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/resources/ad_group.proto
--- v17/resources/ad_group.proto 2024-06-05 23:17:09.000000000 +0000
+++ v17-1/resources/ad_group.proto 2024-08-06 12:40:18.000000000 +0000
@@ -1,243 +1,251 @@
// Copyright 2024 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
syntax = "proto3";
package google.ads.googleads.v17.resources;
import "google/ads/googleads/v17/common/custom_parameter.proto";
import "google/ads/googleads/v17/common/targeting_setting.proto";
import "google/ads/googleads/v17/enums/ad_group_ad_rotation_mode.proto";
import "google/ads/googleads/v17/enums/ad_group_primary_status.proto";
import "google/ads/googleads/v17/enums/ad_group_primary_status_reason.proto";
import "google/ads/googleads/v17/enums/ad_group_status.proto";
import "google/ads/googleads/v17/enums/ad_group_type.proto";
import "google/ads/googleads/v17/enums/asset_field_type.proto";
import "google/ads/googleads/v17/enums/asset_set_type.proto";
import "google/ads/googleads/v17/enums/bidding_source.proto";
import "google/ads/googleads/v17/enums/targeting_dimension.proto";
import "google/api/field_behavior.proto";
import "google/api/resource.proto";
option csharp_namespace = "Google.Ads.GoogleAds.V17.Resources";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v17/resources;resources";
option java_multiple_files = true;
option java_outer_classname = "AdGroupProto";
option java_package = "com.google.ads.googleads.v17.resources";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V17\\Resources";
option ruby_package = "Google::Ads::GoogleAds::V17::Resources";
// Proto file describing the ad group resource.
// An ad group.
message AdGroup {
option (google.api.resource) = {
type: "googleads.googleapis.com/AdGroup"
pattern: "customers/{customer_id}/adGroups/{ad_group_id}"
};
// Settings for the audience targeting.
message AudienceSetting {
// Immutable. If true, this ad group uses an Audience resource for audience
// targeting. If false, this ad group may use audience segment criteria
// instead.
bool use_audience_grouped = 1 [(google.api.field_behavior) = IMMUTABLE];
}
// Immutable. The resource name of the ad group.
// Ad group resource names have the form:
//
// `customers/{customer_id}/adGroups/{ad_group_id}`
string resource_name = 1 [
(google.api.field_behavior) = IMMUTABLE,
(google.api.resource_reference) = {
type: "googleads.googleapis.com/AdGroup"
}
];
// Output only. The ID of the ad group.
optional int64 id = 34 [(google.api.field_behavior) = OUTPUT_ONLY];
// The name of the ad group.
//
// This field is required and should not be empty when creating new ad
// groups.
//
// It must contain fewer than 255 UTF-8 full-width characters.
//
// It must not contain any null (code point 0x0), NL line feed
// (code point 0xA) or carriage return (code point 0xD) characters.
optional string name = 35;
// The status of the ad group.
google.ads.googleads.v17.enums.AdGroupStatusEnum.AdGroupStatus status = 5;
// Immutable. The type of the ad group.
google.ads.googleads.v17.enums.AdGroupTypeEnum.AdGroupType type = 12
[(google.api.field_behavior) = IMMUTABLE];
// The ad rotation mode of the ad group.
google.ads.googleads.v17.enums.AdGroupAdRotationModeEnum.AdGroupAdRotationMode
ad_rotation_mode = 22;
// Output only. For draft or experiment ad groups, this field is the resource
// name of the base ad group from which this ad group was created. If a draft
// or experiment ad group does not have a base ad group, then this field is
// null.
//
// For base ad groups, this field equals the ad group resource name.
//
// This field is read-only.
optional string base_ad_group = 36 [
(google.api.field_behavior) = OUTPUT_ONLY,
(google.api.resource_reference) = {
type: "googleads.googleapis.com/AdGroup"
}
];
// The URL template for constructing a tracking URL.
optional string tracking_url_template = 37;
// The list of mappings used to substitute custom parameter tags in a
// `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
repeated google.ads.googleads.v17.common.CustomParameter
url_custom_parameters = 6;
// Immutable. The campaign to which the ad group belongs.
optional string campaign = 38 [
(google.api.field_behavior) = IMMUTABLE,
(google.api.resource_reference) = {
type: "googleads.googleapis.com/Campaign"
}
];
// The maximum CPC (cost-per-click) bid.
optional int64 cpc_bid_micros = 39;
// Output only. Value will be same as that of the CPC (cost-per-click) bid
// value when the bidding strategy is one of manual cpc, enhanced cpc, page
// one promoted or target outrank share, otherwise the value will be null.
optional int64 effective_cpc_bid_micros = 57
[(google.api.field_behavior) = OUTPUT_ONLY];
// The maximum CPM (cost-per-thousand viewable impressions) bid.
optional int64 cpm_bid_micros = 40;
// The target CPA (cost-per-acquisition). If the ad group's campaign
// bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa
// field set), then this field overrides the target CPA specified in the
// campaign's bidding strategy.
// Otherwise, this value is ignored.
optional int64 target_cpa_micros = 41;
// The CPV (cost-per-view) bid.
optional int64 cpv_bid_micros = 42;
// Average amount in micros that the advertiser is willing to pay for every
// thousand times the ad is shown.
optional int64 target_cpm_micros = 43;
// The target ROAS (return-on-ad-spend) override. If the ad group's campaign
// bidding strategy is TargetRoas or MaximizeConversionValue (with its
// target_roas field set), then this field overrides the target ROAS specified
// in the campaign's bidding strategy.
// Otherwise, this value is ignored.
optional double target_roas = 44;
// The percent cpc bid amount, expressed as a fraction of the advertised price
// for some good or service. The valid range for the fraction is [0,1) and the
// value stored here is 1,000,000 * [fraction].
optional int64 percent_cpc_bid_micros = 45;
+ // The fixed amount in micros that the advertiser pays for every thousand
+ // impressions of the ad.
+ optional int64 fixed_cpm_micros = 64;
+
+ // Average amount in micros that the advertiser is willing to pay for every ad
+ // view.
+ optional int64 target_cpv_micros = 65;
+
// True if optimized targeting is enabled. Optimized Targeting is the
// replacement for Audience Expansion.
bool optimized_targeting_enabled = 59;
// Allows advertisers to specify a targeting dimension on which to place
// absolute bids. This is only applicable for campaigns that target only the
// display network and not search.
google.ads.googleads.v17.enums.TargetingDimensionEnum.TargetingDimension
display_custom_bid_dimension = 23;
// URL template for appending params to Final URL.
optional string final_url_suffix = 46;
// Setting for targeting related features.
google.ads.googleads.v17.common.TargetingSetting targeting_setting = 25;
// Immutable. Setting for audience related features.
AudienceSetting audience_setting = 56
[(google.api.field_behavior) = IMMUTABLE];
// Output only. The effective target CPA (cost-per-acquisition).
// This field is read-only.
optional int64 effective_target_cpa_micros = 47
[(google.api.field_behavior) = OUTPUT_ONLY];
// Output only. Source of the effective target CPA.
// This field is read-only.
google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource
effective_target_cpa_source = 29
[(google.api.field_behavior) = OUTPUT_ONLY];
// Output only. The effective target ROAS (return-on-ad-spend).
// This field is read-only.
optional double effective_target_roas = 48
[(google.api.field_behavior) = OUTPUT_ONLY];
// Output only. Source of the effective target ROAS.
// This field is read-only.
google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource
effective_target_roas_source = 32
[(google.api.field_behavior) = OUTPUT_ONLY];
// Output only. The resource names of labels attached to this ad group.
repeated string labels = 49 [
(google.api.field_behavior) = OUTPUT_ONLY,
(google.api.resource_reference) = {
type: "googleads.googleapis.com/AdGroupLabel"
}
];
// The asset field types that should be excluded from this ad group. Asset
// links with these field types will not be inherited by this ad group from
// the upper levels.
repeated google.ads.googleads.v17.enums.AssetFieldTypeEnum.AssetFieldType
excluded_parent_asset_field_types = 54;
// The asset set types that should be excluded from this ad group. Asset set
// links with these types will not be inherited by this ad group from the
// upper levels.
// Location group types (GMB_DYNAMIC_LOCATION_GROUP,
// CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of
// LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all
// location group asset sets are not allowed to be linked to this ad group,
// and all Location Extension (LE) and Affiliate Location Extensions (ALE)
// will not be served under this ad group.
// Only LOCATION_SYNC is currently supported.
repeated google.ads.googleads.v17.enums.AssetSetTypeEnum.AssetSetType
excluded_parent_asset_set_types = 58;
// Output only. Provides aggregated view into why an ad group is not serving
// or not serving optimally.
google.ads.googleads.v17.enums.AdGroupPrimaryStatusEnum.AdGroupPrimaryStatus
primary_status = 62 [(google.api.field_behavior) = OUTPUT_ONLY];
// Output only. Provides reasons for why an ad group is not serving or not
// serving optimally.
repeated google.ads.googleads.v17.enums.AdGroupPrimaryStatusReasonEnum
.AdGroupPrimaryStatusReason primary_status_reasons = 63
[(google.api.field_behavior) = OUTPUT_ONLY];
}
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最后更新时间 (UTC)：2024-08-22。
[null,null,["最后更新时间 (UTC)：2024-08-22。"],[[["This commit modifies the `AdGroup` message within the Google Ads API, primarily introducing new fields related to bidding and targeting."],["New fields `fixed_cpm_micros` and `target_cpv_micros` allow setting fixed CPM bids and target CPV bids respectively."],["`primary_status` and `primary_status_reasons` fields provide insights into the serving status and performance of the ad group."],["The update includes options to exclude specific asset field types and asset set types from being inherited by the ad group."]]],[]]
