User identifying information.
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Source of the user identifier when the upload is from Store Sales, ConversionUploadService, or ConversionAdjustmentUploadService. |
Union field
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Hashed email address using SHA-256 hash function after normalization. Accepted for Customer Match, Store Sales, ConversionUploadService, and ConversionAdjustmentUploadService. |
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Hashed phone number using SHA-256 hash function after normalization (E164 standard). Accepted for Customer Match, Store Sales, ConversionUploadService, and ConversionAdjustmentUploadService. |
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Mobile device ID (advertising ID/IDFA). Accepted only for Customer Match. |
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Advertiser-assigned user ID for Customer Match upload, or third-party-assigned user ID for Store Sales. Accepted only for Customer Match and Store Sales. |
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Address information. Accepted only for Customer Match, Store Sales, and ConversionAdjustmentUploadService. |