--- v15/resources/recommendation.proto 2023-10-18 20:10:59.000000000 +0000 +++ v16/resources/recommendation.proto 2024-02-20 20:02:50.000000000 +0000 @@ -1,858 +1,971 @@ // Copyright 2023 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; -package google.ads.googleads.v15.resources; +package google.ads.googleads.v16.resources; -import "google/ads/googleads/v15/common/criteria.proto"; -import "google/ads/googleads/v15/enums/app_bidding_goal.proto"; -import "google/ads/googleads/v15/enums/keyword_match_type.proto"; -import "google/ads/googleads/v15/enums/recommendation_type.proto"; -import "google/ads/googleads/v15/enums/shopping_add_products_to_campaign_recommendation_enum.proto"; -import "google/ads/googleads/v15/enums/target_cpa_opt_in_recommendation_goal.proto"; -import "google/ads/googleads/v15/resources/ad.proto"; -import "google/ads/googleads/v15/resources/asset.proto"; +import "google/ads/googleads/v16/common/criteria.proto"; +import "google/ads/googleads/v16/enums/ad_strength.proto"; +import "google/ads/googleads/v16/enums/app_bidding_goal.proto"; +import "google/ads/googleads/v16/enums/keyword_match_type.proto"; +import "google/ads/googleads/v16/enums/recommendation_type.proto"; +import "google/ads/googleads/v16/enums/shopping_add_products_to_campaign_recommendation_enum.proto"; +import "google/ads/googleads/v16/enums/target_cpa_opt_in_recommendation_goal.proto"; +import "google/ads/googleads/v16/resources/ad.proto"; +import "google/ads/googleads/v16/resources/asset.proto"; import "google/api/field_behavior.proto"; import "google/api/resource.proto"; -option csharp_namespace = "Google.Ads.GoogleAds.V15.Resources"; -option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v15/resources;resources"; +option csharp_namespace = "Google.Ads.GoogleAds.V16.Resources"; +option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/resources;resources"; option java_multiple_files = true; option java_outer_classname = "RecommendationProto"; -option java_package = "com.google.ads.googleads.v15.resources"; +option java_package = "com.google.ads.googleads.v16.resources"; option objc_class_prefix = "GAA"; -option php_namespace = "Google\\Ads\\GoogleAds\\V15\\Resources"; -option ruby_package = "Google::Ads::GoogleAds::V15::Resources"; +option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Resources"; +option ruby_package = "Google::Ads::GoogleAds::V16::Resources"; // Proto file describing the Recommendation resource. // A recommendation. message Recommendation { option (google.api.resource) = { type: "googleads.googleapis.com/Recommendation" pattern: "customers/{customer_id}/recommendations/{recommendation_id}" }; // The Merchant Center account details. message MerchantInfo { // Output only. The Merchant Center account ID. int64 id = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The name of the Merchant Center account. string name = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Whether the Merchant Center account is a Multi-Client // account (MCA). bool multi_client = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The impact of making the change as described in the recommendation. // Some types of recommendations may not have impact information. message RecommendationImpact { // Output only. Base metrics at the time the recommendation was generated. RecommendationMetrics base_metrics = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Estimated metrics if the recommendation is applied. RecommendationMetrics potential_metrics = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Weekly account performance metrics. For some recommendation types, these // are averaged over the past 90-day period and hence can be fractional. message RecommendationMetrics { // Output only. Number of ad impressions. optional double impressions = 6 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Number of ad clicks. optional double clicks = 7 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Cost (in micros) for advertising, in the local currency for // the account. optional int64 cost_micros = 8 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Number of conversions. optional double conversions = 9 [(google.api.field_behavior) = OUTPUT_ONLY]; + // Output only. Sum of the conversion value of the conversions. + optional double conversions_value = 11 + [(google.api.field_behavior) = OUTPUT_ONLY]; + // Output only. Number of video views for a video ad campaign. optional double video_views = 10 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The budget recommendation for budget constrained campaigns. message CampaignBudgetRecommendation { // The impact estimates for a given budget amount. message CampaignBudgetRecommendationOption { // Output only. The budget amount for this option. optional int64 budget_amount_micros = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The impact estimate if budget is changed to amount // specified in this option. RecommendationImpact impact = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Output only. The current budget amount in micros. optional int64 current_budget_amount_micros = 7 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The recommended budget amount in micros. optional int64 recommended_budget_amount_micros = 8 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The budget amounts and associated impact estimates for some // values of possible budget amounts. repeated CampaignBudgetRecommendationOption budget_options = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The keyword recommendation. message KeywordRecommendation { // Information about a search term as related to a keyword recommendation. message SearchTerm { // Output only. The text of the search term. string text = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Estimated number of historical weekly searches for this // search term. int64 estimated_weekly_search_count = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Output only. The recommended keyword. - google.ads.googleads.v15.common.KeywordInfo keyword = 1 + google.ads.googleads.v16.common.KeywordInfo keyword = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. A list of search terms this keyword matches. The same search // term may be repeated for multiple keywords. repeated SearchTerm search_terms = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The recommended CPC (cost-per-click) bid. optional int64 recommended_cpc_bid_micros = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The text ad recommendation. message TextAdRecommendation { // Output only. Recommended ad. Ad ad = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Creation date of the recommended ad. // YYYY-MM-DD format, for example, 2018-04-17. optional string creation_date = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Date, if present, is the earliest when the recommendation // will be auto applied. YYYY-MM-DD format, for example, 2018-04-17. optional string auto_apply_date = 5 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Target CPA opt-in recommendation. message TargetCpaOptInRecommendation { // The Target CPA opt-in option with impact estimate. message TargetCpaOptInRecommendationOption { // Output only. The goal achieved by this option. - google.ads.googleads.v15.enums.TargetCpaOptInRecommendationGoalEnum + google.ads.googleads.v16.enums.TargetCpaOptInRecommendationGoalEnum .TargetCpaOptInRecommendationGoal goal = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Average CPA target. optional int64 target_cpa_micros = 5 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The minimum campaign budget, in local currency for the // account, required to achieve the target CPA. Amount is specified in // micros, where one million is equivalent to one currency unit. optional int64 required_campaign_budget_amount_micros = 6 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The impact estimate if this option is selected. RecommendationImpact impact = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Output only. The available goals and corresponding options for Target CPA // strategy. repeated TargetCpaOptInRecommendationOption options = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The recommended average CPA target. See required budget // amount and impact of using this recommendation in options list. optional int64 recommended_target_cpa_micros = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Maximize Conversions Opt-In recommendation. message MaximizeConversionsOptInRecommendation { // Output only. The recommended new budget amount. optional int64 recommended_budget_amount_micros = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Enhanced Cost-Per-Click Opt-In recommendation. message EnhancedCpcOptInRecommendation {} // The Search Partners Opt-In recommendation. message SearchPartnersOptInRecommendation {} // The Maximize Clicks opt-in recommendation. message MaximizeClicksOptInRecommendation { // Output only. The recommended new budget amount. // Only set if the current budget is too high. optional int64 recommended_budget_amount_micros = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Optimize Ad Rotation recommendation. message OptimizeAdRotationRecommendation {} // The callout asset recommendation. message CalloutAssetRecommendation { // Output only. New callout extension assets recommended at the campaign // level. repeated Asset recommended_campaign_callout_assets = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. New callout extension assets recommended at the customer // level. repeated Asset recommended_customer_callout_assets = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The sitelink asset recommendation. message SitelinkAssetRecommendation { // Output only. New sitelink assets recommended at the campaign level. repeated Asset recommended_campaign_sitelink_assets = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. New sitelink assets recommended at the customer level. repeated Asset recommended_customer_sitelink_assets = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The call asset recommendation. message CallAssetRecommendation {} // The keyword match type recommendation. message KeywordMatchTypeRecommendation { // Output only. The existing keyword where the match type should be more // broad. - google.ads.googleads.v15.common.KeywordInfo keyword = 1 + google.ads.googleads.v16.common.KeywordInfo keyword = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The recommended new match type. - google.ads.googleads.v15.enums.KeywordMatchTypeEnum.KeywordMatchType + google.ads.googleads.v16.enums.KeywordMatchTypeEnum.KeywordMatchType recommended_match_type = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The move unused budget recommendation. message MoveUnusedBudgetRecommendation { // Output only. The excess budget's resource_name. optional string excess_campaign_budget = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The recommendation for the constrained budget to increase. CampaignBudgetRecommendation budget_recommendation = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Target ROAS opt-in recommendation. message TargetRoasOptInRecommendation { // Output only. The recommended target ROAS (revenue per unit of spend). // The value is between 0.01 and 1000.0, inclusive. optional double recommended_target_roas = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The minimum campaign budget, in local currency for the // account, required to achieve the target ROAS. Amount is specified in // micros, where one million is equivalent to one currency unit. optional int64 required_campaign_budget_amount_micros = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The add responsive search ad asset recommendation. message ResponsiveSearchAdAssetRecommendation { // Output only. The current ad to be updated. Ad current_ad = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The recommended assets. This is populated only with the new // headlines and/or descriptions, and is otherwise empty. Ad recommended_assets = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The responsive search ad improve ad strength recommendation. message ResponsiveSearchAdImproveAdStrengthRecommendation { // Output only. The current ad to be updated. Ad current_ad = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The updated ad. Ad recommended_ad = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The add responsive search ad recommendation. message ResponsiveSearchAdRecommendation { // Output only. Recommended ad. Ad ad = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The use broad match keyword recommendation. message UseBroadMatchKeywordRecommendation { // Output only. Sample of keywords to be expanded to Broad Match. - repeated google.ads.googleads.v15.common.KeywordInfo keyword = 1 + repeated google.ads.googleads.v16.common.KeywordInfo keyword = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Total number of keywords to be expanded to Broad Match in // the campaign. int64 suggested_keywords_count = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Total number of keywords in the campaign. int64 campaign_keywords_count = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Whether the associated campaign uses a shared budget. bool campaign_uses_shared_budget = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The budget recommended to avoid becoming budget constrained // after applying the recommendation. int64 required_campaign_budget_amount_micros = 5 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The upgrade a Smart Shopping campaign to a Performance Max campaign // recommendation. message UpgradeSmartShoppingCampaignToPerformanceMaxRecommendation { // Output only. ID of Merchant Center account. int64 merchant_id = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Country whose products from merchant's inventory should be // included. string sales_country_code = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The raise target CPA bid too low recommendation. message RaiseTargetCpaBidTooLowRecommendation { // Output only. A number greater than 1.0 indicating the factor by which we // recommend the target CPA should be increased. optional double recommended_target_multiplier = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The current average target CPA of the campaign, in micros of // customer local currency. optional int64 average_target_cpa_micros = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Display Expansion opt-in recommendation. message DisplayExpansionOptInRecommendation {} // The Upgrade Local campaign to Performance Max campaign recommendation. message UpgradeLocalCampaignToPerformanceMaxRecommendation {} // The forecasting set target ROAS recommendation. message ForecastingSetTargetRoasRecommendation { // Output only. The recommended target ROAS (revenue per unit of spend). // The value is between 0.01 and 1000.0, inclusive. double recommended_target_roas = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The campaign budget. CampaignBudget campaign_budget = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The shopping recommendation to add an attribute to offers that are demoted // because it is missing. message ShoppingOfferAttributeRecommendation { // Output only. The details of the Merchant Center account. MerchantInfo merchant = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The campaign feed label. string feed_label = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The number of online, servable offers. int64 offers_count = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The number of online, servable offers that are demoted for // missing attributes. Visit the Merchant Center for more details. int64 demoted_offers_count = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The shopping recommendation to fix disapproved products in a Shopping // Campaign Inventory. message ShoppingFixDisapprovedProductsRecommendation { // Output only. The details of the Merchant Center account. MerchantInfo merchant = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The feed label for the campaign. string feed_label = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The number of products of the campaign. int64 products_count = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The numbers of products of the campaign that are // disapproved. int64 disapproved_products_count = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The shopping recommendation to create a catch-all campaign that targets all // offers. message ShoppingTargetAllOffersRecommendation { // Output only. The details of the Merchant Center account. MerchantInfo merchant = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The number of untargeted offers. int64 untargeted_offers_count = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The offer feed label. string feed_label = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The shopping recommendation to add products to a Shopping Campaign // Inventory. message ShoppingAddProductsToCampaignRecommendation { // Output only. The details of the Merchant Center account. MerchantInfo merchant = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The feed label for the campaign. string feed_label = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The reason why no products are attached to the campaign. - google.ads.googleads.v15.enums + google.ads.googleads.v16.enums .ShoppingAddProductsToCampaignRecommendationEnum.Reason reason = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The shopping recommendation to fix Merchant Center account suspension // issues. message ShoppingMerchantCenterAccountSuspensionRecommendation { // Output only. The details of the Merchant Center account. MerchantInfo merchant = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The feed label of the campaign for which the suspension // happened. string feed_label = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The shopping recommendation to migrate Regular Shopping Campaign targeted // offers to Performance Max campaigns. message ShoppingMigrateRegularShoppingCampaignOffersToPerformanceMaxRecommendation { // Output only. The details of the Merchant Center account. MerchantInfo merchant = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The feed label of the offers targeted by the campaigns // sharing this suggestion. string feed_label = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Information of a target adjustment recommendation. message TargetAdjustmentInfo { // Output only. The shared set resource name of the portfolio bidding // strategy where the target is defined. Only populated if the // recommendation is portfolio level. optional string shared_set = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The factor by which we recommend the target to be adjusted // by. double recommended_target_multiplier = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The current average target of the campaign or portfolio // targeted by this recommendation. int64 current_average_target_micros = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Recommendation to raise Target CPA. message RaiseTargetCpaRecommendation { // Output only. The relevant information describing the recommended target // adjustment. TargetAdjustmentInfo target_adjustment = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Represents the goal towards which the bidding strategy // should optimize. Only populated for App Campaigns. - optional google.ads.googleads.v15.enums.AppBiddingGoalEnum.AppBiddingGoal + optional google.ads.googleads.v16.enums.AppBiddingGoalEnum.AppBiddingGoal app_bidding_goal = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Recommendation to lower Target ROAS. message LowerTargetRoasRecommendation { // Output only. The relevant information describing the recommended target // adjustment. TargetAdjustmentInfo target_adjustment = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Recommendation to enable dynamic image extensions on the account, // allowing Google to find the best images from ad landing pages and // complement text ads. message DynamicImageExtensionOptInRecommendation {} // A campaign budget shared amongst various budget recommendation types. message CampaignBudget { // Output only. Current budget amount. int64 current_amount_micros = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Recommended budget amount. int64 recommended_new_amount_micros = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The date when the new budget would start being used. // This field will be set for the following recommendation types: // FORECASTING_SET_TARGET_ROAS , FORECASTING_SET_TARGET_CPA // YYYY-MM-DD format, for example, 2018-04-17. string new_start_date = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Performance Max Opt In recommendation. message PerformanceMaxOptInRecommendation {} // Recommendation to improve the asset group strength of a Performance Max // campaign to an "Excellent" rating. message ImprovePerformanceMaxAdStrengthRecommendation { // Output only. The asset group resource name. string asset_group = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The Dynamic Search Ads to Performance Max migration recommendation. message MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation { // Output only. A link to the Google Ads UI where the customer can manually // apply the recommendation. string apply_link = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The set target CPA recommendations. message ForecastingSetTargetCpaRecommendation { // Output only. The recommended target CPA. int64 recommended_target_cpa_micros = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The campaign budget. CampaignBudget campaign_budget = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } + // Recommendation to opt into Maximize Conversion Value bidding strategy. + message MaximizeConversionValueOptInRecommendation {} + + // Recommendation to deploy Google Tag on more pages. + message ImproveGoogleTagCoverageRecommendation {} + + // Recommendation to turn on Final URL expansion for your Performance Max + // campaigns. + message PerformanceMaxFinalUrlOptInRecommendation {} + + // The recommendation to update a customer list that hasn't been updated in + // the last 90 days. The customer receiving the recommendation is not + // necessarily the owner account. The owner account should update the customer + // list. + message RefreshCustomerMatchListRecommendation { + // Output only. The user list ID. + int64 user_list_id = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The name of the list. + string user_list_name = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. Days since last refresh. + int64 days_since_last_refresh = 3 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The top spending account. + repeated AccountInfo top_spending_account = 4 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. User lists can be shared with other accounts by the owner. + // targeting_accounts_count is the number of those accounts that can use it + // for targeting. + int64 targeting_accounts_count = 5 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The owner account. This is the account that should update + // the customer list. + AccountInfo owner_account = 6 [(google.api.field_behavior) = OUTPUT_ONLY]; + } + + // Wrapper for information about a Google Ads account. + message AccountInfo { + // Output only. The customer ID of the account. + int64 customer_id = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The descriptive name of the account. + string descriptive_name = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; + } + + // The Custom Audience Opt In recommendation. + message CustomAudienceOptInRecommendation { + // Output only. The list of keywords to use for custom audience creation. + repeated google.ads.googleads.v16.common.KeywordInfo keywords = 1 + [(google.api.field_behavior) = OUTPUT_ONLY]; + } + + // The lead form asset recommendation. + message LeadFormAssetRecommendation {} + + // The improve Demand Gen ad strength recommendation. + message ImproveDemandGenAdStrengthRecommendation { + // Output only. The resource name of the ad that can be improved. + string ad = 1 [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The current ad strength. + google.ads.googleads.v16.enums.AdStrengthEnum.AdStrength ad_strength = 2 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. A list of recommendations to improve the ad strength. + repeated string demand_gen_asset_action_items = 3 + [(google.api.field_behavior) = OUTPUT_ONLY]; + } + // Immutable. The resource name of the recommendation. // // `customers/{customer_id}/recommendations/{recommendation_id}` string resource_name = 1 [ (google.api.field_behavior) = IMMUTABLE, (google.api.resource_reference) = { type: "googleads.googleapis.com/Recommendation" } ]; // Output only. The type of recommendation. - google.ads.googleads.v15.enums.RecommendationTypeEnum.RecommendationType + google.ads.googleads.v16.enums.RecommendationTypeEnum.RecommendationType type = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The impact on account performance as a result of applying the // recommendation. RecommendationImpact impact = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The budget targeted by this recommendation. This will be set // only when the recommendation affects a single campaign budget. // // This field will be set for the following recommendation types: // CAMPAIGN_BUDGET, FORECASTING_CAMPAIGN_BUDGET, MARGINAL_ROI_CAMPAIGN_BUDGET, // MOVE_UNUSED_BUDGET optional string campaign_budget = 24 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/CampaignBudget" } ]; // Output only. The campaign targeted by this recommendation. // // This field will be set for the following recommendation types: // CALL_EXTENSION, CALLOUT_EXTENSION, ENHANCED_CPC_OPT_IN, // USE_BROAD_MATCH_KEYWORD, KEYWORD, KEYWORD_MATCH_TYPE, // UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX, MAXIMIZE_CLICKS_OPT_IN, // MAXIMIZE_CONVERSIONS_OPT_IN, OPTIMIZE_AD_ROTATION, // RESPONSIVE_SEARCH_AD, // RESPONSIVE_SEARCH_AD_ASSET, // SEARCH_PARTNERS_OPT_IN, DISPLAY_EXPANSION_OPT_IN, SITELINK_EXTENSION, // TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN, TEXT_AD, // UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX, // RAISE_TARGET_CPA_BID_TOO_LOW, FORECASTING_SET_TARGET_ROAS, // SHOPPING_ADD_AGE_GROUP, SHOPPING_ADD_COLOR, SHOPPING_ADD_GENDER, // SHOPPING_ADD_SIZE, SHOPPING_ADD_GTIN, SHOPPING_ADD_MORE_IDENTIFIERS, // SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN, SHOPPING_FIX_DISAPPROVED_PRODUCTS, // SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX, // DYNAMIC_IMAGE_EXTENSION_OPT_IN, RAISE_TARGET_CPA, LOWER_TARGET_ROAS, // FORECASTING_SET_TARGET_CPA, - // SET_TARGET_CPA, SET_TARGET_ROAS + // SET_TARGET_CPA, SET_TARGET_ROAS, MAXIMIZE_CONVERSION_VALUE_OPT_IN, + // IMPROVE_GOOGLE_TAG_COVERAGE, PERFORMANCE_MAX_FINAL_URL_OPT_IN optional string campaign = 25 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/Campaign" } ]; // Output only. The ad group targeted by this recommendation. This will be set // only when the recommendation affects a single ad group. // // This field will be set for the following recommendation types: // KEYWORD, OPTIMIZE_AD_ROTATION, RESPONSIVE_SEARCH_AD, // RESPONSIVE_SEARCH_AD_ASSET, TEXT_AD optional string ad_group = 26 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/AdGroup" } ]; // Output only. Whether the recommendation is dismissed or not. optional bool dismissed = 27 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The campaigns targeted by this recommendation. // // This field will be set for the following recommendation types: // CAMPAIGN_BUDGET, FORECASTING_CAMPAIGN_BUDGET, // MARGINAL_ROI_CAMPAIGN_BUDGET and MOVE_UNUSED_BUDGET repeated string campaigns = 38 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/Campaign" } ]; // The details of recommendation. oneof recommendation { // Output only. The campaign budget recommendation. CampaignBudgetRecommendation campaign_budget_recommendation = 4 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The forecasting campaign budget recommendation. CampaignBudgetRecommendation forecasting_campaign_budget_recommendation = 22 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The keyword recommendation. KeywordRecommendation keyword_recommendation = 8 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Add expanded text ad recommendation. TextAdRecommendation text_ad_recommendation = 9 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The TargetCPA opt-in recommendation. TargetCpaOptInRecommendation target_cpa_opt_in_recommendation = 10 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The MaximizeConversions Opt-In recommendation. MaximizeConversionsOptInRecommendation maximize_conversions_opt_in_recommendation = 11 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Enhanced Cost-Per-Click Opt-In recommendation. EnhancedCpcOptInRecommendation enhanced_cpc_opt_in_recommendation = 12 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Search Partners Opt-In recommendation. SearchPartnersOptInRecommendation search_partners_opt_in_recommendation = 14 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The MaximizeClicks Opt-In recommendation. MaximizeClicksOptInRecommendation maximize_clicks_opt_in_recommendation = 15 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Optimize Ad Rotation recommendation. OptimizeAdRotationRecommendation optimize_ad_rotation_recommendation = 16 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The keyword match type recommendation. KeywordMatchTypeRecommendation keyword_match_type_recommendation = 20 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The move unused budget recommendation. MoveUnusedBudgetRecommendation move_unused_budget_recommendation = 21 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Target ROAS opt-in recommendation. TargetRoasOptInRecommendation target_roas_opt_in_recommendation = 23 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The add responsive search ad recommendation. ResponsiveSearchAdRecommendation responsive_search_ad_recommendation = 28 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The marginal ROI campaign budget recommendation. CampaignBudgetRecommendation marginal_roi_campaign_budget_recommendation = 29 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The use broad match keyword recommendation. UseBroadMatchKeywordRecommendation use_broad_match_keyword_recommendation = 30 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The responsive search ad asset recommendation. ResponsiveSearchAdAssetRecommendation responsive_search_ad_asset_recommendation = 31 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The upgrade a Smart Shopping campaign to a Performance Max // campaign recommendation. UpgradeSmartShoppingCampaignToPerformanceMaxRecommendation upgrade_smart_shopping_campaign_to_performance_max_recommendation = 32 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The responsive search ad improve ad strength recommendation. ResponsiveSearchAdImproveAdStrengthRecommendation responsive_search_ad_improve_ad_strength_recommendation = 33 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Display Expansion opt-in recommendation. DisplayExpansionOptInRecommendation display_expansion_opt_in_recommendation = 34 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The upgrade a Local campaign to a Performance Max campaign // recommendation. UpgradeLocalCampaignToPerformanceMaxRecommendation upgrade_local_campaign_to_performance_max_recommendation = 35 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The raise target CPA bid too low recommendation. RaiseTargetCpaBidTooLowRecommendation raise_target_cpa_bid_too_low_recommendation = 36 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The forecasting set target ROAS recommendation. ForecastingSetTargetRoasRecommendation forecasting_set_target_roas_recommendation = 37 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The callout asset recommendation. CalloutAssetRecommendation callout_asset_recommendation = 39 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The sitelink asset recommendation. SitelinkAssetRecommendation sitelink_asset_recommendation = 40 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The call asset recommendation. CallAssetRecommendation call_asset_recommendation = 41 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add age group recommendation. ShoppingOfferAttributeRecommendation shopping_add_age_group_recommendation = 42 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add color recommendation. ShoppingOfferAttributeRecommendation shopping_add_color_recommendation = 43 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add gender recommendation. ShoppingOfferAttributeRecommendation shopping_add_gender_recommendation = 44 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add GTIN recommendation. ShoppingOfferAttributeRecommendation shopping_add_gtin_recommendation = 45 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add more identifiers recommendation. ShoppingOfferAttributeRecommendation shopping_add_more_identifiers_recommendation = 46 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add size recommendation. ShoppingOfferAttributeRecommendation shopping_add_size_recommendation = 47 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping add products to campaign recommendation. ShoppingAddProductsToCampaignRecommendation shopping_add_products_to_campaign_recommendation = 48 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping fix disapproved products recommendation. ShoppingFixDisapprovedProductsRecommendation shopping_fix_disapproved_products_recommendation = 49 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping target all offers recommendation. ShoppingTargetAllOffersRecommendation shopping_target_all_offers_recommendation = 50 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping fix suspended Merchant Center account // recommendation. ShoppingMerchantCenterAccountSuspensionRecommendation shopping_fix_suspended_merchant_center_account_recommendation = 51 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping fix Merchant Center account suspension warning // recommendation. ShoppingMerchantCenterAccountSuspensionRecommendation shopping_fix_merchant_center_account_suspension_warning_recommendation = 52 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The shopping migrate Regular Shopping Campaign offers to // Performance Max recommendation. ShoppingMigrateRegularShoppingCampaignOffersToPerformanceMaxRecommendation shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation = 53 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Recommendation to enable dynamic image extensions on the // account, allowing Google to find the best images from ad landing pages // and complement text ads. DynamicImageExtensionOptInRecommendation dynamic_image_extension_opt_in_recommendation = 54 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Recommendation to raise Target CPA. RaiseTargetCpaRecommendation raise_target_cpa_recommendation = 55 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Recommendation to lower Target ROAS. LowerTargetRoasRecommendation lower_target_roas_recommendation = 56 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Performance Max Opt In recommendation. PerformanceMaxOptInRecommendation performance_max_opt_in_recommendation = 57 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The improve Performance Max ad strength recommendation. ImprovePerformanceMaxAdStrengthRecommendation improve_performance_max_ad_strength_recommendation = 58 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The Dynamic Search Ads to Performance Max migration // recommendation. MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation migrate_dynamic_search_ads_campaign_to_performance_max_recommendation = 59 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The forecasting set target CPA recommendation. ForecastingSetTargetCpaRecommendation forecasting_set_target_cpa_recommendation = 60 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The set target CPA recommendation. ForecastingSetTargetCpaRecommendation set_target_cpa_recommendation = 61 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The set target ROAS recommendation. ForecastingSetTargetRoasRecommendation set_target_roas_recommendation = 62 [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The Maximize Conversion Value opt-in recommendation. + MaximizeConversionValueOptInRecommendation + maximize_conversion_value_opt_in_recommendation = 63 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. Recommendation to deploy Google Tag on more pages. + ImproveGoogleTagCoverageRecommendation + improve_google_tag_coverage_recommendation = 64 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. Recommendation to turn on Final URL expansion for your + // Performance Max campaigns. + PerformanceMaxFinalUrlOptInRecommendation + performance_max_final_url_opt_in_recommendation = 65 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The refresh customer list recommendation. + RefreshCustomerMatchListRecommendation + refresh_customer_match_list_recommendation = 66 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The custom audience opt in recommendation. + CustomAudienceOptInRecommendation custom_audience_opt_in_recommendation = 67 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The lead form asset recommendation. + LeadFormAssetRecommendation lead_form_asset_recommendation = 68 + [(google.api.field_behavior) = OUTPUT_ONLY]; + + // Output only. The improve Demand Gen ad strength recommendation. + ImproveDemandGenAdStrengthRecommendation + improve_demand_gen_ad_strength_recommendation = 69 + [(google.api.field_behavior) = OUTPUT_ONLY]; } }
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Ultimo aggiornamento 2024-08-22 UTC.
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