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Get Started with Enhanced Conversions
Enhanced conversions help you to improve the accuracy of your conversion
measurement by supplementing your existing conversion tags with first-party
conversion data, like email address, name, home address, and phone number. How
the data is used depends on whether you're uploading enhanced conversions for
web or for leads.
Compare enhanced conversion types
The enhanced conversion type that's the best fit for you depends on what you're
looking to track. See About enhanced
conversions for more details.
Select the enhanced conversion type that's the best fit for your needs to get
started.
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Last updated 2025-02-03 UTC.
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