ExperimentMetric
The type of experiment metric.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
The value is unknown in this version. |
CLICKS
|
The goal of the experiment is clicks. |
IMPRESSIONS
|
The goal of the experiment is impressions. |
COST
|
The goal of the experiment is cost. |
CONVERSIONS_PER_INTERACTION_RATE
|
The goal of the experiment is conversion rate. |
COST_PER_CONVERSION
|
The goal of the experiment is cost per conversion. |
CONVERSIONS_VALUE_PER_COST
|
The goal of the experiment is conversion value per cost. |
AVERAGE_CPC
|
The goal of the experiment is avg cpc. |
CTR
|
The goal of the experiment is ctr. |
INCREMENTAL_CONVERSIONS
|
The goal of the experiment is incremental conversions. |
COMPLETED_VIDEO_VIEWS
|
The goal of the experiment is completed video views. |
CUSTOM_ALGORITHMS
|
The goal of the experiment is custom algorithms. |
CONVERSIONS
|
The goal of the experiment is conversions. |
CONVERSION_VALUE
|
The goal of the experiment is conversion value. |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Experiment metrics define the primary goal or objective of an A/B test, such as clicks, impressions, cost, or conversions."],["The available experiment metric options include a variety of standard measurements like CTR, conversion rate, and cost per conversion, as well as more specialized metrics like completed video views or custom algorithms."],["Each metric provides a specific lens through which to evaluate the performance of different variations in an experiment, allowing advertisers to optimize campaigns for desired outcomes."],["When setting up an experiment, it's crucial to select the most relevant metric that aligns with the overall advertising objective."]]],[]]
