Segments

Segment only fields.

Fields
ad_destination_type	AdDestinationType Ad Destination type.
ad_format_type	AdFormatType Ad Format type.
ad_network_type	AdNetworkType Ad network type.
budget_campaign_association_status	BudgetCampaignAssociationStatus Budget campaign association status.
click_type	ClickType Click type.
conversion_action_category	ConversionActionCategory Conversion action category.
conversion_attribution_event_type	ConversionAttributionEventType Conversion attribution event type.
conversion_lag_bucket	ConversionLagBucket An enum value representing the number of days between the impression and the conversion.
conversion_or_adjustment_lag_bucket	ConversionOrAdjustmentLagBucket An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
day_of_week	DayOfWeek Day of the week, for example, MONDAY.
device	Device Device to which metrics apply.
external_conversion_source	ExternalConversionSource External conversion source.
hotel_check_in_day_of_week	DayOfWeek Hotel check-in day of week.
hotel_date_selection_type	HotelDateSelectionType Hotel date selection type.
hotel_rate_type	HotelRateType Hotel rate type.
hotel_price_bucket	HotelPriceBucket Hotel price bucket.
keyword	Keyword Keyword criterion.
month_of_year	MonthOfYear Month of the year, for example, January.
placeholder_type	PlaceholderType Placeholder type. This is only used with feed item metrics.
product_channel	ProductChannel Channel of the product.
product_channel_exclusivity	ProductChannelExclusivity Channel exclusivity of the product.
product_condition	ProductCondition Condition of the product.
recommendation_type	RecommendationType Recommendation type.
search_engine_results_page_type	SearchEngineResultsPageType Type of the search engine results page.
search_term_match_type	SearchTermMatchType Match type of the keyword that triggered the ad, including variants.
slot	Slot Position of the ad.
conversion_value_rule_primary_dimension	ConversionValueRulePrimaryDimension Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE, ITINERARY show the net adjustment after value rules were applied.
sk_ad_network_user_type	SkAdNetworkUserType iOS Store Kit Ad Network user type.
sk_ad_network_ad_event_type	SkAdNetworkAdEventType iOS Store Kit Ad Network ad event type.
sk_ad_network_attribution_credit	SkAdNetworkAttributionCredit iOS Store Kit Ad Network attribution credit
sk_ad_network_coarse_conversion_value	SkAdNetworkCoarseConversionValue iOS Store Kit Ad Network coarse conversion value.
sk_ad_network_source_type	SkAdNetworkSourceType The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
new_versus_returning_customers	ConvertingUserPriorEngagementTypeAndLtvBucket This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
activity_account_id	int64 Activity account ID.
activity_city	string The city where the travel activity is available.
activity_country	string The country where the travel activity is available.
activity_rating	int64 Activity rating.
activity_state	string The state where the travel activity is available.
external_activity_id	string Advertiser supplied activity ID.
ad_group	string Resource name of the ad group.
asset_group	string Resource name of the asset group.
auction_insight_domain	string Domain (visible URL) of a participant in the Auction Insights report.
campaign	string Resource name of the campaign.
conversion_action	string Resource name of the conversion action.
conversion_action_name	string Conversion action name.
conversion_adjustment	bool This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
date	string Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
geo_target_airport	string Resource name of the geo target constant that represents an airport.
geo_target_canton	string Resource name of the geo target constant that represents a canton.
geo_target_city	string Resource name of the geo target constant that represents a city.
geo_target_country	string Resource name of the geo target constant that represents a country.
geo_target_county	string Resource name of the geo target constant that represents a county.
geo_target_district	string Resource name of the geo target constant that represents a district.
geo_target_metro	string Resource name of the geo target constant that represents a metro.
geo_target_most_specific_location	string Resource name of the geo target constant that represents the most specific location.
geo_target_postal_code	string Resource name of the geo target constant that represents a postal code.
geo_target_province	string Resource name of the geo target constant that represents a province.
geo_target_region	string Resource name of the geo target constant that represents a region.
geo_target_state	string Resource name of the geo target constant that represents a state.
hotel_booking_window_days	int64 Hotel booking window in days.
hotel_center_id	int64 Hotel center ID.
hotel_check_in_date	string Hotel check-in date. Formatted as yyyy-MM-dd.
hotel_city	string Hotel city.
hotel_class	int32 Hotel class.
hotel_country	string Hotel country.
hotel_length_of_stay	int32 Hotel length of stay.
hotel_rate_rule_id	string Hotel rate rule ID.
hotel_state	string Hotel state.
hour	int32 Hour of day as a number between 0 and 23, inclusive.
interaction_on_this_extension	bool Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
month	string Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
partner_hotel_id	string Partner hotel ID.
product_aggregator_id	int64 Aggregator ID of the product.
product_category_level1	string Category (level 1) of the product.
product_category_level2	string Category (level 2) of the product.
product_category_level3	string Category (level 3) of the product.
product_category_level4	string Category (level 4) of the product.
product_category_level5	string Category (level 5) of the product.
product_brand	string Brand of the product.
product_country	string Resource name of the geo target constant for the country of sale of the product.
product_custom_attribute0	string Custom attribute 0 of the product.
product_custom_attribute1	string Custom attribute 1 of the product.
product_custom_attribute2	string Custom attribute 2 of the product.
product_custom_attribute3	string Custom attribute 3 of the product.
product_custom_attribute4	string Custom attribute 4 of the product.
product_feed_label	string Feed label of the product.
product_item_id	string Item ID of the product.
product_language	string Resource name of the language constant for the language of the product.
product_merchant_id	int64 Merchant ID of the product.
product_store_id	string Store ID of the product.
product_title	string Title of the product.
product_type_l1	string Type (level 1) of the product.
product_type_l2	string Type (level 2) of the product.
product_type_l3	string Type (level 3) of the product.
product_type_l4	string Type (level 4) of the product.
product_type_l5	string Type (level 5) of the product.
quarter	string Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
travel_destination_city	string The city the user is searching for at query time.
travel_destination_country	string The country the user is searching for at query time.
travel_destination_region	string The region the user is searching for at query time.
search_subcategory	string A search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
search_term	string A search term.
webpage	string Resource name of the ad group criterion that represents webpage criterion.
week	string Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
year	int32 Year, formatted as yyyy.
sk_ad_network_fine_conversion_value	int64 iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.
sk_ad_network_redistributed_fine_conversion_value	int64 iOS Store Kit Ad Network redistributed fine conversion value. Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more.
sk_ad_network_source_app	SkAdNetworkSourceApp App where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
sk_ad_network_source_domain	string Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
sk_ad_network_postback_sequence_index	int64 iOS Store Kit Ad Network postback sequence index.
sk_ad_network_version	string The version of the SKAdNetwork API used.
asset_interaction_target	AssetInteractionTarget Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Interactions (for example, clicks) are counted across all the parts of the served ad (for example, Ad itself and other components like Sitelinks) when they are served together. When interaction_on_this_asset is true, it means the interactions are on this specific asset and when interaction_on_this_asset is false, it means the interactions is not on this specific asset but on other parts of the served ad this asset is served with.