Google Ads location extensions

To create Google Ads location extensions, you need to create a Business Profile and populate it with the addresses of all your business locations. Then, associate the Business Profile with your location extensions feed to create the location extensions.

Business Profile

The Business Profile is the central repository for your business locations across all Google products. You don't have to worry about keeping your Business Profile locations and Google Ads location extensions in sync. Simply perform a one-time setup of the required feed objects for you. Google Ads will automatically keep its location extensions synchronized to the latest data from your Business Profile.

There are two ways to create locations in Business Profile.

  1. You can use the Business Profile UI for creating your locations. If you follow this approach, you can jump right to linking the locations to your ads using the Google Ads API.
  2. You can use the Business Profile API to create business locations programmatically.

Working with the Business Profile API

To get started with the Business Profile API, visit its home page. We recommend using business accounts rather than personal ones for locations linked to Google Ads. By using a business account, you can share access with other users without having to share your personal account details.

To create business locations programmatically using the Business Profile API,

  1. Start by downloading a client library. Follow the Basic setup guide to create OAuth credentials to work with the Business Profile API.

  2. Use the Business Profile API to list all the accounts that you own or have management rights on. Select the account to work with.

  3. Use the Business Profile API to create the locations.

Create a new location extensions feed linked to your Business Profile

To create a new location extensions feed, start by creating a Feed object. Perform a FeedService.MutateFeeds create operation to create the feed. The code snippet is shown below.

Java

// Creates a feed that will sync to the Business Profile account. Do not add FeedAttributes to
// this object as Google Ads will add them automatically because this will be a system generated
// feed.
Feed.Builder businessProfileFeed =
    Feed.newBuilder()
        .setName("Business Profile feed #" + getPrintableDateTime())
        // Configures the location feed populated from Business Profile Locations.
        .setPlacesLocationFeedData(placesLocationFeedData)
        // Since this feed's feed items will be managed by Google,
        // you must set its origin to GOOGLE.
        .setOrigin(FeedOrigin.GOOGLE);

FeedOperation operation = FeedOperation.newBuilder().setCreate(businessProfileFeed).build();
      

C#

private static string CreateBusinessProfileFeed(GoogleAdsClient client, long customerId,
    string businessProfileEmailAddress, string businessAccountId,
    string businessProfileAccessToken)
{
    // Optional: Delete all existing location extension feeds. This is an optional step,
    // and is required for this code example to run correctly more than once.
    // 1. Google Ads only allows one location extension feed per email address.
    // 2. A Google Ads account cannot have a location extension feed and an affiliate
    // location extension feed at the same time.
    DeleteLocationExtensionFeeds(client, customerId);

    // Get the FeedServiceClient.
    FeedServiceClient feedService = client.GetService(Services.V13.FeedService);

    // Creates a feed that will sync to the Business Profile account specified by
    // businessProfileEmailAddress. Do not add FeedAttributes to this object as Google Ads
    // will add them automatically because this will be a system generated feed.
    Feed businessProfileFeed = new Feed()
    {
        Name = "Business Profile feed #" + ExampleUtilities.GetRandomString(),

        PlacesLocationFeedData = new PlacesLocationFeedData()
        {
            EmailAddress = businessProfileEmailAddress,
            // If the EmailAddress is for a Business Profile manager instead of the
            // Business Profile account owner, then set BusinessAccountId to the Google+
            // Page ID of a location for which the manager has access. This information is
            // available through the Business Profile API. See
            // https://developers.google.com/my-business/reference/rest/v4/accounts.locations#locationkey
            // for details.
            BusinessAccountId = string.IsNullOrEmpty(businessAccountId) ?
                null : businessAccountId,
            // Used to filter Business Profile listings by labels. If entries exist in
            // label_filters, only listings that have at least one of the labels set are
            // candidates to be synchronized into FeedItems. If no entries exist in
            // label_filters, then all listings are candidates for syncing.
            LabelFilters = { "Stores in New York" },
            // Sets the authentication info to be able to connect Google Ads to the
            // Business Profile account.
            OauthInfo = new OAuthInfo()
            {
                HttpMethod = "GET",
                HttpRequestUrl = GOOGLE_ADS_SCOPE,
                HttpAuthorizationHeader = $"Bearer {businessProfileAccessToken}"
            },
        },
        // Since this feed's feed items will be managed by Google,
        // you must set its origin to GOOGLE.
        Origin = FeedOrigin.Google
    };

    FeedOperation operation = new FeedOperation()
    {
        Create = businessProfileFeed
    };

    // Adds the feed.
    MutateFeedsResponse response =
        feedService.MutateFeeds(customerId.ToString(), new[] { operation });

    // Displays the results.
    string businessProfileFeedResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Business Profile feed created with resource name: " +
        $"{businessProfileFeedResourceName}.");
    return businessProfileFeedResourceName;
}
      

PHP

private static function createFeed(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $businessProfileEmail,
    string $businessProfileAccessToken,
    string $businessAccountIdentifier
) {

    $businessProfileFeed = new Feed([
        'name' => 'Business Profile feed #' . Helper::getPrintableDatetime(),
        'origin' => FeedOrigin::GOOGLE,
        'places_location_feed_data' => new PlacesLocationFeedData([
            'email_address' => $businessProfileEmail,
            'business_account_id' => $businessAccountIdentifier,
            // Used to filter Business Profile listings by labels. If entries exist in
            // label_filters, only listings that have at least one of the labels set are
            // candidates to be synchronized into FeedItems. If no entries exist in
            // label_filters, then all listings are candidates for syncing.
            'label_filters' => ['Stores in New York'],
            // Sets the authentication info to be able to connect Google Ads to the Business
            // Profile account.
            'oauth_info' => new OAuthInfo([
                'http_method' => 'GET',
                'http_request_url' => self::GOOGLE_ADS_SCOPE,
                'http_authorization_header' => 'Bearer ' . $businessProfileAccessToken
            ])

        ])
    ]);
    // Creates a feed operation.
    $feedOperation = new FeedOperation();
    $feedOperation->setCreate($businessProfileFeed);

    // Issues a mutate request to add the feed and print its information.
    // Since it is a system generated feed, Google Ads will automatically:
    // 1. Set up the feed attributes on the feed.
    // 2. Set up a feed mapping that associates the feed attributes of the feed with the
    //    placeholder fields of the LOCATION placeholder type.
    $feedServiceClient = $googleAdsClient->getFeedServiceClient();
    $response = $feedServiceClient->mutateFeeds(
        $customerId,
        [$feedOperation]
    );
    $businessProfileFeedResourceName = $response->getResults()[0]->getResourceName();
    printf(
        "Business Profile feed created with resource name: '%s'.%s",
        $businessProfileFeedResourceName,
        PHP_EOL
    );

    return $businessProfileFeedResourceName;
}
      

Python

feed_operation = client.get_type("FeedOperation")
business_profile_feed = feed_operation.create
business_profile_feed.name = f"Business Profile Feed #{uuid4()}"
# Configure the location feed populated from Business Profile Locations.
business_profile_feed.places_location_feed_data.email_address = (
    business_profile_email
)

if business_account_id is not None:
    business_profile_feed.places_location_feed_data.business_account_id = (
        business_account_id
    )

# Used to filter Business Profile listings by labels. If entries exist in
# label_filters, only listings that have at least one of the labels set are
# candidates to be synchronized into FeedItems. If no entries exist in
# label_filters, then all listings are candidates for syncing.
business_profile_feed.places_location_feed_data.label_filters.append(
    "Stores in New York"
)

# Set the authentication info to be able to connect Google Ads to the
# Business Profile account.
business_profile_feed.places_location_feed_data.oauth_info.http_method = (
    "GET"
)
business_profile_feed.places_location_feed_data.oauth_info.http_request_url = (
    DEFAULT_OAUTH2_SCOPE
)
business_profile_feed.places_location_feed_data.oauth_info.http_authorization_header = (
    f"Bearer {business_profile_access_token}"
)
# Since this feed's feed items will be managed by Google, you must set its
# origin to GOOGLE.
business_profile_feed.origin = client.enums.FeedOriginEnum.GOOGLE

# Optional: Delete all existing location extension feeds. This is an
# optional step, and is required for this code example to run correctly
# more than once; Google Ads only allows one location extension feed
# per email address, and a Google Ads account cannot have a location
# extension feed and an affiliate location extension feed at the same
# time.
delete_location_extension_feeds(client, customer_id)

# Add the feed. Since it is a system generated feed, Google Ads will
# automatically:
# 1. Set up the FeedAttributes on the feed.
# 2. Set up a FeedMapping that associates the FeedAttributes of the feed
#   with the placeholder fields of the LOCATION placeholder type.
feed_response = feed_service.mutate_feeds(
    customer_id=customer_id, operations=[feed_operation]
)
feed_resource_name = feed_response.results[0].resource_name
print(
    "Business Profile feed created with resource name "
    f"'{feed_resource_name}'."
)
      

Ruby

def create_feed(
  client,
  customer_id,
  business_profile_email_address,
  business_profile_access_token,
  business_account_identifier)
  # Creates a feed operation.
  operation = client.operation.create_resource.feed do |feed|
    feed.name = "Business Profile feed #{(Time.new.to_f * 1000).to_i}"
    feed.origin = :GOOGLE
    feed.places_location_feed_data = client.resource.places_location_feed_data do |data|
      data.email_address = business_profile_email_address
      data.business_account_id = business_account_identifier
      data.label_filters << "Stores in New York"
      data.oauth_info = client.resource.o_auth_info do |oauth|
        oauth.http_method = "GET"
        oauth.http_request_url = "https://www.googleapis.com/auth/adwords"
        oauth.http_authorization_header = "Bearer #{business_profile_access_token}"
      end
    end
  end

  # Issues a mutate request to add the feed and print its information.
  # Since it is a system generated feed, Google Ads will automatically:
  # 1. Set up the feed attributes on the feed.
  # 2. Set up a feed mapping that associates the feed attributes of the feed with the
  #    placeholder fields of the LOCATION placeholder type.
  response = client.service.feed.mutate_feeds(
    customer_id: customer_id,
    operations: [operation],
  )

  # Prints out the Business Profile feed resource name.
  business_profile_feed_resource_name = response.results.first.resource_name
  puts "Business Profile feed created with resource name: #{business_profile_feed_resource_name}"

  business_profile_feed_resource_name
end
      

Perl

# Create a feed that will sync to the Business Profile account specified by
# $business_profile_email. Do not add FeedAttributes to this object as Google Ads
# will add them automatically because this will be a system generated feed.
my $business_profile_feed = Google::Ads::GoogleAds::V13::Resources::Feed->new(
  {
    name => "Business Profile feed #" . uniqid(),
    # Configure the location feed populated from Business Profile Locations.
    placesLocationFeedData =>
      Google::Ads::GoogleAds::V13::Resources::PlacesLocationFeedData->new({
        emailAddress      => $business_profile_email,
        businessAccountId => $business_profile_account_id,
        # Used to filter Business Profile listings by labels. If entries exist in
        # label_filters, only listings that have at least one of the labels set are
        # candidates to be synchronized into FeedItems. If no entries exist in
        # label_filters, then all listings are candidates for syncing.
        labelFilters => ["Stores in New York"],
        # Set the authentication info to be able to connect Google Ads to the
        # Business Profile account.
        oauthInfo => Google::Ads::GoogleAds::V13::Resources::OAuthInfo->new({
            httpMethod     => "GET",
            httpRequestUrl =>
              Google::Ads::GoogleAds::Constants::DEFAULT_OAUTH2_SCOPE,
            httpAuthorizationHeader => "Bearer " .
              $business_profile_access_token
          })}
      ),
    # Since this feed's feed items will be managed by Google, you must set its
    # origin to GOOGLE.
    origin => GOOGLE
  });
      

You need to populate the following fields that are specific to location extensions feeds:

Attribute Required Description
origin Yes Since the location extensions feed is system-generated, you need to set the origin field to GOOGLE.
attributes No Do not specify any attributes for the feed. Google Ads will create these for you automatically because this is a system-generated feed.
places_location_feed_data Yes Setting the places_location_feed_data attribute to a PlacesLocationFeedData object on your feed tells Google Ads to:
  • Link your Business Profile and Google Ads accounts.
  • Automatically create feed attributes for your feed.
  • Automatically create a FeedMapping LOCATION_EXTENSION_TARGETING criterion type.
  • (Optional) Limit the set of locations that Google Ads syncs from your Business Profile.

Attributes of PlacesLocationFeedData

Attribute Required Description
email_address Yes The email address of your Business Profile owner or one of its managers. This must match the email address provided in oauth_info.
oauth_info Yes OAuth2 information that grants your Google Ads account access to your Business Profile. If you aren't familiar with OAuth2, read the authentication guide first.
business_account_id No The account ID of the managed business whose locations are to be used. If you are using the Business Profile API, you can get this ID from the account_id portion of the name of the Account. Otherwise, you can copy the LOCATION_GROUP_ID portion from the Location group info section of the specified location group.
business_name_filter No Name of the business to sync to Google Ads.
category_filters No Categories of the listings to sync to Google Ads.
label_filters No Labels of the listings to sync to Google Ads.

oauth_info attribute of PlacesLocationFeedData

Attribute Value Description
http_method GET The HTTP method for getting authorization information.
http_request_url https://www.googleapis.com/auth/adwords The OAuth scope that the Google Ads API uses to authorize your requests to a Business Profile.
http_authorization_header Bearer OAUTH_ACCESS_TOKEN The authorization header containing the OAuth access token that grants your Google Ads account permission to read from your Business Profile account. In place of OAUTH_ACCESS_TOKEN, substitute an access token generated from OAuth credentials for the http_request_url of the PlacesLocationFeedData and a scope matching http_request_url.

Wait for the feed to be ready

Once the Feed is created, Google Ads will create the feed attributes and FeedMapping. Afterwards, it will populate the feed contents by creating the FeedItem objects that correspond to the locations in the Business Profile.

You need to wait until the FeedMapping is created to ensure that the feed is properly set up, and that it can be used for the next steps. This can be done by attempting to retrieve the FeedMapping for the relevant feed with placeholder_type equal to LOCATION.

Java

try (FeedServiceClient feedServiceClient =
    googleAdsClient.getLatestVersion().createFeedServiceClient()) {
  // Adds the feed. Since it is a system generated feed, Google Ads will automatically:
  // 1. Set up the FeedAttributes on the feed.
  // 2. Set up a FeedMapping that associates the FeedAttributes of the feed
  // with the placeholder fields of the LOCATION placeholder type.
  MutateFeedsResponse response =
      feedServiceClient.mutateFeeds(Long.toString(customerId), ImmutableList.of(operation));
  String businessProfileFeedResourceName = response.getResults(0).getResourceName();
  System.out.printf(
      "Business Profile feed created with resource name: %s%n",
      businessProfileFeedResourceName);
      

C#

private static FeedMapping GetBusinessProfileFeedMapping(GoogleAdsClient client,
    long customerId, string businessProfileFeedResourceName)
{
    // Get the GoogleAdsService.
    GoogleAdsServiceClient googleAdsService = client.GetService(
        Services.V13.GoogleAdsService);

    // Create the query.
    string query = $"SELECT feed_mapping.resource_name, feed_mapping.status FROM " +
        $"feed_mapping WHERE feed_mapping.feed = '{businessProfileFeedResourceName}' and " +
        $"feed_mapping.status = ENABLED and feed_mapping.placeholder_type = LOCATION" +
        $" LIMIT 1";

    // Issue a search request.
    PagedEnumerable<SearchGoogleAdsResponse, GoogleAdsRow> result =
        googleAdsService.Search(customerId.ToString(), query);

    // Display the results.
    GoogleAdsRow googleAdsRow = result.FirstOrDefault();
    return (googleAdsRow == null) ? null : googleAdsRow.FeedMapping;
}
      

PHP

// Issues a mutate request to add the feed and print its information.
// Since it is a system generated feed, Google Ads will automatically:
// 1. Set up the feed attributes on the feed.
// 2. Set up a feed mapping that associates the feed attributes of the feed with the
//    placeholder fields of the LOCATION placeholder type.
$feedServiceClient = $googleAdsClient->getFeedServiceClient();
$response = $feedServiceClient->mutateFeeds(
    $customerId,
    [$feedOperation]
);
$businessProfileFeedResourceName = $response->getResults()[0]->getResourceName();
printf(
    "Business Profile feed created with resource name: '%s'.%s",
    $businessProfileFeedResourceName,
    PHP_EOL
);

return $businessProfileFeedResourceName;
      

Python

# Add the feed. Since it is a system generated feed, Google Ads will
# automatically:
# 1. Set up the FeedAttributes on the feed.
# 2. Set up a FeedMapping that associates the FeedAttributes of the feed
#   with the placeholder fields of the LOCATION placeholder type.
feed_response = feed_service.mutate_feeds(
    customer_id=customer_id, operations=[feed_operation]
)
feed_resource_name = feed_response.results[0].resource_name
print(
    "Business Profile feed created with resource name "
    f"'{feed_resource_name}'."
)
      

Ruby

# Issues a mutate request to add the feed and print its information.
# Since it is a system generated feed, Google Ads will automatically:
# 1. Set up the feed attributes on the feed.
# 2. Set up a feed mapping that associates the feed attributes of the feed with the
#    placeholder fields of the LOCATION placeholder type.
response = client.service.feed.mutate_feeds(
  customer_id: customer_id,
  operations: [operation],
)

# Prints out the Business Profile feed resource name.
business_profile_feed_resource_name = response.results.first.resource_name
puts "Business Profile feed created with resource name: #{business_profile_feed_resource_name}"

business_profile_feed_resource_name
      

Perl

# Add the feed. Since it is a system generated feed, Google Ads will automatically:
# 1. Set up the FeedAttributes on the feed.
# 2. Set up a FeedMapping that associates the FeedAttributes of the feed with the
#    placeholder fields of the LOCATION placeholder type.
my $feeds_response = $api_client->FeedService()->mutate({
    customerId => $customer_id,
    operations => [$feed_operation]});

my $feed_resource_name = $feeds_response->{results}[0]{resourceName};

printf "Business Profile feed created with resource name: '%s'.\n",
  $feed_resource_name;
      

If the FeedMapping is not yet available, retry the calls with an exponential back-off policy until the Feed is ready.

Java

try (CustomerFeedServiceClient customerFeedServiceClient =
    googleAdsClient.getLatestVersion().createCustomerFeedServiceClient()) {

  // After the completion of the Feed ADD operation above the added feed will not be available
  // for usage in a CustomerFeed until the sync between the Google Ads and Business Profile
  // accounts
  // completes. The loop below will retry adding the CustomerFeed up to ten times with an
  // exponential back-off policy.
  String addedCustomerFeed = null;
  int numberOfAttempts = 0;
  do {
    numberOfAttempts++;
    try {
      MutateCustomerFeedsResponse customerFeedsResponse =
          customerFeedServiceClient.mutateCustomerFeeds(
              Long.toString(customerId), ImmutableList.of(customerFeedOperation));
      addedCustomerFeed = customerFeedsResponse.getResults(0).getResourceName();
      System.out.printf("Customer feed created with resource name: %s%n", addedCustomerFeed);
    } catch (GoogleAdsException gae) {
      // Waits using exponential backoff policy.
      long sleepSeconds = (long) Math.scalb(5, numberOfAttempts);

      // Exits the loop early if sleepSeconds grows too large in the event that
      // MAX_CUSTOMER_FEED_ADD_ATTEMPTS is set too high.
      if (sleepSeconds > (long) Math.scalb(5, 10)) {
        break;
      }

      System.out.printf(
          "Attempt #%d to add the CustomerFeed was not successful. "
              + "Waiting %d seconds before trying again.%n",
          numberOfAttempts, sleepSeconds);
      Thread.sleep(sleepSeconds * 1000);
    }
  } while (numberOfAttempts < MAX_CUSTOMER_FEED_ADD_ATTEMPTS && addedCustomerFeed == null);
      

C#

private static void WaitForBusinessProfileFeedToBeReady(GoogleAdsClient client,
    long customerId, string businessProfileFeedResourceName)
{
    int numAttempts = 0;
    while (numAttempts < MAX_FEEDMAPPING_RETRIEVAL_ATTEMPTS)
    {
        // Once you create a feed, Google's servers will setup the feed by creating feed
        // attributes and feedmapping. Once the feedmapping is created, it is ready to be
        // used for creating customer feed.
        // This process is asynchronous, so we wait until the feed mapping is created,
        // peforming exponential backoff.
        FeedMapping feedMapping = GetBusinessProfileFeedMapping(client,
            customerId, businessProfileFeedResourceName);

        if (feedMapping == null)
        {
            numAttempts++;
            int sleepSeconds = (int)(5 * Math.Pow(2, numAttempts));
            Console.WriteLine($"Checked: #{numAttempts} time(s). Business Profile feed " +
                $"is not ready yet. Waiting {sleepSeconds} seconds before trying again.");
            Thread.Sleep(sleepSeconds * 1000);
        }
        else
        {
            Console.WriteLine($"Business Profile Feed {businessProfileFeedResourceName} " +
                $"is now ready.");
            return;
        }
    }
    throw new RpcException(new Status(StatusCode.DeadlineExceeded,
        $"Business Profile Feed is not ready after {MAX_FEEDMAPPING_RETRIEVAL_ATTEMPTS} " +
        $"retries."));
}
      

PHP

// After the completion of the feed ADD operation above the added feed will not be available
// for usage in a customer feed until the sync between the Google Ads and Business Profile
// accounts completes. The loop below will retry adding the customer feed up to ten times
// with an exponential back-off policy.
$numberOfAttempts = 0;
$addedCustomerFeed = null;
$customerFeedServiceClient = $googleAdsClient->getCustomerFeedServiceClient();
do {
    $numberOfAttempts++;
    try {
        // Issues a mutate request to add a customer feed and print its information if the
        // request succeeded.
        $addedCustomerFeed = $customerFeedServiceClient->mutateCustomerFeeds(
            $customerId,
            [$customerFeedOperation]
        );
        printf(
            "Customer feed created with resource name: '%s'.%s",
            $addedCustomerFeed->getResults()[0]->getResourceName(),
            PHP_EOL
        );
    } catch (GoogleAdsException $googleAdsException) {
        // Waits using exponential backoff policy.
        $sleepSeconds = self::POLL_FREQUENCY_SECONDS * pow(2, $numberOfAttempts);
        // Exits the loop early if $sleepSeconds grows too large in the event that
        // MAX_CUSTOMER_FEED_ADD_ATTEMPTS is set too high.
        if (
            $sleepSeconds > self::POLL_FREQUENCY_SECONDS
            * pow(2, self::MAX_CUSTOMER_FEED_ADD_ATTEMPTS)
        ) {
            break;
        }
        printf(
            "Attempt #%d to add the customer feed was not successful."
            . " Waiting %d seconds before trying again.%s",
            $numberOfAttempts,
            $sleepSeconds,
            PHP_EOL
        );
        sleep($sleepSeconds);
    }
} while (
    $numberOfAttempts < self::MAX_CUSTOMER_FEED_ADD_ATTEMPTS
    && is_null($addedCustomerFeed)
);
      

Python

# Create a CustomerFeed operation and configure the CustomerFeed to
# associate the feed with this customer for the LOCATION placeholder
# type.

# OPTIONAL: Create a CampaignFeed to specify which FeedItems to use at
# the Campaign level.

# OPTIONAL: Create an AdGroupFeed for even more fine grained control
# over which feed items are used at the AdGroup level.
customer_feed_operation = client.get_type("CustomerFeedOperation")
customer_feed = customer_feed_operation.create
customer_feed.feed = feed_resource_name
customer_feed.placeholder_types.append(
    client.enums.PlaceholderTypeEnum.LOCATION
)
# The function string "IDENTITY(true)" will enable this feed.
true_operand = client.get_type("Operand")
true_operand.constant_operand.boolean_value = True
customer_feed.matching_function.left_operands.append(true_operand)
customer_feed.matching_function.function_string = "IDENTITY(true)"
customer_feed.matching_function.operator = (
    client.enums.MatchingFunctionOperatorEnum.IDENTITY
)

customer_feed_response = customer_feed_service.mutate_customer_feeds(
    customer_id=customer_id, operations=[customer_feed_operation]
)
print(
    "Customer feed created with resource name "
    f"'{customer_feed_response.results[0].resource_name}'."
)
      

Ruby

# After the completion of the feed ADD operation above the added feed will
# not be available for usage in a customer feed until the sync between the
# Google Ads and Business Profile accounts completes. The loop below will
# retry adding the customer feed up to ten times with an exponential back-off
# policy.
number_of_attempts = 0
added_customer_feed = nil
customer_feed_service_client = client.service.customer_feed

loop do
  number_of_attempts += 1
  begin
    # Issues a mutate request to add a customer feed and print its information
    # if the request succeeded.
    response = customer_feed_service_client.mutate_customer_feeds(
      customer_id: customer_id,
      operations: [operation]
    )
    puts "Customer feed created with resource name: " \
      "#{response.results.first.resource_name}"
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    # Waits using exponential backoff policy
    sleep_seconds = POLL_FREQUENCY_SECONDS * (2 ** number_of_attempts)
    puts "Attempt #{number_of_attempts} to add the customer feed was " \
      "not successful. Waiting #{sleep_seconds} seconds before trying again."
    sleep sleep_seconds
  end
  break if number_of_attempts >= MAX_CUSTOMER_FEED_ADD_ATTEMPTS || added_customer_feed
end
      

Perl

# After the completion of the Feed ADD operation above the added feed will not be available
# for usage in a CustomerFeed until the sync between the Google Ads and Business Profile
# accounts completes. The loop below will retry adding the CustomerFeed up to ten times with an
# exponential back-off policy.
my $customer_feed_service       = $api_client->CustomerFeedService();
my $customer_feed_resource_name = undef;
my $number_of_attempts          = 0;

while ($number_of_attempts < MAX_CUSTOMER_FEED_ADD_ATTEMPTS) {
  $number_of_attempts++;

  my $customer_feeds_response = eval {
    $customer_feed_service->mutate({
      customerId => $customer_id,
      operations => [$customer_feed_operation],
    });
  };

  if ($@) {
    # Wait using exponential backoff policy.
    my $sleep_seconds = 5 * (2**$number_of_attempts);

    # Exit the loop early if $sleep_seconds grows too large in the event that
    # MAX_CUSTOMER_FEED_ADD_ATTEMPTS is set too high.
    if ($sleep_seconds > 5 * (2**10)) {
      last;
    }

    printf "Attempt #%d to add the CustomerFeed was not successful. " .
      "Waiting %d seconds before trying again.\n",
      $number_of_attempts, $sleep_seconds;

    sleep($sleep_seconds);
  } else {
    $customer_feed_resource_name =
      $customer_feeds_response->{results}[0]{resourceName};

    printf "Customer feed created with resource name: '%s'.\n",
      $customer_feed_resource_name;

    last;
  }
}
      

Associate the feed with the customer

Once the feed is ready, you can associate it with a customer by creating a CustomerFeed. Then perform a CustomerFeedService.MutateCustomerFeeds create operation to complete the linking.

The following fields of the CustomerFeed should be set.

Attribute Value Description
feed The feed resource name. The resource name of the feed that was created in the previous step.
placeholder_types LOCATION Indicates that this feed populates location extensions under the connected customer.
matching_function IDENTITY(true) to mark this feed as enabled, and IDENTITY(false) to mark this feed as disabled. See filtering strategies for more details.

Java

// Adds a CustomerFeed that associates the feed with this customer for
// the LOCATION placeholder type.
CustomerFeed customerFeed =
    CustomerFeed.newBuilder()
        .setFeed(businessProfileFeedResourceName)
        .addPlaceholderTypes(PlaceholderType.LOCATION)
        // Creates a matching function that will always evaluate to true.
        .setMatchingFunction(
            MatchingFunction.newBuilder()
                .addLeftOperands(
                    Operand.newBuilder()
                        .setConstantOperand(
                            ConstantOperand.newBuilder().setBooleanValue(true).build())
                        .build())
                .setFunctionString("IDENTITY(true)")
                .setOperator(MatchingFunctionOperator.IDENTITY)
                .build())
        .build();

CustomerFeedOperation customerFeedOperation =
    CustomerFeedOperation.newBuilder().setCreate(customerFeed).build();
      

C#

private static void CreateCustomerFeed(GoogleAdsClient client, long customerId,
    string businessProfileFeedResourceName)
{
    // Get the CustomerFeedService.
    CustomerFeedServiceClient customerFeedService = client.GetService(
        Services.V13.CustomerFeedService);

    // Adds a CustomerFeed that associates the feed with this customer for
    // the LOCATION placeholder type.
    CustomerFeed customerFeed = new CustomerFeed()
    {
        Feed = businessProfileFeedResourceName,
        PlaceholderTypes = { PlaceholderType.Location },
        MatchingFunction = new MatchingFunction()
        {
            LeftOperands =
            {
                new Operand()
                {
                    ConstantOperand = new ConstantOperand()
                    {
                        BooleanValue = true
                    }
                }
            },
            // Specify the function string as IDENTITY(true) to mark this feed as enabled.
            FunctionString = "IDENTITY(true)",
            Operator = MatchingFunctionOperator.Identity
        },
    };

    CustomerFeedOperation operation = new CustomerFeedOperation()
    {
        Create = customerFeed
    };

    MutateCustomerFeedsResponse customerFeedsResponse =
        customerFeedService.MutateCustomerFeeds(
            customerId.ToString(), new[] { operation });

    // Displays the result.
    string addedCustomerFeed = customerFeedsResponse.Results[0].ResourceName;
    Console.WriteLine($"Customer feed created with resource name: {addedCustomerFeed}.");
    return;
}
      

PHP

private static function createCustomerFeed(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $businessProfileFeedResourceName
) {
    // Creates a customer feed that associates the feed with this customer for the LOCATION
    // placeholder type.
    $customerFeed = new CustomerFeed([
        'feed' => $businessProfileFeedResourceName,
        'placeholder_types' => [PlaceholderType::LOCATION],
        // Creates a matching function that will always evaluate to true.
        'matching_function' => new MatchingFunction([
            'left_operands' => [new Operand([
                'constant_operand' => new ConstantOperand(['boolean_value' => true])
            ])],
            'function_string' => 'IDENTITY(true)',
            'operator' => MatchingFunctionOperator::IDENTITY
        ])
    ]);
    // Creates a customer feed operation.
    $customerFeedOperation = new CustomerFeedOperation();
    $customerFeedOperation->setCreate($customerFeed);

    // After the completion of the feed ADD operation above the added feed will not be available
    // for usage in a customer feed until the sync between the Google Ads and Business Profile
    // accounts completes. The loop below will retry adding the customer feed up to ten times
    // with an exponential back-off policy.
    $numberOfAttempts = 0;
    $addedCustomerFeed = null;
    $customerFeedServiceClient = $googleAdsClient->getCustomerFeedServiceClient();
    do {
        $numberOfAttempts++;
        try {
            // Issues a mutate request to add a customer feed and print its information if the
            // request succeeded.
            $addedCustomerFeed = $customerFeedServiceClient->mutateCustomerFeeds(
                $customerId,
                [$customerFeedOperation]
            );
            printf(
                "Customer feed created with resource name: '%s'.%s",
                $addedCustomerFeed->getResults()[0]->getResourceName(),
                PHP_EOL
            );
        } catch (GoogleAdsException $googleAdsException) {
            // Waits using exponential backoff policy.
            $sleepSeconds = self::POLL_FREQUENCY_SECONDS * pow(2, $numberOfAttempts);
            // Exits the loop early if $sleepSeconds grows too large in the event that
            // MAX_CUSTOMER_FEED_ADD_ATTEMPTS is set too high.
            if (
                $sleepSeconds > self::POLL_FREQUENCY_SECONDS
                * pow(2, self::MAX_CUSTOMER_FEED_ADD_ATTEMPTS)
            ) {
                break;
            }
            printf(
                "Attempt #%d to add the customer feed was not successful."
                . " Waiting %d seconds before trying again.%s",
                $numberOfAttempts,
                $sleepSeconds,
                PHP_EOL
            );
            sleep($sleepSeconds);
        }
    } while (
        $numberOfAttempts < self::MAX_CUSTOMER_FEED_ADD_ATTEMPTS
        && is_null($addedCustomerFeed)
    );

    if (is_null($addedCustomerFeed)) {
        throw new \RuntimeException(
            'Could not create the customer feed after ' . self::MAX_CUSTOMER_FEED_ADD_ATTEMPTS
            . ' attempts. Please retry the customer feed ADD operation later.'
        );
    }
}
      

Python

# After the completion of the Feed ADD operation above the added feed
# will not be available for usage in a CustomerFeed until the sync
# between the Google Ads and Business Profile accounts completes.
# This process is asynchronous, so we wait until the feed mapping is
# created, performing exponential backoff.
customer_feed_resource_name = None
number_of_attempts = 0

while number_of_attempts < MAX_CUSTOMER_FEED_ADD_ATTEMPTS:
    feed_mapping = get_business_profile_feed_mapping(
        client, customer_id, feed_resource_name
    )

    if feed_mapping is None:
        number_of_attempts += 1
        sleep_seconds = 5 * (2 ** number_of_attempts)

        print(
            f"Attempt #{number_of_attempts} was not successful. "
            f"Waiting {sleep_seconds}s before trying again."
        )

        time.sleep(sleep_seconds)
    else:
        customer_feed_resource_name = feed_mapping.resource_name
        print(f"Business Profile feed {feed_resource_name} is now ready.")
        break
      

Ruby

def create_customer_feed(
  client,
  customer_id,
  business_profile_feed_resource_name)
  # Creates a customer feed operation.
  operation = client.operation.create_resource.customer_feed do |cf|
    cf.feed = business_profile_feed_resource_name
    cf.placeholder_types << :LOCATION
    cf.matching_function = client.resource.matching_function do |m|
      m.left_operands << client.resource.operand do |op|
        op.constant_operand = client.resource.constant_operand do |co|
          co.boolean_value = true
        end
      end
      m.function_string = "IDENTITY(true)"
      m.operator = :IDENTITY
    end
  end

  # After the completion of the feed ADD operation above the added feed will
  # not be available for usage in a customer feed until the sync between the
  # Google Ads and Business Profile accounts completes. The loop below will
  # retry adding the customer feed up to ten times with an exponential back-off
  # policy.
  number_of_attempts = 0
  added_customer_feed = nil
  customer_feed_service_client = client.service.customer_feed

  loop do
    number_of_attempts += 1
    begin
      # Issues a mutate request to add a customer feed and print its information
      # if the request succeeded.
      response = customer_feed_service_client.mutate_customer_feeds(
        customer_id: customer_id,
        operations: [operation]
      )
      puts "Customer feed created with resource name: " \
        "#{response.results.first.resource_name}"
    rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
      # Waits using exponential backoff policy
      sleep_seconds = POLL_FREQUENCY_SECONDS * (2 ** number_of_attempts)
      puts "Attempt #{number_of_attempts} to add the customer feed was " \
        "not successful. Waiting #{sleep_seconds} seconds before trying again."
      sleep sleep_seconds
    end
    break if number_of_attempts >= MAX_CUSTOMER_FEED_ADD_ATTEMPTS || added_customer_feed
  end

  if added_customer_feed.nil?
    raise "Could not create the customer feed after #{MAX_CUSTOMER_FEED_ADD_ATTEMPTS} " \
      "attempts. Please retry the customer feed ADD operation later."
  end
end
      

Perl

# Add a CustomerFeed that associates the feed with this customer for the LOCATION
# placeholder type.
my $customer_feed = Google::Ads::GoogleAds::V13::Resources::CustomerFeed->new(
  {
    feed             => $feed_resource_name,
    placeholderTypes => LOCATION,
    # Create a matching function that will always evaluate to true.
    matchingFunction =>
      Google::Ads::GoogleAds::V13::Common::MatchingFunction->new({
        leftOperands => [
          Google::Ads::GoogleAds::V13::Common::Operand->new({
              constantOperand =>
                Google::Ads::GoogleAds::V13::Common::ConstantOperand->new({
                  booleanValue => "true"
                })})
        ],
        functionString => "IDENTITY(true)",
        operator       => IDENTITY
      })});