Большинство типов активов необходимо создать с помощью AssetService прежде чем их можно будет использовать в объявлении. Тип TextAsset является исключением, поскольку он создается во время создания объявления. Все остальные типы необходимо сначала загрузить в учетную запись рекламодателя, прежде чем их можно будет использовать.
Создать актив
При создании ресурсов изображений и медиа-пакетов требуются уникальные имена. Если вы укажете существующее имя, новое имя будет создано путем добавления уникальной строки к существующему имени. Мы настоятельно рекомендуем вам использовать уникальные описательные имена, чтобы упростить управление и идентификацию отдельных ресурсов по мере роста вашей коллекции.
В следующем примере показано, как создать новый ресурс изображения на основе URL-адреса необработанных данных изображения.
Ява
private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException {
byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream());
// Create the image asset.
ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build();
// Creates an asset.
Asset asset =
Asset.newBuilder()
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different name, the
// new name will be dropped silently.
.setName("Marketing Image")
.setType(AssetType.IMAGE)
.setImageAsset(imageAsset)
.build();
// Creates the operation.
AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();
// Creates the service client.
try (AssetServiceClient assetServiceClient =
googleAdsClient.getLatestVersion().createAssetServiceClient()) {
// Issues a mutate request to add the asset.
MutateAssetsResponse response =
assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation));
// Prints the result.
System.out.printf(
"The image asset with resource name '%s' was created.%n",
response.getResults(0).getResourceName());
}
}
С#
public void Run(GoogleAdsClient client, long customerId)
{
// Get the AssetServiceClient.
AssetServiceClient assetService =
client.GetService(Services.V18.AssetService);
// Creates an image content.
byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config);
// Creates an image asset.
ImageAsset imageAsset = new ImageAsset()
{
Data = ByteString.CopyFrom(imageContent),
FileSize = imageContent.Length,
MimeType = MimeType.ImageJpeg,
FullSize = new ImageDimension()
{
HeightPixels = 315,
WidthPixels = 600,
Url = IMAGE_URL
}
};
// Creates an asset.
Asset asset = new Asset()
{
// Optional: Provide a unique friendly name to identify your asset.
// If you specify the name field, then both the asset name and the image being
// uploaded should be unique, and should not match another ACTIVE asset in this
// customer account.
// Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(),
Type = AssetType.Image,
ImageAsset = imageAsset,
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
Name = "Marketing Image"
};
// Creates an asset operation.
AssetOperation operation = new AssetOperation()
{
Create = asset
};
try
{
// Issues a mutate request to add the asset.
MutateAssetsResponse response =
assetService.MutateAssets(customerId.ToString(), new[] { operation });
// Displays the result.
Console.WriteLine($"Image asset with resource name: " +
$"'{response.Results.First().ResourceName}' is created.");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates an image content.
$imageContent = file_get_contents(self::IMAGE_URL);
// Creates an asset.
$asset = new Asset([
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
'name' => 'Marketing Image',
'type' => AssetType::IMAGE,
'image_asset' => new ImageAsset(['data' => $imageContent])
]);
// Creates an asset operation.
$assetOperation = new AssetOperation();
$assetOperation->setCreate($asset);
// Issues a mutate request to add the asset.
$assetServiceClient = $googleAdsClient->getAssetServiceClient();
$response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build(
$customerId,
[$assetOperation]
));
if (!empty($response->getResults())) {
// Prints the resource name of the added image asset.
/** @var MutateAssetResult $addedImageAsset */
$addedImageAsset = $response->getResults()[0];
printf(
"The image asset with resource name '%s' was created.%s",
$addedImageAsset->getResourceName(),
PHP_EOL
);
} else {
print 'No image asset was created.' . PHP_EOL;
}
}
Питон
def main(client, customer_id):
"""Main method, to run this code example as a standalone application."""
# Download image from URL
url = "https://gaagl.page.link/Eit5"
image_content = requests.get(url).content
asset_service = client.get_service("AssetService")
asset_operation = client.get_type("AssetOperation")
asset = asset_operation.create
asset.type_ = client.enums.AssetTypeEnum.IMAGE
asset.image_asset.data = image_content
asset.image_asset.file_size = len(image_content)
asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG
# Use your favorite image library to determine dimensions
asset.image_asset.full_size.height_pixels = 315
asset.image_asset.full_size.width_pixels = 600
asset.image_asset.full_size.url = url
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = "Marketing Image"
mutate_asset_response = asset_service.mutate_assets(
customer_id=customer_id, operations=[asset_operation]
)
print("Uploaded file(s):")
for row in mutate_asset_response.results:
print(f"\tResource name: {row.resource_name}")
Руби
def upload_image_asset(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
url = 'https://gaagl.page.link/Eit5'
image_data = open(url) { |f| f.read }
# Create the operation for uploading the image asset.
asset_operation = client.operation.create_resource.asset do |asset|
asset.type = :IMAGE
asset.image_asset = client.resource.image_asset do |image_asset|
image_asset.data = image_data
image_asset.file_size = image_data.length()
image_asset.mime_type = :IMAGE_JPEG
image_asset.full_size = client.resource.image_dimension do |dimension|
dimension.height_pixels = 315
dimension.width_pixels = 600
dimension.url = url
end
end
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = "Marketing Image"
end
# Upload the image asset.
response = client.service.asset.mutate_assets(
customer_id: customer_id,
operations: [asset_operation],
)
puts "Uploaded image asset #{response.results.first.resource_name}."
end
Перл
sub upload_image_asset {
my ($api_client, $customer_id) = @_;
# Create an image content.
my $image_content = get_base64_data_from_url(IMAGE_URL);
# Create an asset.
my $asset = Google::Ads::GoogleAds::V18::Resources::Asset->new({
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
name => "Marketing Image",
type => IMAGE,
imageAsset => Google::Ads::GoogleAds::V18::Common::ImageAsset->new({
data => $image_content
})});
# Create an asset operation.
my $asset_operation =
Google::Ads::GoogleAds::V18::Services::AssetService::AssetOperation->new({
create => $asset
});
# Issue a mutate request to add the asset.
my $assets_response = $api_client->AssetService()->mutate({
customerId => $customer_id,
operations => [$asset_operation]});
printf "The image asset with resource name '%s' was created.\n",
$assets_response->{results}[0]{resourceName};
return 1;
}
После создания ресурса API возвращает объект MutateAssetResult , который содержит имя ресурса нового ImageAsset . Это имя ресурса используется для ссылки на ImageAsset при создании объявления на основе объекта.
Вы можете получить список существующих ресурсов и имена их ресурсов, запросив GoogleAdsService . Дополнительные сведения см. в разделе «Извлечение атрибутов и показателей актива» .
Используйте объект в объявлении
Различные типы объявлений и кампаний поддерживают разные типы активов, как показано в следующей таблице:
| Типы объявлений/кампаний и типы активов, которые они поддерживают. | |
|---|---|
AppAd | TextAssetImageAssetVideoAssetMediaBundleAsset |
AppEngagementAd | TextAssetImageAssetVideoAsset |
DisplayUploadAd | MediaBundleAsset |
| Кампания с максимальной эффективностью | TextAssetImageAssetVideoAssetMediaBundleAssetYoutubeVideoAssetCallToActionAsset |
ResponsiveDisplayAd | TextAssetImageAssetVideoAsset |
ResponsiveSearchAd | TextAsset |
Каждый из вышеперечисленных типов объявлений имеет поля для настройки различных типов активов, которые он поддерживает. Для TextAsset новый строковый ресурс создается внутри объявления. Для всех остальных типов объектов существующие объекты добавляются в объявление путем ссылки на имена их ресурсов.
В примере ниже показано добавление TextAsset и ImageAsset в ResponsiveDisplayAd . TextAsset создается в виде заголовков и описания объявления. ImageAsset указывается именем ресурса.
Ява
private void createAd(
GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
throws IOException {
String marketingImageUrl = "https://gaagl.page.link/Eit5";
String marketingImageName = "Marketing Image";
String marketingImageResourceName =
uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
String squareMarketingImageName = "Square Marketing Image";
String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
String squareMarketingImageResourceName =
uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);
// Creates the responsive display ad info object.
ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
ResponsiveDisplayAdInfo.newBuilder()
.addMarketingImages(
AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
.addSquareMarketingImages(
AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
.addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
.setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
.addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
.setBusinessName("Interplanetary Cruises")
// Optional: Call to action text.
// Valid texts: https://support.google.com/adwords/answer/7005917
.setCallToActionText("Apply Now")
// Optional: Sets the ad colors.
.setMainColor("#0000ff")
.setAccentColor("#ffff00")
// Optional: Sets to false to strictly render the ad using the colors.
.setAllowFlexibleColor(false)
// Optional: Sets the format setting that the ad will be served in.
.setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
// Optional: Creates a logo image and sets it to the ad.
/*
.addLogoImages(
AdImageAsset.newBuilder()
.setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
.build())
*/
// Optional: Creates a square logo image and sets it to the ad.
/*
.addSquareLogoImages(
AdImageAsset.newBuilder()
.setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
.build())
*/
.build();
// Creates the ad.
Ad ad =
Ad.newBuilder()
.setResponsiveDisplayAd(responsiveDisplayAdInfo)
.addFinalUrls("http://www.example.com/")
.build();
// Creates the ad group ad.
AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();
// Creates the ad group ad operation.
AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
// Creates the ad group ad service client.
try (AdGroupAdServiceClient adGroupAdServiceClient =
googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
// Adds the ad group ad.
MutateAdGroupAdsResponse response =
adGroupAdServiceClient.mutateAdGroupAds(
Long.toString(customerId), ImmutableList.of(operation));
System.out.printf(
"Created ad group ad with resource name '%s'.%n",
response.getResults(0).getResourceName());
}
}
С#
private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
// Creates the ad group ad service client.
AdGroupAdServiceClient adGroupAdServiceClient =
client.GetService(Services.V18.AdGroupAdService);
string marketingImageUrl = "https://gaagl.page.link/Eit5";
string marketingImageName = "Marketing Image";
string marketingImageResourceName =
UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
string squareMarketingImageName = "Square Marketing Image";
string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
string squareMarketingImageResourceName =
UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);
// Creates the responsive display ad info object.
ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
{
MarketingImages =
{
new AdImageAsset()
{
Asset = marketingImageResourceName
}
},
SquareMarketingImages =
{
new AdImageAsset()
{
Asset = squareMarketingImageResourceName
}
},
Headlines =
{
new AdTextAsset()
{
Text = "Travel"
}
},
LongHeadline = new AdTextAsset()
{
Text = "Travel the World"
},
Descriptions =
{
new AdTextAsset()
{
Text = "Take to the air!"
}
},
BusinessName = "Interplanetary Cruises",
// Optional: Call to action text.
// Valid texts: https://support.google.com/adwords/answer/7005917
CallToActionText = "Apply Now",
// Optional: Sets the ad colors.
MainColor = "#0000ff",
AccentColor = "#ffff00",
// Optional: Sets to false to strictly render the ad using the colors.
AllowFlexibleColor = false,
// Optional: Sets the format setting that the ad will be served in.
FormatSetting = DisplayAdFormatSetting.NonNative,
// Optional: Creates a logo image and sets it to the ad.
/*
LogoImages = { new AdImageAsset()
{
Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
}}
*/
// Optional: Creates a square logo image and sets it to the ad.
/*
SquareLogoImages = { new AdImageAsset()
{
Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
}}
*/
};
// Creates the ad.
Ad ad = new Ad()
{
ResponsiveDisplayAd = responsiveDisplayAdInfo,
FinalUrls = { "http://www.example.com/" }
};
// Creates the ad group ad.
AdGroupAd adGroupAd = new AdGroupAd()
{
AdGroup = adGroupResourceName,
Ad = ad
};
// Creates the ad group ad operation.
AdGroupAdOperation operation = new AdGroupAdOperation()
{
Create = adGroupAd
};
// Adds the ad group ad.
MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
(customerId.ToString(), new[] { operation });
Console.WriteLine("Created ad group ad with resource name " +
$"'{response.Results.First().ResourceName}'.");
}
PHP
private static function createAd(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName
) {
$marketingImageResourceName = self::uploadAsset(
$googleAdsClient,
$customerId,
'https://gaagl.page.link/Eit5',
'Marketing Image'
);
$squareMarketingImageResourceName = self::uploadAsset(
$googleAdsClient,
$customerId,
'https://gaagl.page.link/bjYi',
'Square Marketing Image'
);
// Creates the responsive display ad info object.
$responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo([
'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
'square_marketing_images' => [new AdImageAsset([
'asset' => $squareMarketingImageResourceName
])],
'headlines' => [new AdTextAsset(['text' => 'Travel'])],
'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
'business_name' => 'Interplanetary Cruises',
// Optional: Call to action text.
// Valid texts: https://support.google.com/google-ads/answer/7005917
'call_to_action_text' => 'Apply Now',
// Optional: Sets the ad colors.
'main_color' => '#0000ff',
'accent_color' => '#ffff00',
// Optional: Sets to false to strictly render the ad using the colors.
'allow_flexible_color' => false,
// Optional: Sets the format setting that the ad will be served in.
'format_setting' => DisplayAdFormatSetting::NON_NATIVE
// Optional: Creates a logo image and sets it to the ad.
// 'logo_images' => [new AdImageAsset([
// 'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
// ])],
// Optional: Creates a square logo image and sets it to the ad.
// 'square_logo_images' => [new AdImageAsset([
// 'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
// ])]
]);
// Creates a new ad group ad.
$adGroupAd = new AdGroupAd([
'ad' => new Ad([
'responsive_display_ad' => $responsiveDisplayAdInfo,
'final_urls' => ['http://www.example.com/']
]),
'ad_group' => $adGroupResourceName
]);
// Creates an ad group ad operation.
$adGroupAdOperation = new AdGroupAdOperation();
$adGroupAdOperation->setCreate($adGroupAd);
// Issues a mutate request to add the ad group ad.
$adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
$response = $adGroupAdServiceClient->mutateAdGroupAds(
MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
);
/** @var AdGroupAd $addedAdGroupAd */
$addedAdGroupAd = $response->getResults()[0];
printf(
"Created ad group ad with resource name '%s'.%s",
$addedAdGroupAd->getResourceName(),
PHP_EOL
);
}
Питон
def create_ad(client, customer_id, ad_group_resource_name):
"""Creates the responsive display ad.
Args:
client: An initialized GoogleAds client.
customer_id: The Google Ads customer ID.
ad_group_resource_name: The resource name of the target ad group.
"""
# Get the AdGroupAdService client.
ad_group_ad_service = client.get_service("AdGroupAdService")
# Upload image assets for the ad.
marketing_image_resource_name = upload_image_asset(
client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
)
square_marketing_image_resource_name = upload_image_asset(
client,
customer_id,
"https://gaagl.page.link/bjYi",
"Square Marketing Image",
)
# Create the relevant asset objects for the ad.
marketing_image = client.get_type("AdImageAsset")
marketing_image.asset = marketing_image_resource_name
square_marketing_image = client.get_type("AdImageAsset")
square_marketing_image.asset = square_marketing_image_resource_name
headline = client.get_type("AdTextAsset")
headline.text = "Travel"
description = client.get_type("AdTextAsset")
description.text = "Take to the air!"
# Create an ad group ad operation and set the ad group ad values.
ad_group_ad_operation = client.get_type("AdGroupAdOperation")
ad_group_ad = ad_group_ad_operation.create
ad_group_ad.ad_group = ad_group_resource_name
ad_group_ad.ad.final_urls.append("http://www.example.com/")
# Configure the responsive display ad info object.
responsive_display_ad_info = ad_group_ad.ad.responsive_display_ad
responsive_display_ad_info.marketing_images.append(marketing_image)
responsive_display_ad_info.square_marketing_images.append(
square_marketing_image
)
responsive_display_ad_info.headlines.append(headline)
responsive_display_ad_info.long_headline.text = "Travel the World"
responsive_display_ad_info.descriptions.append(description)
responsive_display_ad_info.business_name = "Interplanetary Cruises"
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
responsive_display_ad_info.call_to_action_text = "Apply Now"
# Optional: Set the ad colors.
responsive_display_ad_info.main_color = "#0000ff"
responsive_display_ad_info.accent_color = "#ffff00"
# Optional: Set to false to strictly render the ad using the colors.
responsive_display_ad_info.allow_flexible_color = False
# Optional: Set the format setting that the ad will be served in.
responsive_display_ad_info.format_setting = (
client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
)
# Optional: Create a logo image and set it to the ad.
# logo_image = client.get_type("AdImageAsset")
# logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# responsive_display_ad_info.logo_images.append(logo_image)
# Optional: Create a square logo image and set it to the ad.
# square_logo_image = client.get_type("AdImageAsset")
# square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# responsive_display_ad_info.square_logo_images.append(square_logo_image)
# Issue a mutate request to add the ad group ad.
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
print(
"Created ad group ad with resource name "
f"'{ad_group_ad_response.results[0].resource_name}'."
)
Руби
def create_ad(client, customer_id, ad_group_resource_name)
marketing_image_url = "https://gaagl.page.link/Eit5"
square_marketing_image_url = "https://gaagl.page.link/bjYi"
marketing_image_asset_resource_name = upload_asset(
client, customer_id, marketing_image_url, "Marketing Image"
)
square_marketing_image_asset_resource_name = upload_asset(
client, customer_id, square_marketing_image_url, "Square Marketing Image"
)
# Creates an ad group ad operation.
operation = client.operation.create_resource.ad_group_ad do |aga|
aga.ad_group = ad_group_resource_name
aga.status = :PAUSED
aga.ad = client.resource.ad do |a|
a.final_urls << "https://www.example.com"
# Creates the responsive display ad info object.
a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
rda.headlines << client.resource.ad_text_asset do |ata|
ata.text = "Travel"
end
rda.long_headline = client.resource.ad_text_asset do |ata|
ata.text = "Travel the World"
end
rda.descriptions << client.resource.ad_text_asset do |ata|
ata.text = "Take to the air!"
end
rda.business_name = "Interplanetary Cruises"
rda.marketing_images << client.resource.ad_image_asset do |aia|
aia.asset = marketing_image_asset_resource_name
end
rda.square_marketing_images << client.resource.ad_image_asset do |aia|
aia.asset = square_marketing_image_asset_resource_name
end
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
rda.call_to_action_text = "Apply Now"
# Optional: Sets the ad colors.
rda.main_color = "#0000ff"
rda.accent_color = "#ffff00"
# Optional: Sets to false to strictly render the ad using the colors.
rda.allow_flexible_color = false
# Optional: Sets the format setting that the ad will be served in.
rda.format_setting = :NON_NATIVE
# Optional: Creates a logo image and sets it to the ad.
# rda.logo_images << client.resource.ad_image_asset do |aia|
# aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# end
# Optional: Creates a square logo image and sets it to the ad.
# rda.square_logo_images << client.resource.ad_image_asset do |aia|
# aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# end
end
end
end
# Issues a mutate request to add the ad group ad.
response = client.service.ad_group_ad.mutate_ad_group_ads(
customer_id: customer_id,
operations: [operation]
)
# Prints out some information about the newly created ad.
resource_name = response.results.first.resource_name
puts "Created ad group ad: #{resource_name}"
resource_name
end
Перл
sub create_ad {
my ($api_client, $customer_id, $ad_group_resource_name) = @_;
my $marketing_image_resource_name = upload_asset(
$api_client, $customer_id,
"https://gaagl.page.link/Eit5",
"Marketing Image"
);
my $square_marketing_image_resource_name = upload_asset(
$api_client, $customer_id,
"https://gaagl.page.link/bjYi",
"Square Marketing Image"
);
# Create the responsive display ad info object.
my $responsive_display_ad_info =
Google::Ads::GoogleAds::V18::Common::ResponsiveDisplayAdInfo->new({
marketingImages => [
Google::Ads::GoogleAds::V18::Common::AdImageAsset->new({
asset => $marketing_image_resource_name
})
],
squareMarketingImages => [
Google::Ads::GoogleAds::V18::Common::AdImageAsset->new({
asset => $square_marketing_image_resource_name
})
],
headlines => [
Google::Ads::GoogleAds::V18::Common::AdTextAsset->new({
text => "Travel"
})
],
longHeadline => Google::Ads::GoogleAds::V18::Common::AdTextAsset->new({
text => "Travel the World"
}
),
descriptions => [
Google::Ads::GoogleAds::V18::Common::AdTextAsset->new({
text => "Take to the air!"
})
],
businessName => "Interplanetary Cruises",
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
callToActionText => "Apply Now",
# Optional: Set the ad colors.
mainColor => "#0000ff",
accentColor => "#ffff00",
# Optional: Set to false to strictly render the ad using the colors.
allowFlexibleColor => "false",
# Optional: Set the format setting that the ad will be served in.
formatSetting => NON_NATIVE,
# Optional: Create a logo image and set it to the ad.
# logoImages => [
# Google::Ads::GoogleAds::V18::Common::AdImageAsset->new({
# asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# })
# ],
# Optional: Create a square logo image and set it to the ad.
# squareLogoImages => [
# Google::Ads::GoogleAds::V18::Common::AdImageAsset->new({
# asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# })
# ]
});
# Create an ad group ad.
my $ad_group_ad = Google::Ads::GoogleAds::V18::Resources::AdGroupAd->new({
adGroup => $ad_group_resource_name,
ad => Google::Ads::GoogleAds::V18::Resources::Ad->new({
responsiveDisplayAd => $responsive_display_ad_info,
finalUrls => ["http://www.example.com/"]})});
# Create an ad group ad operation.
my $ad_group_ad_operation =
Google::Ads::GoogleAds::V18::Services::AdGroupAdService::AdGroupAdOperation
->new({create => $ad_group_ad});
# Issue a mutate request to add the ad group ad.
my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
customerId => $customer_id,
operations => [$ad_group_ad_operation]});
printf "Created ad group ad with resource name '%s'.\n",
$ad_group_ads_response->{results}[0]{resourceName};
}
Рекомендации по активам
Рекомендации могут улучшить ваши активы несколькими способами:
Они могут предложить вам ресурсы, которые вы можете добавить в свою кампанию, вызвав
RecommendationService.ApplyRecommendation. Например, вы можете получить рекомендацииCALLOUT_ASSET,SITELINK_ASSET,CALL_ASSET,LEAD_FORM_ASSETиRESPONSIVE_SEARCH_AD_ASSET, а затем применить их для прикрепления рекомендуемых объектов к соответствующей кампании, группе объявлений или объявлению.Они могут помочь вам определить области, где вы можете обновить свои объекты, чтобы повысить общую эффективность адаптивных поисковых объявлений или кампаний с максимальной эффективностью. Например, вы можете получить рекомендации
IMPROVE_PERFORMANCE_MAX_AD_STRENGTH, чтобы узнать, какие группы активов следует обновить, чтобы повысить их надежность.
Дополнительную информацию см. в руководстве по показателю оптимизации и рекомендациям .