Hesaplar arası teklif stratejileri, yönetici hesaplarında oluşturulan Akıllı Teklif portföy teklifi stratejileridir. Bunlar, stratejinin sahibi olan yöneticinin altındaki herhangi bir müşteri hesabındaki kampanyalar tarafından kullanılabilir.
Oluşturun ve yönetin
Yeni bir hesaplar arası teklif stratejisi oluşturmak, yeni bir portföy teklifi stratejisi oluşturmakla neredeyse aynıdır. Tek fark, API çağrısının customer_id değerini yönetici hesabına ayarlamanızdır. Müşteri hesabında yeni portföy stratejisi oluştururken olduğu gibi, yeni bir BiddingStrategy kaynağı oluşturmak için yönetici hesabının kimliğini kullanın.
Java
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
try (BiddingStrategyServiceClient biddingStrategyServiceClient =
googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
// Creates a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
// Constructs an operation that will create a portfolio bidding strategy.
BiddingStrategyOperation operation =
BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
// Sends the operation in a mutate request.
MutateBiddingStrategiesResponse response =
biddingStrategyServiceClient.mutateBiddingStrategies(
Long.toString(managerCustomerId), ImmutableList.of(operation));
// Prints the resource name of the created cross-account bidding strategy.
MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
String resourceName = mutateBiddingStrategyResult.getResourceName();
System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);
return resourceName;
}
}
C#
/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
BiddingStrategyServiceClient biddingStrategyServiceClient =
client.GetService(Services.V16.BiddingStrategyService);
// Create a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
// Send a create operation that will create the portfolio bidding strategy.
MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
new[]
{
new BiddingStrategyOperation
{
Create = portfolioBiddingStrategy
}
});
// Print and return the resource name of the newly created cross-account bidding
// strategy.
string biddingStrategyResourceName =
mutateBiddingStrategiesResponse.Results.First().ResourceName;
Console.WriteLine("Created cross-account bidding strategy " +
$"'{biddingStrategyResourceName}'.");
return biddingStrategyResourceName;
}
PHP
private static function createBiddingStrategy(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
): string {
// Creates a portfolio bidding strategy.
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
// Constructs an operation that will create a portfolio bidding strategy.
$biddingStrategyOperation = new BiddingStrategyOperation();
$biddingStrategyOperation->setCreate($portfolioBiddingStrategy);
// Issues a mutate request to create the bidding strategy.
$biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
$response = $biddingStrategyServiceClient->mutateBiddingStrategies(
MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
);
/** @var BiddingStrategy $addedBiddingStrategy */
$addedBiddingStrategy = $response->getResults()[0];
// Prints out the resource name of the created bidding strategy.
printf(
"Created cross-account bidding strategy with resource name: '%s'.%s",
$addedBiddingStrategy->getResourceName(),
PHP_EOL
);
return $addedBiddingStrategy->getResourceName();
}
Python
def create_bidding_strategy(client, manager_customer_id):
"""Creates a new cross-account bidding strategy in the manager account.
The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
Returns:
The ID of the newly created bidding strategy.
"""
bidding_strategy_service = client.get_service("BiddingStrategyService")
# Creates a portfolio bidding strategy.
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
# Sends the operation in a mutate request.
response = bidding_strategy_service.mutate_bidding_strategies(
customer_id=manager_customer_id, operations=[bidding_strategy_operation]
)
# Prints the resource name of the created cross-account bidding strategy.
resource_name = response.results[0].resource_name
print(f"Created cross-account bidding strategy: '{resource_name}'")
return resource_name
Ruby
def create_bidding_strategy(client, manager_customer_id)
# Constructs an operation that will create a portfolio bidding strategy.
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
end
# Sends the operation in a mutate request.
response = client.service.bidding_strategy.mutate_bidding_strategies(
customer_id: manager_customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created cross-account bidding strategy: `#{resource_name}`"
resource_name
end
Perl
# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
my ($api_client, $manager_customer_id) = @_;
# Create a portfolio bidding strategy.
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V16::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V16::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
# Send a create operation that will create the portfolio bidding strategy.
my $mutate_bidding_strategies_response =
$api_client->BiddingStrategyService()->mutate({
customerId => $manager_customer_id,
operations => [
Google::Ads::GoogleAds::V16::Services::BiddingStrategyService::BiddingStrategyOperation
->new({
create => $portfolio_bidding_strategy
})]});
my $resource_name =
$mutate_bidding_strategies_response->{results}[0]{resourceName};
printf "Created cross-account bidding strategy with resource name '%s'.\n",
$resource_name;
return $resource_name;
}
Para birimi kodunu ayarlama
Yönetici hesaplarındaki hesaplar arası stratejiler, teklif stratejilerini farklı para birimlerindeki müşteri hesaplarıyla paylaşmalarına olanak tanıyarak isteğe bağlı currency_code ayarlamayı destekler. Bu alan isteğe bağlıdır. Ayarlanmazsa varsayılan olarak yönetici hesabının para birimi kullanılır. currency_code alanı yalnızca hesaplar arası teklif stratejilerinde değişebilir.
Java
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
C#
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
PHP
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
Python
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
Ruby
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
Perl
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V16::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V16::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
Güncelleme stratejileri
Bir teklif stratejisinin bazı alanları, türüne bağlı olarak güncellenebilir. Bir teklif stratejisine sahip yönetici hesapları (veya yöneticileri), coss hesap teklif stratejisinin alanlarını diğer portföy stratejilerine benzer şekilde güncelleyebilir.
Örneğin, önceki örnekte oluşturulan TargetSpend stratejisinin maksimum teklif sınırını değiştirmek için cpc_bid_ceiling_micros alanını yeni bir değere ayarlayın.
Kullanılmayan stratejileri kaldırın
Hesaplar arası teklif verme stratejisinin kaldırılabilmesi için herhangi bir kampanyada kullanılmıyor olması gerekir. Hâlâ kullanımda olan bir stratejiyi kaldırmaya çalışmak CANNOT_REMOVE_ASSOCIATED_STRATEGY hatasıyla sonuçlanır. Öncelikle ilgili tüm kampanyalardan stratejiyi kaldırmanız gerekir.
Özellikleri okuma
BiddingStrategy kaynağı, tek bir hesap içinde teklif stratejilerinin özelliklerini oluşturmak, güncellemek ve almak için kullanılır. Önceki bölümde belirtildiği gibi, bir hesap yönetici olduğunda, bir BiddingStrategy kaynağında dönüştürme ve okuma işlemi yapıldığında hesaplar arası teklif stratejileri yönetilir.
Bu nedenle, bir yönetici hesabıyla API çağrıları yaparken BiddingStrategy kaynağını sorgulayarak hesabın sahip olunan hesaplar arası teklif stratejileri listesini listeleyebilir ve okuyabilirsiniz:
Java
private void listManagerOwnedBiddingStrategies(
GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT bidding_strategy.id, "
+ "bidding_strategy.name, "
+ "bidding_strategy.type, "
+ "bidding_strategy.currency_code "
+ "FROM bidding_strategy";
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(managerCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all bidding
// strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf(
"Cross-account bid strategies in manager account %d: %n", managerCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Currency: %s%n", bs.getCurrencyCode());
System.out.println();
}
}
}
}
C#
/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
long managerCustomerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
// Create a GAQL query that will retrieve all cross-account bidding strategies.
string query = @"
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine("Cross-account bid strategies in manager account " +
$"{managerCustomerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
"\tStrategy type: " +
$"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
$"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
}
}
);
}
PHP
private static function listManagerOwnedBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
. 'bidding_strategy.type, bidding_strategy.currency_code '
. 'FROM bidding_strategy';
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the bidding strategy in each row.
printf(
"Cross-account bid strategies in manager account ID %d:%s",
$managerCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Currency: "%5$s"%2$s%2$s',
$googleAdsRow->getBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
$googleAdsRow->getBiddingStrategy()->getCurrencyCode()
);
}
}
Python
def list_manager_owned_bidding_strategies(client, manager_customer_id):
"""List all cross-account bidding strategies in the manager account.
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy"""
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=manager_customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(
"Cross-account bid strategies in manager account: "
f"{manager_customer_id}"
)
for response in stream:
for row in response.results:
bs = row.bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tCurrency: {bs.currency_code}\n\n"
)
Ruby
def list_manager_owned_bidding_strategies(client, manager_customer_id)
query = <<~QUERY
SELECT bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy
QUERY
responses = client.service.google_ads.search_stream(
customer_id: manager_customer_id,
query: query,
)
puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Currency: #{b.currency_code}"
puts
end
end
end
Perl
# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
my ($api_client, $manager_customer_id) = @_;
# Create a GAQL query that will retrieve all cross-account bidding
# strategies.
my $query = "SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $manager_customer_id,
query => $query
})});
printf
"Cross-account bid strategies in manager account $manager_customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{biddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tCurrency: $bidding_strategy->{currencyCode}\n\n";
});
}
Erişilebilir teklif stratejilerini görüntüleme
Hesaplar arası teklif stratejileri kullanan müşteri hesaplarıyla çalışırken, mevcut müşterinin erişebileceği tüm teklif stratejilerinin salt okunur görünümünü sağlamak için AccessibleBiddingStrategy kaynağı kullanılır. Hem müşteriye ait portföy stratejileri hem de müşteriyle paylaşılan hesaplar arası teklif stratejileri buna dahildir.
Erişilebilir tüm teklif stratejilerini alın
Mevcut müşteri tarafından erişilebilen tüm teklif stratejilerini almak için doğrudan accessible_bidding_strategy kaynağını sorgulayın. Sonuçlar, varsayılan olarak hem mevcut hesaptaki portföy stratejilerini hem de bir yönetici tarafından paylaşılan hesaplar arası teklif stratejilerini içerir.
Java
private void listCustomerAccessibleBiddingStrategies(
GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT accessible_bidding_strategy.id, "
+ "accessible_bidding_strategy.name, "
+ "accessible_bidding_strategy.type, "
+ "accessible_bidding_strategy.owner_customer_id, "
+ "accessible_bidding_strategy.owner_descriptive_name "
+ "FROM accessible_bidding_strategy "
// Uncomment the following WHERE clause to filter results to *only* cross-account bidding
// strategies shared with the current customer by a manager (and not also include the
// current customer's portfolio bidding strategies).
// + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
;
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(clientCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all accessible
// bidding strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Owner customer ID: %d%n", bs.getOwnerCustomerId());
System.out.printf(" Owner description: %s%n", bs.getOwnerDescriptiveName());
System.out.println();
}
}
}
}
C#
/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
long customerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
// Create a GAQL query that will retrieve all accessible bidding strategies.
string query = @"
SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
// Uncomment the following WHERE clause addition to the query to filter results to
// *only* cross-account bidding strategies shared with the current customer by a manager
// (and not also include the current customer's portfolio bidding strategies).
// query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine($"All bid strategies accessible by account {customerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
AccessibleBiddingStrategy biddingStrategy =
googleAdsRow.AccessibleBiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
$"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
$"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
$"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
}
}
);
}
PHP
private static function listCustomerAccessibleBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT accessible_bidding_strategy.id, '
. 'accessible_bidding_strategy.name, '
. 'accessible_bidding_strategy.type, '
. 'accessible_bidding_strategy.owner_customer_id, '
. 'accessible_bidding_strategy.owner_descriptive_name '
. 'FROM accessible_bidding_strategy '
// Uncomment the following WHERE clause to filter results to *only* cross-account
// bidding strategies shared with the current customer by a manager (and not also
// include the current customer's portfolio bidding strategies).
// . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
;
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// each accessible bidding strategy.
printf(
"All bid strategies accessible by the customer ID %d:%s",
$clientCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Owner customer ID: %5$d%2$s Owner customer description: "%6$s"%2$s%2$s',
$googleAdsRow->getAccessibleBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getAccessibleBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
);
}
}
Python
def list_customer_accessible_bidding_strategies(client, customer_id):
"""Lists all bidding strategies available to the client account.
This includes both portfolio bidding strategies owned by account and
cross-account bidding strategies shared by any of its managers.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy"""
# Uncomment the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio
# bidding strategies).
#
# query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(f"All bid strategies accessible by account '{customer_id}'\n")
for response in stream:
for row in response.results:
bs = row.accessible_bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tOwner customer ID: {bs.owner_customer_id}\n"
f"\tOwner description: {bs.owner_descriptive_name}\n\n"
)
Ruby
def list_customer_accessible_bidding_strategies(client, customer_id)
query = <<~QUERY
SELECT accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy
QUERY
# Add the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio bidding
# strategies).
# query += <<~QUERY
# WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
# QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
puts "All bid strategies accessible by account #{customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.accessible_bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Owner customer ID: #{b.owner_customer_id}"
puts "Owner description: #{b.owner_descriptive_name}"
puts
end
end
end
Perl
# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
my ($api_client, $customer_id) = @_;
# Create a GAQL query that will retrieve all accessible bidding strategies.
my $query = "SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
# Uncomment the following WHERE clause addition to the query to filter results
# to *only* cross-account bidding strategies shared with the current customer
# by a manager (and not also include the current customer's portfolio bidding
# strategies).
# $query .=
# " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $query
})});
printf "All bid strategies accessible by account $customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
"\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
});
}
Belirli kampanyalar hakkında bilgi edinme
Kampanyaları sorguladığınızda bidding_strategy ve accessible_bidding_strategy alanlarını da getirebilirsiniz. Sorgunuzun FROM yantümcesinde campaign kullanıldığında, eşleşen kampanyalar ilişkili tüm bidding_strategy ve accessible_bidding_strategy kaynaklarını dolaylı olarak birleştirir.
Örneğin aşağıdaki sorgu, tüm etkin kampanyaları ve ilişkili bidding_strategy ile accessible_bidding_strategy kaynaklarının alanlarını getirir.
GAQL
SELECT campaign.id, campaign.name, campaign.bidding_strategy, campaign.bidding_strategy_type, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name, bidding_strategy.name, bidding_strategy.type FROM campaign WHERE campaign.status != REMOVED
Kampanyalara ekle
Standart portföy teklifi stratejilerine benzer şekilde, bidding_strategy değerini hesaplar arası teklif stratejisinin kaynak adına ayarlayarak kampanyaya hesaplar arası teklif stratejisi eklersiniz. Yalnızca hesaplar arası teklif stratejisine sahip olan yöneticiler (veya bu yöneticilerin yöneticileri) bunları kampanyalara ekleyebilir.
Bu nedenle, bir kampanyaya hesaplar arası teklif stratejileri ekleyen API çağrıları, teklif stratejisine uygun erişime sahip bir yöneticiye ait login-customer-id kullanmalıdır.
Java
private void attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient googleAdsClient,
long clientCustomerId,
long campaignId,
String biddingStrategyResourceName)
throws GoogleAdsException {
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
Campaign campaign =
Campaign.newBuilder()
.setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
.setBiddingStrategy(biddingStrategyResourceName)
.build();
CampaignOperation operation =
CampaignOperation.newBuilder()
.setUpdate(campaign)
.setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
.build();
// Sends the operation in a mutate request.
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(
Long.toString(clientCustomerId), ImmutableList.of(operation));
MutateCampaignResult mutateCampaignResult = response.getResults(0);
// Prints the resource name of the updated campaign.
System.out.printf(
"Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
}
}
C#
/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
long customerId, long campaignId, string biddingStrategyResourceName)
{
CampaignServiceClient campaignServiceClient =
client.GetService(Services.V16.CampaignService);
Campaign campaign = new Campaign
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
BiddingStrategy = biddingStrategyResourceName
};
// Mutate the campaign and print the resource name of the updated campaign.
MutateCampaignsResponse mutateCampaignsResponse =
campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
{
new CampaignOperation
{
Update = campaign,
UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
}
});
Console.WriteLine("Updated campaign with resource name " +
$"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
PHP
private static function attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId,
int $campaignId,
string $biddingStrategyResourceName
) {
// Creates a campaign using the specified campaign ID and the bidding strategy ID.
// Note that a cross-account bidding strategy's resource name should use the
// client's customer ID when attaching it to a campaign, not that of the manager that owns
// the strategy.
$campaign = new Campaign([
'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
'bidding_strategy' => $biddingStrategyResourceName
]);
// Constructs an operation that will update the campaign with the specified resource name,
// using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
// API which attributes of the campaign you want to change.
$campaignOperation = new CampaignOperation();
$campaignOperation->setUpdate($campaign);
$campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));
// Issues a mutate request to update the campaign.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
);
// Prints information about the updated campaign.
printf(
"Updated campaign with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def attach_cross_account_bidding_strategy_to_campaign(
client, customer_id, campaign_id, bidding_strategy_resource_name
):
"""Attaches the cross-account bidding strategy to the given campaign.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
campaign_id: The ID of an existing campaign in the client customer's
account.
bidding_strategy_resource_name: The ID of a bidding strategy
"""
campaign_service = client.get_service("CampaignService")
bidding_strategy_service = client.get_service("BiddingStrategyService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.update
campaign.resource_name = campaign_service.campaign_path(
customer_id, campaign_id
)
campaign.bidding_strategy = bidding_strategy_resource_name
campaign_operation.update_mask = protobuf_helpers.field_mask(
None, campaign._pb
)
# Sends the operation in a mutate request.
response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
# Prints the resource name of the updated campaign.
print(
"Updated campaign with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def attach_cross_account_bidding_strategy_to_campaign(
client,
customer_id,
campaign_id,
bidding_strategy_resource_name)
operation = client.operation.update_resource.campaign(
client.path.campaign(customer_id, campaign_id)) do |c|
c.bidding_strategy = bidding_strategy_resource_name
end
# Sends the operation in a mutate request.
response = client.service.campaign.mutate_campaigns(
customer_id: customer_id,
operations: [operation],
)
puts "Updated campaign with resource name: " \
"`#{response.results.first.resource_name}`"
end
Perl
# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
= @_;
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
biddingStrategy => $bidding_strategy_resource_name
});
my $campaign_operation =
Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation->
new({
update => $campaign,
updateMask => all_set_fields_of($campaign)});
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
printf "Updated campaign with resource name '%s'.\n",
$campaigns_response->{results}[0]{resourceName};
}
Teklif stratejisini kaldır
Hesaplar arası teklif stratejisinin bir kampanya ile ilişkisini kesmek için kampanyayı farklı bir teklif stratejisi kullanacak şekilde güncelleyin. Teklifin bidding_strategy alanını farklı bir portföy stratejisi kullanacak şekilde ayarlayın veya bunun yerine standart bir teklif stratejisi kullanın.
Müşteri hesabının bağlantısını kaldır
Bir müşteri hesabının kendi yöneticisiyle olan bağlantısı kaldırılırsa söz konusu yönetici tarafından paylaşılan hesaplar arası teklif stratejilerine artık erişilemez. Müşterinin bu tür bir teklif stratejisini kullanacak şekilde ayarlanmış tüm kampanyaları artık yayınlanmayacak ve farklı bir teklif stratejisi kullanılacak şekilde güncellenmelidir.