開始使用網站強化轉換

您可以設定網站強化轉換。

網站強化轉換的運作方式

您必須設定代碼，才能使用網站強化轉換功能，這樣系統就能在使用者完成轉換時，自動將 Google 點擊 ID (例如 Google 點擊 ID) 和訂單 ID 傳送至 Google Ads。您可以透過 Google 代碼管理工具、Google 代碼或 Google Ads API 設定強化轉換。使用 Google Ads API 的好處是，您可以在轉換事件發生後 24 小時內傳送第一方轉換資料，而非在同一時間傳送。這樣一來，您就能從各種來源 (例如顧客資料庫或客戶關係管理系統) 找出第一方資料。

Google Ads API 中的網站強化轉換可補足下列流程中的步驟 3。

網站強化轉換

代碼不會在使用者完成轉換時傳送經雜湊處理的使用者資訊，而是只會傳送 GCLID 和訂單 ID，您之後再上傳訂單 ID 和經雜湊處理的資料，傳送經雜湊處理的使用者資訊。

實作必要條件

設定強化轉換功能時，必須先符合幾項必要條件。請先確認已滿足所有先決條件，再繼續進行導入作業：

  1. 在 Google Ads 轉換客戶中啟用轉換追蹤。

  2. 接受顧客數位資料條款。

  3. 設定標記。

1. 在 Google Ads 轉換客戶中啟用轉換追蹤

擷取轉換追蹤設定的相關資訊

您可以查詢 ConversionTrackingSetting 的 Customer 資源，檢查帳戶的轉換追蹤設定，並確認已啟用轉換追蹤。使用 GoogleAdsService.SearchStream 發出下列查詢：

SELECT
  customer.conversion_tracking_setting.google_ads_conversion_customer,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer

google_ads_conversion_customer 欄位會指出為這位客戶建立及管理轉換的 Google Ads 帳戶。如果客戶使用跨帳戶轉換追蹤，則這是管理員帳戶的 ID。如要建立及管理轉換，Google Ads 轉換客戶 ID 應設為 Google Ads API 要求中的 customer_id。請注意，即使未啟用轉換追蹤，這個欄位也會填入資料。

conversion_tracking_status 欄位會指出轉換追蹤是否已啟用，以及帳戶是否使用跨帳戶轉換追蹤。

在 Google Ads 轉換顧客下方建立轉換動作

如果 conversion_tracking_status 值為 NOT_CONVERSION_TRACKED，表示帳戶未啟用轉換追蹤。在 Google Ads 轉換帳戶中建立至少一個 ConversionAction，即可啟用轉換追蹤功能，如以下範例所示。或者，您也可以按照說明中心中所列的操作說明，在 UI 中建立轉換動作，並啟用所需的轉換類型。

請注意，透過 Google Ads API 傳送時，系統會自動啟用強化轉換，但您可以透過 Google Ads UI 停用這項功能。

程式碼範例

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {

  // Creates a ConversionAction.
  ConversionAction conversionAction =
      ConversionAction.newBuilder()
          // Note that conversion action names must be unique. If a conversion action already
          // exists with the specified conversion_action_name the create operation will fail with
          // a ConversionActionError.DUPLICATE_NAME error.
          .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())
          .setCategory(ConversionActionCategory.DEFAULT)
          .setType(ConversionActionType.WEBPAGE)
          .setStatus(ConversionActionStatus.ENABLED)
          .setViewThroughLookbackWindowDays(15L)
          .setValueSettings(
              ValueSettings.newBuilder()
                  .setDefaultValue(23.41)
                  .setAlwaysUseDefaultValue(true)
                  .build())
          .build();

  // Creates the operation.
  ConversionActionOperation operation =
      ConversionActionOperation.newBuilder().setCreate(conversionAction).build();

  try (ConversionActionServiceClient conversionActionServiceClient =
      googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {
    MutateConversionActionsResponse response =
        conversionActionServiceClient.mutateConversionActions(
            Long.toString(customerId), Collections.singletonList(operation));
    System.out.printf("Added %d conversion actions:%n", response.getResultsCount());
    for (MutateConversionActionResult result : response.getResultsList()) {
      System.out.printf(
          "New conversion action added with resource name: '%s'%n", result.getResourceName());
    }
  }
}
AddConversionAction.java

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the ConversionActionService.
    ConversionActionServiceClient conversionActionService =
        client.GetService(Services.V18.ConversionActionService);

    // Note that conversion action names must be unique.
    // If a conversion action already exists with the specified name the create operation
    // will fail with a ConversionAction.DUPLICATE_NAME error.
    string ConversionActionName = "Earth to Mars Cruises Conversion #"
        + ExampleUtilities.GetRandomString();

    // Add a conversion action.
    ConversionAction conversionAction = new ConversionAction()
    {
        Name = ConversionActionName,
        Category = ConversionActionCategory.Default,
        Type = ConversionActionType.Webpage,
        Status = ConversionActionStatus.Enabled,
        ViewThroughLookbackWindowDays = 15,
        ValueSettings = new ConversionAction.Types.ValueSettings()
        {
            DefaultValue = 23.41,
            AlwaysUseDefaultValue = true
        }
    };

    // Create the operation.
    ConversionActionOperation operation = new ConversionActionOperation()
    {
        Create = conversionAction
    };

    try
    {
        // Create the conversion action.
        MutateConversionActionsResponse response =
            conversionActionService.MutateConversionActions(customerId.ToString(),
                    new ConversionActionOperation[] { operation });

        // Display the results.
        foreach (MutateConversionActionResult newConversionAction in response.Results)
        {
            Console.WriteLine($"New conversion action with resource name = " +
                $"'{newConversionAction.ResourceName}' was added.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddConversionAction.cs

PHP

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a conversion action.
    $conversionAction = new ConversionAction([
        // Note that conversion action names must be unique.
        // If a conversion action already exists with the specified conversion_action_name
        // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.
        'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),
        'category' => ConversionActionCategory::PBDEFAULT,
        'type' => ConversionActionType::WEBPAGE,
        'status' => ConversionActionStatus::ENABLED,
        'view_through_lookback_window_days' => 15,
        'value_settings' => new ValueSettings([
            'default_value' => 23.41,
            'always_use_default_value' => true
        ])
    ]);

    // Creates a conversion action operation.
    $conversionActionOperation = new ConversionActionOperation();
    $conversionActionOperation->setCreate($conversionAction);

    // Issues a mutate request to add the conversion action.
    $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();
    $response = $conversionActionServiceClient->mutateConversionActions(
        MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])
    );

    printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedConversionAction) {
        /** @var ConversionAction $addedConversionAction */
        printf(
            "New conversion action added with resource name: '%s'%s",
            $addedConversionAction->getResourceName(),
            PHP_EOL
        );
    }
}
AddConversionAction.php

Python

def main(client, customer_id):
    conversion_action_service = client.get_service("ConversionActionService")

    # Create the operation.
    conversion_action_operation = client.get_type("ConversionActionOperation")

    # Create conversion action.
    conversion_action = conversion_action_operation.create

    # Note that conversion action names must be unique. If a conversion action
    # already exists with the specified conversion_action_name, the create
    # operation will fail with a ConversionActionError.DUPLICATE_NAME error.
    conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}"
    conversion_action.type_ = (
        client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS
    )
    conversion_action.category = (
        client.enums.ConversionActionCategoryEnum.DEFAULT
    )
    conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED
    conversion_action.view_through_lookback_window_days = 15

    # Create a value settings object.
    value_settings = conversion_action.value_settings
    value_settings.default_value = 15.0
    value_settings.always_use_default_value = True

    # Add the conversion action.
    conversion_action_response = (
        conversion_action_service.mutate_conversion_actions(
            customer_id=customer_id,
            operations=[conversion_action_operation],
        )
    )

    print(
        "Created conversion action "
        f'"{conversion_action_response.results[0].resource_name}".'
    )
add_conversion_action.py

小茹

def add_conversion_action(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  # Add a conversion action.
  conversion_action = client.resource.conversion_action do |ca|
    ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"
    ca.type = :UPLOAD_CLICKS
    ca.category = :DEFAULT
    ca.status = :ENABLED
    ca.view_through_lookback_window_days = 15

    # Create a value settings object.
    ca.value_settings = client.resource.value_settings do |vs|
      vs.default_value = 15
      vs.always_use_default_value = true
    end
  end

  # Create the operation.
  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)

  # Add the ad group ad.
  response = client.service.conversion_action.mutate_conversion_actions(
    customer_id: customer_id,
    operations: [conversion_action_operation],
  )

  puts "New conversion action with resource name = #{response.results.first.resource_name}."
end
add_conversion_action.rb

Perl

sub add_conversion_action {
  my ($api_client, $customer_id) = @_;

  # Note that conversion action names must be unique.
  # If a conversion action already exists with the specified conversion_action_name,
  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.
  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();

  # Create a conversion action.
  my $conversion_action =
    Google::Ads::GoogleAds::V18::Resources::ConversionAction->new({
      name                          => $conversion_action_name,
      category                      => DEFAULT,
      type                          => WEBPAGE,
      status                        => ENABLED,
      viewThroughLookbackWindowDays => 15,
      valueSettings                 =>
        Google::Ads::GoogleAds::V18::Resources::ValueSettings->new({
          defaultValue          => 23.41,
          alwaysUseDefaultValue => "true"
        })});

  # Create a conversion action operation.
  my $conversion_action_operation =
    Google::Ads::GoogleAds::V18::Services::ConversionActionService::ConversionActionOperation
    ->new({create => $conversion_action});

  # Add the conversion action.
  my $conversion_actions_response =
    $api_client->ConversionActionService()->mutate({
      customerId => $customer_id,
      operations => [$conversion_action_operation]});

  printf "New conversion action added with resource name: '%s'.\n",
    $conversion_actions_response->{results}[0]{resourceName};

  return 1;
}
add_conversion_action.pl

確認 conversion_action_type 已設為正確的 ConversionActionType 值。如要進一步瞭解如何在 Google Ads API 中建立轉換動作，請參閱「建立轉換動作」一文。

擷取現有的轉換動作

您可以發出下列查詢，擷取現有轉換動作的詳細資料。請確認要求中的客戶 ID 已設為您在上述步驟中指定的 Google Ads 轉換客戶，且轉換動作類型已設為正確的 ConversionActionType 值。

SELECT
  conversion_action.resource_name,
  conversion_action.name,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'WEBPAGE'

2. 接受顧客數位資料條款

您必須接受顧客數位資料條款，才能使用網站強化轉換。您可以向 Google Ads 轉換客戶發出以下查詢，確認對方是否已接受客戶資料條款：

SELECT
  customer.id,
  customer.conversion_tracking_setting.accepted_customer_data_terms
FROM customer

如果 accepted_customer_data_terms 是 false，請按照說明中心的操作說明完成這項先決條件。

3. 設定標記

您可以按照說明中心的操作說明，為網站設定標記。

您也必須按照說明中心的操作說明，在轉換追蹤代碼中加入交易 ID (又稱為訂單 ID)。Google Ads 需要這些資訊才能找出要強化的轉換。

後續步驟

滿足前置條件後，您就可以在 Google Ads API 中導入網站強化轉換。

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