여러 사용자 목록

두 개 이상의 기존 사용자 목록을 결합하여 더욱 정교한 타겟팅을 만들 수 있습니다.

사용자 목록 만들기

UserListLogicalRuleInfo 필드를 사용하여 기존 사용자 목록의 맞춤 조합을 logical_user_list로 구성할 수 있습니다. logical_user_list의 규칙은 AND되므로 사용자가 모든 규칙과 일치해야 목록에 포함될 수 있습니다. 그러나 각 규칙에서 피연산자가 AND 처리되는지 또는 OR 처리되는지 지정할 수 있습니다. 즉, 사용자가 규칙 피연산자의 전체를 충족해야 하는지 아니면 그중 하나만 충족해야 하는지 지정할 수 있습니다.

또한 규칙을 사용하면 다른 logical_user_list 객체를 피연산자로 지정하여 효과적으로 트리를 만들 수 있습니다. logical_user_list는 타겟팅을 위한 복잡한 그룹 계층 구조를 정의하는 매우 강력한 방법이 될 수 있습니다. 목록을 서로 다른 AccessReason 필드와 결합할 수 있습니다. 그러나 액세스 권한이 취소되면 logical_user_list의 규칙이 평가될 때 해당 UserList가 구성원이 없는 목록으로 취급됩니다.

핵심사항: logical_user_list와 rule_based_user_list를 혼동하지 마세요. logical_user_list는 기존 사용자 목록의 맞춤 조합으로 정의되는 반면 rule_based_user_list는 리마케팅 태그의 매개변수 값에 적용된 규칙을 기반으로 합니다.

다음 코드는 두 basic_user_list 인스턴스 중 하나에 사용자를 포함하는 logical_user_list를 만드는 방법을 보여줍니다.

논리적 사용자 목록을 만드는 코드 예

자바C#PHPPythonRubyPerl

private void runExample(
    GoogleAdsClient googleAdsClient, long customerId, List<Long> userListIds) {
  // Adds each of the provided list IDs to a list of rule operands specifying which lists the
  // operator should target.
  List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = new ArrayList<>();
  for (long userListId : userListIds) {
    String userListResourceName = ResourceNames.userList(customerId, userListId);
    logicalUserListOperandInfoList.add(
        LogicalUserListOperandInfo.newBuilder().setUserList(userListResourceName).build());
  }

  // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new list if
  // they are present in any of the provided lists.
  UserListLogicalRuleInfo userListLogicalRuleInfo =
      UserListLogicalRuleInfo.newBuilder()
          // Using ANY means that a user should be added to the combined list if they are present
          // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
          // present on all of the provided lists or NONE to add users that aren't present on any
          // of the targeted lists.
          .setOperator(UserListLogicalRuleOperator.ANY)
          .addAllRuleOperands(logicalUserListOperandInfoList)
          .build();

  // Creates the new combination user list.
  UserList userList =
      UserList.newBuilder()
          .setName("My combination list of other user lists #" + getPrintableDateTime())
          .setLogicalUserList(
              LogicalUserListInfo.newBuilder().addRules(userListLogicalRuleInfo).build())
          .build();

  // Creates the operation.
  UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();

  // Creates the service client.
  try (UserListServiceClient userListServiceClient =
      googleAdsClient.getLatestVersion().createUserListServiceClient()) {
    // Adds the user list.
    MutateUserListsResponse response =
        userListServiceClient.mutateUserLists(
            Long.toString(customerId), ImmutableList.of(operation));
    // Prints the response.
    System.out.printf(
        "Created combination user list with resource name, '%s'.%n",
        response.getResults(0).getResourceName());
  }
}
AddLogicalUserList.java
      

public void Run(GoogleAdsClient client, long customerId, long[] userListIds)
{
    // Gets the UserListService client.
    UserListServiceClient userListServiceClient =
        client.GetService(Services.V19.UserListService);

    // Adds each of the provided list IDs to a list of rule operands specifying which lists
    // the operator should target.
    List<LogicalUserListOperandInfo> logicalUserListOperandInfoList =
        userListIds.Select(userListId => new LogicalUserListOperandInfo
        { UserList = ResourceNames.UserList(customerId, userListId) }).ToList();

    // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
    // list if they are present in any of the provided lists.
    UserListLogicalRuleInfo userListLogicalRuleInfo = new UserListLogicalRuleInfo
    {
        // Using ANY means that a user should be added to the combined list if they are
        // present on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL
        // to add users present on all of the provided lists or NONE to add users that
        // aren't present on any of the targeted lists.
        Operator = UserListLogicalRuleOperatorEnum.Types.UserListLogicalRuleOperator.Any,
    };
    userListLogicalRuleInfo.RuleOperands.Add(logicalUserListOperandInfoList);

    LogicalUserListInfo logicalUserListInfo = new LogicalUserListInfo();
    logicalUserListInfo.Rules.Add(userListLogicalRuleInfo);

    // Creates the new combination user list.
    UserList userList = new UserList
    {
        Name = "My combination list of other user lists " +
               $"#{ExampleUtilities.GetRandomString()}",
        LogicalUserList = logicalUserListInfo
    };

    // Creates the operation.
    UserListOperation operation = new UserListOperation
    {
        Create = userList
    };

    try
    {
        // Sends the request to add the user list and prints the response.
        MutateUserListsResponse response = userListServiceClient.MutateUserLists
            (customerId.ToString(), new[] { operation });
        Console.WriteLine("Created combination user list with resource name: " +
            $"{response.Results.First().ResourceName}");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddLogicalUserList.cs
      

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $userListIds
) {
    // Adds each of the provided list IDs to a list of rule operands specifying which lists the
    // operator should target.
    $logicalUserListOperandInfoList = [];
    foreach ($userListIds as $userListId) {
        $logicalUserListOperandInfoList[] = new LogicalUserListOperandInfo([
            'user_list' => ResourceNames::forUserList($customerId, $userListId)
        ]);
    }

    // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
    // list if they are present in any of the provided lists.
    $userListLogicalRuleInfo = new UserListLogicalRuleInfo([
        // Using ANY means that a user should be added to the combined list if they are present
        // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
        // present on all of the provided lists or NONE to add users that aren't present on any
        // of the targeted lists.
        'operator' => UserListLogicalRuleOperator::ANY,
        'rule_operands' => $logicalUserListOperandInfoList
    ]);

    // Creates the new combination user list.
    $userList = new UserList([
        'name' => 'My combination list of other user lists #' . Helper::getPrintableDatetime(),
        'logical_user_list' => new LogicalUserListInfo([
            'rules' => [$userListLogicalRuleInfo]
        ])
    ]);

    // Creates the operation.
    $operation = new UserListOperation();
    $operation->setCreate($userList);

    // Issues a mutate request to add the user list and prints some information.
    $userListServiceClient = $googleAdsClient->getUserListServiceClient();
    $response = $userListServiceClient->mutateUserLists(
        MutateUserListsRequest::build($customerId, [$operation])
    );
    printf(
        "Created combination user list with resource name '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
AddLogicalUserList.php
      

def main(client, customer_id, user_list_ids):
    """Creates a combination user list.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the user list.
        user_list_ids: A list of user list IDs to logically combine.
    """
    # Get the UserListService client.
    user_list_service = client.get_service("UserListService")

    # Add each of the provided list IDs to a list of rule operands specifying
    # which lists the operator should target.
    logical_user_list_operand_info_list = []
    for user_list_id in user_list_ids:
        logical_user_list_operand_info = client.get_type(
            "LogicalUserListOperandInfo"
        )
        logical_user_list_operand_info.user_list = (
            user_list_service.user_list_path(customer_id, user_list_id)
        )
        logical_user_list_operand_info_list.append(
            logical_user_list_operand_info
        )

    # Create a UserListOperation and populate the UserList.
    user_list_operation = client.get_type("UserListOperation")
    user_list = user_list_operation.create
    user_list.name = f"My combination list of other user lists #{uuid4()}"
    # Create a UserListLogicalRuleInfo specifying that a user should be added to
    # the new list if they are present in any of the provided lists.
    user_list_logical_rule_info = client.get_type("UserListLogicalRuleInfo")
    # Using ANY means that a user should be added to the combined list if they
    # are present on any of the lists targeted in the
    # LogicalUserListOperandInfo. Use ALL to add users present on all of the
    # provided lists or NONE to add users that aren't present on any of the
    # targeted lists.
    user_list_logical_rule_info.operator = (
        client.enums.UserListLogicalRuleOperatorEnum.ANY
    )
    user_list_logical_rule_info.rule_operands.extend(
        logical_user_list_operand_info_list
    )
    user_list.logical_user_list.rules.append(user_list_logical_rule_info)

    # Issue a mutate request to add the user list, then print the results.
    response = user_list_service.mutate_user_lists(
        customer_id=customer_id, operations=[user_list_operation]
    )
    print(
        "Created logical user list with resource name "
        f"'{response.results[0].resource_name}.'"
    )
add_logical_user_list.py
      

def add_logical_user_list(customer_id, user_list_ids)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Creates the UserListLogicalRuleInfo specifying that a user should be added
  # to the new list if they are present in any of the provided lists.
  user_list_logical_rule_info = client.resource.user_list_logical_rule_info do |info|
    # Using ANY means that a user should be added to the combined list if they
    # are present on any of the lists targeted in the logical_user_list_operand_info.
    # Use ALL to add users present on all of the provided lists or NONE to add
    # users that aren't present on any of the targeted lists.
    info.operator = :ANY
    user_list_ids.each do |list_id|
      info.rule_operands << client.resource.logical_user_list_operand_info do |op|
        op.user_list = client.path.user_list(customer_id, list_id)
      end
    end
  end

  # Creates the new combination user list operation.
  operation = client.operation.create_resource.user_list do |ul|
    ul.name = "My combination list of other user lists #{(Time.new.to_f * 1000).to_i}"
    ul.logical_user_list = client.resource.logical_user_list_info do |info|
      info.rules << user_list_logical_rule_info
    end
  end

  # Issues a mutate request to add the user list and prints some information.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )
  puts "Created combination user list with resource name "\
    "'#{response.results.first.resource_name}'"
end
add_logical_user_list.rb
      

sub add_logical_user_list {
  my ($api_client, $customer_id, $user_list_ids) = @_;

  # Add each of the provided list IDs to a list of rule operands specifying which
  # lists the operator should target.
  my $logical_user_list_operand_info_list = [];
  foreach my $user_list_id (@$user_list_ids) {
    push @$logical_user_list_operand_info_list,
      Google::Ads::GoogleAds::V19::Common::LogicalUserListOperandInfo->new({
        userList =>
          Google::Ads::GoogleAds::V19::Utils::ResourceNames::user_list(
          $customer_id, $user_list_id
          )});
  }

  # Create the UserListLogicalRuleInfo specifying that a user should be added to
  # the new list if they are present in any of the provided lists.
  my $user_list_logical_rule_info =
    Google::Ads::GoogleAds::V19::Common::UserListLogicalRuleInfo->new({
      # Using ANY means that a user should be added to the combined list if they
      # are present on any of the lists targeted in the LogicalUserListOperandInfo.
      # Use ALL to add users present on all of the provided lists or NONE to add
      # users that aren't present on any of the targeted lists.
      operator     => ANY,
      ruleOperands => $logical_user_list_operand_info_list
    });

  # Create the new combination user list.
  my $user_list = Google::Ads::GoogleAds::V19::Resources::UserList->new({
      name            => "My combination list of other user lists #" . uniqid(),
      logicalUserList =>
        Google::Ads::GoogleAds::V19::Common::LogicalUserListInfo->new({
          rules => [$user_list_logical_rule_info]})});

  # Create the operation.
  my $user_list_operation =
    Google::Ads::GoogleAds::V19::Services::UserListService::UserListOperation->
    new({
      create => $user_list
    });

  # Issue a mutate request to add the user list and print some information.
  my $user_lists_response = $api_client->UserListService()->mutate({
      customerId => $customer_id,
      operations => [$user_list_operation]});
  printf "Created combination user list with resource name '%s'.\n",
    $user_lists_response->{results}[0]{resourceName};

  return 1;
}
add_logical_user_list.pl
      

목록 가져오기

사용자 목록을 검색하려면 다음 Google Ads 쿼리 언어 쿼리를 user_list 리소스에 실행하면 됩니다.

SELECT
  user_list.name,
  user_list.membership_status,
  user_list.membership_life_span
FROM user_list
WHERE
  user_list.resource_name = 'USER_LIST_RESOURCE_NAME'

목록 타겟팅

잠재고객 세그먼트를 만들었으면 다음 단계는 이 세그먼트를 타겟팅하는 것입니다.

잠재고객 세그먼트 타겟팅 규칙

1. 포함 (입찰 가능) 사용자 목록은 캠페인 수준과 광고 그룹 수준에서 동시에 설정할 수 없습니다. 캠페인에 긍정적인 사용자 목록 기준을 설정하려면 먼저 캠페인 내 모든 광고 그룹에서 긍정적인 사용자 목록 기준을 삭제해야 합니다.

2. 사용자 목록을 통한 포함 타겟팅은 검색 캠페인에서만 지원됩니다. 디스플레이 캠페인의 경우 user_list를 설정하는 CampaignCriterion는 제외해야 합니다.

3. 검색 및 쇼핑 캠페인에서 사용자 목록 타겟은 다음 필드 설정을 지원하지 않습니다.

   • url_custom_parameters
   • tracking_url_template
   • final_urls
   • final_mobile_urls

사용자 목록에 광고 타겟팅

이 프로세스는 API의 다른 유형의 타겟팅 기준과 유사합니다. 다음 코드는 AdGroupCriterion를 사용하여 광고 그룹의 광고를 사용자 목록에 타겟팅하는 방법을 보여줍니다.

도움말: 사용자 목록을 제외하려면 AdGroupCriterion.negative 필드를 true로 설정하세요.

자바C#PHPPythonRubyPerl

private String targetAdsInAdGroupToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
  // Creates the ad group criterion targeting members of the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the results.
    String adGroupCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created ad group criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with ad group with ID %d.%n",
        adGroupCriterionResourceName, userList, adGroupId);
    return adGroupCriterionResourceName;
  }
}
SetUpRemarketing.java
      

private string TargetAdsInAdGroupToUserList(
    GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V19.AdGroupCriterionService);

    // Create the ad group criterion targeting members of the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
    {
        Create = adGroupCriterion
    };

    // Add the ad group criterion, then print and return the new criterion's resource name.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            new[] { adGroupCriterionOperation });

    string adGroupCriterionResourceName =
        mutateAdGroupCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created ad group criterion with resource name " +
        $"'{adGroupCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with ad group with ID {adGroupId}.");
    return adGroupCriterionResourceName;
}
SetUpRemarketing.cs
      

private static function targetAdsInAdGroupToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    string $userListResourceName
): string {
    // Creates the ad group criterion targeting members of the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new AdGroupCriterionOperation();
    $operation->setCreate($adGroupCriterion);

    // Issues a mutate request to add an ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
    $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$operation])
    );

    $adGroupCriterionResourceName =
        $adGroupCriterionResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created ad group criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with ad group with ID %d.%s",
        $adGroupCriterionResourceName,
        $userListResourceName,
        $adGroupId,
        PHP_EOL
    );

    return $adGroupCriterionResourceName;
}
SetUpRemarketing.php
      

def target_ads_in_ad_group_to_user_list(
    client, customer_id, ad_group_id, user_list_resource_name
):
    """Creates an ad group criterion that targets a user list with an ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an ad group
            criterion.
        ad_group_id: a str ID for an ad group used to create an ad group
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for an ad group criterion.
    """
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    # Creates the ad group criterion targeting members of the user list.
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.user_list.user_list = user_list_resource_name

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created ad group criterion with resource name: "
        f"'{resource_name}' targeting user list with resource name: "
        f"'{user_list_resource_name}' and with ad group with ID "
        f"{ad_group_id}."
    )
    return resource_name
set_up_remarketing.py
      

def target_ads_in_ad_group_to_user_list(
  client,
  customer_id,
  ad_group_id,
  user_list
)
  # Creates the ad group criterion targeting members of the user list.
  operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the ad group criterion.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  ad_group_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created ad group criterion with resource name " \
    "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with ad group with ID #{ad_group_id}"

  ad_group_criterion_resource_name
end
set_up_remarketing.rb
      

sub target_ads_in_ad_group_to_user_list {
  my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;

  # Create the ad group criterion targeting members of the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V19::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V19::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      userList => Google::Ads::GoogleAds::V19::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V19::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({
      create => $ad_group_criterion
    });

  # Add the ad group criterion, then print and return the new criterion's resource name.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  my $ad_group_criterion_resource_name =
    $ad_group_criteria_response->{results}[0]{resourceName};
  printf "Successfully created ad group criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with ad group with ID %d.\n",
    $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;

  return $ad_group_criterion_resource_name;
}
set_up_remarketing.pl
      

다른 유형의 기준과 마찬가지로 입찰가 재정의와 같은 다른 속성을 AdGroupCriterion 객체에 할당할 수 있습니다.

타겟팅 수준 전환

광고 그룹 수준 사용자 목록 기준을 캠페인 수준으로 전환하는 경우 먼저 해당 캠페인의 사용 설정 또는 일시중지된 각 광고 그룹에서 기존 사용자 목록 기준을 삭제해야 합니다. 펼칠 수 있는 요소를 클릭하여 각 단계의 코드 예시를 확인하세요.

먼저 특정 캠페인의 모든 AdGroupCriteria를 검색합니다.

자바C#PHPPythonRubyPerl

private List<String> getUserListAdGroupCriterion(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  List<String> userListCriteria = new ArrayList<>();
  // Creates the Google Ads service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all of the ad group criteria under a campaign.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(
                "SELECT ad_group_criterion.criterion_id"
                    + " FROM ad_group_criterion"
                    + " WHERE campaign.id = "
                    + campaignId
                    + " AND ad_group_criterion.type = 'USER_LIST'")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Iterates over all rows in all pages. Prints the results and adds the ad group criteria
    // resource names to the list.
    for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
      String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
      System.out.printf(
          "Ad group criterion with resource name '%s' was found.%n",
          adGroupCriterionResourceName);
      userListCriteria.add(adGroupCriterionResourceName);
    }
  }
  return userListCriteria;
}
SetUpRemarketing.java
      

private List<string> GetUserListAdGroupCriteria(
    GoogleAdsClient client, long customerId, long campaignId)
{
    // Get the GoogleAdsService client.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V19.GoogleAdsService);

    List<string> userListCriteriaResourceNames = new List<string>();

    // Create a query that will retrieve all of the ad group criteria under a campaign.
    string query = $@"
        SELECT ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE
          campaign.id = {campaignId}
          AND ad_group_criterion.type = 'USER_LIST'";

    // Issue the search request.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate (SearchGoogleAdsStreamResponse resp)
        {
            // Display the results and add the resource names to the list.
            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                string adGroupCriterionResourceName =
                    googleAdsRow.AdGroupCriterion.ResourceName;
                Console.WriteLine("Ad group criterion with resource name " +
                    $"{adGroupCriterionResourceName} was found.");
                userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
            }
        });

    return userListCriteriaResourceNames;
}
SetUpRemarketing.cs
      

private static function getUserListAdGroupCriteria(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
): array {
    // Creates a query that retrieves all of the ad group criteria under a campaign.
    $query = sprintf(
        "SELECT ad_group_criterion.criterion_id " .
        "FROM ad_group_criterion " .
        "WHERE campaign.id = %d " .
        "AND ad_group_criterion.type = 'USER_LIST'",
        $campaignId
    );

    // Creates the Google Ads service client.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Issues the search request.
    $response =
        $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));

    $userListCriteria = [];
    // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
    // criteria resource names to the list.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();

        printf(
            "Ad group criterion with resource name '%s' was found.%s",
            $adGroupCriterionResourceName,
            PHP_EOL
        );

        $userListCriteria[] = $adGroupCriterionResourceName;
    }

    return $userListCriteria;
}
SetUpRemarketing.php
      

def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
    """Finds all of user list ad group criteria under a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str campaign ID.

    Returns:
        a list of ad group criterion resource names.
    """
    # Creates a query that retrieves all of the ad group criteria under a
    # campaign.
    query = f"""
        SELECT
          ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE campaign.id = {campaign_id}
        AND ad_group_criterion.type = USER_LIST"""

    googleads_service = client.get_service("GoogleAdsService")
    search_request = client.get_type("SearchGoogleAdsRequest")
    search_request.customer_id = customer_id
    search_request.query = query
    response = googleads_service.search(request=search_request)

    # Iterates over all rows in all pages. Prints the user list criteria and
    # adds the ad group criteria resource names to the list.
    user_list_criteria = []
    for row in response:
        resource_name = row.ad_group_criterion.resource_name
        print(
            "Ad group criterion with resource name '{resource_name}' was "
            "found."
        )
        user_list_criteria.append(resource_name)

    return user_list_criteria
set_up_remarketing.py
      

def get_user_list_ad_group_criterion(
  client,
  customer_id,
  campaign_id
)
  user_list_criteria = []

  # Creates a query that will retrieve all of the ad group criteria 
  # under a campaign.
  query = <<~QUERY
    SELECT ad_group_criterion.criterion_id
    FROM ad_group_criterion
    WHERE campaign.id = #{campaign_id}
    AND ad_group_criterion.type = 'USER_LIST'
  QUERY

  # Issues the search request.
  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: query,
  )

  # Iterates over all rows in all pages. Prints the results and adds the ad
  # group criteria resource names to the list.
  response.each do |row|
    ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
    puts "Ad group criterion with resource name " \
      "'#{ad_group_criterion_resource_name}' was found"
    user_list_criteria << ad_group_criterion_resource_name
  end

  user_list_criteria
end
set_up_remarketing.rb
      

sub get_user_list_ad_group_criteria {
  my ($api_client, $customer_id, $campaign_id) = @_;

  my $user_list_criterion_resource_names = [];

  # Create a search stream request that will retrieve all of the user list ad
  # group criteria under a campaign.
  my $search_stream_request =
    Google::Ads::GoogleAds::V19::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => sprintf(
        "SELECT ad_group_criterion.criterion_id " .
          "FROM ad_group_criterion " .
          "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
        $campaign_id
      )});

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request => $search_stream_request
    });

  # Issue a search request and process the stream response.
  $search_stream_handler->process_contents(
    sub {
      # Display the results and add the resource names to the list.
      my $google_ads_row = shift;

      my $ad_group_criterion_resource_name =
        $google_ads_row->{adGroupCriterion}{resourceName};
      printf "Ad group criterion with resource name '%s' was found.\n",
        $ad_group_criterion_resource_name;
      push(@$user_list_criterion_resource_names,
        $ad_group_criterion_resource_name);
    });

  return $user_list_criterion_resource_names;
}
set_up_remarketing.pl
      

그런 다음 반환된 모든 광고 그룹 기준 타겟을 삭제합니다.

자바C#PHPPythonRubyPerl

private void removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  // Retrieves all of the ad group criteria under a campaign.
  List<String> adGroupCriteria =
      getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);

  List<AdGroupCriterionOperation> operations = new ArrayList<>();

  // Creates a list of remove operations.
  for (String adGroupCriterion : adGroupCriteria) {
    operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
  }

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Removes the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), operations);
    // Gets and prints the results.
    System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
    for (MutateAdGroupCriterionResult result : response.getResultsList()) {
      System.out.printf(
          "Successfully removed ad group criterion with resource name '%s'.%n",
          result.getResourceName());
    }
  }
}
SetUpRemarketing.java
      

private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
    long campaignId)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        client.GetService(Services.V19.AdGroupCriterionService);

    // Retrieve all of the ad group criteria under a campaign.
    List<string> adGroupCriteria =
        GetUserListAdGroupCriteria(client, customerId, campaignId);

    // Create a list of remove operations.
    List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
        new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();

    // Remove the ad group criteria and print the resource names of the removed criteria.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            operations);

    Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
        "criteria.");
    foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
    {
        Console.WriteLine("Successfully removed ad group criterion with resource name " +
            $"'{result.ResourceName}'.");
    }
}
SetUpRemarketing.cs
      

private static function removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
) {
    // Retrieves all of the ad group criteria under a campaign.
    $allAdGroupCriteria = self::getUserListAdGroupCriteria(
        $googleAdsClient,
        $customerId,
        $campaignId
    );

    $removeOperations = [];
    // Creates a list of remove operations.
    foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
        $operation = new AdGroupCriterionOperation();
        $operation->setRemove($adGroupCriterionResourceName);
        $removeOperations[] = $operation;
    }

    // Issues a mutate request to remove the ad group criteria.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
    $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
    );

    foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
        printf(
            "Successfully removed ad group criterion with resource name '%s'.%s",
            $adGroupCriteriaResult->getResourceName(),
            PHP_EOL
        );
    }
}
SetUpRemarketing.php
      

def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
    """Removes all ad group criteria targeting a user list under a campaign.

    This is a necessary step before targeting a user list at the campaign level.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str ID for a campaign that will have all ad group
            criteria that targets user lists removed.
    """
    # Retrieves all of the ad group criteria under a campaign.
    all_ad_group_criteria = get_user_list_ad_group_criteria(
        client, customer_id, campaign_id
    )

    # Creates a list of remove operations.
    remove_operations = []
    for ad_group_criterion_resource_name in all_ad_group_criteria:
        remove_operation = client.get_type("AdGroupCriterionOperation")
        remove_operation.remove = ad_group_criterion_resource_name
        remove_operations.append(remove_operation)

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=remove_operations
    )
    print(
        "Successfully removed ad group criterion with resource name: "
        f"'{response.results[0].resource_name}'"
    )
set_up_remarketing.py
      

def remove_existing_list_criteria_from_ad_group(
  client,
  customer_id,
  campaign_id
)
  # Retrieves all of the ad group criteria under a campaign.
  ad_group_criteria = get_user_list_ad_group_criterion(
    client, customer_id, campaign_id)

  # Creates a list of remove operations.
  operations = []
  ad_group_criteria.each do |agc|
    operations << client.operation.remove_resource.ad_group_criterion(agc)
  end

  # Issues a mutate request to remove all ad group criteria.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: operations,
  )
  puts "Removed #{response.results.size} ad group criteria."
  response.results.each do |result|
    puts "Successfully removed ad group criterion with resource name " \
      "'#{result.resource_name}'"
  end
end
set_up_remarketing.rb
      

sub remove_existing_list_criteria_from_ad_group {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Retrieve all of the ad group criteria under a campaign.
  my $ad_group_criteria =
    get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);

  # Create a list of remove operations.
  my $operations = [];
  foreach my $ad_group_criterion (@$ad_group_criteria) {
    push(
      @$operations,
      Google::Ads::GoogleAds::V19::Services::AdGroupCriterionService::AdGroupCriterionOperation
        ->new({
          remove => $ad_group_criterion
        }));
  }

  # Remove the ad group criteria and print the resource names of the removed criteria.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => $operations
    });

  printf "Removed %d ad group criteria.\n",
    scalar @{$ad_group_criteria_response->{results}};
  foreach my $result (@{$ad_group_criteria_response->{results}}) {
    printf "Successfully removed ad group criterion with resource name '%s'.\n",
      $result->{resourceName};
  }
}
set_up_remarketing.pl
      

광고 그룹 수준 사용자 목록으로 전환할 때는 기존 캠페인 수준 사용자 목록 기준도 삭제해야 하며, 이 과정은 위의 예와 동일합니다.

CampaignCriterion을 사용하여 캠페인의 광고를 사용자 목록에 타겟팅합니다.

자바C#PHPPythonRubyPerl

private String targetAdsInCampaignToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
  // Creates the campaign criterion.
  CampaignCriterion campaignCriterion =
      CampaignCriterion.newBuilder()
          .setCampaign(ResourceNames.campaign(customerId, campaignId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  CampaignCriterionOperation operation =
      CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();

  // Creates the campaign criterion service client.
  try (CampaignCriterionServiceClient campaignCriterionServiceClient =
      googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
    // Adds the campaign criterion.
    MutateCampaignCriteriaResponse response =
        campaignCriterionServiceClient.mutateCampaignCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the campaign criterion resource name.
    String campaignCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created campaign criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with campaign with ID %d.%n",
        campaignCriterionResourceName, userList, campaignId);
    return campaignCriterionResourceName;
  }
}
SetUpRemarketing.java
      

private string TargetAdsInCampaignToUserList(
    GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
    // Get the CampaignCriterionService client.
    CampaignCriterionServiceClient campaignCriterionServiceClient =
        client.GetService(Services.V19.CampaignCriterionService);

    // Create the campaign criterion.
    CampaignCriterion campaignCriterion = new CampaignCriterion
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
    {
        Create = campaignCriterion
    };

    // Add the campaign criterion and print the resulting criterion's resource name.
    MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
        campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
            new[] { campaignCriterionOperation });

    string campaignCriterionResourceName =
        mutateCampaignCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created campaign criterion with resource name " +
        $"'{campaignCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with campaign with ID {campaignId}.");

    return campaignCriterionResourceName;
}
SetUpRemarketing.cs
      

private static function targetAdsInCampaignToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $userListResourceName
): string {
    // Creates the campaign criterion.
    $campaignCriterion = new CampaignCriterion([
        'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new CampaignCriterionOperation();
    $operation->setCreate($campaignCriterion);

    // Issues a mutate request to create a campaign criterion.
    $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
    /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
    $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
        MutateCampaignCriteriaRequest::build($customerId, [$operation])
    );

    $campaignCriterionResourceName =
        $campaignCriteriaResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created campaign criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with campaign with ID %d.%s",
        $campaignCriterionResourceName,
        $userListResourceName,
        $campaignId,
        PHP_EOL
    );

    return $campaignCriterionResourceName;
}
SetUpRemarketing.php
      

def target_ads_in_campaign_to_user_list(
    client, customer_id, campaign_id, user_list_resource_name
):
    """Creates a campaign criterion that targets a user list with a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an campaign
            criterion.
        campaign_id: a str ID for a campaign used to create a campaign
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for a campaign criterion.
    """
    campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
    campaign_criterion = campaign_criterion_operation.create
    campaign_criterion.campaign = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, campaign_id)
    campaign_criterion.user_list.user_list = user_list_resource_name

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[campaign_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created campaign criterion with resource name "
        f"'{resource_name}' targeting user list with resource name "
        f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
    )
    return resource_name
set_up_remarketing.py
      

def target_ads_in_campaign_to_user_list(
  client,
  customer_id,
  campaign_id,
  user_list
)
  # Creates the campaign criterion targeting members of the user list.
  operation = client.operation.create_resource.campaign_criterion do |cc|
    cc.campaign = client.path.campaign(customer_id, campaign_id)
    cc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the campaign criterion.
  response = client.service.campaign_criterion.mutate_campaign_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  campaign_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created campaign criterion with resource name " \
    "'#{campaign_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with campaign with ID #{campaign_id}"

  campaign_criterion_resource_name
end
set_up_remarketing.rb
      

sub target_ads_in_campaign_to_user_list {
  my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;

  # Create the campaign criterion.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V19::Resources::CampaignCriterion->new({
      campaign => Google::Ads::GoogleAds::V19::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      userList => Google::Ads::GoogleAds::V19::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $campaign_criterion_operation =
    Google::Ads::GoogleAds::V19::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });

  # Add the campaign criterion and print the resulting criterion's resource name.
  my $campaign_criteria_response =
    $api_client->CampaignCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_criterion_operation]});

  my $campaign_criterion_resource_name =
    $campaign_criteria_response->{results}[0]{resourceName};
  printf "Successfully created campaign criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with campaign with ID %d.\n",
    $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;

  return $campaign_criterion_resource_name;
}
set_up_remarketing.pl
      

목록 실적 검토

잠재고객 세그먼트의 실적 데이터를 수집하려면 ad_group_audience_view 또는 campaign_audience_view 리소스에 대해 검색 요청을 실행합니다. 예를 들어 conversions 또는 cost_per_conversion를 확인하여 잠재고객 세그먼트를 타겟팅하면 실제로 전환수가 증가하는지 확인한 후 입찰가 조정값을 적절하게 조정할 수 있습니다.

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view