동적 리마케팅을 사용하면 캠페인에서 사용자의 이전 행동에 맞게 조정된 광고를 게재할 수 있습니다. 사용자가 동적 리마케팅 목록에 추가되면 애셋의 ID도 추적 픽셀에 제공됩니다. 목록에 있는 사용자가 광고를 보게 되면 광고 콘텐츠가 기본 AssetSet에서 동적으로 렌더링됩니다.
이 문서에서는 동적 콘텐츠용 애셋으로 동적 리마케팅 캠페인을 관리하는 프로세스를 설명합니다.
동적 리마케팅 캠페인에 게재할 확장 소재 만들기
API를 사용하여 광고의 맞춤 콘텐츠가 포함된 애셋을 관리할 수 있습니다. Asset에는 추적 픽셀에 사용할 수 있는 ID와 광고에 게재할 맞춤설정된 콘텐츠가 포함되어 있습니다.
// Creates a DynamicEducationAsset. // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a // detailed explanation of the field format. DynamicEducationAsset educationAsset = DynamicEducationAsset.newBuilder() // Defines meta-information about the school and program. .setSchoolName("The University of Unknown") .setAddress("Building 1, New York, 12345, USA") .setProgramName("BSc. Computer Science") .setSubject("Computer Science") .setProgramDescription("Slinging code for fun and profit!") // Sets up the program ID which is the ID that should be specified in the tracking // pixel. .setProgramId("bsc-cs-uofu") // Sets up the location ID which may additionally be specified in the tracking pixel. .setLocationId("nyc") .setImageUrl("https://gaagl.page.link/Eit5") .setAndroidAppLink("android-app://com.example.android/http/example.com/gizmos?1234") .setIosAppLink("exampleApp://content/page") .setIosAppStoreId(123L) .build(); Asset asset = Asset.newBuilder() .setDynamicEducationAsset(educationAsset) .addFinalUrls("https://www.example.com") .build(); // Creates an operation to add the asset. AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build(); // Connects to the API. try (AssetServiceClient client = googleAdsClient.getLatestVersion().createAssetServiceClient()) { // Sends the mutate request. MutateAssetsResponse response = client.mutateAssets(String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created a dynamic education asset with resource name %s.%n", resourceName); return resourceName; }
/// <summary> /// Creates an Asset to use in dynamic remarketing. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <returns>The resource name of the newly created asset.</returns> private string CreateAsset(GoogleAdsClient client, long customerId) { AssetServiceClient assetService = client.GetService(Services.V19.AssetService); // Creates a DynamicEducationAsset. // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a // detailed explanation of the field format. DynamicEducationAsset educationAsset = new DynamicEducationAsset() { // Defines meta-information about the school and program. SchoolName = "The University of Unknown", Address = "Building 1, New York, 12345, USA", ProgramName = "BSc. Computer Science", Subject = "Computer Science", ProgramDescription = "Slinging code for fun and profit!", // Sets up the program ID which is the ID that should be specified in // the tracking pixel. ProgramId = "bsc-cs-uofu", // Sets up the location ID which may additionally be specified in the // tracking pixel. LocationId = "nyc", ImageUrl = "https://gaagl.page.link/Eit5", AndroidAppLink = "android-app://com.example.android/http/example.com/gizmos?1234", IosAppLink = "exampleApp://content/page", IosAppStoreId = 123L }; Asset asset = new Asset() { DynamicEducationAsset = educationAsset, // The final_urls list must not be empty FinalUrls = { "https://www.example.com" } }; // Creates an operation to add the asset. AssetOperation operation = new AssetOperation() { Create = asset }; // Sends the mutate request. MutateAssetsResponse response = assetService.MutateAssets(customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.Write($"Created a dynamic education asset with resource name {resourceName}."); return resourceName; }
// Creates a dynamic education asset. // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a // detailed explanation of the field format. $dynamicEducationAsset = new DynamicEducationAsset([ // Defines meta-information about the school and program. 'school_name' => 'The University of Unknown', 'address' => 'Building 1, New York, 12345, USA', 'program_name' => 'BSc. Computer Science', 'subject' => 'Computer Science', 'program_description' => 'Slinging code for fun and profit!', // Sets up the program ID which is the ID that should be specified in the tracking // pixel. 'program_id' => 'bsc-cs-uofu', // Sets up the location ID which may additionally be specified in the tracking pixel. 'location_id' => 'nyc', 'image_url' => 'https://gaagl.page.link/Eit5', 'android_app_link' => 'android-app://com.example.android/http/example.com/gizmos?1234', 'ios_app_link' => 'exampleApp://content/page', 'ios_app_store_id' => 123 ]); // Wraps the dynamic education asset in an asset. $asset = new Asset([ 'dynamic_education_asset' => $dynamicEducationAsset, 'final_urls' => ['https://www.example.com'] ]); // Creates an asset operation. $assetOperation = new AssetOperation(); $assetOperation->setCreate($asset); // Issues a mutate request to add the asset and prints its information. $assetServiceClient = $googleAdsClient->getAssetServiceClient(); $response = $assetServiceClient->mutateAssets( MutateAssetsRequest::build($customerId, [$assetOperation]) ); $assetResourceName = $response->getResults()[0]->getResourceName(); printf( "Created a dynamic education asset with resource name: '%s'.%s", $assetResourceName, PHP_EOL ); return $assetResourceName;
def create_asset(client, customer_id): """Creates a DynamicEducationAsset. See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a detailed explanation of the field format. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: The resource name for an asset. """ # Creates an operation to add the asset. operation = client.get_type("AssetOperation") asset = operation.create # The final_urls list must not be empty asset.final_urls.append("https://www.example.com") education_asset = asset.dynamic_education_asset # Defines meta-information about the school and program. education_asset.school_name = "The University of Unknown" education_asset.address = "Building 1, New York, 12345, USA" education_asset.program_name = "BSc. Computer Science" education_asset.subject = "Computer Science" education_asset.program_description = "Slinging code for fun and profit!" # Sets up the program ID which is the ID that should be specified in the # tracking pixel. education_asset.program_id = "bsc-cs-uofu" # Sets up the location ID which may additionally be specified in the # tracking pixel. education_asset.location_id = "nyc" education_asset.image_url = "https://gaagl.page.link/Eit5" education_asset.android_app_link = ( "android-app://com.example.android/http/example.com/gizmos?1234" ) education_asset.ios_app_link = "exampleApp://content/page" education_asset.ios_app_store_id = 123 asset_service = client.get_service("AssetService") response = asset_service.mutate_assets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print( f"Created a dynamic education asset with resource name '{resource_name}'" ) return resource_name
def create_asset(client, customer_id) # Creates a DynamicEducationAsset. # See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a # detailed explanation of the field format. # Creates an operation to add the asset. operation = client.operation.create_resource.asset do |asset| asset.final_urls << 'https://www.example.com' asset.dynamic_education_asset = client.resource.dynamic_education_asset do |dea| # Defines meta-information about the school and program. dea.school_name = 'The University of Unknown' dea.address = 'Building 1, New York, 12345, USA' dea.program_name = 'BSc. Computer Science' dea.subject = 'Computer Science' dea.program_description = 'Slinging code for fun and profit!' # Sets up the program ID which is the ID that should be specified in the # tracking pixel. dea.program_id = 'bsc-cs-uofu' # Sets up the location ID which may additionally be specified in the # tracking pixel. dea.location_id = 'nyc' dea.image_url = 'https://gaagl.page.link/Eit5' dea.android_app_link = 'android-app://com.example.android/http/example.com/gizmos?1234' dea.ios_app_link = 'exampleApp://content/page' dea.ios_app_store_id = 123 end end # Sends the mutate request. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created a dynamic education asset with resource name '#{resource_name}'" resource_name end
# Create a DynamicEducationAsset. # See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation # for a detailed explanation of the field format. my $education_asset = Google::Ads::GoogleAds::V19::Common::DynamicEducationAsset->new({ # Define meta-information about the school and program. schoolName => "The University of Unknown", address => "Building 1, New York, 12345, USA", programName => "BSc. Computer Science", subject => "Computer Science", programDescription => "Slinging code for fun and profit!", # Set up the program ID which is the ID that should be specified in the # tracking pixel. programId => "bsc-cs-uofu", # Set up the location ID which may additionally be specified in the tracking pixel. locationId => "nyc", imageUrl => "https://gaagl.page.link/Eit5", androidAppLink => "android-app://com.example.android/http/example.com/gizmos?1234", iosAppLink => "exampleApp://content/page", iosAppStoreId => 123 }); my $asset = Google::Ads::GoogleAds::V19::Resources::Asset->new({ dynamicEducationAsset => $education_asset, finalUrls => ["https://www.example.com"]}); # Create an operation to add the asset. my $operation = Google::Ads::GoogleAds::V19::Services::AssetService::AssetOperation->new({ create => $asset }); # Send the mutate request. my $response = $api_client->AssetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created a dynamic education asset with resource name '%s'.\n", $resource_name; return $resource_name;
애셋을 AssetSet으로 함께 패키징
AssetSet는 특정 캠페인의 동적 리마케팅에 사용할 수 있는 Asset 객체의 컬렉션을 나타냅니다. AssetSet는 필요한 경우 동일한 확장 소재 그룹을 재사용할 수 있는 여러 캠페인과 연결할 수 있습니다. 이는 Google Ads UI에서 동적 리마케팅 캠페인의 '데이터 피드'를 지정하는 방식과 유사합니다.
첫 번째 단계는 저작물을 보관할 새 AssetSet를 만드는 것입니다.
// Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign. AssetSet assetSet = AssetSet.newBuilder() .setName("My dynamic remarketing assets " + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.DYNAMIC_EDUCATION) .build(); // Creates an operation to add the link. AssetSetOperation operation = AssetSetOperation.newBuilder().setCreate(assetSet).build(); try (AssetSetServiceClient serviceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { // Sends the mutate request. MutateAssetSetsResponse response = serviceClient.mutateAssetSets( String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created asset set with resource name %s.%n", resourceName); return resourceName; }
/// <summary> /// Creates the asset set. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <returns>The resource name of the asset set.</returns> private string CreateAssetSet(GoogleAdsClient client, long customerId) { AssetSetServiceClient assetSetService = client.GetService( Services.V19.AssetSetService); // Creates an AssetSet which will be used to link the dynamic remarketing assets // to a campaign. AssetSet assetSet = new AssetSet() { Name = "My dynamic remarketing assets " + ExampleUtilities.GetRandomString(), Type = AssetSetType.DynamicEducation }; // Creates an operation to add the link. AssetSetOperation operation = new AssetSetOperation() { Create = assetSet }; // Sends the mutate request. MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created asset set with resource name {resourceName}."); return resourceName; }
// Creates an asset set which will be used to link the dynamic remarketing assets to a // campaign. $assetSet = new AssetSet([ 'name' => 'My dynamic remarketing assets ' . Helper::getPrintableDatetime(), 'type' => AssetSetType::DYNAMIC_EDUCATION ]); // Creates an asset set operation. $assetSetOperation = new AssetSetOperation(); $assetSetOperation->setCreate($assetSet); // Issues a mutate request to add the asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets( MutateAssetSetsRequest::build($customerId, [$assetSetOperation]) ); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf( "Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL ); return $assetSetResourceName;
def create_asset_set(client, customer_id): """Creates an AssetSet. The AssetSet will be used to link the dynamic remarketing assets to a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: The resource name for an asset set. """ # Creates an operation to create the asset set. operation = client.get_type("AssetSetOperation") asset_set = operation.create asset_set.name = f"My dynamic remarketing assets {datetime.now()}" asset_set.type_ = client.enums.AssetSetTypeEnum.DYNAMIC_EDUCATION asset_set_service = client.get_service("AssetSetService") response = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created asset set with resource name '{resource_name}'") return resource_name
def create_asset_set(client, customer_id) # Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign. # Creates an operation to add the asset set. operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My dynamic remarketing assets #{Time.now}" asset_set.type = :DYNAMIC_EDUCATION end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created asset set with resource name '#{resource_name}'" resource_name end
# Create an AssetSet which will be used to link the dynamic remarketing assets # to a campaign. my $asset_set = Google::Ads::GoogleAds::V19::Resources::AssetSet->new({ name => "My dynamic remarketing assets #" . uniqid(), type => DYNAMIC_EDUCATION }); # Create an operation to add the AssetSet. my $operation = Google::Ads::GoogleAds::V19::Services::AssetSetService::AssetSetOperation-> new({ create => $asset_set }); # Send the mutate request. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created asset set with resource name '%s'.\n", $resource_name; return $resource_name;
그런 다음 AssetSetAsset를 사용하여 애셋을 AssetSet에 연결합니다.
AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(assetSetResourceName) .build(); // Creates an operation to add the link. AssetSetAssetOperation operation = AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset).build(); try (AssetSetAssetServiceClient client = googleAdsClient.getLatestVersion().createAssetSetAssetServiceClient()) { // Sends the mutate request. // Note this is the point that the API will enforce uniqueness of the // DynamicEducationAsset.product_id field. You can have any number of assets with the same // product_id, however, only one Asset is allowed per AssetSet with the same product ID. MutateAssetSetAssetsResponse response = client.mutateAssetSetAssets( String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created AssetSetAsset link with resource name %s.%n", resourceName); }
/// <summary> /// Adds an Asset to an AssetSet by creating an AssetSetAsset link. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="assetResourceName">Name of the asset resource.</param> /// <param name="assetSetResourceName">Name of the asset set resource.</param> private void AddAssetsToAssetSet(GoogleAdsClient client, long customerId, string assetResourceName, string assetSetResourceName) { AssetSetAssetServiceClient assetSetAssetService = client.GetService( Services.V19.AssetSetAssetService); AssetSetAsset assetSetAsset = new AssetSetAsset() { Asset = assetResourceName, AssetSet = assetSetResourceName }; // Creates an operation to add the link. AssetSetAssetOperation operation = new AssetSetAssetOperation() { Create = assetSetAsset }; // Sends the mutate request. // Note this is the point that the API will enforce uniqueness of the // DynamicEducationAsset.program_id field. You can have any number of // assets with the same program_id, however, only one Asset is allowed // per AssetSet with the same program ID. MutateAssetSetAssetsResponse response = assetSetAssetService.MutateAssetSetAssets( customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created AssetSetAsset link with resource name {resourceName}."); }
// Creates an asset set asset. $assetSetAsset = new AssetSetAsset([ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ]); // Creates an asset set asset operation. $assetSetAssetOperation = new AssetSetAssetOperation(); $assetSetAssetOperation->setCreate($assetSetAsset); // Issues a mutate request to add the asset set asset and prints its information. // Note this is the point that the API will enforce uniqueness of the // DynamicEducationAsset::program_id field. You can have any number of assets with the same // program_id, however, only one asset is allowed per asset set with the same product ID. $assetSetAssetServiceClient = $googleAdsClient->getAssetSetAssetServiceClient(); $response = $assetSetAssetServiceClient->mutateAssetSetAssets( MutateAssetSetAssetsRequest::build($customerId, [$assetSetAssetOperation]) ); printf( "Created asset set asset link with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
def add_assets_to_asset_set( client, asset_resource_name, asset_set_resource_name, customer_id ): """Adds an Asset to an AssetSet by creating an AssetSetAsset link. Args: client: an initialized GoogleAdsClient instance. asset_set_resource_name; the resource name for an asset set. asset_resource_name; the resource name for an asset. customer_id: a client customer ID. """ # Creates an operation to add the asset set asset. operation = client.get_type("AssetSetAssetOperation") asset_set_asset = operation.create asset_set_asset.asset = asset_resource_name asset_set_asset.asset_set = asset_set_resource_name asset_set_asset_service = client.get_service("AssetSetAssetService") # Note this is the point that the API will enforce uniqueness of the # DynamicEducationAsset.program_id field. You can have any number of assets # with the same program ID, however, only one asset is allowed per asset set # with the same program ID. response = asset_set_asset_service.mutate_asset_set_assets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created asset set asset link with resource name '{resource_name}'")
def add_assets_to_asset_set(client, asset_resource_name, asset_set_resource_name, customer_id) # Creates an operation to add the asset set asset. operation = client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = asset_set_resource_name end # Sends the mutate request. # # Note this is the point that the API will enforce uniqueness of the # DynamicEducationAsset.program_id field. You can have any number of assets # with the same program ID, however, only one asset is allowed per asset set # with the same program ID. response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created asset set asset link with resource name '#{resource_name}'" end
my $asset_set_asset = Google::Ads::GoogleAds::V19::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name }); # Create an operation to add the link. my $operation = Google::Ads::GoogleAds::V19::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => $asset_set_asset }); # Send the mutate request. # Note this is the point that the API will enforce uniqueness of the # DynamicEducationAsset.programId field. You can have any number of assets # with the same programId, however, only one Asset is allowed per AssetSet # with the same program ID. my $response = $api_client->AssetSetAssetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created AssetSetAsset link with resource name '%s'.\n", $resource_name;
CampaignAssetSet을 사용하여 AssetSet을 캠페인에 연결
이제 동적 콘텐츠가 포함된 AssetSet가 있으므로 확장 소재가 게재되기 시작할 수 있도록 캠페인에 연결할 수 있습니다. 이는 CampaignAssetSet를 만들어 사용할 수 있습니다.
// Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. CampaignAssetSet campaignAssetSet = CampaignAssetSet.newBuilder() .setCampaign(ResourceNames.campaign(params.customerId, params.campaignId)) .setAssetSet(assetSetResourceName) .build(); // Creates an operation to add the CampaignAssetSet. CampaignAssetSetOperation operation = CampaignAssetSetOperation.newBuilder().setCreate(campaignAssetSet).build(); // Creates an API connection. try (CampaignAssetSetServiceClient client = googleAdsClient.getLatestVersion().createCampaignAssetSetServiceClient()) { // Issues the mutate request. MutateCampaignAssetSetsResponse response = client.mutateCampaignAssetSets( String.valueOf(params.customerId), ImmutableList.of(operation)); String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created a CampaignAssetSet with resource name %s.%n", resourceName); }
/// <summary> /// Links an AssetSet to Campaign by creating a CampaignAssetSet. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="campaignId">ID of the campaign to which the asset is linked. Specify a /// campaign type which supports dynamic remarketing, such as Display.</param> /// <param name="assetSetResourceName">Name of the asset set resource.</param> private void LinkAssetSetToCampaign(GoogleAdsClient client, long customerId, long campaignId, string assetSetResourceName) { CampaignAssetSetServiceClient campaignAssetSetService = client.GetService( Services.V19.CampaignAssetSetService); // Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. CampaignAssetSet campaignAssetSet = new CampaignAssetSet() { Campaign = ResourceNames.Campaign(customerId, campaignId), AssetSet = assetSetResourceName }; // Creates an operation to add the CampaignAssetSet. CampaignAssetSetOperation operation = new CampaignAssetSetOperation() { Create = campaignAssetSet }; // Issues the mutate request. MutateCampaignAssetSetsResponse response = campaignAssetSetService.MutateCampaignAssetSets( customerId.ToString(), new[] { operation }); string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created a CampaignAssetSet with resource name {resourceName}."); }
// Creates a campaign asset set representing the link between an asset set and a campaign. $campaignAssetSet = new CampaignAssetSet([ 'asset_set' => $assetSetResourceName, 'campaign' => ResourceNames::forCampaign($customerId, $campaignId) ]); // Creates a campaign asset set operation. $campaignAssetSetOperation = new CampaignAssetSetOperation(); $campaignAssetSetOperation->setCreate($campaignAssetSet); // Issues a mutate request to add the campaign asset set and prints its information. $campaignAssetSetServiceClient = $googleAdsClient->getCampaignAssetSetServiceClient(); $response = $campaignAssetSetServiceClient->mutateCampaignAssetSets( MutateCampaignAssetSetsRequest::build($customerId, [$campaignAssetSetOperation]) ); printf( "Created a campaign asset set with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
def link_asset_set_to_campaign( client, asset_set_resource_name, customer_id, campaign_id ): """Creates a CampaignAssetSet. The CampaignAssetSet represents the link between an AssetSet and a Campaign. Args: client: an initialized GoogleAdsClient instance. asset_set_resource_name; the resource name for an asset set. customer_id: a client customer ID. campaign_id: the ID for a campaign of a type that supports dynamic remarketing, such as Display. """ googleads_service = client.get_service("GoogleAdsService") # Creates an operation to add the campaign asset set. operation = client.get_type("CampaignAssetSetOperation") campaign_asset_set = operation.create campaign_asset_set.campaign = googleads_service.campaign_path( customer_id, campaign_id ) campaign_asset_set.asset_set = asset_set_resource_name campaign_asset_set_service = client.get_service("CampaignAssetSetService") response = campaign_asset_set_service.mutate_campaign_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created a campaign asset set with resource name '{resource_name}'")
def link_asset_set_to_campaign(client, asset_set_resource_name, customer_id, campaign_id) # Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. # Creates an operation to add the campaign asset set. operation = client.operation.create_resource.campaign_asset_set do |cas| cas.campaign = client.path.campaign(customer_id, campaign_id) cas.asset_set = asset_set_resource_name end # Issues the mutate request. response = client.service.campaign_asset_set.mutate_campaign_asset_sets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created a campaign asset set with resource name '#{resource_name}'" end
# Create a CampaignAssetSet representing the link between an AssetSet and a Campaign. my $campaign_asset_set = Google::Ads::GoogleAds::V19::Resources::CampaignAssetSet->new({ campaign => Google::Ads::GoogleAds::V19::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), assetSet => $asset_set_resource_name }); # Create an operation to add the CampaignAssetSet. my $operation = Google::Ads::GoogleAds::V19::Services::CampaignAssetSetService::CampaignAssetSetOperation ->new({ create => $campaign_asset_set }); # Issue the mutate request. my $response = $api_client->CampaignAssetSetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created a CampaignAssetSet with resource name '%s'.\n", $resource_name;
UserList 타겟팅
동적 리마케팅 피드로 캠페인을 설정하면 UserList로 타겟팅할 수 있습니다. 이 사용자 목록은 추적 픽셀에 채워진 동적 ID로 생성되었을 것입니다.
private void attachUserList( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName, long userListId) { String userListResourceName = ResourceNames.userList(customerId, userListId); // Creates the ad group criterion that targets the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(adGroupResourceName) .setUserList(UserListInfo.newBuilder().setUserList(userListResourceName).build()) .build(); // Creates the ad group criterion operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service client. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); System.out.printf( "Created ad group criterion with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
private void AttachUserList(GoogleAdsClient client, long customerId, string adGroupResourceName, long userListId) { // Creates the ad group criterion service client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V19.AdGroupCriterionService); string userListResourceName = ResourceNames.UserList(customerId, userListId); // Creates the ad group criterion that targets the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { AdGroup = adGroupResourceName, UserList = new UserListInfo() { UserList = userListResourceName } }; // Creates the ad group criterion operation. AdGroupCriterionOperation operation = new AdGroupCriterionOperation() { Create = adGroupCriterion }; // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient .MutateAdGroupCriteria(customerId.ToString(), new[] { operation }); Console.WriteLine("Created ad group criterion with resource name " + $"'{response.Results.First().ResourceName}'."); }
private static function attachUserList( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName, int $userListId ) { // Creates the ad group criterion that targets the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => $adGroupResourceName, 'user_list' => new UserListInfo([ 'user_list' => ResourceNames::forUserList($customerId, $userListId) ]) ]); // Creates an ad group criterion operation. $adGroupCriterionOperation = new AdGroupCriterionOperation(); $adGroupCriterionOperation->setCreate($adGroupCriterion); // Issues a mutate request to add the ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation]) ); /** @var AdGroupCriterion $addedAdGroupCriterion */ $addedAdGroupCriterion = $response->getResults()[0]; printf( "Created ad group criterion with resource name '%s'.%s", $addedAdGroupCriterion->getResourceName(), PHP_EOL ); }
def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id): """Targets a user list with an ad group. Args: client: An initialized GoogleAds client. customer_id: The Google Ads customer ID. ad_group_resource_name: The resource name of the target ad group. user_list_id: The ID of the user list to target for remarketing. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Create an ad group criterion operation and set the ad group criterion # values. ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = ad_group_resource_name ad_group_criterion.user_list.user_list = client.get_service( "UserListService" ).user_list_path(customer_id, user_list_id) # Issue a mutate request to add the ad group criterion. ad_group_criterion_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) ) print( "Created ad group criterion with resource name " f"'{ad_group_criterion_response.results[0].resource_name}'." )
def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id) user_list_resource_name = client.path.user_list(customer_id, user_list_id) # Creates the ad group criterion that targets the user list. ad_group_criterion = client.resource.ad_group_criterion do |agc| agc.ad_group = ad_group_resource_name agc.user_list = client.resource.user_list_info do |ul| ul.user_list = user_list_resource_name end end # Creates the ad group criterion operation. op = client.operation.create_resource.ad_group_criterion(ad_group_criterion) response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [op] ) puts "Created ad group criterion: #{response.results.first.resource_name}" end
sub attach_user_list { my ($api_client, $customer_id, $ad_group_resource_name, $user_list_id) = @_; # Create the ad group criterion that targets the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V19::Resources::AdGroupCriterion->new({ adGroup => $ad_group_resource_name, userList => Google::Ads::GoogleAds::V19::Common::UserListInfo->new({ userList => Google::Ads::GoogleAds::V19::Utils::ResourceNames::user_list( $customer_id, $user_list_id )})}); # Create an ad group criterion operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V19::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({create => $ad_group_criterion}); # Issue a mutate request to add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); printf "Created ad group criterion with resource name '%s'.\n", $ad_group_criteria_response->{results}[0]{resourceName}; }
동적 리마케팅 캠페인 보고서 다운로드하기
FeedItem 수준 통계가 없는 기존 피드 기반 설정과의 기능 패러리티를 유지하기 위해 동적 리마케팅 캠페인의 확장 소재에 대한 보고서는 제공되지 않습니다. 동적 리마케팅 확장 소재에 대한 보고는 향후 버전에서 추가될 수 있습니다.
애셋 추적 ID 지정
각 동적 리마케팅 확장 소재에는 ID가 2개 이상 있습니다. 각 동적 리마케팅 확장 소재 유형은 고유한 ID를 정의합니다.
예를 들어 DynamicEducationAsset의 경우 추적 픽셀에 dynamic_education_asset.program_id 및 선택적으로 dynamic_education_asset.location_id를 지정해야 합니다.
Google Ads API 외부에서는 의미가 없으므로 추적 픽셀에 asset.id을 지정하지 마세요.