Location extensions let you show a business address, phone number, or map marker along with your ad text. There are two types of location extensions:
- Google Ads location extensions
- Help users find your locations by showing your ads with your address, a map to your location, or the distance to your business. This extension type is useful to draw customers to your brick-and-mortar locations.
- Affiliate location extensions
- Help users find nearby stores of a retail chain that sell your products. This extension type is useful if you sell your products through retail chains and want to reach consumers when they are deciding what and where to buy.
Extension type differences
Affiliate location extensions differ from Google Ads location extensions in the following aspects:
|Google Ads location extension||Affiliate location extension|
|Advertiser should link to a Business Profile first.||No linking to Business Profiles.|
|Feed locations are created from locations in the Business Profile.||Feed locations are populated based on a chain ID.|
|Only one feed is allowed per account.||Multiple feeds allowed per account.|
Create location extensions
The Google Ads API uses feeds to manage affiliate location extensions.
A Google Ads account can either have a Google Ads location extension or an affiliate
location extensions feed, but not both at the same time. If you attempt to
create both types of feeds in the same account, a
error is returned.
The process for creating Google Ads location extensions and affiliate location extensions are similar.
Create a new
Feedand set its
system_feed_generation_datafield to provide additional details on how to populate the field.
createoperation to create the feed.
Google Ads servers use information from the
system_feed_generation_datafield to create and populate the feed, performing the following tasks:
- Creates feed attributes for your feed.
- Creates a
FeedMappingfor your feed.
Populates the feed with a list of
FeedItemobjects corresponding to the relevant locations.
Locations can be obtained from either the Business Profile or the locations list of retail chains that you specified when creating the feed.
Wait for Google Ads API to set up your feed.
You can fetch the
FeedMappingassociated with the feed and perform retries using an exponential backoff algorithm.
Once the feed is ready, associate the feed with the customer by creating a
Optionally, associate the feed to a customer, campaign, or ad group.