BiddingStrategySystemStatus

The possible system statuses of a BiddingStrategy.

Enums

UNSPECIFIED

Signals that an unexpected error occurred, for example, no bidding strategy type was found, or no status information was found.

UNKNOWN

Used for return value only. Represents value unknown in this version.

ENABLED

The bid strategy is active, and AdWords cannot find any specific issues with the strategy.

LEARNING_NEW

The bid strategy is learning because it has been recently created or recently reactivated.

LEARNING_SETTING_CHANGE

The bid strategy is learning because of a recent setting change.

LEARNING_BUDGET_CHANGE

The bid strategy is learning because of a recent budget change.

LEARNING_COMPOSITION_CHANGE

The bid strategy is learning because of recent change in number of campaigns, ad groups or keywords attached to it.

LEARNING_CONVERSION_TYPE_CHANGE

The bid strategy depends on conversion reporting and the customer recently modified conversion types that were relevant to the bid strategy.

LEARNING_CONVERSION_SETTING_CHANGE

The bid strategy depends on conversion reporting and the customer recently changed their conversion settings.

LIMITED_BY_CPC_BID_CEILING

The bid strategy is limited by its bid ceiling.

LIMITED_BY_CPC_BID_FLOOR

The bid strategy is limited by its bid floor.

LIMITED_BY_DATA

The bid strategy is limited because there was not enough conversion traffic over the past weeks.

LIMITED_BY_BUDGET

A significant fraction of keywords in this bid strategy are limited by budget.

LIMITED_BY_LOW_PRIORITY_SPEND

The bid strategy cannot reach its target spend because its spend has been de-prioritized.

LIMITED_BY_LOW_QUALITY

A significant fraction of keywords in this bid strategy have a low Quality Score.

LIMITED_BY_INVENTORY

The bid strategy cannot fully spend its budget because of narrow targeting.

MISCONFIGURED_ZERO_ELIGIBILITY

Missing conversion tracking (no pings present) and/or remarketing lists for SSC.

MISCONFIGURED_CONVERSION_TYPES

The bid strategy depends on conversion reporting and the customer is lacking conversion types that might be reported against this strategy.

MISCONFIGURED_CONVERSION_SETTINGS

The bid strategy depends on conversion reporting and the customer's conversion settings are misconfigured.

MISCONFIGURED_SHARED_BUDGET

There are campaigns outside the bid strategy that share budgets with campaigns included in the strategy.

MISCONFIGURED_STRATEGY_TYPE

The campaign has an invalid strategy type and is not serving.

PAUSED

The bid strategy is not active. Either there are no active campaigns, ad groups or keywords attached to the bid strategy. Or there are no active budgets connected to the bid strategy.

UNAVAILABLE

This bid strategy currently does not support status reporting.

MULTIPLE_LEARNING

There were multiple LEARNING_* system statuses for this bid strategy during the time in question.

MULTIPLE_LIMITED

There were multiple LIMITED_* system statuses for this bid strategy during the time in question.

MULTIPLE_MISCONFIGURED

There were multiple MISCONFIGURED_* system statuses for this bid strategy during the time in question.

MULTIPLE

There were multiple system statuses for this bid strategy during the time in question.