Forecasted traffic metrics for a planned product.
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Number of unique people reached that exactly matches the Targeting. Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the on_target_reach value will be rounded to 0. |
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Number of unique people reached. This includes people that may fall outside the specified Targeting. Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the total_reach value will be rounded to 0. |
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Number of ad impressions that exactly matches the Targeting. |
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Total number of ad impressions. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users. |
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Number of times the ad's impressions were considered viewable. See https://support.google.com/google-ads/answer/7029393 for more information about what makes an ad viewable and how viewability is measured. |
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Number of unique people reached that exactly matches the Targeting including co-viewers. |
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Number of unique people reached including co-viewers. This includes people that may fall outside the specified Targeting. |
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Number of ad impressions that exactly matches the Targeting including co-viewers. |
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Total number of ad impressions including co-viewers. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users. |
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The number of times per selected time unit a user will see an ad, averaged over the number of time units in the forecast length. This field will only be populated for a Target Frequency campaign. See https://support.google.com/google-ads/answer/12400225 for more information about Target Frequency campaigns. |
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Number of ad views forecasted for the specified product and targeting. A view is counted when a viewer views a larger portion or the entirety of an ad beyond an impression. See https://support.google.com/google-ads/answer/2375431 for more information on views. |