Veri Hariç Tutmaları Oluşturma

Veri hariç tutmaları, hesabın dönüşüm izlemeyle ilgili sorun olduğu tarihlere ait tüm verileri yoksayması için Akıllı Teklif'e bilgi vermek amacıyla kullanılabilecek gelişmiş bir araçtır. Veri hariç tutmalarının işleyiş şekli hakkında daha fazla bilgi için veri hariç tutmaları yardım sayfasına göz atın.

BiddingDataExclusions kullanarak verileri programatik olarak hariç tutma işlemleri oluşturun.

Kapsam

BiddingDataExclusions, aşağıdaki değerlere ayarlanabilen zorunlu bir scope değerine sahiptir. Hangi kapsamın kullanıldığına göre, kapsama özgü ek yapılandırma seçenekleri ayarlanır.

  • CAMPAIGN - Hariç tutma belirli kampanyalara uygulanır. campaigns alanını, bu hariç tutmanın uygulanacağı kampanya kaynak adlarının listesine ayarlayın.
    • BiddingDataExclusion başına maksimum kampanya sayısı 2.000'dir.
  • CHANNEL: Hariç tutma, belirli kanal türlerine ait olan kampanyalara uygulanır. advertising_channel_types alanını, bu hariç tutmanın uygulanacağı AdvertisingChannelTypes listesine ayarlayın.

Cihazlar

Veri hariç tutmaları, kapsamlarının yanı sıra hariç tutmanın uygulanacağı cihaz türlerinin isteğe bağlı bir listesiyle yapılandırılabilir. devices ayarlanırsa yalnızca belirtilen cihaz türlerinden dönüşüm verileri hariç tutulur. Belirtilmezse tüm cihaz türlerinden gelen dönüşüm verileri hariç tutulur.

Tarihler ve saatler

Kapsam ve isteğe bağlı cihazlar dışında, her veri hariç tutma işleminin başlangıç ve bitiş tarihi ve saati olmalıdır. Verileri hariç tutma, geriye dönüktür ve geçmişte start_date_time ve geçmişte ya da gelecekte end_date_time bulunan etkinlikler için kullanılmalıdır. Saatler hesabın saat dilimindedir.

Örnek

Aşağıdaki örnekte, CHANNEL kapsamıyla verileri hariç tutma işleminin nasıl oluşturulacağı gösterilmektedir. Açıklama yapılan bölümlerde, CAMPAIGN kapsamı ayarlamanız durumunda kampanyaların nasıl belirtileceği gösterilmektedir.

Java

BiddingDataExclusion DataExclusion =
    BiddingDataExclusion.newBuilder()
        // A unique name is required for every data exclusion.
        .setName("Data exclusion #" + getPrintableDateTime())
        // The CHANNEL scope applies the data exclusion to all campaigns of specific
        // advertising channel types. In this example, the exclusion will only apply to
        // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
        // campaigns.
        .setScope(SeasonalityEventScope.CHANNEL)
        .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
        // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
        // the commented out line below.
        // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
        .setStartDateTime(startDateTime)
        .setEndDateTime(endDateTime)
        .build();

BiddingDataExclusionOperation operation =
    BiddingDataExclusionOperation.newBuilder().setCreate(DataExclusion).build();

MutateBiddingDataExclusionsResponse response =
    DataExclusionServiceClient.mutateBiddingDataExclusions(
        customerId.toString(), ImmutableList.of(operation));
System.out.printf(
    "Added data exclusion with resource name: %s%n",
    response.getResults(0).getResourceName());
AddBiddingDataExclusion.java

C#

BiddingDataExclusion dataExclusion = new BiddingDataExclusion()
{
    // A unique name is required for every data exclusion.
    Name = "Data exclusion #" + ExampleUtilities.GetRandomString(),
    // The CHANNEL scope applies the data exclusion to all campaigns of specific
    // advertising channel types. In this example, the the exclusion will only apply to
    // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
    // campaigns.
    Scope = SeasonalityEventScope.Channel,
    AdvertisingChannelTypes = { AdvertisingChannelType.Search },
    // The date range should be less than 14 days.
    StartDateTime = startDateTime,
    EndDateTime = endDateTime,
};
BiddingDataExclusionOperation operation = new BiddingDataExclusionOperation()
{
    Create = dataExclusion
};

try
{
    MutateBiddingDataExclusionsResponse response =
        biddingDataExclusionService.MutateBiddingDataExclusions(
            customerId.ToString(), new[] { operation });
    Console.WriteLine($"Added data exclusion with resource name: " +
        $"{response.Results[0].ResourceName}");
}
catch (GoogleAdsException e)
{
    Console.WriteLine("Failure:");
    Console.WriteLine($"Message: {e.Message}");
    Console.WriteLine($"Failure: {e.Failure}");
    Console.WriteLine($"Request ID: {e.RequestId}");
    throw;
}
AddBiddingDataExclusion.cs

PHP

// Creates a bidding data exclusion.
$dataExclusion = new BiddingDataExclusion([
    // A unique name is required for every data exclusion.
    'name' => 'Data exclusion #' . Helper::getPrintableDatetime(),
    // The CHANNEL scope applies the data exclusion to all campaigns of specific
    // advertising channel types. In this example, the exclusion will only apply to
    // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
    // campaigns.
    'scope' => SeasonalityEventScope::CHANNEL,
    'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
    // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
    // the commented out line below.
    // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
    'start_date_time' => $startDateTime,
    'end_date_time' => $endDateTime
]);

// Creates a bidding data exclusion operation.
$biddingDataExclusionOperation = new BiddingDataExclusionOperation();
$biddingDataExclusionOperation->setCreate($dataExclusion);

// Submits the bidding data exclusion operation to add the bidding data exclusion.
$biddingDataExclusionServiceClient =
    $googleAdsClient->getBiddingDataExclusionServiceClient();
$response = $biddingDataExclusionServiceClient->mutateBiddingDataExclusions(
    MutateBiddingDataExclusionsRequest::build($customerId, [$biddingDataExclusionOperation])
);

printf(
    "Added bidding data exclusion with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
AddBiddingDataExclusion.php

Python

bidding_data_exclusion_service = client.get_service(
    "BiddingDataExclusionService"
)
operation = client.get_type("BiddingDataExclusionOperation")
bidding_data_exclusion = operation.create
# A unique name is required for every data exclusion
bidding_data_exclusion.name = f"Data exclusion #{uuid4()}"
# The CHANNEL scope applies the data exclusion to all campaigns of specific
# advertising channel types. In this example, the exclusion will only
# apply to Search campaigns. Use the CAMPAIGN scope to instead limit the
# scope to specific campaigns.
bidding_data_exclusion.scope = (
    client.enums.SeasonalityEventScopeEnum.CHANNEL
)
bidding_data_exclusion.advertising_channel_types.append(
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_data_exclusion.campaigns.append(
#     "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )

bidding_data_exclusion.start_date_time = start_date_time
bidding_data_exclusion.end_date_time = end_date_time

response = bidding_data_exclusion_service.mutate_bidding_data_exclusions(
    customer_id=customer_id, operations=[operation]
)

resource_name = response.results[0].resource_name

print(f"Added data exclusion with resource name: '{resource_name}'")
add_bidding_data_exclusion.py

Ruby

client = Google::Ads::GoogleAds::GoogleAdsClient.new

operation = client.operation.create_resource.bidding_data_exclusion do |bda|
  # A unique name is required for every data excluseion.
  bda.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"

  # The CHANNEL scope applies the data exclusion to all campaigns of specific
  # advertising channel types. In this example, the conversion_rate_modifier
  # will only apply to Search campaigns. Use the CAMPAIGN scope to instead
  # limit the scope to specific campaigns.
  bda.scope = :CHANNEL
  bda.advertising_channel_types << :SEARCH

  # If setting scope CAMPAIGN, add individual campaign resource name(s)
  # according to the commented out line below.
  #
  # bda.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"

  bda.start_date_time = start_date_time
  bda.end_date_time = end_date_time
end

response = client.service.bidding_data_exclusion.mutate_bidding_data_exclusions(
  customer_id: customer_id,
  operations: [operation],
)

puts "Added data exclusion with resource name #{response.results.first.resource_name}."
add_bidding_data_exclusion.rb

Perl

my $data_exclusion =
  Google::Ads::GoogleAds::V17::Resources::BiddingDataExclusion->new({
    # A unique name is required for every data exclusion.
    name => "Data exclusion #" . uniqid(),
    # The CHANNEL scope applies the data exclusion to all campaigns of specific
    # advertising channel types. In this example, the exclusion will only apply
    # to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
    # specific campaigns.
    scope                   => CHANNEL,
    advertisingChannelTypes => [SEARCH],
    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    # campaigns     => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
    startDateTime => $start_date_time,
    endDateTime   => $end_date_time
  });

my $operation =
  Google::Ads::GoogleAds::V17::Services::BiddingDataExclusionService::BiddingDataExclusionOperation
  ->new({
    create => $data_exclusion
  });

my $response = $api_client->BiddingDataExclusionService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

printf "Added data exclusion with resource name: '%s'.\n",
  $response->{results}[0]{resourceName};
add_bidding_data_exclusion.pl

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