 + [(google.api.field_behavior) = OPTIONAL]; } // A set of users, defined by various characteristics, for which insights can
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Last updated 2024-10-17 UTC.
[null,null,["Last updated 2024-10-17 UTC."],[[["The Audience Insights service API has been updated to version v18, changing the base path for requests from `/v17` to `/v18`."],["A new method, `GenerateTargetingSuggestionMetrics`, is introduced to provide potential reach metrics for targetable audiences."],["The `GenerateSuggestedTargetingInsights` method has been updated to accept audience definitions or descriptions as input and removed historical data month specification and baseline audience definition from the main request."],["Metadata support has been extended for `UserInterest` attributes, adding a `user_interest_description` field."],["Location attribute metadata now utilizes `google.ads.googleads.v18.common.LocationInfo` for specifying country location."]]],[]]