Hedefleme Ayarları

Hedefleme ayarını şurada kullanın: reklamlarınızı yalnızca gösterilecek şekilde daraltıp daraltmayacağınızı belirtmek için reklam gruplarınızı veya kampanyalarınızı kitle segmentlerinde veya seçtiğiniz belirli içeriklerde kullanabilirsiniz.

Hedefleme ayarını yapma

Çeşitli ölçüt türlerinizin hedefleme için nasıl kullanıldığına dair ayrıntıları ayarlayabilirsiniz TargetingSetting alanını bir dizi target_restrictions. Her TargetRestriction, aşağıdakileri kontrol etmenizi sağlar bir tür ölçütün bid_only seçeneğinin yanındaki kutuyu işaretleyin.

bid_only değeri true olarak ayarlandığında hedefleme ayarı şu şekilde belirlenir: "Gözlem"dir. Bu ölçütler, trafiği kısıtlamak için değil, listelerinizdeki farklı kullanıcılar için farklı teklifler vermenizi sağlar. Ayar false olarak bid_only, hedefleme ayarını "Hedefleme" olarak ayarlar ve ölçütlerini yalnızca hedeflenen listedeki kullanıcılarla kısıtlamak için kullanabilirsiniz.

En iyi uygulamalar

bid_only, varsayılan olarak false değerine ayarlıdır. Bu nedenle, hedefleme ayarı "Hedefleme" olarak ayarlanmış olmalıdır. Bir aramaya kitle segmentleri ekliyorsanız veya varsa bid_only adlı kampanyanın hedefleme ayarını "Gözlem" olarak ayarlamak için true.

Arama ağı reklamlarına yönelik olarak kitle segmentleri için yinelenen bir kampanya oluşturuyorsanız bid_only hedeflemesini false olarak ayarla.

Kısıtlamalar

Ekleyemez veya güncelleyemezsiniz AdGroup cihazında targeting_setting targeting_setting üst kampanya. targeting_setting, üst Campaign öğesinde ayarlanmışsa öncelikle üst Campaign üzerindeki targeting_setting öğesini kaldırmalıdır. Aynı şekilde, şu şekilde ayarlamak için önce AdGroup üzerindeki targeting_setting öğesini kaldırmalısınız: Campaign üzerinde.

Hedefleme ayarını alma

Hedeflemenizin istediğiniz gibi ayarlandığını doğrulamak için Reklam grupları veya kampanyalarda targeting_setting ad_group.targeting_setting.target_restrictions alanını bir arama sorgusunda ad_group kaynağından çıkarabilirsiniz.

Örnek

Bu örnek, bir reklam grubundaki targeting_setting özelliğini şu şekilde günceller: bid_only değeri targeting_dimension olan TargetRestriction örnek için true AUDIENCE, reklam grubundaki reklamların yalnızca belirtilen kitle segmenti.

İlk olarak, şuradan tüm ad_group.targeting_setting.target_restrictions öğelerini alın: verilen kimliğe sahip reklam grubudur.

Java

String searchQuery =
    "SELECT ad_group.id, ad_group.name, ad_group.targeting_setting.target_restrictions "
        + "FROM ad_group "
        + "WHERE ad_group.id = "
        + adGroupId;
UpdateAudienceTargetRestriction.java

C#

string query = $@"
    SELECT ad_group.id, ad_group.name, ad_group.targeting_setting.target_restrictions
    FROM ad_group
    WHERE ad_group.id = {adGroupId}";
UpdateAudienceTargetRestriction.cs

PHP

$query = "SELECT ad_group.id, ad_group.name, " .
    "ad_group.targeting_setting.target_restrictions " .
    "FROM ad_group " .
    "WHERE ad_group.id = $adGroupId";
UpdateAudienceTargetRestriction.php

Python

query = f"""
    SELECT
      ad_group.id,
      ad_group.name,
      ad_group.targeting_setting.target_restrictions
    FROM ad_group
    WHERE ad_group.id = {ad_group_id}"""
update_audience_target_restriction.py

Ruby

query = <<~QUERY
  SELECT ad_group.id, ad_group.name,
         ad_group.targeting_setting.target_restrictions
  FROM ad_group
  WHERE ad_group.id = #{ad_group_id}
QUERY
update_audience_target_restriction.rb

Perl

my $query =
  "SELECT ad_group.id, ad_group.name, " .
  "ad_group.targeting_setting.target_restrictions FROM ad_group " .
  "WHERE ad_group.id = $ad_group_id";
update_audience_target_restriction.pl

Ardından, hedef kısıtlamalarının üzerinden geçin ve TargetingSetting nesne. Kod, bir TargetRestriction ile bir targeting_dimension/AUDIENCE ve bid_only değeri false, bu TargetRestriction nesnesinin bid_only alanını true (veya "Gözlem") ve TargetingSetting nesnemize ekleyin.

Aksi takdirde, sunucudan döndürülen TargetRestriction nesnesini TargetingSetting. Şunu yeniden inşa etmeniz ve TargetingSetting nesnesinin tamamı Google Ads'e geri gönderilir. Google, herhangi birinin TargetingSetting alanında eksik olan target_restrictions kaldırılmalıdır.

Java

for (TargetRestriction targetRestriction : targetRestrictions) {
  TargetingDimension targetingDimension = targetRestriction.getTargetingDimension();
  boolean bidOnly = targetRestriction.getBidOnly();
  System.out.printf(
      "- Targeting restriction with targeting dimension '%s' and bid only set to '%b'.%n",
      targetingDimension, bidOnly);
  // Adds the target restriction to the TargetingSetting object as is if the targeting
  // dimension has a value other than AUDIENCE because those should not change.
  if (!targetingDimension.equals(TargetingDimension.AUDIENCE)) {
    targetingSettingBuilder.addTargetRestrictions(targetRestriction);
  } else if (!bidOnly) {
    shouldUpdateTargetingSetting = true;
    // Adds an AUDIENCE target restriction with bid_only set to true to the targeting
    // setting object. This has the effect of setting the AUDIENCE target restriction to
    // "Observation". For more details about the targeting setting, visit
    // https://support.google.com/google-ads/answer/7365594.
    targetingSettingBuilder.addTargetRestrictions(
        TargetRestriction.newBuilder()
            .setTargetingDimensionValue(TargetingDimension.AUDIENCE_VALUE)
            .setBidOnly(true));
  }
}
UpdateAudienceTargetRestriction.java

C#

foreach (TargetRestriction targetRestriction in targetRestrictions)
{
    TargetingDimension targetingDimension =
        targetRestriction.TargetingDimension;
    bool bidOnly = targetRestriction.BidOnly;

    Console.WriteLine("\tTargeting restriction with targeting dimension " +
        $"'{targetingDimension}' and bid only set to '{bidOnly}'.");

    // Add the target restriction to the TargetingSetting object as is if the
    // targeting dimension has a value other than AUDIENCE because those should
    // not change.
    if (targetingDimension != TargetingDimension.Audience)
    {
        targetingSetting.TargetRestrictions.Add(targetRestriction);
    }
    else if (!bidOnly)
    {
        shouldUpdateTargetingSetting = true;

        // Add an AUDIENCE target restriction with bid_only set to true to the
        // targeting setting object. This has the effect of setting the AUDIENCE
        // target restriction to "Observation". For more details about the
        // targeting setting, visit
        // https://support.google.com/google-ads/answer/7365594.
        targetingSetting.TargetRestrictions.Add(new TargetRestriction
        {
            TargetingDimension = TargetingDimension.Audience,
            BidOnly = true
        });
    }
}
UpdateAudienceTargetRestriction.cs

PHP

foreach (
    $adGroup->getTargetingSetting()->getTargetRestrictions() as $targetRestriction
) {
    // Prints the results.
    $targetingDimension = $targetRestriction->getTargetingDimension();
    $bidOnly = $targetRestriction->getBidOnly();
    printf(
        "- Targeting restriction with targeting dimension '%s' and bid only set to " .
        "'%s'.%s",
        TargetingDimension::name($targetingDimension),
        $bidOnly ? 'true' : 'false',
        PHP_EOL
    );

    // Adds the target restriction to the TargetingSetting object as is if the targeting
    // dimension has a value other than AUDIENCE because those should not change.
    if ($targetingDimension !== TargetingDimension::AUDIENCE) {
        $targetRestrictions[] = $targetRestriction;
    } elseif (!$bidOnly) {
        $shouldUpdateTargetingSetting = true;

        // Adds an AUDIENCE target restriction with bid_only set to true to the
        // targeting setting object. This has the effect of setting the AUDIENCE
        // target restriction to "Observation".
        // For more details about the targeting setting, visit
        // https://support.google.com/google-ads/answer/7365594.
        $targetRestrictions[] = new TargetRestriction([
            'targeting_dimension' => TargetingDimension::AUDIENCE,
            'bid_only' => true
        ]);
    }
}
UpdateAudienceTargetRestriction.php

Python

for target_restriction in target_restrictions:
    targeting_dimension = target_restriction.targeting_dimension
    bid_only = target_restriction.bid_only

    print(
        "\tTargeting restriction with targeting dimension "
        f"'{targeting_dimension.name}' "
        f"and bid only set to '{bid_only}'."
    )

    # Add the target restriction to the TargetingSetting object as
    # is if the targeting dimension has a value other than audience
    # because those should not change.
    if targeting_dimension != targeting_dimension_enum.AUDIENCE:
        targeting_setting.target_restrictions.append(target_restriction)
    elif not bid_only:
        should_update_targeting_setting = True

        # Add an audience target restriction with bid_only set to
        # true to the targeting setting object. This has the effect
        # of setting the audience target restriction to
        # "Observation". For more details about the targeting
        # setting, visit
        # https://support.google.com/google-ads/answer/7365594.
        new_target_restriction = targeting_setting.target_restrictions.add()
        new_target_restriction.targeting_dimension = (
            targeting_dimension_enum.AUDIENCE
        )
        new_target_restriction.bid_only = True
update_audience_target_restriction.py

Ruby

ad_group.targeting_setting.target_restrictions.each do |r|
  # Prints the results.
  targeting_dimension = r.targeting_dimension
  bid_only = r.bid_only
  puts "- Targeting restriction with targeting dimension " \
    "#{targeting_dimension} and bid only set to #{bid_only}."

  # Adds the target restriction to the TargetingSetting object as is if the
  # targeting dimension has a value other than AUDIENCE because those should
  # not change.
  if targeting_dimension != :AUDIENCE
    target_restrictions << r
  elsif !bid_only
    should_update_targeting_setting = true

    # Adds an AUDIENCE target restriction with bid_only set to true to the
    # targeting setting object. This has the effect of setting the AUDIENCE
    # target restriction to "Observation".
    # For more details about the targeting setting, visit
    # https://support.google.com/google-ads/answer/7365594.
    target_restrictions << client.resource.target_restriction do |tr|
      tr.targeting_dimension = :AUDIENCE
      tr.bid_only = true
    end
  end
end
update_audience_target_restriction.rb

Perl

foreach my $target_restriction (@target_restrictions) {
  my $targeting_dimension = $target_restriction->{targetingDimension};

  printf
    "\tTargeting restriction with targeting dimension '%s' and bid " .
    "only set to '%s'.\n",
    $targeting_dimension,
    $target_restriction->{bidOnly} ? "TRUE" : "FALSE";

  # Add the target restriction to the TargetingSetting object as is if the
  # targeting dimension has a value other than AUDIENCE because those
  # should not change.
  if ($targeting_dimension ne AUDIENCE) {
    $target_restriction->{bidOnly} =
      $target_restriction->{bidOnly} ? "true" : "false";
    push @{$targeting_setting->{targetRestrictions}}, $target_restriction;
  } elsif (!$target_restriction->{bidOnly}) {
    $should_update_target_setting = 1;

    # Add an AUDIENCE target restriction with bid_only set to true to the
    # targeting setting object. This has the effect of setting the
    # AUDIENCE target restriction to "Observation". For more details about
    # the targeting setting, visit
    # https://support.google.com/google-ads/answer/7365594.
    my $new_restriction =
      Google::Ads::GoogleAds::V17::Common::TargetRestriction->new({
        targetingDimension => AUDIENCE,
        bidOnly            => "true"
      });
    push @{$targeting_setting->{targetRestrictions}}, $new_restriction;
  }
}
update_audience_target_restriction.pl

Son olarak, kod güncelleme gerektiren bir hedef kısıtlamayla karşılaşırsa Reklam grubunu yeni hedefleme ayarlarıyla günceller.

Java

private void updateTargetingSetting(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long adGroupId,
    TargetingSetting targetingSetting) {
  // Creates the ad group service client.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    // Creates an ad group object with the proper resource name and updated targeting setting.
    AdGroup adGroup =
        AdGroup.newBuilder()
            .setResourceName(ResourceNames.adGroup(customerId, adGroupId))
            .setTargetingSetting(targetingSetting)
            .build();
    // Constructs an operation that will update the ad group, using the FieldMasks utility to
    // derive the update mask. This mask tells the Google Ads API which attributes of the
    // ad group you want to change.
    AdGroupOperation operation =
        AdGroupOperation.newBuilder()
            .setUpdate(adGroup)
            .setUpdateMask(FieldMasks.allSetFieldsOf(adGroup))
            .build();
    // Sends the operation in a mutate request.
    MutateAdGroupsResponse response =
        adGroupServiceClient.mutateAdGroups(
            Long.toString(customerId), ImmutableList.of(operation));
    // Prints the resource name of the updated object.
    System.out.printf(
        "Updated targeting setting of ad group with resource name '%s'; set the AUDIENCE "
            + "target restriction to 'Observation'.%n",
        response.getResults(0).getResourceName());
  }
}
UpdateAudienceTargetRestriction.java

C#

private void UpdateTargetingSetting(GoogleAdsClient client, long customerId, long
    adGroupId, TargetingSetting targetingSetting)
{
    // Get the AdGroupService client.
    AdGroupServiceClient adGroupServiceClient =
        client.GetService(Services.V17.AdGroupService);

    // Create an ad group object with the updated targeting setting.
    AdGroup adGroup = new AdGroup
    {
        ResourceName = ResourceNames.AdGroup(customerId, adGroupId),
        TargetingSetting = targetingSetting
    };

    // Construct an operation that will update the ad group, using the FieldMasks utility
    // to derive the update mask. This mask tells the Google Ads API which attributes of the
    // ad group you want to change.
    AdGroupOperation operation = new AdGroupOperation
    {
        Update = adGroup,
        UpdateMask = FieldMasks.AllSetFieldsOf(adGroup)
    };

    // Send the operation in a mutate request.
    MutateAdGroupsResponse response =
        adGroupServiceClient.MutateAdGroups(customerId.ToString(), new[] { operation });
    // Print the resource name of the updated object.
    Console.WriteLine("Updated targeting setting of ad group with resource name " +
        $"'{response.Results.First().ResourceName}'; set the AUDIENCE target restriction " +
        "to 'Observation'.");
}
UpdateAudienceTargetRestriction.cs

PHP

private static function updateTargetingSetting(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    TargetingSetting $targetingSetting
) {
    // Creates an ad group object with the proper resource name and updated targeting setting.
    $adGroup = new AdGroup([
        'resource_name' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'targeting_setting' => $targetingSetting
    ]);

    // Constructs an operation that will update the ad group with the specified resource name,
    // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
    // API which attributes of the ad group you want to change.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setUpdate($adGroup);
    $adGroupOperation->setUpdateMask(FieldMasks::allSetFieldsOf($adGroup));

    // Issues a mutate request to update the ad group.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    $response = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    // Prints the resource name of the updated ad group.
    printf(
        "Updated targeting setting of ad group with resource name '%s'; set the AUDIENCE " .
        "target restriction to 'Observation'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
UpdateAudienceTargetRestriction.php

Python

def update_targeting_setting(
    client, customer_id, ad_group_id, targeting_setting
):
    """Updates the given TargetingSetting of an ad group.

    Args:
        client: The Google Ads client.
        customer_id: The Google Ads customer ID.
        ad_group_id: The ad group ID for which to update the audience targeting
            restriction.
        targeting_setting: The updated targeting setting.
    """
    # Get the AdGroupService client.
    ad_group_service = client.get_service("AdGroupService")

    # Construct an operation that will update the ad group.
    ad_group_operation = client.get_type("AdGroupOperation")

    # Populate the ad group object with the updated targeting setting.
    ad_group = ad_group_operation.update
    ad_group.resource_name = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    ad_group.targeting_setting.target_restrictions.extend(
        targeting_setting.target_restrictions
    )
    # Use the field_mask utility to derive the update mask. This mask tells the
    # Google Ads API which attributes of the ad group you want to change.
    client.copy_from(
        ad_group_operation.update_mask,
        protobuf_helpers.field_mask(None, ad_group._pb),
    )

    # Send the operation in a mutate request and print the resource name of the
    # updated object.
    mutate_ad_groups_response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    print(
        "Updated targeting setting of ad group with resource name "
        f"'{mutate_ad_groups_response.results[0].resource_name}'; set the "
        "audience target restriction to 'Observation'."
    )
update_audience_target_restriction.py

Ruby

def update_targeting_setting(
  client,
  customer_id,
  ad_group_id,
  targeting_setting)
  # Constructs an operation that will update the ad group with the specified
  # resource name.
  ad_group_resource_name = client.path.ad_group(customer_id, ad_group_id)
  operation = client.operation.update_resource.ad_group(ad_group_resource_name) do |ag|
    ag.targeting_setting = targeting_setting
  end

  # Issues a mutate request to update the ad group.
  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  # Prints the resource name of the updated ad group.
  puts "Updated targeting setting of ad group with resource name " \
    "#{response.results.first.resource_name}; set the AUDIENCE target " \
    "restriction to 'Observation'."
end
update_audience_target_restriction.rb

Perl

sub update_targeting_setting {
  my ($api_client, $customer_id, $ad_group_id, $targeting_setting) = @_;

  # Construct an ad group object with the updated targeting setting.
  my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
      resourceName =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
        ),
      targetingSetting => $targeting_setting
    });

  # Create an operation that will update the ad group, using the FieldMasks
  # utility to derive the update mask. This mask tells the Google Ads API which
  # attributes of the ad group you want to change.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
    new({
      update     => $ad_group,
      updateMask => all_set_fields_of($ad_group)});

  # Send the operation in a mutate request and print the resource name of the
  # updated resource.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  printf "Updated targeting setting of ad group with resourceName " .
    "'%s'; set the AUDIENCE target restriction to 'Observation'.\n",
    $ad_groups_response->{results}[0]{resourceName};
}
update_audience_target_restriction.pl

Kampanyalar için bid_only alanını ayarlama işlemi neredeyse aynıdır.