AdServingOptimizationStatus
Enum describing possible serving statuses.
| Enums |
UNSPECIFIED
|
No value has been specified. |
UNKNOWN
|
The received value is not known in this version. This is a response-only value. |
OPTIMIZE
|
Ad serving is optimized based on CTR for the campaign. |
CONVERSION_OPTIMIZE
|
Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED. |
ROTATE
|
Ads are rotated evenly for 90 days, then optimized for clicks. |
ROTATE_INDEFINITELY
|
Show lower performing ads more evenly with higher performing ads, and do not optimize. |
UNAVAILABLE
|
Ad serving optimization status is not available. |
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Last updated 2024-02-20 UTC.
[null,null,["Last updated 2024-02-20 UTC."],[[["This enum outlines the different states for ad serving optimization."],["Statuses include options for click optimization, conversion optimization, even rotation, and indefinite rotation, along with unspecified, unknown, and unavailable states."],["`OPTIMIZE` prioritizes click-through rate (CTR), while `CONVERSION_OPTIMIZE` focuses on CTR multiplied by conversion rate."],["`ROTATE` evenly distributes ad impressions for a set period before optimizing for clicks, while `ROTATE_INDEFINITELY` maintains a balance between high and low-performing ads without optimization."],["The enum provides a comprehensive classification of ad serving statuses for campaign management."]]],[]]
