--- v17/enums/bidding_strategy_type.proto 2024-06-05 23:17:09.000000000 +0000 +++ v17-1/enums/bidding_strategy_type.proto 2024-08-06 12:40:17.000000000 +0000 @@ -1,119 +1,126 @@ // Copyright 2024 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v17.enums; option csharp_namespace = "Google.Ads.GoogleAds.V17.Enums"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v17/enums;enums"; option java_multiple_files = true; option java_outer_classname = "BiddingStrategyTypeProto"; option java_package = "com.google.ads.googleads.v17.enums"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V17\\Enums"; option ruby_package = "Google::Ads::GoogleAds::V17::Enums"; // Proto file describing bidding schemes. // Container for enum describing possible bidding strategy types. message BiddingStrategyTypeEnum { // Enum describing possible bidding strategy types. enum BiddingStrategyType { // Not specified. UNSPECIFIED = 0; // Used for return value only. Represents value unknown in this version. UNKNOWN = 1; // Commission is an automatic bidding strategy in which the advertiser pays // a certain portion of the conversion value. COMMISSION = 16; // Enhanced CPC is a bidding strategy that raises bids for clicks // that seem more likely to lead to a conversion and lowers // them for clicks where they seem less likely. ENHANCED_CPC = 2; + // Fixed CPM is a manual bidding strategy with a fixed CPM. + FIXED_CPM = 19; + // Used for return value only. Indicates that a campaign does not have a // bidding strategy. This prevents the campaign from serving. For example, // a campaign may be attached to a manager bidding strategy and the serving // account is subsequently unlinked from the manager account. In this case // the campaign will automatically be detached from the now inaccessible // manager bidding strategy and transition to the INVALID bidding strategy // type. INVALID = 17; // Manual bidding strategy that allows advertiser to set the bid per // advertiser-specified action. MANUAL_CPA = 18; // Manual click based bidding where user pays per click. MANUAL_CPC = 3; // Manual impression based bidding // where user pays per thousand impressions. MANUAL_CPM = 4; // A bidding strategy that pays a configurable amount per video view. MANUAL_CPV = 13; // A bidding strategy that automatically maximizes number of conversions // given a daily budget. MAXIMIZE_CONVERSIONS = 10; // An automated bidding strategy that automatically sets bids to maximize // revenue while spending your budget. MAXIMIZE_CONVERSION_VALUE = 11; // Page-One Promoted bidding scheme, which sets max cpc bids to // target impressions on page one or page one promoted slots on google.com. // This enum value is deprecated. PAGE_ONE_PROMOTED = 5; // Percent Cpc is bidding strategy where bids are a fraction of the // advertised price for some good or service. PERCENT_CPC = 12; // Target CPA is an automated bid strategy that sets bids // to help get as many conversions as possible // at the target cost-per-acquisition (CPA) you set. TARGET_CPA = 6; // Target CPM is an automated bid strategy that sets bids to help get // as many impressions as possible at the target cost per one thousand // impressions (CPM) you set. TARGET_CPM = 14; + // Target CPV is an automated bidding strategy that sets bids to optimize + // performance given the average target cost per view. + TARGET_CPV = 20; + // An automated bidding strategy that sets bids so that a certain percentage // of search ads are shown at the top of the first page (or other targeted // location). TARGET_IMPRESSION_SHARE = 15; // Target Outrank Share is an automated bidding strategy that sets bids // based on the target fraction of auctions where the advertiser // should outrank a specific competitor. // This enum value is deprecated. TARGET_OUTRANK_SHARE = 7; // Target ROAS is an automated bidding strategy // that helps you maximize revenue while averaging // a specific target Return On Average Spend (ROAS). TARGET_ROAS = 8; // Target Spend is an automated bid strategy that sets your bids // to help get as many clicks as possible within your budget. TARGET_SPEND = 9; } }
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最后更新时间 (UTC):2024-08-22。
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