Create the first rule_item_group
Start by creating the first rule_item_group
which consists of
two rule_item
fields, or UserListRuleItemInfo
objects:
- Users who visited the checkout page.
- Users with more than one item in their shopping cart.
The first rule item uses the ecomm_pagetype
parameter which has string values,
so you must create a string_rule_item
first.
Java
UserListRuleItemInfo checkoutRule = UserListRuleItemInfo.newBuilder() // The rule variable name must match a corresponding key name fired from a pixel. // To learn more about setting up remarketing tags, visit // https://support.google.com/google-ads/answer/2476688. // To learn more about remarketing events and parameters, visit // https://support.google.com/google-ads/answer/7305793. .setName("ecomm_pagetype") .setStringRuleItem( UserListStringRuleItemInfo.newBuilder() .setOperator(UserListStringRuleItemOperator.EQUALS) .setValue("checkout") .build()) .build();
The second rule item uses the cartsize
parameter which has numeric values, so
now you'll need a number_rule_item
.
Java
UserListRuleItemInfo cartSizeRule = UserListRuleItemInfo.newBuilder() // The rule variable name must match a corresponding key name fired from a pixel. .setName("cart_size") .setNumberRuleItem( UserListNumberRuleItemInfo.newBuilder() .setOperator(UserListNumberRuleItemOperator.GREATER_THAN) .setValue(1.0) .build()) .build();
Next, combine the two rule items into a
UserListRuleItemGroupInfo
object. By
default, when items are combined into an item group, Google Ads will AND
their
rules together. Creating the User
List has more details.
Java
UserListRuleItemGroupInfo checkoutAndCartSizeRuleGroup = UserListRuleItemGroupInfo.newBuilder() .addAllRuleItems(ImmutableList.of(checkoutRule, cartSizeRule)) .build();
Create the second rule_item_group
The second rule_item_group
also consists of two rule_item
fields, or
UserListRuleItemInfo
objects:
- Users who checked out after October 31st.
- Users who checked out before January 1st.
Both of these rule items use the checkoutdate
parameter which has date values,
so this time you'll populate the date_rule_item
fields with
UserListDateRuleItemInfo
objects.
First the start date:
Java
UserListRuleItemInfo startDateRule = UserListRuleItemInfo.newBuilder() // The rule variable name must match a corresponding key name fired from a pixel. .setName("checkoutdate") .setDateRuleItem( UserListDateRuleItemInfo.newBuilder() // Available UserListDateRuleItemOperators can be found at // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator .setOperator(UserListDateRuleItemOperator.AFTER) .setValue("20191031") .build()) .build();
Then, the end date:
Java
UserListRuleItemInfo endDateRule = UserListRuleItemInfo.newBuilder() // The rule variable name must match a corresponding key name fired from a pixel. .setName("checkoutdate") .setDateRuleItem( UserListDateRuleItemInfo.newBuilder() .setOperator(UserListDateRuleItemOperator.BEFORE) .setValue("20200101") .build()) .build();
As with the first rule item group, combine these two rule_item
fields into a
UserListRuleItemGroupInfo
object to AND
them together.
Java
UserListRuleItemGroupInfo checkoutDateRuleGroup = UserListRuleItemGroupInfo.newBuilder() .addAllRuleItems(ImmutableList.of(startDateRule, endDateRule)) .build();