إنشاء معايير الحملة

في الحصول على اقتراحات، أوضحنا كيفية استرداد مجموعة من عناصر KeywordThemeConstant تستخدم كلمة أو عبارة. في هذه الخطوة، نستخدم نفس ثوابت موضوع الكلمات الرئيسية إنشاء مجموعة من عناصر CampaignCriterion كي تستهدفها الحملة الذكية

وعلى غرار الطريقة التي استخدمنا بها مبلغ الميزانية الذي اقترحه SmartCampaignSuggestService عند إنشاء ميزانيتك، ننصحك بإنشاء معايير الحملة استنادًا إلى ثوابت موضوع الكلمة الرئيسية التي تم الحصول عليها من KeywordThemeConstantService بوصة الحصول على اقتراحات:

في ما يلي المتطلبات الرئيسية لمعايير "الحملة الذكية":

• لا تتوافق الحملات الذكية إلا مع أنواع المعايير التالية:

  • CriterionTypeEnum.AD_SCHEDULE
  • CriterionTypeEnum.KEYWORD_THEME
  • CriterionTypeEnum.LOCATION
  • CriterionTypeEnum.PROXIMITY

• بالنسبة إلى الموقع الجغرافي المستهدف، إذا كان الموقع الجغرافي لم يتم تحديد استهداف سوف يشمل افتراضيًا جميع المناطق.

• يمكن لمعايير location متعددة مرتبطًا بحملة ذكية، ولكن حملة واحدة يمكن أن يكون معيار proximity استخدام البيانات المختلفة.

• لا يمكن استخدام استهداف location وproximity معًا.

في المثال التالي، تم تحويل ثوابت موضوع الكلمة الرئيسية إلى عناصر KeywordThemeInfo من خلال ضبط اسم المورد في الصفحة KeywordThemeInfo.keyword_theme_constant . نُعيِّن الحقل campaign باستخدام المورد المؤقت الاسم الذي تم تحديده في حملتك في الخطوة السابقة.

Java

/**
 * Creates {@link com.google.ads.googleads.v17.resources.CampaignCriterion} operations for add
 * each {@link KeywordThemeInfo}.
 */
private Collection<? extends MutateOperation> createCampaignCriterionOperations(
    long customerId,
    List<KeywordThemeInfo> keywordThemeInfos,
    SmartCampaignSuggestionInfo suggestionInfo) {
  List<MutateOperation> keywordThemeOperations =
      keywordThemeInfos.stream()
          .map(
              keywordTheme -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setKeywordTheme(keywordTheme);
                return builder.build();
              })
          .collect(Collectors.toList());

  List<MutateOperation> locationOperations =
      suggestionInfo.getLocationList().getLocationsList().stream()
          .map(
              location -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setLocation(location);
                return builder.build();
              })
          .collect(Collectors.toList());

  return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream())
      .collect(Collectors.toList());
}
AddSmartCampaign.java
      

#C

/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param>
/// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId,
    IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo
    suggestionInfo)
{
    List<MutateOperation> mutateOperations = keywordThemeInfos.Select(
        keywordThemeInfo => new MutateOperation
        {
            CampaignCriterionOperation = new CampaignCriterionOperation
            {
                Create = new CampaignCriterion
                {
                    // Set the campaign ID to a temporary ID.
                    Campaign = ResourceNames.Campaign(
                        customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                    // Set the keyword theme to each KeywordThemeInfo in turn.
                    KeywordTheme = keywordThemeInfo,
                }
            }
        }).ToList();

    // Create a location criterion for each location in the suggestion info.
    mutateOperations.AddRange(
        suggestionInfo.LocationList.Locations.Select(
            locationInfo => new MutateOperation()
            {
                CampaignCriterionOperation = new CampaignCriterionOperation()
                {
                    Create = new CampaignCriterion()
                    {
                        // Set the campaign ID to a temporary ID.
                        Campaign = ResourceNames.Campaign(customerId,
                            SMART_CAMPAIGN_TEMPORARY_ID),
                        // Set the location to the given location.
                        Location = locationInfo
                    }
                }
            }).ToList()
    );
    return mutateOperations;
}
AddSmartCampaign.cs
      

PHP

private static function createCampaignCriterionOperations(
    int $customerId,
    array $keywordThemeInfos,
    SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo
): array {
    $operations = [];
    foreach ($keywordThemeInfos as $info) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Sets the keyword theme to the given KeywordThemeInfo.
            'keyword_theme' => $info
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    // Create a location criterion for each location in the suggestion info object to add
    // corresponding location targeting to the Smart campaign.
    foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Set the location to the given location.
            'location' => $location
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    return $operations;
}
AddSmartCampaign.php
      

Python

def create_campaign_criterion_operations(
    client, customer_id, keyword_theme_infos, suggestion_info
):
    """Creates a list of MutateOperations that create new campaign criteria.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        keyword_theme_infos: a list of KeywordThemeInfos.
        suggestion_info: A SmartCampaignSuggestionInfo instance.

    Returns:
        a list of MutateOperations that create new campaign criteria.
    """
    campaign_service = client.get_service("CampaignService")

    operations = []
    for info in keyword_theme_infos:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the keyword theme to the given KeywordThemeInfo.
        campaign_criterion.keyword_theme = info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    # Create a location criterion for each location in the suggestion info
    # object to add corresponding location targeting to the Smart campaign
    for location_info in suggestion_info.location_list.locations:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the location to the given location.
        campaign_criterion.location = location_info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    return operations
add_smart_campaign.py
      

Ruby

# Creates a list of mutate_operations that create new campaign criteria.
def create_campaign_criterion_operations(
  client,
  customer_id,
  keyword_theme_infos,
  suggestion_info)
  operations = []

  keyword_theme_infos.each do |info|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the keyword theme to the given keyword_theme_info.
        cc.keyword_theme = info
      end
    end
  end

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign
  suggestion_info.location_list.locations.each do |location|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the location to the given location.
        cc.location = location
      end
    end
  end

  operations
end
add_smart_campaign.rb
      

Perl

# Creates a list of MutateOperations that create new campaign criteria.
sub _create_campaign_criterion_operations {
  my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_;

  my $campaign_criterion_operations = [];

  foreach my $keyword_theme_info (@$keyword_theme_infos) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the keyword theme to the given KeywordThemeInfo.
                keywordTheme => $keyword_theme_info
              })})});
  }

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign.
  foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the location to the given location.
                location => $location_info
              })})});
  }

  return $campaign_criterion_operations;
}
add_smart_campaign.pl
      

معايير الحملة التي تركّز على مواضيع الكلمات الرئيسية السلبية

لاستهداف معيار حملة موضوع كلمة رئيسية بشكل سلبي في حملة ذكية، يمكنك يجب استخدام موضوع رئيسي ذو تصميم مرن من خلال تعيين free_form_keyword_theme في الحقل مثال KeywordThemeInfo

يختلف سلوك معايير موضوع الكلمات الرئيسية السلبية عن موضوع الكلمات الرئيسية الإيجابية. المعايير. وفي حين أنه يتم تعديل معيار موضوع الكلمات الرئيسية الإيجابية لاستهداف معايير مماثلة تلقائيًا، يُحظر معيار موضوع الكلمات الرئيسية السلبية لاستهداف العبارة المحددة بشكل سلبي فقط. يعادل السلوك كيفية مطابقة العبارة السلبية سلوك الكلمة الرئيسية.