ExternalConversionSource

The external conversion source that is associated with a ConversionAction.

Enums
UNSPECIFIED	Not specified.
UNKNOWN	Represents value unknown in this version.
WEBPAGE	Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'.
ANALYTICS	Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'.
UPLOAD	Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'.
AD_CALL_METRICS	Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'.
WEBSITE_CALL_METRICS	Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.
STORE_VISITS	Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'.
ANDROID_IN_APP	Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'.
IOS_IN_APP	Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'.
IOS_FIRST_OPEN	Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'.
APP_UNSPECIFIED	Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'.
ANDROID_FIRST_OPEN	Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'.
UPLOAD_CALLS	Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'.
FIREBASE	Conversion that comes from a linked Firebase event; Displayed in Google Ads UI as 'Firebase'.
CLICK_TO_CALL	Conversion that occurs when a user clicks on a mobile phone number; Displayed in Google Ads UI as 'Phone number clicks'.
SALESFORCE	Conversion that comes from Salesforce; Displayed in Google Ads UI as 'Salesforce.com'.
STORE_SALES_CRM	Conversion that comes from in-store purchases recorded by CRM; Displayed in Google Ads UI as 'Store sales (data partner)'.
STORE_SALES_PAYMENT_NETWORK	Conversion that comes from in-store purchases from payment network; Displayed in Google Ads UI as 'Store sales (payment network)'.
GOOGLE_PLAY	Codeless Google Play conversion; Displayed in Google Ads UI as 'Google Play'.
THIRD_PARTY_APP_ANALYTICS	Conversion that comes from a linked third-party app analytics event; Displayed in Google Ads UI as 'Third-party app analytics'.
GOOGLE_ATTRIBUTION	Conversion that is controlled by Google Attribution.
STORE_SALES_DIRECT_UPLOAD	Store Sales conversion based on first-party or third-party merchant data uploads. Displayed in Google Ads UI as 'Store sales (direct upload)'.
STORE_SALES	Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Displayed in Google Ads UI as 'Store sales'.
SEARCH_ADS_360	Conversions imported from Search Ads 360 Floodlight data.
GOOGLE_HOSTED	Conversions that track local actions from Google's products and services after interacting with an ad.
FLOODLIGHT	Conversions reported by Floodlight tags.
ANALYTICS_SEARCH_ADS_360	Conversions that come from Google Analytics specifically for Search Ads 360. Displayed in Google Ads UI as Analytics (SA360).
FIREBASE_SEARCH_ADS_360	Conversion that comes from a linked Firebase event for Search Ads 360.
DISPLAY_AND_VIDEO_360_FLOODLIGHT	Conversion that is reported by Floodlight for DV360.