此页面由 Cloud Translation API 翻译。

创建用户名单

对于expression_rule_user_list：还需要进行额外的区分修改者默认情况下，Google Ads 会对规则项中的所有规则项一并进行 AND 操作。这意味着，至少一个规则项目组中的每个规则项目 必须匹配，相应规则才能将访问者添加到列表中。这称为 “析取范式”或 OR_OF_ANDS。

或者，如果各个规则项目组中至少一个规则项目符合条件，您可以将列表设置为仅向其中添加一位访问者。这个叫做“合取范式”，或 AND_OF_ORS、适用于expression_rule_user_list 使用 rule_type 字段。正在尝试使用 AND_OF_ORS date_specific_rule_user_list 会导致错误。

现在，只要将上述规则项目组合并成新的用户列表即可。在本例中，我们将保留默认的 OR_OF_ANDS 功能，因为这就是我们制定这些规则的目的

Java

FlexibleRuleUserListInfo flexibleRuleUserListInfo =
    FlexibleRuleUserListInfo.newBuilder()
        .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
        .addInclusiveOperands(
            FlexibleRuleOperandInfo.newBuilder()
                .setRule(
                    // The default rule_type for a UserListRuleInfo object is OR of ANDs
                    // (disjunctive normal form). That is, rule items will be ANDed together
                    // within rule item groups and the groups themselves will be ORed together.
                    UserListRuleInfo.newBuilder()
                        .addRuleItemGroups(checkoutDateRuleGroup)
                        .addRuleItemGroups(checkoutAndCartSizeRuleGroup))
                // Optional: includes a lookback window for this rule, in days.
                .setLookbackWindowDays(7L))
        .build();SetUpAdvancedRemarketing.java

C#

FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
    Rule = new UserListRuleInfo()
};
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);SetUpAdvancedRemarketing.cs

PHP

$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
    'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
    'inclusive_operands' => [
        new FlexibleRuleOperandInfo([
            'rule' => new UserListRuleInfo([
                // The default rule_type for a UserListRuleInfo object is OR of ANDs
                // (disjunctive normal form). That is, rule items will be ANDed together
                // within rule item groups and the groups themselves will be ORed together.
                'rule_item_groups' => [
                    $checkoutAndCartSizeRuleGroup,
                    $checkoutDateRuleGroup
                ]
            ]),
            // Optionally add a lookback window for this rule, in days.
            'lookback_window_days' => 7
        ])
    ],
    'exclusive_operands' => []
]);SetUpAdvancedRemarketing.php

Python

# Create a FlexibleRuleUserListInfo object, or a flexible rule
# representation of visitors with one or multiple actions.
# FlexibleRuleUserListInfo wraps UserListRuleInfo in a
# FlexibleRuleOperandInfo object that represents which user lists to
# include or exclude.
flexible_rule_user_list_info = (
    rule_based_user_list_info.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
    client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
rule_operand = client.get_type("FlexibleRuleOperandInfo")
rule_operand.rule.rule_item_groups.extend(
    [
        checkout_and_cart_size_rule_group,
        checkout_date_rule_group,
    ]
)
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)set_up_advanced_remarketing.py

Ruby

r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
  frul.inclusive_rule_operator = :AND
  frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
    froi.rule = client.resource.user_list_rule_info do |info|
      info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
    end
    # Optionally include a lookback window for this rule, in days.
    froi.lookback_window_days = 7
  end
endset_up_advanced_remarketing.rb

Perl

my $flexible_rule_user_list_info =
  Google::Ads::GoogleAds::V17::Common::FlexibleRuleUserListInfo->new({
    inclusiveRuleOperator => AND,
    inclusiveOperands     => [
      Google::Ads::GoogleAds::V17::Common::FlexibleRuleOperandInfo->new({
          rule => Google::Ads::GoogleAds::V17::Common::UserListRuleInfo->new({
              # The default rule_type for a UserListRuleInfo object is OR of
              # ANDs (disjunctive normal form). That is, rule items will be
              # ANDed together within rule item groups and the groups
              # themselves will be ORed together.
              ruleItemGroups => [
                $checkout_date_rule_group, $checkout_and_cart_size_rule_group
              ]}
          ),
          # Optionally include a lookback window for this rule, in days.
          lookback_window_days => 7
        })
    ],
    exclusiveOperands => []});set_up_advanced_remarketing.pl

通过网站访问日期范围加以限制

expression_rule_user_list 能满足您的需求，但如果只是希望捕获符合该名单中相应规则并访问您的网站的用户会发生什么呢？使用 date_specific_rule_user_list。

创建date_specific_rule_user_list的过程与创建（针对 expression_rule_user_list）。您不必将 expression_rule_user_list字段 RuleBasedUserListInfo 对象，请设置 date_specific_rule_user_list 字段，其中包含 DateSpecificRuleUserListInfo 对象。此对象将包含start_date的字段和 end_date。

DateSpecificRuleUserListInfo dateSpecificRuleUserListInfo =
    DateSpecificRuleUserListInfo.newBuilder()
        .setRule(
            UserListRuleInfo.newBuilder()
                .addAllRuleItemGroups(
                    ImmutableList.of(checkoutAndCartSizeRuleGroup, checkoutDateRuleGroup)))
        .setStartDate(StringValue.of("2019-10-01"))
        .setEndDate(StringValue.of("2019-12-31"))
        .build();

新列表将包含与旧列表符合相同规则的所有用户列表，但仅限于在 start_date期间访问您的网站时（含）和 end_date（含）。

在列表中加入过往用户

您还可以将以前的用户添加到基于规则的用户列表中，方法是设置 prepopulation_status 添加到用户列表中 REQUESTED, 并监控异步预填充过程的进度，定期检查此字段的状态。

此操作只会添加过去 30 天内的过往用户，具体取决于再营销名单的成员资格有效期以及添加再营销代码的日期。通过状态将更新为FINISHED 请求处理完毕后，该值为 FAILED（如果请求失败

创建规则项目组