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AttributionModel
The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
EXTERNAL
|
Uses external attribution. |
GOOGLE_ADS_LAST_CLICK
|
Attributes all credit for a conversion to its last click. |
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
|
Attributes all credit for a conversion to its first click using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_LINEAR
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Attributes credit for a conversion equally across all of its clicks using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
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Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week). |
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
|
Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
|
Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution. |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Attribution models distribute credit for a conversion across multiple interactions."],["`UNSPECIFIED` means that the attribution is not specified, while `UNKNOWN` represents a value that is not known in the current version."],["`EXTERNAL` attribution uses an external source to attribute conversion credit."],["`GOOGLE_ADS_LAST_CLICK` attributes all conversion credit to the very last click."],["Google Search attribution models, including `FIRST_CLICK`, `LINEAR`, `TIME_DECAY`, `POSITION_BASED`, and `DATA_DRIVEN`, offer various methods for distributing conversion credit across clicks, with the `DATA_DRIVEN` model using machine learning."]]],[]]
