Enhanced conversions help you to improve the accuracy of your conversion measurement by supplementing your existing conversion tags with first-party conversion data, like email address, name, home address, and phone number. How the data is used depends on whether you're uploading enhanced conversions for web or for leads.
Compare enhanced conversion types
The enhanced conversion type that's the best fit for you depends on what you're looking to track. See About enhanced conversions for more details.
Select the enhanced conversion type that's the best fit for your needs to get started.