כדי לדון במוצרים שלנו ולספק משוב עליהם, אתם יכולים להצטרף לערוץ הרשמי של Google Ads ב-Discord בשרת Google Advertising and Measurement Community.

דף זה תורגם על ידי Cloud Translation API.

הקצאת תקציב קמפיין

אתם יכולים להקצות תקציב לקמפיין, לבטל את השיוך של תקציב לקמפיין או לאחזר את הקמפיינים שהוקצו לתקציב ספציפי.

הקצאת תקציב לקמפיין

אחרי שיוצרים CampaignBudget עם CampaignBudgetService או מזהים CampaignBudget קיים, צריך להשתמש בערך השדה resource_name בקריאה הבאה אל CampaignService. אם פעולת יצירת התקציב מצליחה, אבל השיוך לקמפיין נכשל, תקבלו תקציב יתום (תקציב שלא משויך לאף קמפיין). מומלץ לעשות שימוש חוזר בתקציבים כאלה או להסיר אותם.

קמפיין חדש

בקמפיין חדש, בשדה campaign_budget של האובייקט Campaign, מגדירים את שם משאב התקציב CampaignOperation.create, כמו בדוגמת הקוד שבהמשך.

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy and budget.
        .setManualCpc(ManualCpc.newBuilder().build())
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        // Optional: Sets the start & end dates.
        .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
        .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
        .build();AddCampaigns.java

C#‎

// Create the campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
    AdvertisingChannelType = AdvertisingChannelType.Search,

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve
    Status = CampaignStatus.Paused,

    // Set the bidding strategy and budget.
    ManualCpc = new ManualCpc(),
    CampaignBudget = budget,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings
    {
        TargetGoogleSearch = true,
        TargetSearchNetwork = true,
        // Enable Display Expansion on Search campaigns. See
        // https://support.google.com/google-ads/answer/7193800 to learn more.
        TargetContentNetwork = true,
        TargetPartnerSearchNetwork = false
    },

    // Declare whether or not this campaign contains political ads targeting the EU.
    ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

    // Optional: Set the start date.
    StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),

    // Optional: Set the end date.
    EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};AddCampaigns.cs

PHP

$campaign = new Campaign([
    'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
    'advertising_channel_type' => AdvertisingChannelType::SEARCH,
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy and budget.
    'manual_cpc' => new ManualCpc(),
    'campaign_budget' => $budgetResourceName,
    // Adds the network settings configured above.
    'network_settings' => $networkSettings,
    // Declare whether or not this campaign serves political ads targeting the EU.
    'contains_eu_political_advertising' =>
        EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    // Optional: Sets the start and end dates.
    'start_date' => date('Ymd', strtotime('+1 day')),
    'end_date' => date('Ymd', strtotime('+1 month'))
]);AddCampaigns.php

Python

# Create campaign.
campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
campaign: Campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)

# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy and budget.
campaign.manual_cpc = client.get_type("ManualCpc")
campaign.campaign_budget = campaign_budget_response.results[0].resource_name

# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True

# Declare whether or not this campaign serves political ads targeting the
# EU. Valid values are:
#   CONTAINS_EU_POLITICAL_ADVERTISING
#   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
campaign.contains_eu_political_advertising = (
    client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
)

# Optional: Set the start date.
start_time: datetime.date = datetime.date.today() + datetime.timedelta(
    days=1
)
campaign.start_date = datetime.date.strftime(start_time, _DATE_FORMAT)

# Optional: Set the end date.
end_time: datetime.date = start_time + datetime.timedelta(weeks=4)
campaign.end_date = datetime.date.strftime(end_time, _DATE_FORMAT)add_campaigns.py

Ruby

# Create campaign.
campaign = client.resource.campaign do |c|
  c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
  c.advertising_channel_type = :SEARCH

  # Recommendation: Set the campaign to PAUSED when creating it to prevent
  # the ads from immediately serving. Set to ENABLED once you've added
  # targeting and the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy and budget.
  c.manual_cpc = client.resource.manual_cpc
  c.campaign_budget = return_budget.results.first.resource_name

  # Set the campaign network options.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
    ns.target_search_network = true
    # Enable Display Expansion on Search campaigns. See
    # https://support.google.com/google-ads/answer/7193800 to learn more.
    ns.target_content_network = true
    ns.target_partner_search_network = false
  end

  # Declare whether or not this campaign serves political ads targeting the EU.
  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
  c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

  # Optional: Set the start date.
  c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')

  # Optional: Set the end date.
  c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
endadd_campaigns.rb

Perl

# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V21::Resources::Campaign->new({
    name                   => "Interplanetary Cruise #" . uniqid(),
    advertisingChannelType => SEARCH,
    # Recommendation: Set the campaign to PAUSED when creating it to stop
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => PAUSED,
    # Set the bidding strategy and budget.
    manualCpc      => Google::Ads::GoogleAds::V21::Common::ManualCpc->new(),
    campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
    # Set the campaign network options.
    networkSettings =>
      Google::Ads::GoogleAds::V21::Resources::NetworkSettings->new({
        targetGoogleSearch  => "true",
        targetSearchNetwork => "true",
        # Enable Display Expansion on Search campaigns. See
        # https://support.google.com/google-ads/answer/7193800 to learn more.
        targetContentNetwork       => "true",
        targetPartnerSearchNetwork => "false"
      }
      ),
    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    containsEuPoliticalAdvertising =>
      DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
    # Optional: Set the start date. The campaign starts tomorrow.
    startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
    # Optional: Set the end date. The campaign runs for 30 days.
    endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
  });add_campaigns.pl

קמפיין קיים

כדי להחליף את התקציב של קמפיין קיים, ב-CampaignOperation.update מגדירים את השדה campaign_budget של האובייקט Campaign לשם המשאב של תקציב קיים (יחד עם שדות אחרים של הקמפיין שאולי תרצו להגדיר). שימו לב: הפעולה הזו תחליף את התקציב הקיים שהוקצה לקמפיין בתקציב שצוין בשדה campaign_budget, כי אפשר לשייך קמפיין רק לתקציב אחד בכל פעם.

ביטול השיוך של תקציב לקמפיין

קמפיין תמיד צריך להיות משויך לתקציב. כדי להסיר תקציב מקמפיין, צריך לשנות את התקציב שמשויך לקמפיין, וכך להחליף אותו בתקציב אחר. כדי לזהות קמפיינים עם תקציב מסוים, ממשיכים לסעיף הבא.

אחזור קמפיינים שהוקצו לתקציב

קבלת רשימת הקמפיינים שמשתמשים באותו תקציב יכולה לעזור לכם לאזן את ניצול התקציב. השאילתה הבאה ב-GAQL תחזיר את כל הקמפיינים עבור מזהה התקציב שצוין:

SELECT campaign.id
FROM campaign
WHERE campaign_budget.id = campaign_budget_id

שיתוף התקציב

הסרת התקציב

הקצאת תקציב קמפיין קל לארגן דפים בעזרת אוספים אפשר לשמור ולסווג תוכן על סמך ההעדפות שלך.