2개 이상의 기존 사용자 목록을 결합하여 더욱 정교한 타겟팅을 만들 수 있습니다.
사용자 목록 만들기
기존 사용자 목록의 맞춤 조합을 UserListLogicalRuleInfo 필드가 있는 logical_user_list로 구성할 수 있습니다. logical_user_list의 규칙은 AND되므로 사용자가 목록에 포함되려면 모든 규칙과 일치해야 합니다. 그러나 각 규칙을 사용하면 피연산자가 AND 적용 또는 OR 적용 여부를 지정할 수 있습니다. 즉, 사용자가 모든 규칙 피연산자를 충족해야 하는지 아니면 하나만 충족해야 하는지를 지정할 수 있습니다.
또한 규칙을 사용하면 다른 logical_user_list 객체를 피연산자로 지정할 수 있으므로 이 객체의 트리를 효과적으로 생성할 수 있습니다. logical_user_list는 타겟팅을 위해 복잡한 그룹 계층 구조를 정의하는 매우 강력한 방법입니다. 목록을 다양한 AccessReason 필드와 결합할 수 있습니다. 그러나 액세스 권한이 취소되면 logical_user_list의 규칙이 평가될 때 UserList는 구성원이 없는 목록으로 처리됩니다.
다음 코드는 두 basic_user_list 인스턴스 중 하나의 사용자가 포함된 logical_user_list를 만드는 방법을 보여줍니다.
논리적 사용자 목록을 만드는 코드 예
Java
private void runExample(
GoogleAdsClient googleAdsClient, long customerId, List<Long> userListIds) {
// Adds each of the provided list IDs to a list of rule operands specifying which lists the
// operator should target.
List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = new ArrayList<>();
for (long userListId : userListIds) {
String userListResourceName = ResourceNames.userList(customerId, userListId);
logicalUserListOperandInfoList.add(
LogicalUserListOperandInfo.newBuilder().setUserList(userListResourceName).build());
}
// Creates the UserListLogicalRuleInfo specifying that a user should be added to the new list if
// they are present in any of the provided lists.
UserListLogicalRuleInfo userListLogicalRuleInfo =
UserListLogicalRuleInfo.newBuilder()
// Using ANY means that a user should be added to the combined list if they are present
// on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
// present on all of the provided lists or NONE to add users that aren't present on any
// of the targeted lists.
.setOperator(UserListLogicalRuleOperator.ANY)
.addAllRuleOperands(logicalUserListOperandInfoList)
.build();
// Creates the new combination user list.
UserList userList =
UserList.newBuilder()
.setName("My combination list of other user lists #" + getPrintableDateTime())
.setLogicalUserList(
LogicalUserListInfo.newBuilder().addRules(userListLogicalRuleInfo).build())
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
// Prints the response.
System.out.printf(
"Created combination user list with resource name, '%s'.%n",
response.getResults(0).getResourceName());
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long[] userListIds)
{
// Gets the UserListService client.
UserListServiceClient userListServiceClient =
client.GetService(Services.V16.UserListService);
// Adds each of the provided list IDs to a list of rule operands specifying which lists
// the operator should target.
List<LogicalUserListOperandInfo> logicalUserListOperandInfoList =
userListIds.Select(userListId => new LogicalUserListOperandInfo
{ UserList = ResourceNames.UserList(customerId, userListId) }).ToList();
// Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
// list if they are present in any of the provided lists.
UserListLogicalRuleInfo userListLogicalRuleInfo = new UserListLogicalRuleInfo
{
// Using ANY means that a user should be added to the combined list if they are
// present on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL
// to add users present on all of the provided lists or NONE to add users that
// aren't present on any of the targeted lists.
Operator = UserListLogicalRuleOperatorEnum.Types.UserListLogicalRuleOperator.Any,
};
userListLogicalRuleInfo.RuleOperands.Add(logicalUserListOperandInfoList);
LogicalUserListInfo logicalUserListInfo = new LogicalUserListInfo();
logicalUserListInfo.Rules.Add(userListLogicalRuleInfo);
// Creates the new combination user list.
UserList userList = new UserList
{
Name = "My combination list of other user lists " +
$"#{ExampleUtilities.GetRandomString()}",
LogicalUserList = logicalUserListInfo
};
// Creates the operation.
UserListOperation operation = new UserListOperation
{
Create = userList
};
try
{
// Sends the request to add the user list and prints the response.
MutateUserListsResponse response = userListServiceClient.MutateUserLists
(customerId.ToString(), new[] { operation });
Console.WriteLine("Created combination user list with resource name: " +
$"{response.Results.First().ResourceName}");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
2,399필리핀
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $userListIds
) {
// Adds each of the provided list IDs to a list of rule operands specifying which lists the
// operator should target.
$logicalUserListOperandInfoList = [];
foreach ($userListIds as $userListId) {
$logicalUserListOperandInfoList[] = new LogicalUserListOperandInfo([
'user_list' => ResourceNames::forUserList($customerId, $userListId)
]);
}
// Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
// list if they are present in any of the provided lists.
$userListLogicalRuleInfo = new UserListLogicalRuleInfo([
// Using ANY means that a user should be added to the combined list if they are present
// on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
// present on all of the provided lists or NONE to add users that aren't present on any
// of the targeted lists.
'operator' => UserListLogicalRuleOperator::ANY,
'rule_operands' => $logicalUserListOperandInfoList
]);
// Creates the new combination user list.
$userList = new UserList([
'name' => 'My combination list of other user lists #' . Helper::getPrintableDatetime(),
'logical_user_list' => new LogicalUserListInfo([
'rules' => [$userListLogicalRuleInfo]
])
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
printf(
"Created combination user list with resource name '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id, user_list_ids):
"""Creates a combination user list.
Args:
client: The Google Ads client.
customer_id: The customer ID for which to add the user list.
user_list_ids: A list of user list IDs to logically combine.
"""
# Get the UserListService client.
user_list_service = client.get_service("UserListService")
# Add each of the provided list IDs to a list of rule operands specifying
# which lists the operator should target.
logical_user_list_operand_info_list = []
for user_list_id in user_list_ids:
logical_user_list_operand_info = client.get_type(
"LogicalUserListOperandInfo"
)
logical_user_list_operand_info.user_list = (
user_list_service.user_list_path(customer_id, user_list_id)
)
logical_user_list_operand_info_list.append(
logical_user_list_operand_info
)
# Create a UserListOperation and populate the UserList.
user_list_operation = client.get_type("UserListOperation")
user_list = user_list_operation.create
user_list.name = f"My combination list of other user lists #{uuid4()}"
# Create a UserListLogicalRuleInfo specifying that a user should be added to
# the new list if they are present in any of the provided lists.
user_list_logical_rule_info = client.get_type("UserListLogicalRuleInfo")
# Using ANY means that a user should be added to the combined list if they
# are present on any of the lists targeted in the
# LogicalUserListOperandInfo. Use ALL to add users present on all of the
# provided lists or NONE to add users that aren't present on any of the
# targeted lists.
user_list_logical_rule_info.operator = (
client.enums.UserListLogicalRuleOperatorEnum.ANY
)
user_list_logical_rule_info.rule_operands.extend(
logical_user_list_operand_info_list
)
user_list.logical_user_list.rules.append(user_list_logical_rule_info)
# Issue a mutate request to add the user list, then print the results.
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
print(
"Created logical user list with resource name "
f"'{response.results[0].resource_name}.'"
)
Ruby
def add_logical_user_list(customer_id, user_list_ids)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Creates the UserListLogicalRuleInfo specifying that a user should be added
# to the new list if they are present in any of the provided lists.
user_list_logical_rule_info = client.resource.user_list_logical_rule_info do |info|
# Using ANY means that a user should be added to the combined list if they
# are present on any of the lists targeted in the logical_user_list_operand_info.
# Use ALL to add users present on all of the provided lists or NONE to add
# users that aren't present on any of the targeted lists.
info.operator = :ANY
user_list_ids.each do |list_id|
info.rule_operands << client.resource.logical_user_list_operand_info do |op|
op.user_list = client.path.user_list(customer_id, list_id)
end
end
end
# Creates the new combination user list operation.
operation = client.operation.create_resource.user_list do |ul|
ul.name = "My combination list of other user lists #{(Time.new.to_f * 1000).to_i}"
ul.logical_user_list = client.resource.logical_user_list_info do |info|
info.rules << user_list_logical_rule_info
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
puts "Created combination user list with resource name "\
"'#{response.results.first.resource_name}'"
end
Perl
sub add_logical_user_list {
my ($api_client, $customer_id, $user_list_ids) = @_;
# Add each of the provided list IDs to a list of rule operands specifying which
# lists the operator should target.
my $logical_user_list_operand_info_list = [];
foreach my $user_list_id (@$user_list_ids) {
push @$logical_user_list_operand_info_list,
Google::Ads::GoogleAds::V16::Common::LogicalUserListOperandInfo->new({
userList =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::user_list(
$customer_id, $user_list_id
)});
}
# Create the UserListLogicalRuleInfo specifying that a user should be added to
# the new list if they are present in any of the provided lists.
my $user_list_logical_rule_info =
Google::Ads::GoogleAds::V16::Common::UserListLogicalRuleInfo->new({
# Using ANY means that a user should be added to the combined list if they
# are present on any of the lists targeted in the LogicalUserListOperandInfo.
# Use ALL to add users present on all of the provided lists or NONE to add
# users that aren't present on any of the targeted lists.
operator => ANY,
ruleOperands => $logical_user_list_operand_info_list
});
# Create the new combination user list.
my $user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
name => "My combination list of other user lists #" . uniqid(),
logicalUserList =>
Google::Ads::GoogleAds::V16::Common::LogicalUserListInfo->new({
rules => [$user_list_logical_rule_info]})});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
printf "Created combination user list with resource name '%s'.\n",
$user_lists_response->{results}[0]{resourceName};
return 1;
}
목록 가져오기
사용자 목록을 가져오려면 user_list 리소스에 다음과 같은 Google Ads 쿼리 언어 쿼리를 실행하면 됩니다.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
목록 타겟팅
잠재고객 세그먼트를 만들었다면 다음 단계는 잠재고객 세그먼트를 타겟팅하는 것입니다.
잠재고객 세그먼트 타겟팅 규칙
포함 (입찰 가능) 사용자 목록은 캠페인 수준과 광고그룹 수준에서 동시에 설정할 수 없습니다. 포함 사용자 목록 기준을 캠페인에 설정하려면 먼저 캠페인 내의 모든 광고그룹에서 사용자 목록 기준을 삭제해야 합니다.
사용자 목록별 포함 타겟팅은 검색 캠페인에서만 지원됩니다. 디스플레이 캠페인의 경우
user_list를 설정하는CampaignCriterion를 제외해야 합니다.검색 및 쇼핑 캠페인에서 사용자 목록 타겟은 다음 필드를 설정할 수 없습니다.
사용자 목록에 광고 타겟팅
이 프로세스는 API의 다른 유형의 타겟팅 기준과 유사합니다. 다음 코드에는 AdGroupCriterion를 사용하여 광고그룹의 광고를 사용자 목록에 타겟팅하는 방법이 나와 있습니다.
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
2,399필리핀
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
다른 유형의 기준과 마찬가지로 AdGroupCriterion 객체에 다른 속성(예: 입찰가 재정의)을 할당할 수 있습니다.
타겟팅 수준 변경
광고그룹 수준 사용자 목록 기준에서 캠페인 수준으로 전환하는 경우 먼저 해당 캠페인에 속한 운영 중이거나 일시중지된 각 광고그룹에서 기존 사용자 목록 기준을 삭제해야 합니다. 확장형 요소를 클릭하여 각 단계의 예시 코드를 확인하세요.
먼저 지정된 캠페인에 있는 모든 AdGroupCriteria를 검색합니다.
Java
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
C#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
2,399필리핀
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response = $googleAdsServiceClient->search(
SearchGoogleAdsRequest::build($customerId, $query)->setPageSize(self::PAGE_SIZE)
);
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
search_request.page_size = _DEFAULT_PAGE_SIZE
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Ruby
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Perl
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
그런 다음 표시된 모든 광고그룹 기준 타겟을 삭제합니다.
Java
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V16.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
2,399필리핀
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Perl
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
광고그룹 수준 사용자 목록으로 전환할 때는 기존 캠페인 수준 사용자 목록 기준도 삭제해야 하며 프로세스는 이전 예를 미러링합니다.
Campaign기준을 사용하여 사용자 목록으로 캠페인의 광고를 타겟팅합니다.
Java
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
C#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V16.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
2,399필리핀
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Python
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Ruby
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Perl
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
목록 실적 검토
잠재고객 세그먼트의 실적 데이터를 수집하려면 ad_group_audience_view 또는 campaign_audience_view 리소스에 대한 검색 요청을 실행합니다.
예를 들어 conversions 또는 cost_per_conversion를 확인하여
잠재고객 세그먼트를 타겟팅했을 때 실제로 더 많은 전환이 발생하는지
확인한 후 그에 따라 입찰가 조정을 조정할 수 있습니다.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view