Con KeywordPlanIdeaService, puedes buscar palabras clave nuevas que sean relevantes para tu campaña de Búsqueda de Google o encontrar métricas históricas de palabras clave.
Generar ideas
Generar ideas para palabras clave para una campaña con KeywordPlanIdeaService.GenerateKeywordIdeas.
Puede proporcionar palabras clave y URL para generar ideas. Establece parámetros de segmentación, como ubicaciones, idioma y configuración de red, para limitar la búsqueda. Se muestran estadísticas históricas, como los datos del volumen de búsquedas, para ayudarte a determinar si deseas utilizar las palabras clave para tu campaña. Para los usuarios familiarizados con la IU de Google Ads, esto es similar al Planificador de palabras clave.
Existen varias formas de crear valores iniciales para generar palabras clave nuevas:
En el caso de las palabras o frases que describen lo que anuncias, usa
KeywordSeed. Podría ser un tipo general de empresa a la que te orientas, como los plomeros, o un producto o servicio que ofreces, como la limpieza de desagües.En el caso de la URL de una página web o de todo el sitio web relacionados con tu empresa, usa
UrlSeed. La URL inicial se orienta solo a una URL específica. Si no hay hits, la búsqueda se expande automáticamente a las páginas del mismo dominio.En el caso de las URL iniciales, el contenido de los hipervínculos no se usa con el fin de generar ideas de palabras clave.
Para las palabras clave iniciales y de URL, usa
KeywordAndUrlSeed.El uso de
KeywordAndUrlSeedpuede generar un mayor volumen de ideas para palabras clave, en comparación con soloUrlSeed.Para todo un sitio, usa
SiteSeed. Con un nombre de dominio de nivel superior, comowww.example.com, el origen del sitio genera hasta 250,000 ideas para palabras clave a partir de la información disponible de forma pública.
Para limitar tu segmentación, puedes hacer lo siguiente:
- Configura el idioma con
GenerateKeywordIdeasRequest.language. - Establece la ubicación con
GenerateKeywordIdeasRequest.geo_target_constants. - Configura la red con
GenerateKeywordIdeasRequest.keyword_plan_network. - Establece si deseas incluir palabras clave para adultos con
GenerateKeywordIdeasRequest.include_adult_keywords. - Define mejor las palabras clave con
GenerateKeywordIdeasRequest.keyword_annotation. - Establece el período con
GenerateKeywordIdeasRequest.historical_metrics_options.
El conjunto de resultados en la respuesta admite la paginación.
Las ideas se muestran con métricas históricas que se pueden usar para filtrar una lista a fin de utilizarla con las previsiones. Por ejemplo, es posible que solo desees segmentar tus anuncios en función de volúmenes de búsqueda altos para maximizar el alcance de tu campaña o solo deseas segmentar tus anuncios para niveles de competencia más altos para impulsar tu reconocimiento.
Java
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long languageId,
List<Long> locationIds,
List<String> keywords,
@Nullable String pageUrl) {
try (KeywordPlanIdeaServiceClient keywordPlanServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
GenerateKeywordIdeasRequest.Builder requestBuilder =
GenerateKeywordIdeasRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Sets the language resource using the provided language ID.
.setLanguage(ResourceNames.languageConstant(languageId))
// Sets the network. To restrict to only Google Search, change the parameter below to
// KeywordPlanNetwork.GOOGLE_SEARCH.
.setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS);
// Adds the resource name of each location ID to the request.
for (Long locationId : locationIds) {
requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId));
}
// Makes sure that keywords and/or page URL were specified. The request must have exactly one
// of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (keywords.isEmpty() && pageUrl == null) {
throw new IllegalArgumentException(
"At least one of keywords or page URL is required, but neither was specified.");
}
if (keywords.isEmpty()) {
// Only page URL was specified, so use a UrlSeed.
requestBuilder.getUrlSeedBuilder().setUrl(pageUrl);
} else if (pageUrl == null) {
// Only keywords were specified, so use a KeywordSeed.
requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords);
} else {
// Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords);
}
// Sends the keyword ideas request.
GenerateKeywordIdeasPagedResponse response =
keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build());
// Prints each result in the response.
for (GenerateKeywordIdeaResult result : response.iterateAll()) {
System.out.printf(
"Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n",
result.getText(),
result.getKeywordIdeaMetrics().getAvgMonthlySearches(),
result.getKeywordIdeaMetrics().getCompetition());
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long[] locationIds,
long languageId, string[] keywordTexts, string pageUrl)
{
KeywordPlanIdeaServiceClient keywordPlanIdeaService =
client.GetService(Services.V16.KeywordPlanIdeaService);
// Make sure that keywords and/or page URL were specified. The request must have
// exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl))
{
throw new ArgumentException("At least one of keywords or page URL is required, " +
"but neither was specified.");
}
// Specify the optional arguments of the request as a keywordSeed, UrlSeed,
// or KeywordAndUrlSeed.
GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest()
{
CustomerId = customerId.ToString(),
};
if (keywordTexts.Length == 0)
{
// Only page URL was specified, so use a UrlSeed.
request.UrlSeed = new UrlSeed()
{
Url = pageUrl
};
}
else if (string.IsNullOrEmpty(pageUrl))
{
// Only keywords were specified, so use a KeywordSeed.
request.KeywordSeed = new KeywordSeed();
request.KeywordSeed.Keywords.AddRange(keywordTexts);
}
else
{
// Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
request.KeywordAndUrlSeed = new KeywordAndUrlSeed();
request.KeywordAndUrlSeed.Url = pageUrl;
request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts);
}
// Create a list of geo target constants based on the resource name of specified
// location IDs.
foreach (long locationId in locationIds)
{
request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId));
}
request.Language = ResourceNames.LanguageConstant(languageId);
// Set the network. To restrict to only Google Search, change the parameter below to
// KeywordPlanNetwork.GoogleSearch.
request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners;
try
{
// Generate keyword ideas based on the specified parameters.
var response =
keywordPlanIdeaService.GenerateKeywordIdeas(request);
// Iterate over the results and print its detail.
foreach (GenerateKeywordIdeaResult result in response)
{
KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics;
Console.WriteLine($"Keyword idea text '{result.Text}' has " +
$"{metrics.AvgMonthlySearches} average monthly searches and competition " +
$"is {metrics.Competition}.");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $locationIds,
int $languageId,
array $keywords,
?string $pageUrl
) {
$keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
// Make sure that keywords and/or page URL were specified. The request must have exactly one
// of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (empty($keywords) && is_null($pageUrl)) {
throw new \InvalidArgumentException(
'At least one of keywords or page URL is required, but neither was specified.'
);
}
// Specify the optional arguments of the request as a keywordSeed, urlSeed,
// or keywordAndUrlSeed.
$requestOptionalArgs = [];
if (empty($keywords)) {
// Only page URL was specified, so use a UrlSeed.
$requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]);
} elseif (is_null($pageUrl)) {
// Only keywords were specified, so use a KeywordSeed.
$requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]);
} else {
// Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
$requestOptionalArgs['keyword_and_url_seed'] =
new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]);
}
// Create a list of geo target constants based on the resource name of specified location
// IDs.
$geoTargetConstants = array_map(function ($locationId) {
return ResourceNames::forGeoTargetConstant($locationId);
}, $locationIds);
// Generate keyword ideas based on the specified parameters.
$response = $keywordPlanIdeaServiceClient->generateKeywordIdeas(
new GenerateKeywordIdeasRequest([
// Set the language resource using the provided language ID.
'language' => ResourceNames::forLanguageConstant($languageId),
'customer_id' => $customerId,
// Add the resource name of each location ID to the request.
'geo_target_constants' => $geoTargetConstants,
// Set the network. To restrict to only Google Search, change the parameter below to
// KeywordPlanNetwork::GOOGLE_SEARCH.
'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS
] + $requestOptionalArgs)
);
// Iterate over the results and print its detail.
foreach ($response->iterateAllElements() as $result) {
/** @var GenerateKeywordIdeaResult $result */
// Note that the competition printed below is enum value.
// For example, a value of 2 will be returned when the competition is 'LOW'.
// A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php.
printf(
"Keyword idea text '%s' has %d average monthly searches and competition as %d.%s",
$result->getText(),
is_null($result->getKeywordIdeaMetrics()) ?
0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(),
is_null($result->getKeywordIdeaMetrics()) ?
0 : $result->getKeywordIdeaMetrics()->getCompetition(),
PHP_EOL
);
}
}
Python
def main(
client, customer_id, location_ids, language_id, keyword_texts, page_url
):
keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
keyword_competition_level_enum = (
client.enums.KeywordPlanCompetitionLevelEnum
)
keyword_plan_network = (
client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS
)
location_rns = map_locations_ids_to_resource_names(client, location_ids)
language_rn = client.get_service("GoogleAdsService").language_constant_path(
language_id
)
# Either keywords or a page_url are required to generate keyword ideas
# so this raises an error if neither are provided.
if not (keyword_texts or page_url):
raise ValueError(
"At least one of keywords or page URL is required, "
"but neither was specified."
)
# Only one of the fields "url_seed", "keyword_seed", or
# "keyword_and_url_seed" can be set on the request, depending on whether
# keywords, a page_url or both were passed to this function.
request = client.get_type("GenerateKeywordIdeasRequest")
request.customer_id = customer_id
request.language = language_rn
request.geo_target_constants = location_rns
request.include_adult_keywords = False
request.keyword_plan_network = keyword_plan_network
# To generate keyword ideas with only a page_url and no keywords we need
# to initialize a UrlSeed object with the page_url as the "url" field.
if not keyword_texts and page_url:
request.url_seed.url = page_url
# To generate keyword ideas with only a list of keywords and no page_url
# we need to initialize a KeywordSeed object and set the "keywords" field
# to be a list of StringValue objects.
if keyword_texts and not page_url:
request.keyword_seed.keywords.extend(keyword_texts)
# To generate keyword ideas using both a list of keywords and a page_url we
# need to initialize a KeywordAndUrlSeed object, setting both the "url" and
# "keywords" fields.
if keyword_texts and page_url:
request.keyword_and_url_seed.url = page_url
request.keyword_and_url_seed.keywords.extend(keyword_texts)
keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas(
request=request
)
for idea in keyword_ideas:
competition_value = idea.keyword_idea_metrics.competition.name
print(
f'Keyword idea text "{idea.text}" has '
f'"{idea.keyword_idea_metrics.avg_monthly_searches}" '
f'average monthly searches and "{competition_value}" '
"competition.\n"
)
Rita
def generate_keyword_ideas(customer_id, location_ids, language_id, keywords,
page_url)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Make sure that keywords and/or page URL were specified. The request must
# have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if keywords.reject {|k| k.nil?}.empty? && page_url.nil?
raise "At least one of keywords or page URL is required."
end
kp_idea_service = client.service.keyword_plan_idea
options_hash = if keywords.empty?
seed = client.resource.url_seed do |seed|
seed.url = page_url
end
{url_seed: seed}
elsif page_url.nil?
seed = client.resource.keyword_seed do |seed|
keywords.each do |keyword|
seed.keywords << keyword
end
end
{keyword_seed: seed}
else
seed = client.resource.keyword_and_url_seed do |seed|
seed.url = page_url
keywords.each do |keyword|
seed.keywords << keyword
end
end
{keyword_and_url_seed: seed}
end
geo_target_constants = location_ids.map do |location_id|
client.path.geo_target_constant(location_id)
end
include_adult_keywords = true
response = kp_idea_service.generate_keyword_ideas(
customer_id: customer_id,
language: client.path.language_constant(language_id),
geo_target_constants: geo_target_constants,
include_adult_keywords: include_adult_keywords,
# To restrict to only Google Search, change the parameter below to
# :GOOGLE_SEARCH
keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS,
**options_hash
)
response.each do |result|
monthly_searches = if result.keyword_idea_metrics.nil?
0
else
result.keyword_idea_metrics.avg_monthly_searches
end
competition = if result.keyword_idea_metrics.nil?
:UNSPECIFIED
else
result.keyword_idea_metrics.competition
end
puts "Keyword idea text #{result.text} has #{monthly_searches} average " +
"monthly searches and competition as #{competition}."
end
end
Perl
sub generate_keyword_ideas {
my (
$api_client, $customer_id, $location_ids,
$language_id, $keyword_texts, $page_url
) = @_;
# Make sure that keywords and/or page URL were specified. The request must have
# exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
if (not scalar @$keyword_texts and not $page_url) {
die "At least one of keywords or page URL is required, " .
"but neither was specified.";
}
# Specify the optional arguments of the request as a keywordSeed, urlSeed,
# or keywordAndUrlSeed.
my $request_option_args = {};
if (!scalar @$keyword_texts) {
# Only page URL was specified, so use a UrlSeed.
$request_option_args->{urlSeed} =
Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::UrlSeed->
new({
url => $page_url
});
} elsif (not $page_url) {
# Only keywords were specified, so use a KeywordSeed.
$request_option_args->{keywordSeed} =
Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordSeed
->new({
keywords => $keyword_texts
});
} else {
# Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
$request_option_args->{keywordAndUrlSeed} =
Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordAndUrlSeed
->new({
url => $page_url,
keywords => $keyword_texts
});
}
# Create a list of geo target constants based on the resource name of specified
# location IDs.
my $geo_target_constants = [
map (
Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
$_),
@$location_ids)];
# Generate keyword ideas based on the specified parameters.
my $keyword_ideas_response =
$api_client->KeywordPlanIdeaService()->generate_keyword_ideas({
customerId => $customer_id,
# Set the language resource using the provided language ID.
language =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant(
$language_id),
# Add the resource name of each location ID to the request.
geoTargetConstants => $geo_target_constants,
# Set the network. To restrict to only Google Search, change the parameter below
# to GOOGLE_SEARCH.
keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS,
%$request_option_args
});
# Iterate over the results and print its detail.
foreach my $result (@{$keyword_ideas_response->{results}}) {
printf "Keyword idea text '%s' has %d average monthly searches " .
"and '%s' competition.\n", $result->{text},
$result->{keywordIdeaMetrics}{avgMonthlySearches}
? $result->{keywordIdeaMetrics}{avgMonthlySearches}
: 0,
$result->{keywordIdeaMetrics}{competition}
? $result->{keywordIdeaMetrics}{competition}
: "undef";
}
return 1;
}
Cómo asignar a la IU
KeywordPlanIdeaService.GenerateKeywordIdeas tiene una funcionalidad similar en el Planificador de palabras clave de la IU.
| IU del Planificador de palabras clave | API de Google Ads |
|---|---|
| Ingresar palabras clave y URL | |
| Ubicaciones | GenerateKeywordIdeasRequest.geo_target_constants |
| Palabras clave para adultos | GenerateKeywordIdeasRequest.include_adult_keywords |
| Idioma | GenerateKeywordIdeasRequest.language |
| Redes de Búsqueda | GenerateKeywordIdeasRequest.keyword_plan_network |
| Defina mejor las palabras clave | GenerateKeywordIdeasRequest.keyword_annotation |
| Período | GenerateKeywordIdeasRequest.historical_metrics_options |
| Resultados: Palabra clave | GenerateKeywordIdeaResult.text |
| Resultados: Métricas | GenerateKeywordIdeaResult.keyword_idea_metrics |