動画: 2019 年のワークショップのリスティング グループに関する講演をご覧ください
ホテル広告グループでは、複数の項目にまたがって多数のホテル リスティング グループにホテルを分割して、各グループの入札単価を適宜調整できます。下のツリーでは、最初のレベルで、ホテルは「5-star」、「4-star」、「Other」というクラスに大別されます。2 番目のレベルでは、「Other」のクラスのホテルは、「United States」、「United Kingdom」、「Other」として分類されています。
ツリーの各ノードは下位区分またはユニットで、ListingGroupType として定義されています。下位区分はツリーに新しいレベルを追加するもので、ユニットはツリーの葉ノードになります。各下位区分は明確な分類に基づいているため、「Other」のノードが必ず必要となります。この例では Root とホテルクラス: （Other）のノードが下位区分となります。下位区分とユニットがあるこのツリー構造では、すべてのホテル リスティングがツリー内のユニットノードのいずれかひとつにのみ分類され、ユニットレベルで入札単価を設定できます。
ノードは ListingGroupInfo クラスのオブジェクトです。このクラスには、ノードが単位か区画かを示す ListingGroupType フィールドが含まれています。ListingGroupInfo を AdGroupCriterion の listing_group に設定すると、AdGroup にリンクされます。
クリック単価の割合の設定
percent_cpc_bid_micros は、AdGroupCriterion のユニットノードにのみ設定できます。下位区分ノードで設定しようとするとエラーが発生して失敗します。
リスティングの項目
ListingGroupInfo には、case_value もあります。これは、複数のディメンション タイプを 1 つ含む ListingDimensionInfo です。ListingGroupInfo は、ホテルに関連付けられている値（ホテル ID、ホテル所在地（国）、ホテルのクラスなど）を表します。使用可能な ListingDimensionInfo タイプについて詳しくは、リファレンス ドキュメントをご覧ください。
下位区分の直下の子ノードは、同じ ListingDimensionInfo サブタイプの case_value を保持している必要があります。case_value がないのはルートノードのみです。
また各下位区分には、「その他のすべての値」を表す適切なタイプの「空」の case_value を必ず設定する必要があります。
詳しくは、リスティング グループ ツリーの 1 つ目のレベルを追加する次のコード スニペットをご覧ください。
Java
private static String addLevel1Nodes( long customerId, long adGroupId, String rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Creates hotel class info and dimension info for 5-star hotels. ListingDimensionInfo fiveStarredDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().setValue(5).build()) .build(); // Creates listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = ListingGroupInfo.newBuilder() .setType(ListingGroupType.UNIT) .setParentAdGroupCriterion(rootResourceName) .setCaseValue(fiveStarredDimensionInfo) .build(); // Creates an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Decrements the temp ID for the next ad group criterion. AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion); operations.add(operation); // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by not specifying // any attributes on those object. ListingDimensionInfo otherHotelsDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().build()) .build(); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivision = createListingGroupInfo( ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo); // Creates an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = createAdGroupCriterion( customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount); operation = generateCreateOperation(otherHotelsAdGroupCriterion); operations.add(operation); return otherHotelsAdGroupCriterion.getResourceName(); }
C#
private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Create listing dimension info for 5-star class hotels. ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo { Value = 5 } }; // Create a listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit, rootResourceName, fiveStarredListingDimensionInfo); // Create an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = fiveStarredAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; // You can also create more UNIT nodes for other hotel classes by copying the above code // in this method and modifying the value passed to HotelClassInfo(). // For instance, passing 4 instead of 5 in the above code will instead create a UNIT // node of 4-star hotels. // Create hotel class info and dimension info for other hotel classes by *not* // specifying any attributes on those object. ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo() }; // Create listing group info for other hotel classes as a SUBDIVISION node, which will // be used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo (ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo); // Create an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = otherHotelsAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; return otherHotelsAdGroupCriterion.ResourceName; }
PHP
private static function addLevel1Nodes( int $customerId, int $adGroupId, string $rootResourceName, array &$operations, int $percentCpcBidMicroAmount ) { // Creates hotel class info and dimension info for 5-star hotels. $fiveStarredDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo(['value' => 5]) ]); // Creates listing group info for 5-star hotels as a UNIT node. $fiveStarredUnit = self::createListingGroupInfo( ListingGroupType::UNIT, $rootResourceName, $fiveStarredDimensionInfo ); // Creates an ad group criterion for 5-star hotels. $fiveStarredAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $fiveStarredUnit, $percentCpcBidMicroAmount ); // Decrements the temp ID for the next ad group criterion. self::$nextTempId--; $operation = self::generateCreateOperation($fiveStarredAdGroupCriterion); $operations[] = $operation; // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by *not* specifying // any attributes on those object. $othersHotelsDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo() ]); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. $otherHotelsSubDivision = self::createListingGroupInfo( ListingGroupType::SUBDIVISION, $rootResourceName, $othersHotelsDimensionInfo ); // Creates an ad group criterion for other hotel classes. $otherHotelsAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $otherHotelsSubDivision, $percentCpcBidMicroAmount ); $operation = self::generateCreateOperation($otherHotelsAdGroupCriterion); $operations[] = $operation; self::$nextTempId--; return $otherHotelsAdGroupCriterion->getResourceName(); }
Python
def add_level1_nodes( client, customer_id, ad_group_id, root_resource_name, operations, percent_cpc_bid_micro_amount, ): """Creates child nodes on level 1, partitioned by the hotel class info. Args: client: The Google Ads API client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the hotel listing group will be added. root_resource_name: The string resource name of the listing group's root node. operations: A list of AdGroupCriterionOperations. percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on created ad group criteria. Returns: The string resource name of the "other hotel classes" node, which serves as the parent node for the next level of the listing tree. """ global next_temp_id # Create listing dimension info for 5-star class hotels. five_starred_listing_dimension_info = client.get_type( "ListingDimensionInfo" ) five_starred_listing_dimension_info.hotel_class.value = 5 # Create a listing group info for 5-star hotels as a UNIT node. five_starred_unit = create_listing_group_info( client, client.enums.ListingGroupTypeEnum.UNIT, root_resource_name, five_starred_listing_dimension_info, ) # Create an ad group criterion for 5-star hotels. five_starred_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) # Create an operation and add it to the list of operations. five_starred_ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) client.copy_from( five_starred_ad_group_criterion_operation.create, five_starred_ad_group_criterion, ) operations.append(five_starred_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the hotel class value. # For instance, passing 4 instead of 5 in the above code will instead create # a UNIT node of 4-star hotels. # Create hotel class info and dimension info without any specifying # attributes. This node will then represent hotel classes other than those # already covered by UNIT nodes at this level. other_hotels_listing_dimension_info = client.get_type( "ListingDimensionInfo" ) # Set "hotel_class" as the oneof field on the ListingDimensionInfo object # without specifying the optional hotel_class field. client.copy_from( other_hotels_listing_dimension_info.hotel_class, client.get_type("HotelClassInfo"), ) # Create listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision_listing_group_info = create_listing_group_info( client, client.enums.ListingGroupTypeEnum.SUBDIVISION, root_resource_name, other_hotels_listing_dimension_info, ) # Create an ad group criterion for other hotel classes. other_hotels_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision_listing_group_info, percent_cpc_bid_micro_amount, ) # Create an operation and add it to the list of operations. other_hotels_ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) client.copy_from( other_hotels_ad_group_criterion_operation.create, other_hotels_ad_group_criterion, ) operations.append(other_hotels_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 return other_hotels_ad_group_criterion.resource_name
Ruby
def add_level1_nodes( client, customer_id, ad_group_id, root_resource_name, operations, percent_cpc_bid_micro_amount) # Creates hotel class info and dimension info for 5-star hotels. five_starred_dimension_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info do |c| c.value = 5 end end # Creates listing group info for 5-star hotels as a UNIT node. five_starred_unit = create_listing_group_info( client, :UNIT, root_resource_name, five_starred_dimension_info, ) # Creates an ad group criterion for 5-star hotels. five_starred_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, five_starred_ad_group_criterion, ) # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo() # to the value you want. # For instance, passing 4 instead of 5 in the above code will create a UNIT # node of 4-star hotels instead. # Creates hotel class info and dimension info for other hotel classes # by *not* specifying any attributes on those object. other_hotels_dimention_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info end # Creates listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision = create_listing_group_info( client, :SUBDIVISION, root_resource_name, other_hotels_dimention_info, ) # Creates an ad group criterion for other hotel classes. other_hotels_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, other_hotels_ad_group_criterion, ) other_hotels_ad_group_criterion.resource_name end
Perl
sub add_level_1_nodes { my ($customer_id, $ad_group_id, $root_resource_name, $operations, $percent_cpc_bid_micro_amount) = @_; # Create hotel class info and dimension info for 5-star hotels. my $five_starred_dimension_info = Google::Ads::GoogleAds::V19::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V19::Common::HotelClassInfo->new({ value => 5 })}); # Create listing group info for 5-star hotels as a UNIT node. my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name, $five_starred_dimension_info); # Create an ad group criterion for 5-star hotels. my $five_starred_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit, $percent_cpc_bid_micro_amount); my $operation = generate_create_operation($five_starred_ad_group_criterion); push @$operations, $operation; # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo # to the value you want. For instance, passing 4 instead of 5 in the above code # will create a UNIT node of 4-star hotels instead. # Create hotel class info and dimension info for other hotel classes by *not* # specifying any attributes on those object. my $others_hotels_dimension_info = Google::Ads::GoogleAds::V19::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V19::Common::HotelClassInfo->new()} ); # Create listing group info for other hotel classes as a SUBDIVISION node, which # will be used as a parent node for children nodes of the next level. my $other_hotels_subdivision = create_listing_group_info(SUBDIVISION, $root_resource_name, $others_hotels_dimension_info); # Create an ad group criterion for other hotel classes. my $other_hotels_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $other_hotels_subdivision, $percent_cpc_bid_micro_amount); $operation = generate_create_operation($other_hotels_ad_group_criterion); push @$operations, $operation; return $other_hotels_ad_group_criterion->{resourceName}; }
ListingDimensionInfo の利用可能な項目
ホテル広告では、次の ListingDimensionInfo タイプを使用できます。
一時的な ID
広告グループ条件を作成する mutate リクエストがサーバー側で処理されるまで、条件に ID は割り当てられません。ただし、ListingGroupInfo は完了するまで無効なので、下位区分を作成するたびに、同じオペレーションでその子を 1 つ以上作成する必要があります。
子ノードに ListingGroupInfo の parent_ad_group_criterion を設定できるようにするために、一時的な条件 ID を使用できます。これはグローバルではなくローカルで固有の識別子であり、1 つの mutate リクエストの範囲内でのみ適用されます。一時 ID として、任意の負の整数（-1 など）を使用できます。
リクエストの処理が完了すると、各 AdGroupCriterion には通常どおり正のグローバル ID が割り当てられます。