Générer des métriques historiques

Les métriques historiques fournissent Métriques sur les performances des mots clés dans la recherche Google, y compris:

• Nombre moyen de recherches mensuelles (12 derniers mois)
• Volume de recherche mensuel approximatif (par mois)
• Niveau de concurrence
• Indice de la concurrence
• 20e centile des enchères
• 80e centile des enchères

Vous pouvez utiliser les métriques historiques pour réduire un grand nombre de mots clés une taille gérable en fonction des performances. Si vous connaissez déjà les mots clés que vous souhaitez utiliser, vous pouvez ignorer l'historique des métriques et passer directement métriques de prévision.

Générer des métriques

Pour générer l'historique des métriques, appelez KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics avec les paramètres que vous souhaitez inclure.

Java

private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
  GenerateKeywordHistoricalMetricsRequest request =
      GenerateKeywordHistoricalMetricsRequest.newBuilder()
          .setCustomerId(String.valueOf(customerId))
          .addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise"))
          // See https://developers.google.com/google-ads/api/reference/data/geotargets for the
          // list of geo target IDs.
          // Geo target constant 2840 is for USA.
          .addGeoTargetConstants(ResourceNames.geoTargetConstant(2840))
          .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
          // See
          // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
          // for the list of language constant IDs.
          // Language constant 1000 is for English.
          .setLanguage(ResourceNames.languageConstant(1000))
          .build();

  try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
      googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
    GenerateKeywordHistoricalMetricsResponse response =
        keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request);
    for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) {
      KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics();
      System.out.printf("The search query: %s%n", result.getText());
      System.out.printf(
          "and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList()));
      System.out.println("generated the following historical metrics:");

      // Approximate number of monthly searches on this query averaged for the past 12
      // months.
      System.out.printf(
          "Approximate monthly searches: %s%n",
          metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null);

      // The competition level for this search query.
      System.out.printf("Competition level: %s%n", metrics.getCompetition());

      // The competition index for the query in the range [0,100]. This shows how
      // competitive ad placement is for a keyword. The level of competition from 0-100 is
      // determined by the number of ad slots filled divided by the total number of slots
      // available. If not enough data is available, null will be returned.
      System.out.printf(
          "Competition index: %s%n",
          metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null);

      // Top of page bid low range (20th percentile) in micros for the keyword.
      System.out.printf(
          "Top of page bid low range: %s%n",
          metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null);

      // Top of page bid high range (80th percentile) in micros for the keyword.
      System.out.printf(
          "Top of page bid high range: %s%n",
          metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null);

      // Approximate number of searches on this query for the past twelve months.
      metrics.getMonthlySearchVolumesList().stream()
          // Orders the monthly search volumes by descending year, then descending month.
          .sorted(
              (a, b) ->
                  ComparisonChain.start()
                      .compare(b.getYear(), a.getYear())
                      .compare(b.getMonth(), a.getMonth())
                      .result())
          // Prints each monthly search volume.
          .forEachOrdered(
              monthlySearchVolume ->
                  System.out.printf(
                      "Approximately %d searches in %s, %s%n",
                      monthlySearchVolume.getMonthlySearches(),
                      monthlySearchVolume.getMonth(),
                      monthlySearchVolume.getYear()));
    }
  }
}
GenerateHistoricalMetrics.java
      

C#

public void Run(GoogleAdsClient client, long customerId)
{
    KeywordPlanIdeaServiceClient keywordPlanIdeaService =
            client.GetService(Services.V17.KeywordPlanIdeaService);

    GenerateKeywordHistoricalMetricsRequest request =
        new GenerateKeywordHistoricalMetricsRequest()
    {
        CustomerId = customerId.ToString(),
        Keywords = { "mars cruise", "cheap cruise", "jupiter cruise" },
        // See https://developers.google.com/google-ads/api/reference/data/geotargets
        // for the list of geo target IDs.
        // Geo target constant 2840 is for USA.
        GeoTargetConstants = { ResourceNames.GeoTargetConstant(2840) },
        KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch,
        // See  https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
        // for the list of language constant IDs.
        // Language constant 1000 is for English.
        Language = ResourceNames.LanguageConstant(1000)
    };

    try
    {
        GenerateKeywordHistoricalMetricsResponse response =
            keywordPlanIdeaService.GenerateKeywordHistoricalMetrics(request);

        foreach (GenerateKeywordHistoricalMetricsResult result in response.Results)
        {
            KeywordPlanHistoricalMetrics metrics = result.KeywordMetrics;

            Console.WriteLine($"The search query {result.Text}");
            Console.WriteLine("and the following variants: " +
                $"{String.Join(",", result.CloseVariants)}");
            Console.WriteLine("Generated the following historical metrics:");

            // Approximate number of monthly searches on this query averaged for the past 12
            // months.
            Console.WriteLine($"Approximate monthly searches: {metrics.AvgMonthlySearches}");

            // The competition level for this search query.
            Console.WriteLine($"Competition level: {metrics.Competition}");

            // The competition index for the query in the range [0,100]. This shows how
            // competitive ad placement is for a keyword. The level of competition from 0-100 is
            // determined by the number of ad slots filled divided by the total number of slots
            // available. If not enough data is available, null will be returned.
            Console.WriteLine($"Competition index: {metrics.CompetitionIndex}");

            // Top of page bid low range (20th percentile) in micros for the keyword.
            Console.WriteLine($"Top of page bid low range: {metrics.LowTopOfPageBidMicros}");

            // Top of page bid high range (80th percentile) in micros for the keyword.
            Console.WriteLine($"Top of page bid high range: {metrics.HighTopOfPageBidMicros}");

            // Approximate number of searches on this query for the past twelve months.
            foreach (MonthlySearchVolume month in metrics.MonthlySearchVolumes)
            {
                Console.WriteLine($"Approximately {month.MonthlySearches} searches in " +
                    $"{month.Month}, {month.Year}");
            }
        }

    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
GenerateHistoricalMetrics.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId
): void {
    $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
    // Generates keyword historical metrics based on the specified parameters.
    $response = $keywordPlanIdeaServiceClient->generateKeywordHistoricalMetrics(
        new GenerateKeywordHistoricalMetricsRequest([
            'customer_id' => $customerId,
            'keywords' => ['mars cruise', 'cheap cruise', 'jupiter cruise'],
            // See https://developers.google.com/google-ads/api/reference/data/geotargets for
            // the list of geo target IDs.
            // Geo target constant 2840 is for USA.
            'geo_target_constants' => [ResourceNames::forGeoTargetConstant(2840)],
            'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH,
            // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
            // for the list of language constant IDs.
            // Language constant 1000 is for English.
            'language' => ResourceNames::forLanguageConstant(1000)
        ])
    );

    // Iterates over the results and print its detail.
    foreach ($response->getResults() as $result) {
        /** @var GenerateKeywordHistoricalMetricsResult $result */
        $metrics = $result->getKeywordMetrics();
        printf("The search query: '%s' ", $result->getText());
        printf(
            "and the following variants: '%s' ",
            implode(',', iterator_to_array($result->getCloseVariants()->getIterator()))
        );
        print "generated the following historical metrics:" . PHP_EOL;

        // Approximate number of monthly searches on this query averaged for the past 12 months.
        printf(
            "Approximate monthly searches: %s%s",
            $metrics->hasAvgMonthlySearches()
                ? sprintf("%d", $metrics->getAvgMonthlySearches())
                : "'none'",
            PHP_EOL
        );

        // The competition level for this search query.
        printf(
            "Competition level: '%s'%s",
            KeywordPlanCompetitionLevel::name($metrics->getCompetition()),
            PHP_EOL
        );

        // The competition index for the query in the range [0,100]. This shows how
        // competitive ad placement is for a keyword. The level of competition from 0-100 is
        // determined by the number of ad slots filled divided by the total number of slots
        // available. If not enough data is available, null will be returned.
        printf(
            "Competition index: %s%s",
            $metrics->hasCompetitionIndex()
                ? sprintf("%d", $metrics->getCompetitionIndex())
                : "'none'",
            PHP_EOL
        );

        // Top of page bid low range (20th percentile) in micros for the keyword.
        printf(
            "Top of page bid low range: %s%s",
            $metrics->hasLowTopOfPageBidMicros()
                ? sprintf("%d", $metrics->getLowTopOfPageBidMicros())
                : "'none'",
            PHP_EOL
        );

        // Top of page bid high range (80th percentile) in micros for the keyword.
        printf(
            "Top of page bid high range: %s%s",
            $metrics->hasHighTopOfPageBidMicros()
                ? sprintf("%d", $metrics->getHighTopOfPageBidMicros())
                : "'none'",
            PHP_EOL
        );

        // Approximate number of searches on this query for the past twelve months.
        $monthlySearchVolumes =
            iterator_to_array($metrics->getMonthlySearchVolumes()->getIterator());
        usort(
            $monthlySearchVolumes,
            // Orders the monthly search volumes by descending year, then descending month.
            function (MonthlySearchVolume $volume1, MonthlySearchVolume $volume2) {
                $yearsCompared = $volume2->getYear() <=> $volume1->getYear();
                if ($yearsCompared != 0) {
                    return $yearsCompared;
                } else {
                    return $volume2->getMonth() <=> $volume1->getMonth();
                }
            }
        );
        // Prints each monthly search volume.
        array_walk($monthlySearchVolumes, function (MonthlySearchVolume $monthlySearchVolume) {
            printf(
                "Approximately %d searches in %s, %s.%s",
                $monthlySearchVolume->getMonthlySearches(),
                MonthOfYear::name($monthlySearchVolume->getMonth()),
                $monthlySearchVolume->getYear(),
                PHP_EOL
            );
        });
        print PHP_EOL;
    }
}
GenerateHistoricalMetrics.php
      

Python

def main(client, customer_id):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    generate_historical_metrics(client, customer_id)


def generate_historical_metrics(client, customer_id):
    """Generates historical metrics and prints the results.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    googleads_service = client.get_service("GoogleAdsService")
    keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
    request = client.get_type("GenerateKeywordHistoricalMetricsRequest")
    request.customer_id = customer_id
    request.keywords = ["mars cruise", "cheap cruise", "jupiter cruise"]
    # Geo target constant 2840 is for USA.
    request.geo_target_constants.append(
        googleads_service.geo_target_constant_path("2840")
    )
    request.keyword_plan_network = (
        client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH
    )
    # Language criteria 1000 is for English. For the list of language criteria
    # IDs, see:
    # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
    request.language = googleads_service.language_constant_path("1000")

    response = keyword_plan_idea_service.generate_keyword_historical_metrics(
        request=request
    )

    for result in response.results:
        metrics = result.keyword_metrics
        # These metrics include those for both the search query and any variants
        # included in the response.
        print(
            f"The search query '{result.text}' (and the following variants: "
            f"'{result.close_variants if result.close_variants else 'None'}'), "
            "generated the following historical metrics:\n"
        )

        # Approximate number of monthly searches on this query averaged for the
        # past 12 months.
        print(f"\tApproximate monthly searches: {metrics.avg_monthly_searches}")

        # The competition level for this search query.
        print(f"\tCompetition level: {metrics.competition}")

        # The competition index for the query in the range [0, 100]. This shows
        # how competitive ad placement is for a keyword. The level of
        # competition from 0-100 is determined by the number of ad slots filled
        # divided by the total number of ad slots available. If not enough data
        # is available, undef will be returned.
        print(f"\tCompetition index: {metrics.competition_index}")

        # Top of page bid low range (20th percentile) in micros for the keyword.
        print(
            f"\tTop of page bid low range: {metrics.low_top_of_page_bid_micros}"
        )

        # Top of page bid high range (80th percentile) in micros for the
        # keyword.
        print(
            "\tTop of page bid high range: "
            f"{metrics.high_top_of_page_bid_micros}"
        )

        # Approximate number of searches on this query for the past twelve
        # months.
        for month in metrics.monthly_search_volumes:
            print(
                f"\tApproximately {month.monthly_searches} searches in "
                f"{month.month.name}, {month.year}"
            )
generate_historical_metrics.py
      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

Perl

sub generate_historical_metrics {
  my ($api_client, $customer_id) = @_;

  my $keyword_historical_metrics_response =
    $api_client->KeywordPlanIdeaService()->generate_keyword_historical_metrics({
      customerId => $customer_id,
      keywords   => ["mars cruise", "cheap cruise", "jupiter cruise"],
      # Geo target constant 2840 is for USA.
      geoTargetConstants => [
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
          2840)
      ],
      keywordPlanNetwork => 'GOOGLE_SEARCH',
      # Language criteria 1000 is for English. See
      # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
      # for the list of language criteria IDs.
      language =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::language_constant(
        1000)});

  foreach my $result (@{$keyword_historical_metrics_response->{results}}) {
    my $metric = $result->{keywordMetrics};
    # These metrics include those for both the search query and any
    # variants included in the response.
    # If the metric is undefined, print (undef) as a placeholder.
    printf
"The search query, %s, (and the following variants: %s), generated the following historical metrics:\n",
      $result->{text},
      $result->{closeVariants}
      ? join(', ', $result->{closeVariants})
      : "(undef)";

    # Approximate number of monthly searches on this query averaged for
    # the past 12 months.
    printf "\tApproximate monthly searches: %s.\n",
      value_or_undef($metric->{avgMonthlySearches});

    # The competition level for this search query.
    printf "\tCompetition level: %s.\n", value_or_undef($metric->{competition});

    # The competition index for the query in the range [0, 100]. This shows how
    # competitive ad placement is for a keyword. The level of competition from
    # 0-100 is determined by the number of ad slots filled divided by the total
    # number of ad slots available. If not enough data is available, undef will
    # be returned.
    printf "\tCompetition index: %s.\n",
      value_or_undef($metric->{competitionIndex});

    # Top of page bid low range (20th percentile) in micros for the keyword.
    printf "\tTop of page bid low range: %s.\n",
      value_or_undef($metric->{lowTopOfPageBidMicros});

    # Top of page bid high range (80th percentile) in micros for the keyword.
    printf "\tTop of page bid high range: %s.\n",
      value_or_undef($metric->{highTopOfPageBidMicros});

    # Approximate number of searches on this query for the past twelve months.
    foreach my $month (@{$metric->{monthlySearchVolumes}}) {
      printf "\tApproximately %d searches in %s, %s.\n",
        $month->{monthlySearches}, $month->{month}, $month->{year};
    }
  }

  return 1;
}
generate_historical_metrics.pl
      

Les métriques telles que le volume de recherche sont actualisées tous les mois en fonction du mois précédent le volume de recherche. Ce sont les mêmes données que Google Trends.

Mapper avec l'UI

KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics offre des fonctionnalités similaires dans l'Outil de planification des mots clés de l'interface utilisateur.

UI de l'Outil de planification des mots clés	API Google Ads
Saisissez des mots clés	GenerateKeywordHistoricalMetricsRequest.keywords
Emplacements	GenerateKeywordHistoricalMetricsRequest.geo_target_constants
Langue	GenerateKeywordHistoricalMetricsRequest.language
Réseaux de recherche	GenerateKeywordHistoricalMetricsRequest.keyword_plan_network
Plage de dates	GenerateKeywordHistoricalMetricsRequest.historical_metrics_options
Enchère au CPC	HistoricalMetricsOptions.include_average_cpc