متریک های پیش بینی را ایجاد کنید

معیارهای پیش‌بینی معیارهایی را برای کمپین‌های پیشنهادی یا موجود ارائه می‌کنند، از جمله:

• برداشت ها
• نرخ کلیک کنید
• میانگین هزینه هر کلیک
• کلیک می کند
• هزینه

برای بهینه سازی هر یک از این معیارها، پیکربندی های مختلف کمپین را آزمایش کنید. داده‌هایی مانند امتیاز کیفیت تاریخی و نرخ کلیک ممکن است در پیش‌بینی برای شبیه‌سازی عملکرد مورد انتظار، مانند نرخ تبدیل، استفاده شود.

معیارهای پیش‌بینی معمولاً بعد از سنجه‌های تاریخی استفاده می‌شوند. معیارهای تاریخی یک لیست بزرگ کلمات کلیدی را به اندازه قابل مدیریت تری کاهش می دهد. معیارهای پیش‌بینی تخمین دقیق‌تری از عملکرد کمپین آتی ارائه می‌کنند. با معیارهای تاریخی برای کلمات کلیدی شروع کنید. هنگامی که فهرست قابل مدیریت است، از معیارهای پیش بینی برای بهینه سازی عملکرد کمپین خود استفاده کنید.

معیارها را تولید کنید

برای ایجاد معیارهای پیش بینی، این مراحل را کامل کنید:

1. کمپینی بسازید که می‌خواهید CampaignToForecast پیش‌بینی کنید.
2. KeywordPlanIdeaService.GenerateKeywordForecastMetrics با آن CampaignToForecast و هر پارامتر دیگری مانند forecast_period فراخوانی کنید.

یک کمپین برای پیش بینی ایجاد کنید

در اینجا نکاتی در هنگام ایجاد کمپین برای پیش بینی وجود دارد:

• گروه های تبلیغاتی را بر اساس موضوعاتی مانند ارتباط خلاقانه، دسته بندی محصول یا هزینه به ازای هر کلیک ایجاد کنید.
• کلمات کلیدی منفی رایج را بگنجانید. به عنوان مثال اگر در استخدام نیستید، کلمه کلیدی "شغل" را حذف کنید.
• از یک حساب کاربری مرتبط با کمپین استفاده کنید. از حساب غیر مرتبط پیش بینی نکنید. گوگل مواردی مانند امتیاز کیفیت و محتوای خلاقانه را در پیش بینی فاکتور می کند.
• اگر یک کمپین با بقیه حساب شما مرتبط نیست، از یک حساب جدید تمیز برای پیش بینی استفاده کنید.
• پیش‌بینی‌ها را با افق‌های مختلف تکرار کنید تا تصویری جامع داشته باشید.

معیارهای پیش بینی را ایجاد کنید

مثال کد بعدی یک درخواست به KeywordPlanIdeaService.GenerateKeywordForecastMetrics می کند. سپس از طریق هر یک از نتایج تکرار می شود و هر یک از معیارهای پیش بینی را نمایش می دهد.

پاسخ همچنین می‌تواند شناسه‌های موقت را در منبع برگرداند - به عنوان مثال، customers/CUSTOMER_ID/keywordPlanCampaigns/-1 .

جاوا

private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
  CampaignToForecast campaignToForecast = createCampaignToForecast(googleAdsClient);
  GenerateKeywordForecastMetricsRequest request =
      GenerateKeywordForecastMetricsRequest.newBuilder()
          .setCustomerId(String.valueOf(customerId))
          .setCampaign(campaignToForecast)
          .setForecastPeriod(
              DateRange.newBuilder()
                  // Sets the forecast start date to tomorrow.
                  .setStartDate(new DateTime().plusDays(1).toString("yyyy-MM-dd"))
                  // Sets the forecast end date to 30 days from today.
                  .setEndDate(new DateTime().plusDays(30).toString("yyyy-MM-dd")))
          .build();
  try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
      googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
    GenerateKeywordForecastMetricsResponse response =
        keywordPlanIdeaServiceClient.generateKeywordForecastMetrics(request);
    KeywordForecastMetrics metrics = response.getCampaignForecastMetrics();
    System.out.printf(
        "Estimated daily clicks: %s%n", metrics.hasClicks() ? metrics.getClicks() : null);
    System.out.printf(
        "Estimated daily impressions: %s%n",
        metrics.hasImpressions() ? metrics.getImpressions() : null);
    System.out.printf(
        "Estimated average CPC (micros): %s%n",
        metrics.hasAverageCpcMicros() ? metrics.getAverageCpcMicros() : null);
  }
}

/**
 * Creates the campaign to forecast. A campaign to forecast lets you try out various
 * configurations and keywords to find the best optimization for your future campaigns. Once
 * you've found the best campaign configuration, create a serving campaign in your Google Ads
 * account with similar values and keywords. For more details, see:
 *
 * <p>https://support.google.com/google-ads/answer/3022575
 *
 * @param googleAdsClient
 * @return
 */
private CampaignToForecast createCampaignToForecast(GoogleAdsClient googleAdsClient) {
  CampaignToForecast.Builder campaignToForecastBuilder =
      CampaignToForecast.newBuilder()
          .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
          .setBiddingStrategy(
              CampaignBiddingStrategy.newBuilder()
                  .setManualCpcBiddingStrategy(
                      ManualCpcBiddingStrategy.newBuilder().setMaxCpcBidMicros(1_000_000L)));

  // See https://developers.google.com/google-ads/api/reference/data/geotargets for the list of
  // geo target IDs.
  campaignToForecastBuilder.addGeoModifiers(
      CriterionBidModifier.newBuilder()
          // Geo target constant 2840 is for USA.
          .setGeoTargetConstant(ResourceNames.geoTargetConstant(2840)));

  // See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages for
  // the list of language criteria IDs. Language constant 1000 is for English.
  campaignToForecastBuilder.addLanguageConstants(ResourceNames.languageConstant(1000));

  // Create forecast ad group based on themes such as creative relevance, product category, or
  // cost per click.
  ForecastAdGroup.Builder forecastAdGroupBuilder = ForecastAdGroup.newBuilder();
  forecastAdGroupBuilder.addBiddableKeywords(
      BiddableKeyword.newBuilder()
          .setMaxCpcBidMicros(2_500_000)
          .setKeyword(
              KeywordInfo.newBuilder()
                  .setText("mars cruise")
                  .setMatchType(KeywordMatchType.BROAD)));

  forecastAdGroupBuilder.addBiddableKeywords(
      BiddableKeyword.newBuilder()
          .setMaxCpcBidMicros(1_500_000)
          .setKeyword(
              KeywordInfo.newBuilder()
                  .setText("cheap cruise")
                  .setMatchType(KeywordMatchType.PHRASE)));

  forecastAdGroupBuilder.addBiddableKeywords(
      BiddableKeyword.newBuilder()
          .setMaxCpcBidMicros(1_990_000)
          .setKeyword(
              KeywordInfo.newBuilder()
                  .setText("jupiter cruise")
                  .setMatchType(KeywordMatchType.BROAD)));

  forecastAdGroupBuilder.addNegativeKeywords(
      KeywordInfo.newBuilder().setText("moon walk").setMatchType(KeywordMatchType.BROAD));

  campaignToForecastBuilder.addAdGroups(forecastAdGroupBuilder.build());
  return campaignToForecastBuilder.build();
}
GenerateForecastMetrics.java
      

سی شارپ

public void Run(GoogleAdsClient client, long customerId)
{
    CampaignToForecast campaignToForecast = CreateCampaignToForecast();

    KeywordPlanIdeaServiceClient keywordPlanIdeaService =
            client.GetService(Services.V18.KeywordPlanIdeaService);

    GenerateKeywordForecastMetricsRequest request = new GenerateKeywordForecastMetricsRequest()
    {
        CustomerId = customerId.ToString(),
        Campaign = campaignToForecast,
        ForecastPeriod = new DateRange()
        {
            // Set the forecast start date to tomorrow.
            StartDate = DateTime.Now.AddDays(1).ToString("yyyy-MM-dd"),
            // Set the forecast end date to 30 days from today.
            EndDate = DateTime.Now.AddDays(30).ToString("yyyy-MM-dd"),
        }
    };

    try
    {
        GenerateKeywordForecastMetricsResponse response =
            keywordPlanIdeaService.GenerateKeywordForecastMetrics(request);

        KeywordForecastMetrics metrics = response.CampaignForecastMetrics;

        Console.WriteLine($"Estimated daily clicks: {metrics.Clicks}.");
        Console.WriteLine($"Estimated daily impressions: {metrics.Impressions}.");
        Console.WriteLine($"Estimated average cpc (micros): {metrics.AverageCpcMicros}.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}

/// <summary>
/// Creates the campaign to forecast. A campaign to forecast lets you try out
/// various configuration and keywords to find the best optimization for your
/// future campaigns. Once you've found the best campaign configuration,
/// create a serving campaign in your Google Ads account with similar values
/// and keywords. For more details, see:
/// https://support.google.com/google-ads/answer/3022575
/// </summary>
private CampaignToForecast CreateCampaignToForecast()
{
    CampaignToForecast campaignToForecast = new CampaignToForecast()
    {
        KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch,
        BiddingStrategy = new CampaignToForecast.Types.CampaignBiddingStrategy()
        {
            ManualCpcBiddingStrategy = new ManualCpcBiddingStrategy()
            {
                MaxCpcBidMicros = 1_000_000
            }
        }
    };

    // See https://developers.google.com/google-ads/api/reference/data/geotargets
    // for the list of geo target IDs.
    campaignToForecast.GeoModifiers.Add(new CriterionBidModifier()
    {
        // Geo target constant 2840 is for USA.
        GeoTargetConstant = ResourceNames.GeoTargetConstant(2840)
    });

    // See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
    // for the list of language criteria IDs.
    // Language constant 1000 is for English.
    campaignToForecast.LanguageConstants.Add(ResourceNames.LanguageConstant(1000));

    // Create forecast ad group based on themes such as creative relevance, product category,
    // or cost per click.
    ForecastAdGroup forecastAdGroup = new ForecastAdGroup();

    forecastAdGroup.BiddableKeywords.Add(new BiddableKeyword()
    {
        MaxCpcBidMicros = 2_500_000,
        Keyword = new KeywordInfo()
        {
            Text = "mars cruise",
            MatchType = KeywordMatchType.Broad
        }
    });

    forecastAdGroup.BiddableKeywords.Add(new BiddableKeyword()
    {
        MaxCpcBidMicros = 1_500_000,
        Keyword = new KeywordInfo()
        {
            Text = "cheap cruise",
            MatchType = KeywordMatchType.Phrase
        }
    });

    forecastAdGroup.BiddableKeywords.Add(new BiddableKeyword()
    {
        MaxCpcBidMicros = 1_990_000,
        Keyword = new KeywordInfo()
        {
            Text = "jupiter cruise",
            MatchType = KeywordMatchType.Broad
        }
    });

    forecastAdGroup.NegativeKeywords.Add(new KeywordInfo()
    {
        Text = "moon walk",
        MatchType = KeywordMatchType.Broad
    });

    campaignToForecast.AdGroups.Add(forecastAdGroup);

    return campaignToForecast;
}
GenerateForecastMetrics.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId
): void {
    $campaignToForecast = self::createCampaignToForecast();
    $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
    // Generates keyword forecast metrics based on the specified parameters.
    $response = $keywordPlanIdeaServiceClient->generateKeywordForecastMetrics(
        new GenerateKeywordForecastMetricsRequest([
            'customer_id' => $customerId,
            'campaign' => $campaignToForecast,
            'forecast_period' => new DateRange([
                // Sets the forecast start date to tomorrow.
                'start_date' => date('Ymd', strtotime('+1 day')),
                // Sets the forecast end date to 30 days from today.
                'end_date' => date('Ymd', strtotime('+30 days'))
            ])
        ])
    );

    $metrics = $response->getCampaignForecastMetrics();
    printf(
        "Estimated daily clicks: %s%s",
        $metrics->hasClicks() ? sprintf("%.2f", $metrics->getClicks()) : "'none'",
        PHP_EOL
    );
    printf(
        "Estimated daily impressions: %s%s",
        $metrics->hasImpressions() ? sprintf("%.2f", $metrics->getImpressions()) : "'none'",
        PHP_EOL
    );
    printf(
        "Estimated average CPC (micros): %s%s",
        $metrics->hasAverageCpcMicros()
            ? sprintf("%d", $metrics->getAverageCpcMicros()) : "'none'",
        PHP_EOL
    );
}

/**
 * Creates the campaign to forecast. A campaign to forecast lets you try out various
 * configurations and keywords to find the best optimization for your future campaigns. Once
 * you've found the best campaign configuration, create a serving campaign in your Google Ads
 * account with similar values and keywords. For more details, see:
 *
 * https://support.google.com/google-ads/answer/3022575
 *
 * @return CampaignToForecast the created campaign to forecast
 */
private static function createCampaignToForecast(): CampaignToForecast
{
    // Creates a campaign to forecast.
    $campaignToForecast = new CampaignToForecast([
        'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH,
        'bidding_strategy' => new CampaignBiddingStrategy([
            'manual_cpc_bidding_strategy' => new ManualCpcBiddingStrategy([
                'max_cpc_bid_micros' => 1_000_000
            ])
        ]),
        // See https://developers.google.com/google-ads/api/reference/data/geotargets for the
        // list of geo target IDs.
        'geo_modifiers' => [
            new CriterionBidModifier([
                // Geo target constant 2840 is for USA.
                'geo_target_constant' => ResourceNames::forGeoTargetConstant(2840)
            ])
        ],
        // See
        // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
        // for the list of language criteria IDs. Language constant 1000 is for English.
        'language_constants' => [ResourceNames::forLanguageConstant(1000)],
    ]);

    // Creates forecast ad group based on themes such as creative relevance, product category,
    // or cost per click.
    $forecastAdGroup = new ForecastAdGroup([
        'biddable_keywords' => [
            new BiddableKeyword([
                'max_cpc_bid_micros' => 2_500_000,
                'keyword' => new KeywordInfo([
                    'text' => 'mars cruise',
                    'match_type' => KeywordMatchType::BROAD
                ])
            ]),
            new BiddableKeyword([
                'max_cpc_bid_micros' => 1_500_000,
                'keyword' => new KeywordInfo([
                    'text' => 'cheap cruise',
                    'match_type' => KeywordMatchType::PHRASE
                ])
            ]),
            new BiddableKeyword([
                'max_cpc_bid_micros' => 1_990_000,
                'keyword' => new KeywordInfo([
                    'text' => 'jupiter cruise',
                    'match_type' => KeywordMatchType::BROAD
                ])
            ])
        ],
        'negative_keywords' => [
            new KeywordInfo([
                'text' => 'moon walk',
                'match_type' => KeywordMatchType::BROAD
            ])
        ]
    ]);
    $campaignToForecast->setAdGroups([$forecastAdGroup]);

    return $campaignToForecast;
}
GenerateForecastMetrics.php
      

پایتون

def main(client, customer_id):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    campaign_to_forecast = create_campaign_to_forecast(client)
    generate_forecast_metrics(client, customer_id, campaign_to_forecast)


def create_campaign_to_forecast(client):
    """Creates the campaign to forecast.

    A campaign to forecast lets you try out various configurations and keywords
    to find the best optimization for your future campaigns. Once you've found
    the best campaign configuration, create a serving campaign in your Google
    Ads account with similar values and keywords. For more details, see:
    https://support.google.com/google-ads/answer/3022575

    Args:
        client: an initialized GoogleAdsClient instance.

    Returns:
        An CampaignToForecast instance.
    """
    googleads_service = client.get_service("GoogleAdsService")
    # Create a campaign to forecast.
    campaign_to_forecast = client.get_type("CampaignToForecast")
    campaign_to_forecast.keyword_plan_network = (
        client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH
    )

    # Set the bidding strategy.
    campaign_to_forecast.bidding_strategy.manual_cpc_bidding_strategy.max_cpc_bid_micros = (
        1000000
    )

    # For the list of geo target IDs, see:
    # https://developers.google.com/google-ads/api/reference/data/geotargets
    criterion_bid_modifier = client.get_type("CriterionBidModifier")
    # Geo target constant 2840 is for USA.
    criterion_bid_modifier.geo_target_constant = (
        googleads_service.geo_target_constant_path("2840")
    )
    campaign_to_forecast.geo_modifiers.append(criterion_bid_modifier)

    # For the list of language criteria IDs, see:
    # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
    # Language criteria 1000 is for English.
    campaign_to_forecast.language_constants.append(
        googleads_service.language_constant_path("1000")
    )

    # Create forecast ad groups based on themes such as creative relevance,
    # product category, or cost per click.
    forecast_ad_group = client.get_type("ForecastAdGroup")

    # Create and configure three BiddableKeyword instances.
    biddable_keyword_1 = client.get_type("BiddableKeyword")
    biddable_keyword_1.max_cpc_bid_micros = 2500000
    biddable_keyword_1.keyword.text = "mars cruise"
    biddable_keyword_1.keyword.match_type = (
        client.enums.KeywordMatchTypeEnum.BROAD
    )

    biddable_keyword_2 = client.get_type("BiddableKeyword")
    biddable_keyword_2.max_cpc_bid_micros = 1500000
    biddable_keyword_2.keyword.text = "cheap cruise"
    biddable_keyword_2.keyword.match_type = (
        client.enums.KeywordMatchTypeEnum.PHRASE
    )

    biddable_keyword_3 = client.get_type("BiddableKeyword")
    biddable_keyword_3.max_cpc_bid_micros = 1990000
    biddable_keyword_3.keyword.text = "cheap cruise"
    biddable_keyword_3.keyword.match_type = (
        client.enums.KeywordMatchTypeEnum.EXACT
    )

    # Add the biddable keywords to the forecast ad group.
    forecast_ad_group.biddable_keywords.extend(
        [biddable_keyword_1, biddable_keyword_2, biddable_keyword_3]
    )

    # Create and configure a negative keyword, then add it to the forecast ad
    # group.
    negative_keyword = client.get_type("KeywordInfo")
    negative_keyword.text = "moon walk"
    negative_keyword.match_type = client.enums.KeywordMatchTypeEnum.BROAD
    forecast_ad_group.negative_keywords.append(negative_keyword)

    campaign_to_forecast.ad_groups.append(forecast_ad_group)

    return campaign_to_forecast


def generate_forecast_metrics(client, customer_id, campaign_to_forecast):
    """Generates forecast metrics and prints the results.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        campaign_to_forecast: a CampaignToForecast to generate metrics for.
    """
    keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
    request = client.get_type("GenerateKeywordForecastMetricsRequest")
    request.customer_id = customer_id
    request.campaign = campaign_to_forecast
    # Set the forecast range. Repeat forecasts with different horizons to get a
    # holistic picture.
    # Set the forecast start date to tomorrow.
    tomorrow = datetime.now() + timedelta(days=1)
    request.forecast_period.start_date = tomorrow.strftime("%Y-%m-%d")
    # Set the forecast end date to 30 days from today.
    thirty_days_from_now = datetime.now() + timedelta(days=30)
    request.forecast_period.end_date = thirty_days_from_now.strftime("%Y-%m-%d")

    response = keyword_plan_idea_service.generate_keyword_forecast_metrics(
        request=request
    )

    metrics = response.campaign_forecast_metrics
    print(f"Estimated daily clicks: {metrics.clicks}")
    print(f"Estimated daily impressions: {metrics.impressions}")
    print(f"Estimated daily average CPC: {metrics.average_cpc_micros}")
generate_forecast_metrics.py
      

روبی

This example is not yet available in Ruby; you can take a look at the other languages.
    

پرل

sub generate_forecast_metrics {
  my ($api_client, $customer_id) = @_;

  my $campaign_to_forecast = create_campaign_to_forecast();

  my $keyword_forecast_metrics_response =
    $api_client->KeywordPlanIdeaService()->generate_keyword_forecast_metrics({
      customerId => $customer_id,
      campaign   => $campaign_to_forecast,
      # Set the forecast range. Repeat forecasts with different horizons
      # to get a holistic picture.
      forecastPeriod => Google::Ads::GoogleAds::V18::Common::DateRange->new({
          # Set the forecast start date to tomorrow.
          startDate => strftime("%Y-%m-%d", localtime(time + 60 * 60 * 24)),
          # Set the forecast end date to 30 days from today.
          endDate => strftime("%Y-%m-%d", localtime(time + 60 * 60 * 24 * 30))})
    });

  my $metrics = $keyword_forecast_metrics_response->{campaignForecastMetrics};

  printf "Estimated daily clicks: %s.\n",
    defined $metrics->{clicks} ? $metrics->{clicks} : "undef";
  printf "Estimated daily impressions: %s.\n",
    defined $metrics->{impressions} ? $metrics->{impressions} : "undef";
  printf "Estimated average cpc (micros): %s.\n\n",
    defined $metrics->{averageCpcMicros}
    ? $metrics->{averageCpcMicros}
    : "undef";

  return 1;
}

# Creates the campaign to forecast. A campaign to forecast lets you try out
# various configuration and keywords to find the best optimization for your
# future campaigns. Once you've found the best campaign configuration,
# create a serving campaign in your Google Ads account with similar values
# and keywords. For more details, see:
# https://support.google.com/google-ads/answer/3022575
sub create_campaign_to_forecast {
  my ($api_client) = @_;

  # Create a campaign to forecast.
  my $campaign_to_forecast =
    Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::CampaignToForecast
    ->new({keywordPlanNetwork => 'GOOGLE_SEARCH'});

  # Set the bidding strategy.
  $campaign_to_forecast->{biddingStrategy}->{manualCpcBiddingStrategy} =
    Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::ManualCpcBiddingStrategy
    ->new({maxCpcBidMicros => 1000000});

  # See https://developers.google.com/google-ads/api/reference/data/geotargets
  # for the list of geo target IDs.
  $campaign_to_forecast->{geoModifiers} = [
    Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::CriterionBidModifier
      ->new({
        # Geo target constant 2840 is for USA.
        geoTargetConstant =>
          Google::Ads::GoogleAds::V18::Utils::ResourceNames::geo_target_constant(
          2840)})];

  # See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
  # for the list of language criteria IDs.
  $campaign_to_forecast->{languageConstants} = [
    # Language criteria 1000 is for English.
    Google::Ads::GoogleAds::V18::Utils::ResourceNames::language_constant(1000)];

  # Create forecast ad groups based on themes such as creative relevance,
  # product category, or cost per click.
  $campaign_to_forecast->{adGroups} = [
    Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::ForecastAdGroup
      ->new({
        biddableKeywords => [
          Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::BiddableKeyword
            ->new({
              maxCpcBidMicros => 2500000,
              keyword => Google::Ads::GoogleAds::V18::Common::KeywordInfo->new({
                  text      => "mars cruise",
                  matchType => 'BROAD'
                })}
            ),
          Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::BiddableKeyword
            ->new({
              maxCpcBidMicros => 1500000,
              keyword => Google::Ads::GoogleAds::V18::Common::KeywordInfo->new({
                  text      => "cheap cruise",
                  matchType => 'PHRASE'
                })}
            ),
          Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::BiddableKeyword
            ->new({
              maxCpcBidMicros => 1990000,
              keyword => Google::Ads::GoogleAds::V18::Common::KeywordInfo->new({
                  text      => "jupiter cruise",
                  matchType => 'EXACT'
                })})
        ],
        negativeKeywords => [
          Google::Ads::GoogleAds::V18::Common::KeywordInfo->new({
              text      => "moon walk",
              matchType => 'BROAD'
            })]})];

  return $campaign_to_forecast;
}
generate_forecast_metrics.pl
      

نقشه به UI

KeywordPlanIdeaService.GenerateKeywordForecastMetrics عملکرد مشابهی در برنامه ریز کلمات کلیدی Google Ads UI دارد.

رابط کاربری برنامه ریز کلمات کلیدی	Google Ads API
کلمات کلیدی را وارد کنید	CampaignToForecast.negative_keywords یا ForecastAdGroup.biddable_keywords یا ForecastAdGroup.negative_keywords
مکان ها	CampaignToForecast.geo_targets
زبان ها	CampaignToForecast.language_constants
شبکه های جستجو	CampaignToForecast.keyword_plan_network
پیشنهاد CPC	CampaignToForecast.bidding_strategy ForecastAdGroup.max_cpc_bid_micros BiddableKeyword.max_cpc_bid_micros
محدوده تاریخ	forecastGenerateKeywordForecastMetricsRequest.forecast_period_period