Önerileri alma bölümünde, bir kelime veya kelime öbeği kullanarak KeywordThemeConstant nesne kümesinin nasıl alınacağını gösterdik. Bu adımda, Akıllı kampanyanın hedefleyeceği bir CampaignCriterion nesne kümesi oluşturmak için aynı anahtar kelime teması sabit değerlerini kullanırız.
Bütçe oluştururken SmartCampaignSuggestService tarafından önerilen bütçe tutarını nasıl kullandığımıza benzer şekilde, kampanya ölçütlerini Öneri alın bölümündeki KeywordThemeConstantService parametresinden alınan anahtar kelime teması sabit değerlerini temel alarak oluşturmanızı öneririz.
Akıllı kampanya ölçütlerinin temel koşulları şunlardır:
Akıllı kampanyalar yalnızca aşağıdaki ölçüt türlerini destekler:
Konum hedefleme söz konusu olduğunda bir konum belirtilmezse hedefleme varsayılan olarak tüm bölgeleri içerir.
Bir Akıllı kampanyayla birden fazla
locationölçütü ilişkilendirilebilir ancak yalnızca birproximityölçütü kullanılabilir.locationveproximityhedeflemesinin birlikte kullanılması mümkün değildir.
Aşağıdaki örnekte, anahtar kelime teması sabit değerleri, kaynak adları KeywordThemeInfo.keyword_theme_constant alanına ayarlanarak KeywordThemeInfo nesnelerine dönüştürülmüştür. campaign alanını, önceki adımda kampanyada ayarlanan geçici kaynak adını kullanarak ayarlarız.
Java
/**
* Creates {@link com.google.ads.googleads.v16.resources.CampaignCriterion} operations for add
* each {@link KeywordThemeInfo}.
*/
private Collection<? extends MutateOperation> createCampaignCriterionOperations(
long customerId,
List<KeywordThemeInfo> keywordThemeInfos,
SmartCampaignSuggestionInfo suggestionInfo) {
List<MutateOperation> keywordThemeOperations =
keywordThemeInfos.stream()
.map(
keywordTheme -> {
MutateOperation.Builder builder = MutateOperation.newBuilder();
builder
.getCampaignCriterionOperationBuilder()
.getCreateBuilder()
.setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
.setKeywordTheme(keywordTheme);
return builder.build();
})
.collect(Collectors.toList());
List<MutateOperation> locationOperations =
suggestionInfo.getLocationList().getLocationsList().stream()
.map(
location -> {
MutateOperation.Builder builder = MutateOperation.newBuilder();
builder
.getCampaignCriterionOperationBuilder()
.getCreateBuilder()
.setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
.setLocation(location);
return builder.build();
})
.collect(Collectors.toList());
return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream())
.collect(Collectors.toList());
}
C#
/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param>
/// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId,
IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo
suggestionInfo)
{
List<MutateOperation> mutateOperations = keywordThemeInfos.Select(
keywordThemeInfo => new MutateOperation
{
CampaignCriterionOperation = new CampaignCriterionOperation
{
Create = new CampaignCriterion
{
// Set the campaign ID to a temporary ID.
Campaign = ResourceNames.Campaign(
customerId, SMART_CAMPAIGN_TEMPORARY_ID),
// Set the keyword theme to each KeywordThemeInfo in turn.
KeywordTheme = keywordThemeInfo,
}
}
}).ToList();
// Create a location criterion for each location in the suggestion info.
mutateOperations.AddRange(
suggestionInfo.LocationList.Locations.Select(
locationInfo => new MutateOperation()
{
CampaignCriterionOperation = new CampaignCriterionOperation()
{
Create = new CampaignCriterion()
{
// Set the campaign ID to a temporary ID.
Campaign = ResourceNames.Campaign(customerId,
SMART_CAMPAIGN_TEMPORARY_ID),
// Set the location to the given location.
Location = locationInfo
}
}
}).ToList()
);
return mutateOperations;
}
PHP
private static function createCampaignCriterionOperations(
int $customerId,
array $keywordThemeInfos,
SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo
): array {
$operations = [];
foreach ($keywordThemeInfos as $info) {
// Creates the campaign criterion object.
$campaignCriterion = new CampaignCriterion([
// Sets the campaign ID to a temporary ID.
'campaign' =>
ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
// Sets the keyword theme to the given KeywordThemeInfo.
'keyword_theme' => $info
]);
// Creates the MutateOperation that creates the campaign criterion and adds it to the
// list of operations.
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => $campaignCriterion
])
]);
}
// Create a location criterion for each location in the suggestion info object to add
// corresponding location targeting to the Smart campaign.
foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) {
// Creates the campaign criterion object.
$campaignCriterion = new CampaignCriterion([
// Sets the campaign ID to a temporary ID.
'campaign' =>
ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
// Set the location to the given location.
'location' => $location
]);
// Creates the MutateOperation that creates the campaign criterion and adds it to the
// list of operations.
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => $campaignCriterion
])
]);
}
return $operations;
}
Python
def create_campaign_criterion_operations(
client, customer_id, keyword_theme_infos, suggestion_info
):
"""Creates a list of MutateOperations that create new campaign criteria.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
keyword_theme_infos: a list of KeywordThemeInfos.
suggestion_info: A SmartCampaignSuggestionInfo instance.
Returns:
a list of MutateOperations that create new campaign criteria.
"""
campaign_service = client.get_service("CampaignService")
operations = []
for info in keyword_theme_infos:
mutate_operation = client.get_type("MutateOperation")
campaign_criterion = (
mutate_operation.campaign_criterion_operation.create
)
# Set the campaign ID to a temporary ID.
campaign_criterion.campaign = campaign_service.campaign_path(
customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
)
# Set the keyword theme to the given KeywordThemeInfo.
campaign_criterion.keyword_theme = info
# Add the mutate operation to the list of other operations.
operations.append(mutate_operation)
# Create a location criterion for each location in the suggestion info
# object to add corresponding location targeting to the Smart campaign
for location_info in suggestion_info.location_list.locations:
mutate_operation = client.get_type("MutateOperation")
campaign_criterion = (
mutate_operation.campaign_criterion_operation.create
)
# Set the campaign ID to a temporary ID.
campaign_criterion.campaign = campaign_service.campaign_path(
customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
)
# Set the location to the given location.
campaign_criterion.location = location_info
# Add the mutate operation to the list of other operations.
operations.append(mutate_operation)
return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria.
def create_campaign_criterion_operations(
client,
customer_id,
keyword_theme_infos,
suggestion_info)
operations = []
keyword_theme_infos.each do |info|
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
# Sets the campaign ID to a temporary ID.
cc.campaign = client.path.campaign(
customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
# Sets the keyword theme to the given keyword_theme_info.
cc.keyword_theme = info
end
end
end
# Create a location criterion for each location in the suggestion info object
# to add corresponding location targeting to the Smart campaign
suggestion_info.location_list.locations.each do |location|
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
# Sets the campaign ID to a temporary ID.
cc.campaign = client.path.campaign(
customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
# Sets the location to the given location.
cc.location = location
end
end
end
operations
end
Perl
# Creates a list of MutateOperations that create new campaign criteria.
sub _create_campaign_criterion_operations {
my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_;
my $campaign_criterion_operations = [];
foreach my $keyword_theme_info (@$keyword_theme_infos) {
push @$campaign_criterion_operations,
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
->new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
# Set the campaign ID to a temporary ID.
campaign =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, SMART_CAMPAIGN_TEMPORARY_ID
),
# Set the keyword theme to the given KeywordThemeInfo.
keywordTheme => $keyword_theme_info
})})});
}
# Create a location criterion for each location in the suggestion info object
# to add corresponding location targeting to the Smart campaign.
foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) {
push @$campaign_criterion_operations,
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
->new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
# Set the campaign ID to a temporary ID.
campaign =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, SMART_CAMPAIGN_TEMPORARY_ID
),
# Set the location to the given location.
location => $location_info
})})});
}
return $campaign_criterion_operations;
}
Negatif anahtar kelime teması kampanya ölçütleri
Akıllı kampanyada bir anahtar kelime teması kampanya ölçütünü negatif olarak hedeflemek için KeywordThemeInfo örneğinde free_form_keyword_theme alanını ayarlayarak serbest biçimli bir anahtar kelime teması kullanmanız gerekir.
Negatif anahtar kelime tema ölçütleri, pozitif anahtar kelime tema ölçütlerinden farklı davranır. Pozitif anahtar kelime teması ölçütü diğer benzer ölçütleri otomatik olarak hedefleyecek şekilde ayarlanırken negatif anahtar kelime teması ölçütü yalnızca belirtilen terimin aynısını negatif olarak hedefleyecek şekilde kısıtlanır. Bu davranış, negatif sıralı eşlemeli bir anahtar kelimenin davranışıyla eşdeğerdir.