맞춤 잠재고객

맞춤 잠재고객을 사용하면 관련 키워드, URL, 앱을 입력하여 이상적인 잠재고객에게 도달할 수 있습니다. 이전의 두 가지 맞춤설정 가능한 제품인 맞춤 의도 및 맞춤 관심분야를 잠재고객 제품군의 간소화되고 보조적인 워크플로로 이전하는 것입니다.

디스플레이, 디스커버리, Gmail, 동영상, 실적 최대화 캠페인에서 제품 또는 서비스와 관련된 특정 키워드, URL, 앱을 추가하여 맞춤 잠재고객을 설정할 수 있습니다. 그러면 Google Ads에서 페이지, 앱, 동영상에 이러한 관심분야나 구매 의도가 있는 사용자를 대상으로 광고를 게재합니다.

맞춤 잠재고객의 작동 원리

맞춤 잠재고객은 캠페인의 필요에 가장 적합한 잠재고객을 자동으로 선택합니다. 예를 들어 러닝화를 판매하는 회사는 스포츠 팬 관심분야 잠재고객보다는 열성적인 마라톤 참가자에게 도달하는 것이 좋습니다. 이러한 경우 신발 회사에서는 맞춤 잠재고객을 이용하여 다음과 같이 잠재고객을 정의할 수 있습니다.

1. '5K 마라톤', '철인 3종 경기 선수', '장거리 주자'와 같은 관심분야를 입력합니다.

2. 달리기, 훈련 일정, 마라톤 관련 영양 정보 및 기타 마라톤 주제에 관한 콘텐츠가 있는 웹사이트의 URL을 사용함

3. Google 피트니스와 같이 열성적인 마라톤 참가자가 관심을 가질 만한 건강 및 피트니스 카테고리의 앱 입력

맞춤 잠재고객 만들기

다음 코드 예에서는 CustomAudienceService를 사용하여 CustomAudience를 만드는 방법을 보여줍니다.

참고: 새로 만든 맞춤 잠재고객의 type 필드에는 INTEREST 또는 PURCHASE_INTENT이 허용되지 않습니다. 새 CustomAudience를 만들 때는 AUTO를 대신 사용하세요.

맞춤 잠재고객을 만드는 코드 예

자바

// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.remarketing;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v18.enums.CustomAudienceMemberTypeEnum.CustomAudienceMemberType;
import com.google.ads.googleads.v18.enums.CustomAudienceStatusEnum.CustomAudienceStatus;
import com.google.ads.googleads.v18.enums.CustomAudienceTypeEnum.CustomAudienceType;
import com.google.ads.googleads.v18.errors.GoogleAdsError;
import com.google.ads.googleads.v18.errors.GoogleAdsException;
import com.google.ads.googleads.v18.resources.CustomAudience;
import com.google.ads.googleads.v18.resources.CustomAudienceMember;
import com.google.ads.googleads.v18.services.CustomAudienceOperation;
import com.google.ads.googleads.v18.services.CustomAudienceServiceClient;
import com.google.ads.googleads.v18.services.MutateCustomAudiencesResponse;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;

/**
 * Illustrates adding a custom audience. Custom audiences help you reach your ideal audience by
 * entering relevant keywords, URLs and apps. For more information about custom audiences, see:
 * https://support.google.com/google-ads/answer/9805516.
 */
public class AddCustomAudience {

  private static class AddCustomAudienceParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;
  }

  public static void main(String[] args) {
    AddCustomAudienceParams params = new AddCustomAudienceParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new AddCustomAudience().runExample(googleAdsClient, params.customerId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /** Runs the example. */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
    // Creates a CustomAudience object to represent the new audience.
    CustomAudience customAudience =
        CustomAudience.newBuilder()
            .setName("Example CustomAudience #" + getPrintableDateTime())
            .setDescription("Custom audiences who have searched specific terms on Google Search")
            // Matches customers by what they searched on Google Search.
            // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field
            //       of newly created custom audience. Use "AUTO" instead of these 2 options
            //       when creating a new custom audience.
            .setType(CustomAudienceType.SEARCH)
            .setStatus(CustomAudienceStatus.ENABLED)

            // Lists the members that this custom audience is composed of. Customers that meet any
            // of the membership conditions will be reached.

            // Adds Keywords or keyword phrases, which describe the customers' interests or search
            // terms.
            .addMembers(createCustomAudienceMember(CustomAudienceMemberType.KEYWORD, "mars cruise"))
            .addMembers(
                createCustomAudienceMember(CustomAudienceMemberType.KEYWORD, "jupiter cruise"))

            // Adds website URLs that your customers might visit.
            .addMembers(
                createCustomAudienceMember(
                    CustomAudienceMemberType.URL, "http://www.example.com/locations/mars"))
            .addMembers(
                createCustomAudienceMember(
                    CustomAudienceMemberType.URL, "http://www.example.com/locations/jupiter"))

            // Adds package names of Android apps which customers might install.
            .addMembers(
                createCustomAudienceMember(
                    CustomAudienceMemberType.APP, "com.google.android.apps.adwords"))
            .build();

    // Creates an operation to add the CustomAudience.
    CustomAudienceOperation operation =
        CustomAudienceOperation.newBuilder().setCreate(customAudience).build();

    // Creates an API client and send the mutate request.
    try (CustomAudienceServiceClient serviceClient =
        googleAdsClient.getLatestVersion().createCustomAudienceServiceClient()) {
      // Issues the mutate request.
      MutateCustomAudiencesResponse response =
          serviceClient.mutateCustomAudiences(
              String.valueOf(customerId), ImmutableList.of(operation));

      // Prints some information about the result.
      System.out.printf(
          "New custom audience added with resource name: '%s'.\n",
          response.getResults(0).getResourceName());
    }
  }

  /**
   * Constructs a {@link CustomAudienceMember} from a {@link CustomAudienceMemberType} and value for
   * the member type.
   */
  private static CustomAudienceMember createCustomAudienceMember(
      CustomAudienceMemberType memberType, String value) {
    CustomAudienceMember.Builder builder =
        CustomAudienceMember.newBuilder().setMemberType(memberType);
    if (memberType == CustomAudienceMemberType.KEYWORD) {
      builder.setKeyword(value);
    } else if (memberType == CustomAudienceMemberType.URL) {
      builder.setUrl(value);
    } else if (memberType == CustomAudienceMemberType.APP) {
      builder.setApp(value);
    }
    return builder.build();
  }
}
AddCustomAudience.java
      

C#

// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V18.Errors;
using Google.Ads.GoogleAds.V18.Resources;
using Google.Ads.GoogleAds.V18.Services;
using System;
using System.Collections.Generic;
using System.Linq;
using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceMemberTypeEnum.Types;
using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceStatusEnum.Types;
using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V18
{
    /// <summary>
    /// This example illustrates adding a custom audience. Custom audiences help you reach your
    /// ideal audience by entering relevant keywords, URLs and apps. For more information about
    /// custom audiences, see:
    /// https://support.google.com/google-ads/answer/9805516.
    /// </summary>
    public class AddCustomAudience : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="AddCustomAudience"/> example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the conversion action is added.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the conversion action is added.")]
            public long CustomerId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            AddCustomAudience codeExample = new AddCustomAudience();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This example illustrates adding a custom audience. Custom audiences help you reach " +
            "your ideal audience by entering relevant keywords, URLs and apps. For more " +
            "information about custom audiences, see:" +
            "https://support.google.com/google-ads/answer/9805516.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the conversion action is
        /// added.</param>
        public void Run(GoogleAdsClient client, long customerId)
        {
            // Get the CustomAudienceService client.
            CustomAudienceServiceClient customAudienceServiceClient =
                client.GetService(Services.V18.CustomAudienceService);

            // Create a custom audience.
            CustomAudience customAudience = new CustomAudience
            {
                Name = $"Example CustomAudience #{ExampleUtilities.GetRandomString()}",
                Description = "Custom audiences who have searched specific terms on Google Search",
                // Match customers by what they searched on Google Search.
                // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field of newly
                // created custom audience. Use "AUTO" instead of these 2 options when creating a
                // new custom audience.
                Type = CustomAudienceType.Search,
                Status = CustomAudienceStatus.Enabled,
            };

            // Add custom audience members to the custom audience. Customers that meet any of the
            // membership conditions will be reached.
            // Keywords or keyword phrases, which describe the customers' interests or search terms.
            customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Keyword,
                "mars cruise"));
            customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Keyword,
                "jupiter cruise"));
            // Website URLs that your customers might visit.
            customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Url,
                "http://www.example.com/locations/mars"));
            customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Url,
                "http://www.example.com/locations/jupiter"));
            // Package names of Android apps which customers might install.
            customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.App,
                "com.google.android.apps.adwords"));

            // Create a custom audience operation.
            CustomAudienceOperation customAudienceOperation = new CustomAudienceOperation
            {
                Create = customAudience
            };

            try
            {
                // Add the custom audience and display the results.
                MutateCustomAudiencesResponse customAudiencesResponse = customAudienceServiceClient
                    .MutateCustomAudiences(customerId.ToString(), new[] { customAudienceOperation });

                Console.WriteLine("New custom audience added with resource name: " +
                    $"'{customAudiencesResponse.Results.First().ResourceName}'.");
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }

        /// <summary>
        /// Creates a custom audience member.
        /// </summary>
        /// <param name="memberType">The intended type of the new audience member.</param>
        /// <param name="value">The custom value to assign to the new audience member.</param>
        /// <returns></returns>
        public CustomAudienceMember CreateCustomAudienceMember(CustomAudienceMemberType memberType,
            string value)
        {
            CustomAudienceMember customAudienceMember = new CustomAudienceMember
            {
                MemberType = memberType
            };

            switch (memberType)
            {
                case CustomAudienceMemberType.Keyword:
                    customAudienceMember.Keyword = value;
                    break;

                case CustomAudienceMemberType.Url:
                    customAudienceMember.Url = value;
                    break;

                case CustomAudienceMemberType.App:
                    customAudienceMember.App = value;
                    break;
            }

            return customAudienceMember;
        }
    }
}
AddCustomAudience.cs
      

PHP

<?php

/**
 * Copyright 2021 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\Remarketing;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V18\GoogleAdsException;
use Google\Ads\GoogleAds\V18\Enums\CustomAudienceMemberTypeEnum\CustomAudienceMemberType;
use Google\Ads\GoogleAds\V18\Enums\CustomAudienceStatusEnum\CustomAudienceStatus;
use Google\Ads\GoogleAds\V18\Enums\CustomAudienceTypeEnum\CustomAudienceType;
use Google\Ads\GoogleAds\V18\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V18\Resources\CustomAudience;
use Google\Ads\GoogleAds\V18\Resources\CustomAudienceMember;
use Google\Ads\GoogleAds\V18\Services\CustomAudienceOperation;
use Google\Ads\GoogleAds\V18\Services\MutateCustomAudiencesRequest;
use Google\ApiCore\ApiException;

/**
 * Illustrates adding a custom audience. Custom audiences help you reach your ideal audience by
 * entering relevant keywords, URLs and apps. For more information about custom audiences, see:
 * https://support.google.com/google-ads/answer/9805516.
 */
class AddCustomAudience
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())
            ->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     */
    public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
    {
        // Creates a CustomAudience object to represent the new audience.
        $customAudience = new CustomAudience([
            'name' => 'Example CustomAudience #' . Helper::getPrintableDatetime(),
            'description' => 'Custom audiences who have searched specific terms on Google Search',
            // Matches customers by what they searched on Google Search.
            // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field
            //       of newly created custom audience. Use "AUTO" instead of these 2 options
            //       when creating a new custom audience.
            'type' => CustomAudienceType::SEARCH,
            'status' => CustomAudienceStatus::ENABLED,
            // Lists the members that this custom audience is composed of. Customers that meet any
            // of the membership conditions will be reached.
            'members' => [
                // Adds Keywords or keyword phrases, which describe the customers' interests or
                // search terms.
                self::createCustomAudienceMember(CustomAudienceMemberType::KEYWORD, "mars cruise"),
                self::createCustomAudienceMember(
                    CustomAudienceMemberType::KEYWORD,
                    "jupiter cruise"
                ),
                // Adds website URLs that your customers might visit.
                self::createCustomAudienceMember(
                    CustomAudienceMemberType::URL,
                    "http://www.example.com/locations/mars"
                ),
                self::createCustomAudienceMember(
                    CustomAudienceMemberType::URL,
                    "http://www.example.com/locations/jupiter"
                ),
                // Adds package names of Android apps which customers might install.
                self::createCustomAudienceMember(
                    CustomAudienceMemberType::APP,
                    "com.google.android.apps.adwords"
                )
            ]
        ]);

        // Creates the operation.
        $operation = new CustomAudienceOperation();
        $operation->setCreate($customAudience);

        // Issues a mutate request to add the custom audience and prints some information.
        $customAudienceServiceClient = $googleAdsClient->getCustomAudienceServiceClient();
        $response = $customAudienceServiceClient->mutateCustomAudiences(
            MutateCustomAudiencesRequest::build($customerId, [$operation])
        );
        printf(
            "Created custom audience with resource name '%s'.%s",
            $response->getResults()[0]->getResourceName(),
            PHP_EOL
        );
    }

    /**
     * Constructs a custom audience member object for a given customer audience member type and
     * value.
     *
     * @param int $memberType the custom audience member type
     * @param string $value the custom audience member value
     * @return CustomAudienceMember the newly constructed customer audience member object
     */
    private static function createCustomAudienceMember(
        int $memberType,
        string $value
    ): CustomAudienceMember {
        $customerAudienceMember = new CustomAudienceMember(['member_type' => $memberType]);
        if ($memberType == CustomAudienceMemberType::KEYWORD) {
            $customerAudienceMember->setKeyword($value);
        } elseif ($memberType == CustomAudienceMemberType::URL) {
            $customerAudienceMember->setUrl($value);
        } elseif ($memberType == CustomAudienceMemberType::APP) {
            $customerAudienceMember->setApp($value);
        }
        return $customerAudienceMember;
    }
}

AddCustomAudience::main();
AddCustomAudience.php
      

Python

#!/usr/bin/env python
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example illustrates adding a custom audience.

Custom audiences help you reach your ideal audience by entering relevant
keywords, URLs, and apps. For more information about custom audiences, see:
https://support.google.com/google-ads/answer/9805516
"""


import argparse
import sys
from uuid import uuid4

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException


def main(client, customer_id):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    custom_audience_service = client.get_service("CustomAudienceService")

    # Create a custom audience operation.
    custom_audience_operation = client.get_type("CustomAudienceOperation")

    # Create a custom audience
    custom_audience = custom_audience_operation.create
    custom_audience.name = f"Example CustomAudience #{uuid4()}"
    custom_audience.description = (
        "Custom audiences who have searched specific terms on Google Search."
    )
    # Match customers by what they searched on Google Search. Note: "INTEREST"
    # or "PURCHASE_INTENT" is not allowed for the type field of a newly
    # created custom audience. Use "AUTO" instead of these two options when
    # creating a new custom audience.
    custom_audience.type_ = client.enums.CustomAudienceTypeEnum.SEARCH
    custom_audience.status = client.enums.CustomAudienceStatusEnum.ENABLED
    # List of members that this custom audience is composed of. Customers that
    # meet any of the membership conditions will be reached.
    member_type_enum = client.enums.CustomAudienceMemberTypeEnum

    member1 = create_custom_audience_member(
        client, member_type_enum.KEYWORD, "mars cruise"
    )

    member2 = create_custom_audience_member(
        client, member_type_enum.KEYWORD, "jupiter cruise"
    )

    member3 = create_custom_audience_member(
        client, member_type_enum.URL, "http://www.example.com/locations/mars"
    )

    member4 = create_custom_audience_member(
        client, member_type_enum.URL, "http://www.example.com/locations/jupiter"
    )

    member5 = create_custom_audience_member(
        client, member_type_enum.APP, "com.google.android.apps.adwords"
    )

    custom_audience.members.extend(
        [member1, member2, member3, member4, member5]
    )

    # Add the custom audience.
    custom_audience_response = custom_audience_service.mutate_custom_audiences(
        customer_id=customer_id, operations=[custom_audience_operation]
    )

    print(
        "New custom audience added with resource name: "
        f"'{custom_audience_response.results[0].resource_name}'"
    )


def create_custom_audience_member(client, member_type, value):
    """Creates a custom audience member for a given member type and value.

    Args:
        client: an initialized GoogleAdsClient instance.
        member_type: the custom audience member type.
        value: the custom audience member value.

    Returns:
        A newly created CustomAudienceMember.
    """
    member = client.get_type("CustomAudienceMember")
    member.member_type = member_type

    member_type_enum = client.enums.CustomAudienceMemberTypeEnum

    if member_type == member_type_enum.KEYWORD:
        member.keyword = value
    elif member_type == member_type_enum.URL:
        member.url = value
    elif member_type == member_type_enum.APP:
        member.app = value
    else:
        raise ValueError(
            "The member type must be a MemberTypeEnum value of KEYWORD, URL, or APP"
        )

    return member


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description="Adds a custom audience for a specified customer."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v18")

    try:
        main(googleads_client, args.customer_id)
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'\tError with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)
add_custom_audience.py
      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example uses Customer Match to create a new user list (a.k.a. audience)
# and adds users to it.
#
# This example illustrates adding a custom audience. Custom audiences help you
# reach your ideal audience by entering relevant keywords, URLs and apps.
# For more information about custom audiences, see:
# https://support.google.com/google-ads/answer/9805516.

require 'optparse'
require 'google/ads/google_ads'
require 'date'
require 'digest'

def add_custom_audience(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Creates a custom audience operation.
  operation = client.operation.create_resource.custom_audience do |ca|
    ca.name = "Example Custom Audience ##{(Time.new.to_f * 1000).to_i}"
    ca.description = "Custom audiences who have searched specific terms on Google Search"
    # Match customers by what they searched on Google Search.
    # Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field
    # of newly created custom audience. Use "AUTO" instead of these 2 options
    # when creating a new custom audience.
    ca.type = :SEARCH
    ca.status = :ENABLED
    # List of members that this custom audience is composed of. Customers that
    # meet any of the membership conditions will be reached.
    ca.members += [
      # Keywords or keyword phrases, which describe the customers' interests
      # or search terms.
      create_custom_audience_member(client, :KEYWORD, "Mars Cruise"),
      create_custom_audience_member(client, :KEYWORD, "Jupiter Cruise"),
      # Website URLs that your customers might visit.
      create_custom_audience_member(client, :URL, "http://www.example.com/locations/mars"),
      create_custom_audience_member(client, :URL, "http://www.example.com/locations/jupiter"),
      # Package names of Android apps which customers might install.
      create_custom_audience_member(client, :APP, "com.google.android.apps.adwords"),
    ]
  end

  # Issues a mutate request to add the custom audience.
  response = client.service.custom_audience.mutate_custom_audiences(
    customer_id: customer_id,
    operations: [operation],
  )
  puts "New custom audience added with resource name: " \
    "'#{response.results.first.resource_name}'."
end

# Creates a custom audience member.
def create_custom_audience_member(client, member_type, member_value)
  client.resource.custom_audience_member do |m|
    m.member_type = member_type
    case member_type
    when :KEYWORD
      m.keyword = member_value
    when :URL
      m.url = member_value
    when :APP
      m.app = member_value
    else
      raise "Invalid audience member type."
    end
  end
end

if __FILE__ == $0
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    add_custom_audience(options.fetch(:customer_id).tr("-", ""))
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

add_custom_audience.rb
      

Perl

#!/usr/bin/perl -w
#
# Copyright 2020, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example illustrates adding a custom audience. Custom audiences help you
# reach your ideal audience by entering relevant keywords, URLs and apps. For more
# information about custom audiences, see:
# https://support.google.com/google-ads/answer/9805516.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V18::Resources::CustomAudience;
use Google::Ads::GoogleAds::V18::Resources::CustomAudienceMember;
use Google::Ads::GoogleAds::V18::Enums::CustomAudienceTypeEnum   qw(SEARCH);
use Google::Ads::GoogleAds::V18::Enums::CustomAudienceStatusEnum qw(ENABLED);
use Google::Ads::GoogleAds::V18::Enums::CustomAudienceMemberTypeEnum
  qw(KEYWORD URL APP);
use
  Google::Ads::GoogleAds::V18::Services::CustomAudienceService::CustomAudienceOperation;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";

sub add_custom_audience {
  my ($api_client, $customer_id) = @_;

  # Create a custom audience.
  my $custom_audience =
    Google::Ads::GoogleAds::V18::Resources::CustomAudience->new({
      name        => "Example CustomAudience #" . uniqid(),
      description =>
        "Custom audiences who have searched specific terms on Google Search",
      # Match customers by what they searched on Google Search.
      # Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field
      # of newly created custom audience. Use "AUTO" instead of these 2 options
      # when creating a new custom audience.
      type   => SEARCH,
      status => ENABLED,
      # List of members that this custom audience is composed of. Customers that
      # meet any of the membership conditions will be reached.
      members => [
        # Keywords or keyword phrases, which describe the customers' interests
        # or search terms.
        create_custom_audience_member(KEYWORD, "mars cruise"),
        create_custom_audience_member(KEYWORD, "jupiter cruise"),
        # Website URLs that your customers might visit.
        create_custom_audience_member(
          URL, "http://www.example.com/locations/mars"
        ),
        create_custom_audience_member(
          URL, "http://www.example.com/locations/jupiter"
        ),
        # Package names of Android apps which customers might install.
        create_custom_audience_member(APP, "com.google.android.apps.adwords"),
      ]});

  # Create a custom audience operation.
  my $custom_audience_operation =
    Google::Ads::GoogleAds::V18::Services::CustomAudienceService::CustomAudienceOperation
    ->new({create => $custom_audience});

  # Add the custom audience.
  my $custom_audiences_response = $api_client->CustomAudienceService()->mutate({
      customerId => $customer_id,
      operations => [$custom_audience_operation]});

  printf "New custom audience added with resource name: '%s'.\n",
    $custom_audiences_response->{results}[0]{resourceName};

  return 1;
}

# Creates a custom audience member.
sub create_custom_audience_member {
  my ($member_type, $value) = @_;
  my $custom_audience_member =
    Google::Ads::GoogleAds::V18::Resources::CustomAudienceMember->new({
      memberType => $member_type
    });

  if ($member_type eq KEYWORD) {
    $custom_audience_member->{keyword} = $value;
  } elsif ($member_type eq URL) {
    $custom_audience_member->{url} = $value;
  } elsif ($member_type eq APP) {
    $custom_audience_member->{app} = $value;
  }

  return $custom_audience_member;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id);

# Call the example.
add_custom_audience($api_client, $customer_id =~ s/-//gr);

=pod

=head1 NAME

add_custom_audience

=head1 DESCRIPTION

This example illustrates adding a custom audience. Custom audiences help you
reach your ideal audience by entering relevant keywords, URLs and apps. For more
information about custom audiences, see:
https://support.google.com/google-ads/answer/9805516.

=head1 SYNOPSIS

add_custom_audience.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.

=cut
add_custom_audience.pl
      

맞춤 잠재고객 타겟팅

잠재고객 세그먼트를 만들었으면 다음 단계는 이 세그먼트를 타겟팅하는 것입니다. CampaignCriterion.custom_audience 필드를 설정하여 캠페인 수준에서 맞춤 잠재고객을 타겟팅하거나 AdGroupCriterion.custom_audience 필드를 설정하여 광고 그룹 수준에서 타겟팅할 수 있습니다.

맞춤 잠재고객 추천

맞춤 잠재고객 생성을 권장하는 CUSTOM_AUDIENCE_OPT_IN 유형의 추천을 가져올 수 있습니다. 이는 사용자가 잠재고객 세그먼트를 만들고 관리할 수 있도록 하는 서드 파티 광고주의 경우 특히 유용합니다. 사용자가 추천에 따라 맞춤 잠재고객을 만들면 계정의 전체 최적화 점수를 개선하는 데 도움이 됩니다.

자세한 내용은 최적화 점수 및 권장사항 가이드를 참조하세요.

목록 실적 검토

잠재고객 세그먼트의 실적 데이터를 수집하려면 ad_group_audience_view 또는 campaign_audience_view 리소스에 대해 검색 요청을 실행하세요. 예를 들어 conversions 또는 cost_per_conversion를 확인하여 잠재고객 세그먼트를 타겟팅하면 실제로 전환수가 증가하는지 확인한 후 입찰가 조정값을 적절하게 조정할 수 있습니다.

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view