App Campaigns
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App campaigns allow you to
promote your app based on a specific area of focus. The campaign creation
workflow differs slightly from other campaign types, and consists of the
following high-level steps:
- Create a campaign, specifying your app information and the campaign's
advertising channel sub-type, goal type, budget, and bidding strategy. You
can also add targeting criteria such as languages or locations.
- Create an ad group. If the goal of the campaign is to drive in-app actions
or in-app action value, you can also add ad group criteria for user lists.
- Create ads using the asset-based ad type
that corresponds to your campaign's advertising channel sub-type.
Google Ads will automate targeting and bidding according to the specified goal
and show ads based on the assets you
provided.
Compatibility
App Campaign Legacy (installs) are not supported in the Google Ads API but are
supported in the UI. This applies to both geographic and non-geographic
reporting as well.
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eApp campaigns promote your app focusing on a specific area, differing slightly in campaign creation from other campaign types.\u003c/p\u003e\n"],["\u003cp\u003eCampaign creation involves setting app details, campaign goals, budget, bidding, targeting, and ad group criteria if needed.\u003c/p\u003e\n"],["\u003cp\u003eAsset-based ads are created based on the campaign's advertising channel sub-type, with Google Ads automating targeting and bidding for specified goals.\u003c/p\u003e\n"],["\u003cp\u003eLegacy App Campaigns for installs are not supported through the Google Ads API but can be accessed through the UI.\u003c/p\u003e\n"]]],[],null,["# App Campaigns\n\n[App campaigns](//support.google.com/google-ads/answer/6247380) allow you to\npromote your app based on a specific area of focus. The campaign creation\nworkflow differs slightly from other campaign types, and consists of the\nfollowing high-level steps:\n\n1. Create a campaign, specifying your app information and the campaign's advertising channel sub-type, goal type, budget, and bidding strategy. You can also add targeting criteria such as languages or locations.\n2. Create an ad group. If the goal of the campaign is to drive in-app actions or in-app action value, you can also add ad group criteria for user lists.\n3. Create ads using the [asset-based](/google-ads/api/docs/assets/overview) ad type that corresponds to your campaign's advertising channel sub-type.\n\nGoogle Ads will automate targeting and bidding according to the specified goal\nand [show ads based on the assets you\nprovided](//support.google.com/google-ads/answer/6357595).\n\nCompatibility\n-------------\n\nApp Campaign Legacy (installs) are not supported in the Google Ads API but are\nsupported in the UI. This applies to both geographic and non-geographic\nreporting as well."]]
